What Shape Robotics does

Shape Robotics A/S is a Danish educational technology company founded in 2015 and listed on Nasdaq Copenhagen (CPH:SHAPE), headquartered in Farum with a registered office in Copenhagen. The company develops and distributes modular educational robotics — most prominently the KUBO robot platform designed for kindergarten and early childhood learning — targeting literacy, numeracy, and cognitive skill development while reducing passive screen time. Through a series of acquisitions completed between 2021 and 2025 (StoryKids, Video Technic Systems, Skriware S.A., and Sanako Oy), the group has assembled a multi-brand EdTech portfolio spanning early-childhood robotics, STEAM learning platforms, digital language learning solutions, and CEE-focused EdTech delivery services.

The company's revenue model is anchored in large-scale, multi-year institutional and government contracts rather than standardized pricing. The most significant commercial event is a EUR 32 million contract signed in November 2025 with a European IT systems integrator to deliver laboratory equipment in Polish public schools, with over EUR 10 million recognized initially. Secondary revenue streams include government-direct deployments such as the World Bank-funded Early Learning Partnership project in Moldova, where 200 kindergartens were equipped and 51 integrated KUBO robots into their curriculum following educator training seminars. Customer segments are concentrated in K-12 educational institutions and government education ministries, with go-to-market executed through direct field sales, ministry partnerships, and channel partners (system integrators). Geographic reach currently spans Denmark, Poland, Moldova, Finland, and broader Central and Eastern Europe.

Shape Robotics is simultaneously executing an aggressive acquisition and expansion strategy and managing material operational and governance disruption. In 2025-2026 the company has faced an annulled bankruptcy decree, a Nasdaq Copenhagen trading suspension, non-renewal of EIFO credit guarantees with full debt repayment demands, multiple board departures, a EUR 14 million defamation lawsuit, and ongoing negotiations with IRIS Capital Investment for an equity line financing arrangement. An Extraordinary General Meeting in April 2026 has proposed governance changes including a planned name change to Phase Education A/S and authorization to pursue legal claims against former board members and Carnegie Investment Bank. The combination of large contract wins and significant legal/financial headwinds defines the company's current operating posture.

Name

Shape Robotics

Legal name

Shape Robotics A/S

Website

https://shaperobotics.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Shape Robotics is a Danish publicly-listed EdTech company that develops and deploys educational robotics (KUBO) and digital learning solutions for European schools and ministries, serving K-12 institutions and government education projects across Denmark, Poland, CEE, Finland, and Moldova through a portfolio of acquired brands.

Ownership category

akta.pro rank

Product category

Educational Robotics

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (6111), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

akta.pro secondary industries

Robotics Learning Platforms (EDAFANAB), Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

Keywords

• Educational robotics
• STEM learning solutions
• Classroom technology
• Language learning software
• EdTech hardware

Headquarters

HQ city

Farum

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. EdTech Hardware and Solutions Sales: The company generates revenue through the sale of educational technology solutions including KUBO robots and laboratory equipment to educational institutions. The primary revenue driver is a EUR 32 million contract for delivering laboratory equipment in Polish public schools, with milestone-based delivery cycles and revenue recognition starting November 2025.
2. Multi-Million EUR Contracts: Enterprise contracts with European IT systems integrators and government institutions, with full contract values reaching EUR 32 million and over EUR 10 million recognized initially.
3. Acquisition-Based Growth: The company expands its revenue through strategic acquisitions of educational technology companies, including Skriware S.A. (EUR 5.1 million) and Sanako Oy (EUR 8.6 million), which bring additional products, customers, and market presence.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Shape Robotics designs and sells educational robotics and digital learning solutions for schools and governments. Its flagship offerings include the Fable modular robot system and KUBO educational robots for kindergarten and primary school STEAM learning, supplemented by acquired product lines in digital language learning (Sanako), Polish educational technology (Skriware), and EdTech delivery for Central and Eastern Europe (Video Technic Systems). The company also delivers large-scale laboratory equipment deployments under multi-million EUR contracts with public school systems.

Product overview

Shape Robotics is an EdTech company specializing in educational robotics and digital learning solutions. The company operates a platform-based model offering KUBO Robots as its core educational robotics product, complemented by digital language learning solutions through its acquired Finnish company Sanako Oy, and educational technology platforms from its Polish acquisitions (Skriware and Video Technic Systems). Shape Robotics also provides large-scale laboratory equipment deployment services for public schools, exemplified by its EUR 32 million contract for Polish public schools.

Differentiator

Problem solved

Functional benefit

Brands

• KUBO: Educational robots for kindergarten and early childhood education, used in Moldova's Ministry of Education partnership.

Quantifiable outcome

• 51 kindergartens integrated educational robots into curriculum
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Moldova Ministry of Education and ResearchcoreStrategic or Co-development PartnerPartnership with Moldova's Ministry of Education and Research for a World Bank-funded Early Learning Partnership project. Seventy kindergarten educators participated in an Innovation in Education seminar learning to use KUBO robots, with 200 kindergartens equipped and 51 integrating educational robots into their curriculum.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LEGO Education: LEGO Education is a major incumbent in K-12 STEM and robotics learning, offering block-based and programmable robotics kits. It is the most established direct competitor to Shape Robotics' KUBO and STEAM robotics offerings across primary schools globally.
• Promethean: Promethean is a broader EdTech incumbent selling interactive classroom displays and software to schools. Comparable to Shape Robotics as a K-12 education technology vendor selling to ministries and districts, though not robotics-specific.
• SMART Technologies: SMART Technologies provides interactive classroom hardware and software for K-12. Comparable as a broader education technology incumbent that competes for the same school and district budgets as Shape Robotics' large-scale deployments.

Direct peers

• Wonder Workshop: Wonder Workshop (Dash & Dot, Cue) sells K-8 educational robotics and coding platforms used in schools worldwide. It directly competes with Shape Robotics' KUBO and Skriware product lines as a STEM robotics provider for primary and secondary classrooms.
• Makeblock: Makeblock produces STEAM education robotics kits (mBot, Codey Rocky) and coding platforms for K-12. Comparable to Shape Robotics in product category, target customer (schools), and push into European and emerging markets.
• Sphero: Sphero offers programmable educational robots and STEAM kits for K-12, with a similar school-channel GTM. Directly comparable in category, customer base, and emphasis on coding and STEM learning.
• VEX Robotics: VEX Robotics provides classroom robotics kits and a competition-based STEM curriculum for K-12. Competes with Shape Robotics on STEM robotics hardware and curriculum sales to schools and districts.
• Ozobot: Ozobot makes compact STEAM robots and coding tools used in K-8 classrooms. Directly comparable in educational robotics product category and school sales motion.

Emerging players

• RobotLAB: RobotLAB distributes and integrates educational robotics (including humanoid robots) for K-12 and higher education. Comparable as a channel and integrator partner in the same EdTech robotics procurement workflow as Shape Robotics' integrator deals.

Regional players

• Kahoot!: Kahoot is a Nordic-based (Norway) EdTech platform for K-12 engagement and learning content. Comparable as a regional European peer pursuing school-channel digital learning sales, though focused on content rather than robotics hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ShapeRobotics
• Facebookfacebook.com/shaperobotics
• LinkedInlinkedin.com/company/shape-robotics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shape Robotics