Slate
Slate is an AI-assisted content creation and brand asset management platform that helps sports leagues, networks, brands and universities produce on-brand social video and imagery at speed. It combines a web and mobile editor, a Brand Hub, AI Shortcuts for long-to-short clipping, and branded multilingual captions.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Slate does
Slate (Slate Digital Inc.) is an AI-assisted content creation and brand asset management platform purpose-built for social media teams at sports leagues, networks, brands, and increasingly other verticals. The platform combines a web-based video and image editor, native iOS and Android mobile apps, a centralized Brand Hub for fonts, colors, PSD templates, overlays, captions presets and Collections, and an integration layer that connects to media libraries (Getty Images, PhotoShelter, Infinite Athlete, Slack Media, Greenfly, APM Music) and to Sprout Social for publishing. Its AI stack layers on top: AI Shortcuts auto-identifies key moments in long-form video and outputs social-ready clips; branded AI captions generate and translate subtitles across 30+ languages; AI Denoise cleans audio; and Auto ReFrame plus background removal handle computer-vision tasks. A free standalone Safe Zones preview tool drives top-of-funnel awareness.
The company sells through a three-tier SaaS model — Creator at $99/month (1 user, 1 Brand Hub), Pro at $399/month per user (up to 5 seats, unlimited auto-subtitles, Content Hub) and a custom-priced Enterprise tier that adds SSO/SAML, unlimited AI editing, dedicated Customer Success Manager, brand onboarding and Custom Creative Services — with self-serve free trial signup for the lower tiers and a demo-led motion for Pro and Enterprise. The Enterprise tier also opens a land-and-expand path through multi-Brand-Hub deployments.
Founded in 2019 and headquartered at 347 Fifth Avenue, New York, Slate has raised $5.5M in seed funding (March 2023, led by Charge Ventures) and reports 200+ brands globally (2023) and 300+ enterprise social teams (current). The customer base spans the NFL, multiple NBA and MLB teams (Houston Rockets, Detroit Pistons, Dallas Mavericks, Philadelphia Phillies, Milwaukee Brewers, Kansas City Royals), MLS, Tennis Australia, World Surf League, DAZN, BetMGM, Visa, Nickelodeon, Budweiser, Burton, Sierra Nevada, Apollo.io and Atlassian, plus collegiate programs including Alabama, Tennessee, Stanford and Grand Canyon. The leadership team includes co-founders Eric Stark (President), Will Brooke and Michael Horton (CEO), with Christina Le as Head of Marketing.
Slate firmographics
Firmographics- Name
- Slate
- Legal name
- Slate Digital Inc.
- Website
- http://www.slateteams.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Slate is an AI-assisted content creation and brand asset management platform that helps sports leagues, networks, brands and universities produce on-brand social video and imagery at speed. It combines a web and mobile editor, a Brand Hub, AI Shortcuts for long-to-short clipping, and branded multilingual captions.
- Ownership category
- akta.pro rank
Slate industry classification
Industry- Product category
- Social Media Content Creation Software
- NAICS
- Software Publishers (5132), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (54185), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)
- akta.pro secondary industries
- Social, Community & Creator Platform Feeds (HDAAAGAD), Sports Branded Content (Team/League/Brand Integrations) (MPADAEAI)
Keywords
Where Slate is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Slate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Tiers: Tiered monthly recurring SaaS subscriptions: Creator $99/mo (1 seat, 1 Brand Hub, core editing), Pro $399/mo/user (up to 5 seats, unlimited auto-subtitles, Content Hub, standard support), Enterprise custom-priced (multiple Brand Hubs, SSO/SAML, unlimited AI editing, dedicated CSM). Free trial available; Enterprise offers land-and-expand via SSO and dedicated success management
- Custom Creative Services: Enterprise tier includes Custom Creative Services and Premium Unlimited Brand Customization as add-on or bundled services, providing recurring and project-based professional services revenue on top of platform subscriptions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Creator — small social teams, $99/month for 1 user seat with 1 Brand Hub and core editing |
| Per seat | Monthly | Pro — scaling social teams, $399/month per user (up to 5 seats) with Content Hub and unlimited auto-subtitles |
| Subscription | Annual | Enterprise — high-volume teams, custom quote with unlimited features and dedicated success management |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Slate product offering
Product offeringCore offering
Slate develops an AI-assisted content creation and brand asset management platform for sports leagues, networks, brands, and social media teams. The platform combines a web-based video and image editor, iOS and Android mobile apps, a centralized Brand Hub for fonts, colors, PSD templates, overlays and caption presets, and AI features including long-to-short video clipping (Shortcuts), branded multilingual captions, AI Denoise, Auto ReFrame, and Safe Zones previewing. It is sold via tiered SaaS subscriptions (Creator, Pro, Enterprise) to brand social teams across sports, consumer brands, higher education, and B2B SaaS.
Product overview
Slate (by Slate Digital Inc.) is a unified AI Content Creation Platform for social teams, organized as a core platform with multiple tightly integrated modules rather than separate products. The platform centers on the Web Editor (Video Editor and Image Editor) with companion iOS and Android Mobile Apps that enable real-time, on-brand editing on the go. Brand Hub serves as the single source of truth for fonts, colors, templates, overlays, and caption presets, while Branded Templates (including PSD imports with swappable layers) ensure every creator stays on-brand. AI-powered capabilities are layered across the platform: Shortcuts (AI Long-to-Short Video Clipping) automates clipping of long-form video; AI Video Captions provides branded, multilingual auto-captioning; AI Denoise, Auto ReFrame, and background removal add computer-vision and audio processing; and Text Presets enforce consistency. An Integrations layer connects to media sources (Getty Images, Photoshelter, Infinite Athlete, Slack Media, Greenfly, APM Music) and publishing destinations (Sprout Social), while Content Hub archives all team-created content. A standalone free Safe Zones Tool extends the platform for previewing content against platform-specific UI overlays.
Differentiator
Problem solved
Functional benefit
Brands
- Brand Hub: Slate's centralized brand-asset and content management module within the Slate platform.
- Shortcuts
Products and services
- Video Editor Short-form social video editing tool with brand overlays, captions, audio, timeline, and PSD template support; includes AI Long-to-Short Clipping (Shortcuts), AI Auto Captions, AI Denoise, Auto ReFrame, and brand-powered templates. Built for social teams at brands, sports organizations, and B2B SaaS companies producing high volumes of on-brand video content.
- Image Editor Social-first image editor for creating cover images and carousels, with flexible brand-powered templates, resize, watermark, background removal, LUT color grading filters, and full controls for design teams. Used to produce branded visual content for social channels.
- Mobile Apps (iOS and Android) Real-time content creation mobile app available on Apple App Store and Google Play, powering on-the-go editing for sports and entertainment brands with brand asset integration, audio, instant publishing, branded captions, and one-tap templates.
- Brand Hub Centralized brand asset repository that powers Slate's editor with a brand's unique fonts, colors, end cards, animations, PSD files, frames, overlays, GIFs, stickers, watermarks, and caption presets. Includes Content Hub for archived created content and dedicated Collection Pages for grouped assets.
- Branded Templates Imports PSD files directly into Slate as templates usable across video and images, with swappable layers, lock/unlock controls, and font replacement, giving the entire team on-brand templates without recreating them.
- Shortcuts (AI Long-to-Short Video Clipping) AI-powered tool that automatically identifies the best moments in long-form video and creates ready-to-post edits for social feeds, with Adjustable Moments (fine-tune clip length with drag handles), Combine Moments (merge multiple moments), and Transcript Exports (.txt/.srt).
- AI Video Captions AI-powered captioning with customizable presets, animations, and styles per speaker, supporting multilingual caption generation and translation into 30+ languages with downloadable burned-in captions and SRT files for accessibility.
- Safe Zones Free Tool Free standalone tool to upload a video or image and preview how it will appear on Instagram, TikTok, LinkedIn, YouTube, and other platforms with native overlays, crop zones, and UI elements. Used by 300+ enterprise social teams and acts as a top-of-funnel acquisition asset for Slate's main platform.
- Integrations Centralized hub connecting Slate to media sources (Getty Images, Photoshelter, Infinite Athlete, Slack Media, Greenfly) and publishing destinations (Sprout Social), plus licensed audio (APM Music).
Quantifiable outcome
- Sierra Nevada: 501.6% increase in reach year-over-year, 487.5% growth in Story volume, 441.7% increase in interactions during Outside Lands 2025
- +3 more outcomes
Companies that use Slate
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles6 records
Slate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability11 records
Feature8 records
Slate partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship publishing integration, major media integration, sports-specific media integration, major media and workflow integration, sports workflow integration, major audio rights integration, strategic revenue operations partner and industry event partnership.
- Sprout Socialflagship publishing integrationSlate's first publishing integration. Sprout Social Premium customers can publish or schedule content created in the Slate Web Editor (and Content Hub for admins) directly to Sprout Social; iOS support announced as coming soon.
- Getty Imagesmajor media integrationGetty galleries are accessible directly in Slate, enabling users to quickly brand content without downloading to a camera roll.
- PhotoSheltermajor media integrationPhotoShelter folders are accessible directly in Slate, allowing users to quickly brand content without needing to download files locally.
- Infinite Athletesports-specific media integrationIntegration provides access to multiple videos for every play, capturing the game's biggest moments from every angle directly within Slate.
- Slack (Media)major media and workflow integrationSlack Media integration pulls media from specified Slack channels directly into Slate so users can quickly brand content. Slate also uses Slack internally for revenue operations, reporting a 60% improvement in monthly forecast accuracy and doubled deal closure rate.
- Greenflysports workflow integrationContent can be shared from the Greenfly mobile app directly to Slate, eliminating download and upload steps for sports and live-event content workflows.
- APM Musicmajor audio rights integrationAPM Music integration provides editable, rights-cleared audio files within Slate, ensuring content teams have digital rights to the music they use.
- Slackstrategic revenue operations partnerSlate uses Slack as its consolidated revenue operations platform (canvases, dedicated channels, Slack Connect), and is featured as a Slack customer case study highlighting 60% improvement in monthly forecast accuracy and a doubled deal closure rate.
- Gondola (sports content conference)industry event partnershipSlate participated in and contributed thought leadership content from Gondola 2026, the conference for sports social managers, producers, and creative leads; promotes the event to its sports-industry customer base.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Slate competitors and assessment
Company assessmentBroad incumbents
- Canva: Mass-market design platform with Magic Studio AI features including video editing, captions, and translation; overlaps with Slate's image editor, branded templates, and AI captioning.
- Adobe Express: Adobe's template-driven design and short-form video tool; broad incumbent with overlapping brand-template, captioning, and social-format capabilities, though not specialized in sports live-event workflows.
Direct peers
- InVideo: AI-assisted online video editor with templates and text-to-video capabilities; competes with Slate for social-team and brand content creation use cases, particularly at the SMB/mid-market tiers.
- Greenfly: Mobile-first content capture and distribution platform for sports and entertainment organizations; closely comparable in customer base (pro sports leagues and teams) and live-event content workflow, and is also a Slate integration partner.
- CapCut: ByteDance-owned short-form video editor used heavily by social teams; Detroit Pistons and Burton publicly referenced switching from CapCut to Slate, making it the most directly competitive peer in social-video editing.
- Wistia: Video hosting and creation platform for businesses with branding, captions, and analytics; customer language explicitly groups Wistia with Slate as a benchmarked alternative.
Emerging players
- Opus Clip: AI-powered long-to-short video clipping tool; competes directly with Slate's Shortcuts feature for repurposing long-form video into social-ready clips.
- Descript: AI-driven video and podcast editing platform with transcription, captions, and clipping; competes with Slate's AI captioning, transcript export, and Shortcuts-style clipping capabilities.
- Klap: AI short-clip generator that turns long videos into TikToks/Reels/Shorts; overlaps with Slate's Shortcuts in the AI clipping category.
- Riverside.fm: Remote recording and AI-powered short-clip generation platform; competes in the same AI-assisted social content workflow that Slate targets for podcasts, webinars, and live content.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Slate social profiles
Digital presenceSlate compliance and trust
Trust signalCompliance3 records
Slate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slate leadership team
Management profileNumber of profiles
Profiles4 records
Slate funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slate
What does Slate do?
Slate develops an AI-assisted content creation and brand asset management platform for sports leagues, networks, brands, and social media teams. The platform combines a web-based video and image editor, iOS and Android mobile apps, a centralized Brand Hub for fonts, colors, PSD templates, overlays and caption presets, and AI features including long-to-short video clipping (Shortcuts), branded multilingual captions, AI Denoise, Auto ReFrame, and Safe Zones previewing. It is sold via tiered SaaS subscriptions (Creator, Pro, Enterprise) to brand social teams across sports, consumer brands, higher education, and B2B SaaS.
Is Slate a public or private company?
Slate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Slate founded?
Slate was founded in 2019. It employs 1 to 10 people.
Where is Slate based?
Slate is headquartered in New York, United States, in the North America region.
How does Slate make money?
Two revenue lines are on record. SaaS Subscription Tiers are the primary driver. The others are custom Creative Services.
Who are Slate's main competitors?
Broad incumbents on record are Canva and Adobe Express. Direct peers are InVideo, Greenfly, CapCut and Wistia. Emerging players are Opus Clip, Descript, Klap and Riverside.fm.
Does Slate have an API?
No public API is recorded for Slate.
What industry is Slate in?
Slate's product category is Social Media Content Creation Software. Its primary akta.pro industry code is MPACAHAJ, Short-Form Video for News, Sports & Highlights Platforms, with a secondary code of HDAAAGAD, Social, Community & Creator Platform Feeds. Its NAICS code is 5132 and its SIC code is 7311.