TripIt
TripIt is a travel itinerary management platform that automatically consolidates flight, hotel, and other travel confirmations into a unified itinerary. It serves 22+ million individual and business travelers through a free tier and a $49/year TripIt Pro subscription, operating as a business unit of SAP Concur.
- Company typePrivate
- Founded2006
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What TripIt does
TripIt is a travel itinerary management platform founded in 2006 in San Francisco and currently operated as a business unit of SAP Concur, itself a subsidiary of SAP SE. The platform automatically consolidates flight, hotel, car rental, restaurant, and activity confirmations into a single chronological itinerary by parsing confirmation emails forwarded to [email protected] or auto-imported via Inbox Sync. TripIt is offered in two tiers: a free product covering core itinerary organization, and TripIt Pro, a $49/year subscription that adds real-time flight alerts, Fare Tracker, Point Tracker (covering 150+ loyalty programs), Go Now, Interactive Airport Maps for 120+ airports, Risk Alerts, Carbon Footprint tracking, Neighborhood Safety Scores across 65,000+ cities, and Travel Guidance for 260+ countries and territories.
The technology stack centers on multilingual email parsing (English, French, German, Japanese, Spanish) across thousands of supported suppliers, combined with real-time flight monitoring and partner-sourced data layers from Riskline (travel requirements and safety) and GeoSure (hyperlocal safety scoring). Recent additions include Apple Intelligence-powered flight parsing from images and PDFs on iOS and a Microsoft 365 Copilot integration announced at SAP Concur Fusion 2026. The platform is accessible via web, iOS, Android, and Mac applications.
The business model combines a freemium direct-to-consumer subscription with a B2B2C distribution channel: corporate customers of SAP Concur receive complimentary TripIt Pro as part of their enterprise contracts, and Concur-booked trips auto-sync to user accounts. TripIt serves 22+ million total users, has hosted 215+ million itineraries, and tracks 243 billion miles of cumulative travel. The company employs 51–100 people, has won five Webby Awards including dual wins in 2025, and operates with a small product organization anchored by a Vice President of Product focused on safety guidance and travel confidence.
TripIt firmographics
Firmographics- Name
- TripIt
- Legal name
- Concur Technologies, Inc.
- Website
- https://tripit.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TripIt is a travel itinerary management platform that automatically consolidates flight, hotel, and other travel confirmations into a unified itinerary. It serves 22+ million individual and business travelers through a free tier and a $49/year TripIt Pro subscription, operating as a business unit of SAP Concur.
- Ownership category
- akta.pro rank
TripIt industry classification
Industry- Product category
- Travel Management Software
- NAICS
- Travel Arrangement and Reservation Services (5615), Other Travel Arrangement and Reservation Services (56159)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Itinerary Management & Trip Collaboration Apps (THALAMAE)
- akta.pro secondary industry
- Trip Planning & Itinerary Design (HSACAKAA)
Keywords
Where TripIt is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TripIt business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- TripIt Pro Premium Subscription: TripIt generates revenue primarily from its premium subscription tier, TripIt Pro, priced at $49 per year. The premium tier provides advanced features including real-time flight alerts and monitoring, Fare Tracker, Point Tracker, Go Now departure alerts, Interactive Airport Maps, Neighborhood Safety Scores, Risk Alerts, Travel Guidance, and the Inner Circle sharing feature. This is a recurring annual subscription model with automatic renewal. The free version provides basic itinerary organization and is monetized indirectly through upsell to Pro and through the SAP Concur partnership.
- SAP Concur Corporate Partnership: TripIt is distributed as a complementary benefit to companies using SAP Concur's travel and expense management platform. Corporate customers receive complimentary TripIt Pro subscriptions as part of their Concur contract, driving user acquisition and retention within the enterprise segment. This represents an indirect revenue stream through the parent company's enterprise contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | TripIt Free — Core itinerary management at no cost |
| Subscription | Annual | TripIt Pro — Premium subscription at $49/year |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
TripIt product offering
Product offeringCore offering
TripIt automatically organizes travel plans into consolidated itineraries by parsing confirmation emails forwarded to [email protected] or imported via Inbox Sync. The free core product delivers itinerary aggregation, sharing, and offline access, while TripIt Pro ($49/year) adds real-time flight alerts, fare and point tracking, neighborhood safety scores, risk alerts, travel guidance, interactive airport maps, and carbon footprint reporting. The platform is delivered through web, iOS, Android, and Mac applications, with deep integration into the SAP Concur corporate travel ecosystem.
Product overview
TripIt is a travel itinerary management platform consisting of a free core product (TripIt) and a premium subscription service (TripIt Pro at $49/year). TripIt automatically organizes travel plans by parsing confirmation emails into consolidated itineraries, while TripIt Pro adds advanced features including real-time flight alerts, Fare Tracker, Seat Tracker, Go Now, Risk Alerts, Travel Guidance (powered by Riskline), Neighborhood Safety Scores (powered by GeoSure), Carbon Footprint tracking, Point Tracker for rewards management, and Interactive Airport Maps. The platform is available via web, iOS, Android, and Mac apps, and operates as a business unit of SAP Concur with linked-account integration for corporate travel management.
Differentiator
Problem solved
Functional benefit
Products and services
- TripIt Free travel itinerary management platform that automatically organizes travel plans by parsing confirmation emails forwarded to [email protected] or imported via Inbox Sync, creating consolidated itineraries for every trip. Includes trip sharing, basic search, and access via web, iOS, Android, and Mac apps for individual travelers and business travelers.
- TripIt Pro Premium annual subscription service priced at $49/year that adds real-time flight alerts, Fare Tracker, Seat Tracker, Go Now departure timing, Risk Alerts, Travel Guidance (powered by Riskline, covering 260+ countries and territories), Neighborhood Safety Scores (powered by GeoSure, covering 65,000+ cities), Carbon Footprint, Point Tracker across 150+ reward programs, and Interactive Airport Maps for 120+ airports.
Quantifiable outcome
- TripIt notified users of flight cancellations before the airline notified them, enabling proactive rebooking.
- +4 more outcomes
Companies that use TripIt
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
TripIt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature13 records
TripIt partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Microsoft 365 CopilotcoreSAP Concur announced an expanded integration with Microsoft 365 Copilot at SAP Concur Fusion 2026 in New Orleans. The integration brings AI-enabled travel support capabilities into the Microsoft 365 Copilot experience, allowing travelers to access itinerary and expense information through Copilot's AI interface.
- American Express Global Business TravelcoreSAP Concur expanded its partnership with American Express Global Business Travel, adding virtual card management in Concur Expense and real-time expense notifications for corporate card transactions. This deepens the connection between travel booking, expense reporting, and corporate card data within the Concur ecosystem that TripIt is part of.
- VisacoreSAP Concur expanded its partnership with Visa through the Visa Commercial Integrated Partner program, adding virtual card management capabilities in Concur Expense and real-time payment notifications for corporate card transactions. TripIt benefits from these integrations as part of the broader SAP Concur travel and expense management platform.
- Apple IntelligencecoreTripIt Pro features leveraging Apple Intelligence were highlighted at SAP Concur Fusion 2026. The integration enables smarter and more accurate flight parsing from images or PDFs on iOS devices, making it easier for users to add trips by simply photographing their confirmation documents.
- RisklinecoreRiskline is the data partner powering TripIt Pro Travel Guidance, providing up-to-date visa, vaccination, health insurance, and safety information for more than 260 countries and territories. Riskline's travel safety guidelines and restrictions are embedded directly within the TripIt app to help travelers navigate complex international travel requirements.
- GeoSurecoreGeoSure is the data partner powering TripIt's Neighborhood Safety Scores feature. GeoSure collects data from Johns Hopkins University, CDC, WHO, local health agencies, and other sources to provide hyperlocal safety scores across 65,000+ cities and neighborhoods worldwide, covering categories such as health and medical, physical harm, women's safety, LGBTQ safety, theft, and political freedoms.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
TripIt competitors and assessment
Company assessmentDirect peers
- Wanderlog: Wanderlog is a modern trip planning and itinerary management app that lets travelers build, collaborate on, and organize trip itineraries. It directly competes with TripIt in the consumer itinerary management space, offering collaborative trip planning, AI-powered suggestions, and offline access — overlapping with TripIt's core itinerary proposition.
- TripCase: TripCase, owned by Sabre, is a travel itinerary management app that aggregates trip details from confirmation emails into a single view. It is the most direct competitor to TripIt with a nearly identical value proposition, distributed through travel agencies and corporate travel programs — the same B2B2C channel where TripIt competes via SAP Concur.
- App in the Air: App in the Air is a personal travel assistant that combines flight tracking, itinerary management, and loyalty program tracking. It overlaps directly with TripIt's core itinerary and Point Tracker features, targeting the same frequent flyer segment with similar real-time alerting and rewards management capabilities.
- Sygic Travel: Sygic Travel (formerly Tripomatic) is an offline travel planner and itinerary builder that helps travelers plan trips with maps, attractions, and day-by-day scheduling. It directly competes with TripIt's itinerary management functionality, particularly for leisure and sightseeing-oriented travelers.
Emerging players
- Roadtrippers: Roadtrippers is a road trip planning and discovery platform with itinerary building, route optimization, and points-of-interest recommendations. While TripIt focuses on multi-modal business travel and Roadtrippers on leisure road trips, both compete in the consumer trip planning and itinerary category.
- Travefy: Travefy is a group travel planning platform used by travel advisors and group organizers to build collaborative itineraries. It overlaps with TripIt's Inner Circle sharing and itinerary aggregation features, though Travefy is more advisor-led versus TripIt's consumer self-serve model.
- Flighty: Fighty is a flight tracking and trip management app focused on real-time flight status, delay predictions, and detailed trip analytics. It targets a similar high-engagement frequent traveler segment as TripIt Pro and competes on real-time alerting, a flagship TripIt Pro feature.
Broad incumbents
- Hopper: Hopper is a major consumer travel app focused on flight and hotel booking with predictive pricing. It operates at a much larger scale than TripIt in travel commerce and increasingly bundles itinerary management features, making it a broader incumbent that overlaps with TripIt's trip organization and flight alert use cases.
- Kayak: Kayak is a major meta-search and travel booking platform with a dedicated trip management feature (Kayak Trips) that aggregates bookings into itineraries. It is a broad incumbent in the travel space whose trip management functionality overlaps with TripIt's core itinerary proposition.
- Booking.com Trip Planner: Booking.com, the largest accommodation booking platform, offers integrated trip viewing and management functionality within its main app for trips booked on the platform. While broader than TripIt's vendor-agnostic approach, it represents a competing surface for itinerary organization, particularly for leisure travelers.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TripIt social profiles
Digital presenceTripIt financial estimates
Financial estimateRevenue estimate
Valuation estimate
TripIt leadership team
Management profileNumber of profiles
Profiles1 record
TripIt funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TripIt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TripIt
What does TripIt do?
TripIt automatically organizes travel plans into consolidated itineraries by parsing confirmation emails forwarded to [email protected] or imported via Inbox Sync. The free core product delivers itinerary aggregation, sharing, and offline access, while TripIt Pro ($49/year) adds real-time flight alerts, fare and point tracking, neighborhood safety scores, risk alerts, travel guidance, interactive airport maps, and carbon footprint reporting. The platform is delivered through web, iOS, Android, and Mac applications, with deep integration into the SAP Concur corporate travel ecosystem.
Is TripIt a public or private company?
TripIt is a private company. It is classified as corporate owned and is currently operating.
When was TripIt founded?
TripIt was founded in 2006. It employs 51 to 100 people.
Where is TripIt based?
TripIt is headquartered in San Francisco, United States, in the North America region.
How does TripIt make money?
Two revenue lines are on record. TripIt Pro Premium Subscription is the primary driver. The others are SAP Concur Corporate Partnership.
Who are TripIt's main competitors?
Direct peers on record are Wanderlog, TripCase, App in the Air and Sygic Travel. Emerging players are Roadtrippers, Travefy and Flighty. Broad incumbents are Hopper, Kayak and Booking.com Trip Planner.
Does TripIt have an API?
No public API is recorded for TripIt.
What industry is TripIt in?
TripIt's product category is Travel Management Software. Its primary akta.pro industry code is THALAMAE, Itinerary Management & Trip Collaboration Apps, with a secondary code of HSACAKAA, Trip Planning & Itinerary Design. Its NAICS code is 5615 and its SIC code is 4700.