What Leia does

Leia Inc., a Delaware-incorporated private company founded in 2014 by David Fattal as a spin-out from HP Laboratories and now operating under the Immersity brand, provides glasses-free 3D display hardware and AI-powered software that enables immersive experiences on existing consumer devices without VR headsets or 3D glasses. The core technology pairs a patented Switchable-Display optical stack — the Immersity Cell, combining nano-lens structures, a switchable liquid-crystal layer, and per-pixel calibration that transitions in milliseconds between standard viewing and holographic depth — with Spatial AI software that performs real-time eye-tracking, depth estimation, and 2D-to-3D conversion at 86–90Hz. The company protects this stack with a portfolio of more than 2,000 patents and supports panel sizes from 5 to 37 inches on both LCD and OLED, with sub-1% crosstalk.

Leia's primary go-to-market is OEM licensing: the Immersity Platform is embedded by Samsung, Acer, ASUS, ZTE/Nubia, Red Magic, Barco, zSpace, and Onsor into phones, tablets, laptops, monitors, and medical/education displays sold globally. A secondary direct-to-consumer layer includes the free Immersity for Mobile app on iOS and Android and the tiered Immersity for Web subscription service ($4.99 / $24.99 / $49.99 per month), which together the company claims serve more than 5 million users. A developer ecosystem anchored by the Immersity SDK with Unity and Unreal plug-ins extends reach into Windows and Android application development. Manufacturing is scaled through a proprietary Gen 5 Master Making & Printing process and the Aurora 1100 nanoimprint platform co-developed with Morphotonics, supporting up to 10 million devices annually.

The company is headquartered in Menlo Park, California, with R&D operations in the Netherlands (inherited from the Dimenco acquisition in August 2023) and operational support in China, employing more than 200 people. Revenue is generated through a mix of OEM licensing/royalties, developer SDK access, consumer subscriptions, and freemium mobile downloads; no parent company or detailed investor base is disclosed.

Name

Leia

Legal name

Leia, Inc.

Website

https://immersity.ai

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Leia Inc., operating as Immersity, provides glasses-free 3D display hardware and AI-powered software licensed to OEMs (Samsung, Acer, ASUS, ZTE/Nubia, Red Magic, Barco, zSpace) for embedding in phones, tablets, laptops, and monitors, and offers consumer mobile and web subscription apps plus developer SDKs for immersive content creation.

Ownership category

akta.pro rank

Product category

3D Display Technology

NAICS

Audio and Video Equipment Manufacturing (33431), Software Publishers (5132)

SIC

Optical Instruments & Lenses (3827), Electronic Components & Accessories (3670)

akta.pro primary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

akta.pro secondary industries

VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• 3D display technology
• Glasses-free 3D
• Switchable display hardware
• Spatial AI software
• Optical nanoimprint manufacturing

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. OEM Licensing: Revenue from licensing Immersity Platform technology (Spatial AI Software and Switchable-Display Hardware) to device manufacturers for embedding in phones, tablets, laptops, and monitors. OEM partners include Samsung, Acer, ASUS, ZTE/Nubia, Red Magic, Barco, and zSpace.
2. Immersity for Web Subscriptions: Paid subscription service for professional content creators and advanced users. Offers image conversion, video conversion, and video pro tiers. Provides high-quality stereo conversion exports for viewing on XR devices including Apple Vision Pro and Meta Quest.
3. Mobile App (Freemium): Free mobile app with minor watermark. Users can create immersive reels by adding camera motions to photos. Designed for social sharing on Instagram, TikTok, WeChat, Facebook, and other platforms.
4. Developer SDK Access: SDK portal access for developers to build immersive applications. Authentication required; developers can access documentation, plug-ins, and examples for Windows and Android platforms.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Leia Inc. designs, manufactures, and licenses the Immersity Platform — a combined Spatial AI Software and Switchable-Display Hardware stack — that enables eyewear-free, glasses-free 3D on existing consumer devices. Revenue comes primarily from OEM licensing of this hardware-software platform to device makers, with secondary consumer offerings (mobile and web apps) and a developer SDK.

Product overview

Leia Inc. operates under the Immersity brand, offering a unified platform architecture centered on the Immersity Platform that combines Spatial AI Software with Switchable-Display Hardware. The platform enables immersive 3D experiences on everyday devices without requiring new hardware. Core components include the Immersity Cell (the patented hardware component with nano-optics and switchable liquid-crystal layer), Spatial AI Software (for depth understanding and eye tracking), and developer tools including the Immersity SDK with Unity & Unreal plug-ins. Consumer applications include Immersity for Mobile (free app for creating immersive reels), Immersity for Web (paid conversion service), and LeiaPix (lightfield image converter). The company also offers Immersive Motion feature and Apple Music Album Motion integration. With over 2,000 patents, the portfolio spans display technology, AI-powered depth conversion, and spatial tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Immersity Platform: A technology platform combining Spatial AI Software and Switchable-Display Hardware for immersive experiences on any device.
• Immersity Software
• Immersity Cell
• Immersity SDK
• Immersity for Mobile
• Immersity for Web

Products and services

• Immersity Platform Combined technology platform offering that pairs Leia's Spatial AI Software with its Switchable-Display Hardware, enabling phones, tablets, laptops, and monitors to deliver holographic depth and immersive 3D experiences without glasses or headsets. Designed for OEM licensing.
• Switchable-Display Hardware (Immersity Cell) Patented sub-millimeter optical stack (Immersity Cell) combining nano-lens structures, switchable liquid-crystal layers, and per-pixel calibration. Transitions in milliseconds between standard viewing and holographic depth projection with crosstalk below 1%, on LCD or OLED panels from 5 to 37 inches. Licensed to OEMs for integration.
• Spatial AI Software AI software that continuously understands the viewer's environment and depth within virtual content. Maps spatial distances, tracks eye viewpoints at 86–90Hz, and predicts short-term trajectories to convert any 2D content into immersive stereo output in real time, with 16-bit precision depth maps.
• Immersity for Mobile Free consumer mobile app for iOS and Android that turns photos into immersive 3D reels by adding camera motions. Outputs include a minor watermark on the free tier; designed for social sharing across major platforms.
• Immersity for Web Paid web-based subscription service for advanced users and professional content creators. Offers Immersive Motion exports, 3D image conversion, 3D video conversion, Apple Music Album Motion, and depth map generation with tiered monthly subscriptions.
• Immersity SDK Software development kit for building immersive spatial experiences on Immersity-enabled devices. Provides SDK documentation for Windows and Android, Unity and Unreal Engine plug-ins, Quick Start Guides, examples, and case studies. Distributed via authenticated developer portal.
• LeiaPix Consumer-facing application for converting 2D images into 3D lightfield images, part of the broader Leia application ecosystem that includes Leia Player, Leia Appstore, LeiaViewer, LeiaTube, and LeiaChat.

Quantifiable outcome

• Crosstalk levels under 1% for exceptional 3D image quality
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• SHIFT CommunicationsminorGTM or Marketing Partner · 31 March 2026SHIFT Communications added Leia Inc. to its B2B technology PR client roster in March 2026. The agency supports Leia with multichannel PR programs aimed at strengthening industry positioning and visibility. SHIFT specializes in helping growth-stage and established B2B tech companies build credibility, demand, and discoverability through tailored storytelling and campaigns.
• MorphotonicscoreStrategic or Co-development Partner · 11 December 2025Dutch company Morphotonics completed installation and qualification of Aurora 1100 Platform with Leia Inc. in December 2025. This partnership advances industrialization of immersive displays for consumer devices using Roll-to-Plate (R2P) nanoimprint technology. The platform enables mass production of ultra-precise nanostructures on large glass substrates for AR glasses and 3D displays, supporting up to 10 million devices annually.
• DimencocoreStrategic or Co-development Partner · 7 August 2023Leia Inc. acquired Dutch company Dimenco in August 2023 to unify two major players in the 3D display technology industry. The acquisition combined Dimenco's OLED technology and patent portfolio with Leia's existing technology to enhance immersive 3D experiences across platforms. Also acquired Royal Phillips' 3D patent portfolio as part of the transaction.
• SamsungcoreOEM/ Whitelabel/ Licensing PartnerSamsung Odyssey 3D G9 gaming monitor integrates Immersity technology for glasses-free 3D gaming experience. Features AI 3D video conversion, 165Hz refresh rate, eye-tracking, and spatial audio. Major OEM partner for gaming market.
• AcercoreOEM/ Whitelabel/ Licensing PartnerAcer integrates Immersity into multiple devices including SpatialLabs View 27 gaming monitor, Aspire 15 3D laptop, and SpatialLabs View Series professional displays. Features stereo 3D, eye-tracking, and SpatialLabs TrueGame technology.
• ASUScoreOEM/ Whitelabel/ Licensing PartnerASUS Vivobook Pro 16X 3D OLED features world's first glasses-free 3D OLED technology powered by Immersity. Includes eye-tracking system, 2D/3D immersive switch, and OLED advantages for full 3D look-around with minimal crosstalk.
• ZTE/NubiacoreOEM/ Whitelabel/ Licensing PartnerZTE Nubia Pad 3D II is the world's first 5G + AI 3D tablet with real-time 2D-to-3D conversion. Features 12.1-inch 2.5K display, AI eye-tracking, 80% more 3D resolution, and 100% more 3D brightness than previous generation.
• Red MagiccoreOEM/ Whitelabel/ Licensing PartnerRed Magic Tablet 3D Explorer Edition features 12.1-inch 2.5K LCD display with 144Hz refresh rate. Powered by Snapdragon 8 Gen 2 with AI-powered Magic Vision Engine for one-click 2D-to-3D conversion.
• BarcocoreOEM/ Whitelabel/ Licensing PartnerBarco Eonis 3D is a medical-grade 27-inch glasses-free 3D display for surgical planning, patient consultations, and medical education. Integrates with existing PACS and imaging platforms. Class 1 medical device with remote QA management.
• zSpacecoreOEM/ Whitelabel/ Licensing PartnerzSpace Inspire Series provides AR/VR learning technology without head-mounted display or glasses. Award-winning technology for experiential learning in classrooms with stylus-based interaction and natural gestures.
• OnsorminorOEM/ Whitelabel/ Licensing PartnerOnsor AMAD laptop features Simulated Reality Technology for glasses-free 3D experience using lenticular lenses and eye-tracking. Targets education and industrial training markets in Middle East region.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Looking Glass Factory: Looking Glass Factory develops light-field displays that render glasses-free 3D imagery. It is the closest direct competitor to Leia in eyewear-free 3D display hardware, targeting similar developer and enterprise customers with a competing holographic display approach.
• Sony (Spatial Reality Display): Sony's Spatial Reality Display (ELF-SR1/SR2) delivers glasses-free 3D using eye-tracking and micro-optical lens technology. It targets design, engineering, and medical visualization use cases that overlap directly with Leia's Acer SpatialLabs and Barco-embedded offerings.
• zSpace: zSpace offers AR/VR learning systems (Inspire Series) that use glasses-free 3D displays for education. As both an OEM partner and a competitor in the education vertical, zSpace represents a closely adjacent eyewear-free 3D education platform.

Emerging players

• RealFiction: RealFiction develops glasses-free 3D display technology including DeepFrame and holographic solutions for retail and experiential marketing. It is an emerging competitor focused on large-format 3D signage, a niche adjacent to Leia's immersive display offering.
• Light Field Lab: Light Field Lab builds holographic display modules aimed at delivering true 3D without glasses. Its emerging technology targets signage and entertainment, placing it as a long-horizon eyewear-free 3D competitor to Leia.
• Magic Leap: Magic Leap develops AR/MR headsets for enterprise and medical use cases. While it uses a headset form factor, it competes with Leia's medical and education 3D display offerings (via Barco, zSpace) for the same immersive professional workflows.
• Avegant: Avegant develops light-field display and AR optics technology, with applications in wearables and near-eye displays. Its optical engineering overlap with Leia's nano-optics platform makes it an emerging adjacent competitor in immersive display hardware.

Broad incumbents

• Apple (Vision Pro): Apple's Vision Pro headset competes for the same consumer and professional immersive-experience budget as Leia's OEM-embedded 3D displays. Although Apple uses a headset form factor, both compete to define the "next computing interface" for immersive content.
• Meta (Reality Labs / Quest): Meta's Quest VR headsets and Ray-Ban Meta smart glasses define the headset-based immersive category with vast content libraries and developer ecosystems. Meta represents the broad incumbent alternative to eyewear-free 3D displays like Leia's.
• Microsoft (HoloLens): Microsoft's HoloLens and Mixed Reality ecosystem target enterprise immersive computing. Although it uses a headset, Microsoft competes for the same enterprise/medical/education budgets that Leia targets via its OEM partners and medical displays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LeiaInc
• Facebookfacebook.com/immersityAI
• LinkedInlinkedin.com/company/leia-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leia