Insify
Insify is a Netherlands-based digital insurance platform providing disability (AOV), professional liability (BAV), and general liability (AVB) coverage to freelancers, self-employed professionals (zzp'ers), and SMEs across the Netherlands, Germany, and France, distributed via a self-serve website and Chubb partnership.
- Company typePrivate
- Founded2020
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Insify does
Insify is a Netherlands-based insurtech founded in 2020 that operates a fully digital insurance platform targeting freelancers, self-employed professionals (zzp'ers), and small-to-medium enterprises (SMEs/MKB) across Europe. Its core product suite centers on three lines — Arbeidsongeschiktheidsverzekering (AOV / disability insurance) as the flagship, Beroepsaansprakelijkheidsverzekering (BAV / professional liability), and Bedrijfsaansprakelijkheidsverzekering (AVB / general liability) — supplemented by add-on coverage for electronics, business inventory and goods, and business-vehicle contents. The platform delivers rapid underwriting (quotes in as little as two minutes, AOV issuance in as little as fifteen minutes) via an automated data-and-analytics engine, supported by Insify SmartGuide, an AI-driven conversational tool that guides users through disability coverage selection with real-time adjustments to coverage and pricing.
The business operates as an insurance broker and agent — Insify Broker B.V. and Insify NLD Agent B.V., both headquartered at Weesperplein 4B, Amsterdam — distributing carrier-underwritten policies through a self-serve website, an affiliate partner network, and a flagship distribution-and-capacity partnership with Chubb for digital disability insurance. Insify earns revenue through recurring insurance premiums on monthly or annual billing cycles, with publicly listed pricing starting at €7.95/month for AVB, €35.50/month for BAV, and €59/month for AOV, no advice or closing fees, and daily cancellable policies. It has served more than 40,000 entrepreneurs to date, with active expansion into Germany and France, and has raised approximately €41.3 million cumulatively across Seed, Series A (€15M led by Accel, Feb 2022), Series A extension (€10M led by Munich Re Ventures, Jun 2023), and Series B (€16.3M led by Evli Growth Partners, Sep 2025) rounds.
Insify firmographics
Firmographics- Name
- Insify
- Legal name
- Insify Broker B.V.
- Website
- https://insify.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Insify is a Netherlands-based digital insurance platform providing disability (AOV), professional liability (BAV), and general liability (AVB) coverage to freelancers, self-employed professionals (zzp'ers), and SMEs across the Netherlands, Germany, and France, distributed via a self-serve website and Chubb partnership.
- Ownership category
- akta.pro rank
Insify industry classification
Industry- Product category
- Digital Small Business Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industry
- Embedded Insurance Distribution & Premium Financing (FSAGALAF)
Keywords
Where Insify is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Insify business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Premium Revenue: Insify generates revenue through recurring insurance premiums paid by customers on monthly or annual billing cycles. Customers purchase insurance policies (disability, liability, etc.) and pay ongoing premiums for coverage. The company offers no advice or closing fees, charging only the insurance premium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Disability insurance (AOV) - starting at €59/month |
| Subscription | Monthly | Professional liability insurance (BAV) - starting at €35.50/month |
| Subscription | Monthly | General liability insurance (AVB) - starting at €7.95/month |
| Subscription | Pay-as-you-go | Additional specialty insurance products (quote-based) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Insify product offering
Product offeringCore offering
Insify is a digital insurance broker that sells and distributes business and personal insurance products — primarily disability (AOV), professional liability (BAV), and general business liability (AVB) — to freelancers, self-employed professionals (zzp'ers), and SMEs in the Netherlands, with expansion into Germany and France. Customers obtain quotes, customize coverage, and purchase policies entirely online through Insify's self-serve platform, with quotes delivered in as little as two minutes and disability policies issued in approximately 15 minutes via an underwriting partnership with Chubb. The portfolio is supplemented by add-on coverage for electronics, inventory and goods, and business vehicle contents, with an AI-driven SmartGuide tool supporting AOV product selection.
Product overview
Insify is a digital insurance platform for freelancers, self-employed professionals (zzp'ers), and SMEs (MKB) in the Netherlands and across Europe. The platform offers a portfolio of insurance products including: Arbeidsongeschiktheidsverzekering (AOV/disability insurance) as the flagship product, Bedrijfsaansprakelijkheidsverzekering (AVB/business liability), and Beroepsaansprakelijkheidsverzekering (BAV/professional liability), plus add-on coverage for inventory, electronics, and business vehicle contents. The platform differentiates through rapid digital underwriting (quotes in 2 minutes), AI-powered assistance via SmartGuide, and no advice or closing fees with daily cancellation flexibility. The core platform enables quick quotes and tailored coverage, while SmartGuide serves as an AI-powered decision support layer for the AOV product.
Differentiator
Problem solved
Functional benefit
Brands
- Insify SmartGuide: AI-driven tool that helps self-employed professionals choose disability insurance through conversational interactions
Products and services
- Arbeidsongeschiktheidsverzekering (AOV) — Disability Insurance Income protection insurance for self-employed professionals that covers fixed costs or a large portion of income when they are temporarily unable to work due to illness or accident. Starting at €59 per month, with AI-guided configuration via SmartGuide and digital issuance via Chubb partnership.
- Beroepsaansprakelijkheidsverzekering (BAV) — Professional Liability Insurance
Quantifiable outcome
- Quotes delivered in as little as 2 minutes, with fully digital policy issuance in as little as 15 minutes for disability insurance
- +2 more outcomes
Companies that use Insify
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Insify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Insify partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ChubbflagshipChubb partnered with Insify to launch a fully digital disability insurance product for self-employed individuals, freelancers, and entrepreneurs in the Netherlands. The product enables customers to complete the insurance process in as little as 15 minutes, significantly faster than traditional products. Insify provides the digital platform and customer distribution; Chubb provides the underwriting and insurance capacity.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Insify competitors and assessment
Company assessmentEmerging players
- Simplesurance: Berlin-based insurtech enabling embedded insurance distribution through third-party digital channels. Comparable as a digital insurance distribution platform in Insify's target European geographies, with a more partnership-led GTM versus Insify's owned direct-to-consumer approach.
- Akko: US insurtech providing point-of-sale gadget and electronics protection plans to consumers and small businesses. Comparable in its digital-first, niche product approach and self-serve customer experience, relevant as Insify expands its add-on electronics and contents lines.
Broad incumbents
- Lemonade: Public, AI-native digital insurer offering renters, home, auto, pet, and life insurance via a mobile-first platform with a similar chatbot-driven UX to Insify's SmartGuide. A broader incumbent peer operating at scale across the US and parts of Europe that competes for the same digitally native customer segment.
- Hiscox: Global specialty insurer with a deep SME and professional liability franchise, including dedicated products for freelancers and consultants. Incumbent peer competing head-to-head with Insify's BAV proposition, with far greater underwriting history but less digital-native UX.
Regional players
- Friday: German full-stack digital insurer (backed by Zurich) selling car, home, and liability insurance online with transparent pricing. Comparable as a European digital-first insurance brand targeting self-directed buyers, though focused on the German auto/home verticals rather than freelancer-specific products.
- Hedvig: Stockholm-based digital full-stack insurer offering home, car, and accident insurance via a mobile-first app. Comparable as a European digital-native insurance brand targeting younger, self-directed buyers, though focused on the Nordics rather than Insify's Benelux/DACH footprint.
Direct peers
- Zego: UK insurtech providing usage-based and on-demand insurance products tailored to gig workers, self-employed drivers, and SMEs. Direct comparable in its freelancer/gig-economy focus and digital distribution model, particularly relevant as Insify expands beyond the Netherlands.
- Many Pets: London-based digital insurer (formerly Bought By Many) using data-driven underwriting and direct digital channels to serve under-served customer niches. Comparable as a digitally native insurance challenger that has scaled across multiple European markets through a similar playbook.
- Wefox: European insurtech operating a digital broker platform connecting customers with carrier capacity across multiple lines. Comparable to Insify in its broker-led, digital-distribution model and pan-European ambitions, though at significantly larger scale and broader product breadth.
- Getsafe: Heidelberg-based digital insurer offering liability, contents, and disability products to freelancers and SMEs across Germany via a fully digital, self-serve platform. Closest direct comparable to Insify in target customer, product mix, and digital-first GTM, operating in Insify's primary expansion market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Insify social profiles
Digital presenceInsify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insify leadership team
Management profileNumber of profiles
Insify funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insify
What does Insify do?
Insify is a digital insurance broker that sells and distributes business and personal insurance products — primarily disability (AOV), professional liability (BAV), and general business liability (AVB) — to freelancers, self-employed professionals (zzp'ers), and SMEs in the Netherlands, with expansion into Germany and France. Customers obtain quotes, customize coverage, and purchase policies entirely online through Insify's self-serve platform, with quotes delivered in as little as two minutes and disability policies issued in approximately 15 minutes via an underwriting partnership with Chubb. The portfolio is supplemented by add-on coverage for electronics, inventory and goods, and business vehicle contents, with an AI-driven SmartGuide tool supporting AOV product selection.
Is Insify a public or private company?
Insify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Insify founded?
Insify was founded in 2020. It employs 51 to 100 people.
Where is Insify based?
Insify is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Insify make money?
One revenue line is on record: insurance Premium Revenue.
Who are Insify's main competitors?
Emerging players on record are Simplesurance and Akko. Broad incumbents are Lemonade and Hiscox. Regional players are Friday and Hedvig. Direct peers are Zego, Many Pets, Wefox and Getsafe.
Does Insify have an API?
No public API is recorded for Insify.
What industry is Insify in?
Insify's product category is Digital Small Business Insurance. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAGALAF, Embedded Insurance Distribution & Premium Financing. Its NAICS code is 524210 and its SIC code is 6411.