What Lillehammer Live does

Lillehammer Live AS is a privately held Norwegian music festival operator founded in 2018 and headquartered in Lillehammer, operating an annual two-day outdoor music festival at Stampesletta. The festival is self-described as Innlandet county's largest music festival and draws thousands of attendees; the 2026 edition is scheduled for 4–5 September with a lineup including Loreen, Sigrid, Morten Abel, Hellbillies, Klovner i Kamp, Synne Vo, Stig Brenner, and Tjuvjakt. The company is owned by local stakeholders and executes operations in collaboration with All Things Live Norway AS, a professional festival operator, supported by a core team of approximately 25 employees and a large volunteer workforce.

The product is a unified festival experience built around a tiered ticketing model (2,195 NOK festival pass, 1,345 NOK day pass, discounted student/youth tiers), packaged with add-on modules including a Silent Disco, the USBL Minihus VIP overnight accommodation, the Blomsterhagan experiential area, the "Norges største festivalbord" social installation, on-site food and beverage sales (via drink and food tokens), shuttle bus services, and discounted hotel accommodation via Strawberry Hotels. The technology stack is composed of third-party SaaS rather than proprietary systems: Hoopla for ticketing, Rubic for volunteer management, accreditation, and event administration, and Rule.se for email marketing. Operational infrastructure (fencing, lifts, toilets, power, transport, lumber) is sourced from local supplier partners.

Revenue is generated through four streams: (1) direct-to-consumer ticket sales via Hoopla, (2) B2B corporate packages sold via email (10+ ticket group discounts, food and drink vouchers, single-invoice billing), (3) on-site food and beverage token sales with a deposit-based environmental fee on drink cups, and (4) sponsorship and partner agreements with regional and national brands including Eidsiva (main partner), Coop Innlandet SA, USBL, Møller Bil, Rubic, and others. The customer base spans individual festival-goers, local businesses, and youth/student segments, with Miljøfyrtårn environmental certification and accessibility initiatives (Kampkompis partnership, companion tickets) supporting brand positioning.

Name

Lillehammer Live

Legal name

Lillehammer Live AS

Website

https://lillehammerlive.no

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lillehammer Live is a privately held Norwegian music festival operator running an annual two-day event at Stampesletta in Lillehammer, self-described as Innlandet's largest music festival, serving thousands of attendees with tiered ticketing, corporate packages, and an extensive regional partner ecosystem.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Concerts & Music Festivals (THAJAFAA)

Keywords

• Live music festivals
• Outdoor concert events
• Festival ticketing
• Event sponsorship
• Festival operations

Headquarters

HQ city

Lillehammer

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket sales: Festival passes (both days) and day passes sold directly to consumers via Hoopla ticketing platform. Student tickets at discounted rates. Revenue collected at point of sale.
2. Corporate / B2B packages: Businesses purchase bundles of festival passes, food vouchers, and drink vouchers for employees or clients, invoiced as a single B2B transaction.
3. On-site food and beverage sales: Drink tokens (bonger) and food tokens sold on the festival grounds. A deposit (environmental fee) is charged on first drink purchase.
4. Sponsorship and partner agreements: Local and regional businesses pay to become official partners of the festival, receiving brand visibility, hospitality, and promotional benefits in return.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Lillehammer Live organizes and operates an annual two-day outdoor music festival held at Stampesletta in Lillehammer, Norway, featuring headline Norwegian and international artists across multiple stages. The company sells festival passes and day passes directly to consumers through the Hoopla online ticketing platform, with discounted student/youth tickets and B2B corporate group packages. On-site, the festival provides food and beverage service via drink and food tokens, plus ancillary experiences such as Silent Disco, shuttle transportation, and partner-sponsored areas.

Product overview

Lillehammer Live is a two-day music festival held annually at Stampesletta in late summer (September 4-5), organized by Lillehammer Live AS. The festival offers a unified experience combining live concert performances featuring national and international artists, digital volunteer management through the Rubic platform, silent disco entertainment, VIP experiences including minihus accommodation, festival transportation services, and various partner-sponsored areas like Blomsterhagan. The core product is the festival pass providing access to performances and festival grounds, supplemented by add-on modules for transportation, dining (beverage tokens), backstage styling, and premium accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Pass (Festivalpass) Two-day festival ticket granting access to the annual Lillehammer Live outdoor music festival at Stampesletta. Sold to individual consumers via the Hoopla online ticketing platform. Cannot be split or exchanged across days.
• Day Pass (Dagspass) Single-day festival ticket valid for one festival day at Stampesletta. Sold to individual consumers via Hoopla. Priced at 1,345 kr.
• Student / Youth Ticket Discounted festival ticket available to students (half price during promotional period) and youth. Requires valid student ID at entry.
• Corporate / Business Package Bundled offering for local businesses combining 10+ festival tickets (10% group discount), food vouchers (220 kr), and drink vouchers/bonger (140 kr) for corporate hospitality, team-building, or client entertainment. Sold via email inquiry with single-invoice B2B billing.
• Silent Disco On-site wireless headphone-based disco experience featuring three different DJ channels, available inside the festival grounds both days. Included as part of the festival experience.
• On-site Food and Beverage Tokens (Bonger / Food Vouchers) Token-based on-site point-of-sale system for food and beverage purchases inside the festival grounds. Drink tokens (bonger) and food tokens are sold at the festival; a 20 kr environmental fee is charged on the first drink cup (refunded on cup return). Cashless payment only (card, Apple Pay).
• Return Bus Service (Moelv–Brumunddal–Hamar) Return bus transportation from the festival grounds after each festival night along the Moelv–Brumunddal–Hamar route, operated via Entur. Tickets sold through Hoopla at 199 kr per person.
• Shuttle Bus Service (Lillehammer Pickup) Free pickup shuttle service for festival-goers from multiple pickup points around Lillehammer to the Stampesletta festival area on both Friday and Saturday, operated by Nr1 Trafikkskole.
• Partner Hotel Accommodation Discount 15% discount on hotel accommodation at Strawberry Hotels in Lillehammer during festival dates (4–7 September) for festival attendees, accessed through the festival's partnership with the hotel chain.
• VIP / Gullbillett and USBL Minihus Experience Premium VIP package including overnight stay in a 30 sqm tiny house (minihus) located inside the festival grounds, with snacks, drinks, and breakfast included, developed with USBL and Minihus Innlandet.
• Blomsterhagan Area Themed festival area inside the festival grounds featuring a bubble bar and socializing space, developed in collaboration with Coop Innlandet and USBL as a preview of future neighborhood development.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

21 partnerships are on record, tiered minor and core.

• Entur (return bus service)minorChannel Partner/ Reseller/ Distributor · 2 July 2025Entur operates return bus services from the festival area (Moelv–Brumunddal–Hamar route) after the festival on both nights. Bus tickets are sold via Hoopla at 199 kr per person.
• G3 Gausdal TreindustrierminorImplementation/ SI/ Consulting Partner · 1 July 2025G3 Gausdal Treindustrier is one of Norway's largest lumber producers with four modern production facilities, using locally sourced spruce from Innlandet. They contribute short-distance lumber to a special project at the festival area.
• Mjøsen GolfminorGTM or Marketing Partner · 22 June 2025Mjøsen Golf, an 18-hole golf course near Lake Mjøsa in Moelv, became a partner in 2025. The partnership supports building strong local relationships and promoting regional experiences. The collaboration provides networking, visibility, and activity opportunities.
• FriiStiil ASminorStrategic or Co-development Partner · 17 June 2025FriiStiil AS, a creative interior design and home staging company founded by Johanna Brekken and Linda H. Tjønntveit, contributes to the festival by styling the backstage area, the Blomsterhagan area, and the festival office in Mesnakvartalet.
• Møller Bil Lillehammer (Volkswagen ID.Buzz)minorGTM or Marketing Partner · 10 June 2025Møller Bil Lillehammer provides a VW ID.Buzz 'festival car' (festivalbil) for use in the lead-up to the festival. The vehicle is used for promotional appearances throughout the region and hosts a summer competition with festival pass prizes.
• Nr1. Trafikkskole (Lillehammer)minorGTM or Marketing Partner · 8 June 2025Nr1 Trafikkskole on Lillehammer provides shuttle transport using their own driving school cars to ferry festival-goers to and from the festival area on both Friday and Saturday. Pick-up points are located around Lillehammer. The partnership also includes potential discounted festival passes for parents whose teens take traffic courses at the school.
• RubiccoreTechnology or Integration · 5 June 2025Rubic is a Norwegian technology company that delivers digital solutions for volunteer management, accreditation, membership, and event administration. They provide the digital systems used to manage Lillehammer Live's volunteer portal and event operations. Rubic is a local company with offices in Lillehammer.
• KampkompisminorStrategic or Co-development Partner · 20 May 2025Kampkompis is a volunteer service that enables people who need extra help or company to experience events. Previously only active at sports events, they expanded in 2025 to partner with Lillehammer Live to make the festival a safe and inclusive space for all.
• Lillehammer Liftutleie AScoreImplementation/ SI/ Consulting Partner · 15 April 2025Lillehammer Liftutleie AS provides fences, toilets, lifts, and trucks that enable safe and efficient setup of the festival area at Stampesletta. Described as a solid local actor providing essential infrastructure.
• Jon Kaulum Transport A/SminorImplementation/ SI/ Consulting Partner · 9 April 2025Jon Kaulum Transport A/S, a transport company founded in 1963 with 19 employees and 16 vehicles, provides transport services for materials and equipment to and from the festival area. They also contribute to the festival as an engaged partner in the local community.
• OPPATTcoreStrategic or Co-development Partner · 31 March 2025OPPATT develops modular building systems for temporary and functional installations for festivals using surplus and reuse materials produced at vocational training facilities. They have built entrance portals, water towers, and seating for Lillehammer Live. Their modules are designed for sustainability and social responsibility. Partnership continued in 2025.
• TV-skolen (Inland Norway University of Applied Sciences, Lillehammer)minorStrategic or Co-development Partner · 23 July 2024TV-skolen (Høgskolen i Innlandet, Lillehammer campus) provides multimedia students as the official camera crew and multi-camera production team for the festival. The collaboration was expanded in 2024 from an informal student participation to a formal partnership.
• Coop Innlandet SAcoreGTM or Marketing Partner · 16 May 2024Coop Innlandet SA joined as a partner in 2024, becoming a main partner. Coop has over 113,000 members in the region and offers a 15% member discount on festival tickets. They planned surprise projects with other partners and were active at the festival with a stand.
• Eidsiva (hovedpartner / main partner)coreGTM or Marketing Partner · 14 May 2024Eidsiva is an energy and telecom conglomerate delivering internet, electricity, and district heating to approximately 2 million people in Eastern Norway. They became the main partner (hovedsamarbeidspartner) of Lillehammer Live in 2024, with the partnership continuing in 2025. The agreement is described as helping to secure festival operations going forward. Eidsiva activates at the festival with a stand and water station, hosting clients and partners at the event.
• J. BarlundcoreImplementation/ SI/ Consulting Partner · 30 April 2024J. Barlund is a third-generation family business performing all types of outdoor/exterior work. They help maintain and improve the festival grounds, ensuring the area is left in better condition than when the festival arrived. The partnership continued in 2025.
• ØMF Evensen & EvensencoreImplementation/ SI/ Consulting Partner · 22 April 2024ØMF Evensen & Evensen is one of Norway's oldest contractors at 104 years old, with around 70 permanent employees. They help build exciting structures at the festival that elevate the venue. Also contributed to the 35 sqm 'Norges største festivalbord' (Norway's largest festival table) project.
• StuttreistminorGTM or Marketing Partner · 9 February 2024Stuttreist is a local ice cream company. In collaboration with the festival, they created a special festival ice cream (coffee and caramel flavor won a public vote). Ice is sold at the festival and at local retailers including Strada and Coop Mega Lillehammer. A 'golden ticket' competition was run inside ice cream packages offering festival passes.
• Coop Innlandet SAcoreGTM or Marketing PartnerCoop Innlandet SA, a cooperative with over 113,000 members in the Innlandet region, joined as a partner in 2025. Coop members receive 15% discount on tickets to Lillehammer Live. Coop is also collaborating on the Blomsterhagan area project with USBL.
• Boligbyggelaget USBLcoreStrategic or Co-development PartnerUSBL has been a partner since 2018 and continues in 2026. They contribute to developing the festival and offer 15% discount to their members on festival passes. USBL collaborated with Lillehammer Live and Minihus Innlandet on the #USBLHUSET VIP experience — a 30 sqm tiny house accommodation inside the festival grounds. Also partner in the Blomsterhagan area project.
• Eltera Lillehammer and Østbye & Sletmoen AScoreTechnology or IntegrationEltera Lillehammer and Østbye & Sletmoen AS (Eltera/Ø&S) ensure safe and solid power supply during the festival. They are described as skilled local expertise continuing the partnership into 2026.
• Aider AS (accounting/administration)minorOthersAider AS is an accounting and business services firm that serves as the administrative address for Lillehammer Live AS (c/o Aider, avdeling Lillehammer, Kirkegata 62).

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Trondheim Rocks: Norwegian rock/metal festival in Trondheim. Comparable in format and audience demographics, but serves a different Norwegian region (Trøndelag) rather than competing directly in Lillehammer's Innlandet catchment area.

Broad incumbents

• Live Nation Norway: Norwegian arm of the global live entertainment giant. Operates and promotes major concerts and festivals in Norway — a broader incumbent whose scale, artist relationships, and ticketing infrastructure create indirect competitive pressure on smaller regional festivals.
• All Things Live: Major Nordic live entertainment promoter that operates Lillehammer Live's professional backend. A broader incumbent in the Norwegian music festival/exhibition space, managing multiple events and providing the operational infrastructure that comparable regional festivals lack.

Direct peers

• Tons of Rock: Large Norwegian outdoor rock/metal festival held annually in Oslo. Comparable to Lillehammer Live as a multi-day Norwegian music festival with national/international headliners, corporate partnerships, and similar operational model — though larger in scale and broader in geographic reach.
• Findings Festival: Oslo-based indie music festival. Comparable Norwegian music festival format with strong artist discovery focus, though more urban and indie-focused than Lillehammer Live's mainstream approach.
• Bergenfest: Major Norwegian music festival in Bergen featuring national and international artists. Direct comparable in festival format, lineup strategy, and B2B/sponsorship model, though historically larger and based in a major urban center.
• Slottsfjell: Norwegian music festival held in Tønsberg at a heritage venue. Directly comparable as a mid-sized regional Norwegian music festival with similar artist lineup approach and corporate sponsorship structure.
• Piknik i Parken: Outdoor music festival held in Oslo's Frognerparken. Comparable outdoor festival format with national/international headliners, similar target demographic of adults and families, and similar B2B ticket packages.
• Øyafestivalen: One of Norway's largest music festivals held annually in Oslo (Tøyenparken). Comparable in event-driven outdoor music festival model with major headliners, sustainability commitments, and multi-stakeholder sponsor/partnership structure.
• Stavernfestivalen: Norwegian summer music festival in Stavern. Comparable as a regional Norwegian music festival with similar target audience (families, young adults), corporate sponsorship structure, and multi-day format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lillehammer-live

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lillehammer Live