What Infinite Athlete does

Infinite Athlete is a sports technology company established in 2023 as the parent entity combining Tempus Ex Machina (real-time video and data platform) with Biocore (biomechanical engineering and safety analytics, co-founded in 2002 by Dr. Jeff Crandall). The company serves professional sports leagues, teams, equipment manufacturers, and sports medicine organizations, offering an integrated platform that synchronizes live event video and data with millisecond resolution through its proprietary FusionFeed® technology, then layers biomechanical analytics, surface testing (BEAST™ and STRIKE™), injury prediction ML models, and the Game Operations Dashboard® on top. Core technology combines motion biomechanics, finite element modeling, musculoskeletal modeling, and machine learning for athlete performance, health, and safety applications.

The business operates on a B2B enterprise model with three primary revenue streams: enterprise technology licensing (subscription/recurring), equipment testing and certification services (professional services), and turn-key facilities and hardware solutions. The platform is currently invite-only with non-publicly disclosed pricing, targeting premier leagues, clubs, footwear manufacturers, and sports organizations globally. Named customers include the NFL, NFLPA, Chelsea FC (shirt sponsor 2023-24), and professional teams across multiple sports; the company also operates team hubs across the US (California, New York, Texas, Utah, Georgia, Virginia) and Europe (London, Helsinki). Prior to acquisition, Infinite Athlete was venture-backed by Andreessen Horowitz, Silver Lake, NFLPA, Founders Fund, Clearlake, Eldridge, Endeavor, WV, Advantage Capital, and Cleo Capital. In October 2025, Infinite Athlete and Biocore were acquired by Exos, a global human performance specialist backed by Madrone Capital Partners and BDT & MSD Partners, to combine AI technology with sports science and athlete health expertise.

Name

Infinite Athlete

Legal name

Infinite Athlete, Inc.

Website

https://infiniteathlete.ai

Company type

Private

Founded year

2023

Operating status

Acquired

Headcount range

51–100 employees

Short description

Infinite Athlete is a sports technology company that combines real-time video/data capture (FusionFeed®) with biomechanical engineering (Biocore) to deliver athlete performance, injury prediction, surface testing, and game operations tools to professional sports leagues, teams, and equipment manufacturers. Acquired by Exos in October 2025.

Ownership category

akta.pro rank

Product category

Sports Technology and Analytics

NAICS

Spectator Sports (71121), Fitness and Recreational Sports Centers (71394), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Sports analytics platform
• Athlete performance technology
• Biomechanical testing services
• Real-time sports video
• Injury prediction software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Enterprise Technology Licensing: B2B licensing of proprietary biomechanics and video/data technology platform to professional sports leagues, teams, and organizations. Services include platform access, data analytics, and custom insights development.
2. Equipment Testing & Certification Services: Testing and certification services for athletic surfaces, equipment (helmets, footwear), and facilities. Works with leagues, teams, and manufacturers to optimize performance and minimize injury.
3. Facilities & Hardware Solutions: Turn-key solutions for elite training facilities including cutting-edge technology, data-driven tools, and insights platforms. Includes custom biomechanics-driven insights and assessments.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Infinite Athlete provides an AI-powered biomechanics and real-time video/data platform for professional sports, built around its proprietary FusionFeed technology that synchronizes live event data and video with millisecond resolution. The platform powers products for athlete performance, health and safety, game operations, and fan experiences, and is complemented by physical testing systems (BEAST and STRIKE), helmet and equipment certification services, and consulting engagements for leagues, teams, and equipment manufacturers.

Product overview

Infinite Athlete is a sports technology company offering an integrated platform combining real-time video and data capture with biomechanical analytics and safety testing. Established in 2023 as the parent company for Tempus Ex Machina and Biocore, it delivers products across athlete performance, health and safety, team operations, and game administration. The core FusionFeed platform powers the Game Operations Dashboard and enables consumer products like MVX, while Biocore provides safety testing through the BEAST and STRIKE systems. The company serves professional leagues, teams, and organizations with technology for video capture, player tracking, injury prediction, surface testing, and equipment certification.

Differentiator

Problem solved

Functional benefit

Brands

• Biocore™: Global leader in health and safety analytics, testing, experimental and computational biomechanical engineering. Co-founded in 2002 by Dr. Jeff Crandall, providing injury prevention work and tools used by leagues, teams and companies across many industries.
• Tempus Ex Machina®
• Game Operations Dashboard®
• BEAST™
• STRIKE™
• FusionFeed®
• MVX™

Products and services

• Infinite Athlete Platform Proprietary technology platform that syncs all data and video generated at live events and enables creation of products for athlete performance, health and safety, team administration, and game operations. FusionFeed serves as the central data hub powering the Infinite Athlete ecosystem.
• FusionFeed Central data platform and core API of the Infinite Athlete ecosystem, serving as the one-stop shop for sports and performance data. Powers the Game Operations Dashboard and other products by routing, aggregating, normalizing, and synchronizing all live event data and video with millisecond resolution.
• Game Operations Dashboard Platform enabling leagues, teams, and organizations to watch, collaborate, share, and review all available video and data both live and on-demand to drive operational efficiencies and peak performance. Delivers customized dashboards and visualizations for coaching, training, and front office use.
• BEAST (Biomechanical Elite Athlete Shoe-Turf Tester) Advanced grass and turf field testing system that replicates an elite athlete's cleat-surface interaction, focusing on rotation and traction after impact. Used for footwear and cleat design, grass and turf playability assessment, and injury risk reduction; combines computational modeling, AI and machine learning.
• STRIKE Leading portable surface testing tool that accurately replicates an athlete's foot strike and surface engagement, measuring hardness, footstrike depth, rebound, and speed of athletic surfaces.
• Insights Platform Biomechanics-driven insights platform powering high-performing elite sports teams with seamless integration into coaching and training regimens, delivering player-specific assessments and quantified skill assessments using motion biomechanics models.
• MVX Consumer-oriented product powered by the Infinite Athlete platform, leveraging FusionFeed for sports and performance data.
• Athletic Surface Testing and Evaluation Industry-leading surface and equipment testing services and protocols that allow teams to optimize performance and minimize injury while reducing field maintenance costs.
• Helmet Research, Testing, and Analysis Extensive testing and evaluation of football helmets, including on behalf of the NFL Players Association and the league, driving future helmet research and development.
• Athlete Performance Solutions Data-driven, actionable insights services for elite athlete evaluation and development, including player-centric motion biomechanics models, sport and position-specific KPIs and metrics, and athlete screenings.

Quantifiable outcome

• BEAST™ has been used for a decade in professional sports for measuring realistic traction loads and motions
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• Chelsea FCminorOthersInfinite Athlete served as Chelsea FC's shirt sponsor during the 2023-24 season.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catapult Sports: Leading provider of athlete wearable tracking and performance analytics for professional and elite sports teams. Directly comparable as a B2B sports-tech platform monetizing biomechanics and workload data into the same league and team customers.
• Hudl: Video analysis and data platform widely used by professional and amateur teams. Comparable as a video/data collaboration and review tool serving leagues and coaches, overlapping with Infinite Athlete's Game Operations Dashboard®.
• Hawk-Eye Innovations (Sony): Provides ball-tracking and officiating technology plus sports broadcast graphics used across major leagues. Comparable as a technology provider monetizing computer-vision and real-time tracking into professional sports organizations.
• Kitman Labs: Athlete performance management and injury analytics platform for elite sports organizations. Comparable as a B2B sports-tech platform combining biomechanics, injury prevention, and performance data for pro teams.

Broad incumbents

• Genius Sports (Second Spectrum): Sports data and technology company offering official league data feeds, computer-vision tracking, and betting integration. Comparable as a broader sports data and AI platform with overlapping league relationships and computer-vision tracking capabilities.
• Stats Perform (STATS LLC): Global sports AI and data company providing live data, predictive analytics, and broadcast enhancements. Overlaps with Infinite Athlete's video/data capture, AI analytics, and league/team distribution.
• Zebra Technologies (Sports Analytics): Provides RFID player-tracking technology that powers the NFL's Next Gen Stats. Comparable as an established enterprise technology incumbent monetizing tracking data inside the same professional leagues.
• Sportradar: Global sports data and content company providing official league data, AI-driven analytics, and media services. Comparable as a broad incumbent with overlapping league data partnerships and AI sports analytics.

Emerging players

• Kinexon: Real-time indoor and outdoor athlete tracking and sensor analytics for pro sports and logistics. Directly comparable as an emerging sports-tech provider of high-precision tracking and performance data into the same enterprise customer base.
• Sportlogiq: AI-powered sports analytics using computer vision for player and team performance insights. Comparable as a video-AI analytics provider with similar league and team monetization dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IAAthlete
• YouTubeyoutube.com/@InfiniteAthleteAI
• Facebookfacebook.com/iA.InfiniteAthlete
• LinkedInlinkedin.com/company/infiniteathlete
• Instagraminstagram.com/infiniteathleteai

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinite Athlete