What REDMAGIC.gg does

REDMAGIC.gg is the gaming-focused consumer electronics sub-brand of Nubia Technology Co., Ltd., itself a subsidiary of Chinese telecom equipment maker ZTE Corporation. Founded in 2018 and headquartered in Shenzhen, China, REDMAGIC designs, manufactures, and sells a complete gaming hardware ecosystem including flagship gaming smartphones (REDMIC 11S Pro, 11 Air, 11 Pro), gaming tablets (Astra, Astra 2, Nova), a gaming laptop (Blaze 16 Pro), and a range of peripherals (Cryo Coolers, Shadow Blade gamepads, mechanical keyboards, gaming mice, monitors).

The company's core technical differentiation is built around proprietary thermal management systems for mobile gaming devices. Its AquaCore cooling platform — described as the world's first mass-produced flowing liquid cooling system in smartphones — combines AI server-grade fluorinated liquid circulation, a 13,116 mm² vapor chamber, a 24,000 RPM waterproof turbo fan, and Liquid Metal 3.0 thermal interface material. For tablets and laptops, the 13-layer ICE-X cooling system integrates dual-layer sandwich vapor chambers and 20,000 RPM fans. Supporting the cooling stack are the RedCore R4 dedicated gaming auxiliary chip (handling frame stability, 2K super-resolution, and dynamic resource allocation) and the Game Space software platform that ties performance tuning, accessory control, and AI-driven gameplay overlays together.

REDMIC operates a direct-to-consumer model almost exclusively through its global e-commerce storefront (global.redmagic.gg), with regional stores covering Europe, the Americas, Asia Pacific, and the Middle East (30+ countries in total). Hardware pricing spans roughly $499 entry-level phones and tablets up to $1,499 for limited "Golden Saga" editions with gold-plated components. Customer focus is narrow: mobile and PC gaming enthusiasts and competitive esports participants. Recent disclosure of 5x shipment value growth and 7x overseas sales growth over four years indicates the brand is in a scaling phase globally.

Name

REDMAGIC.gg

Legal name

Nubia Technology Co., Ltd.

Website

https://global.redmagic.gg

Company type

Private

Founded year

2018

Operating status

Operating

Short description

REDMAGIC.gg is the gaming hardware sub-brand of ZTE's Nubia division, selling gaming smartphones, tablets, laptops, and accessories globally direct-to-consumer. It targets mobile and PC gaming enthusiasts with proprietary liquid cooling technology and premium hardware.

Ownership category

akta.pro rank

Product category

Gaming Mobile Hardware

NAICS

Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Handheld & Mobile Gaming Hardware (Dedicated Handhelds, Accessories) (MPAFAGAB)

akta.pro secondary industries

Gaming-Focused Tablets (CRACAMAI), PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD)

Keywords

• Gaming smartphones
• Gaming tablets
• Gaming laptops
• Mobile cooling technology
• Gaming accessories

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Gaming Smartphones: Sale of gaming-focused smartphones including REDMAGIC 11S Pro, 11 Air, 11 Pro, and limited edition Golden Saga variants. One-time hardware purchase model with varying storage/RAM configurations
2. Gaming Tablets: Sale of gaming tablets including REDMAGIC Astra, Astra Golden Saga, and Nova. Premium Android tablets with gaming-focused features
3. PC Gaming Products: Sale of gaming laptops (Blaze 16 Pro), monitors, mechanical keyboards, gaming mice, and mouse pads
4. Accessories: Gaming coolers (Cryo Cooler series), phone cases, screen protectors, gamepads (Shadow Blade), power banks, fast chargers, and cables

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

REDMAGIC.gg is the gaming-focused electronics sub-brand of ZTE's Nubia division. It designs, manufactures, and sells gaming-optimized hardware — primarily smartphones, tablets, and laptops — built around proprietary thermal management systems (AquaCore liquid cooling, ICE-X multi-layer cooling) and a dedicated RedCore R4 gaming chip. The brand sells directly to consumers worldwide via its own e-commerce site, complemented by peripherals such as external coolers, controllers, keyboards, mice, monitors, and cases.

Product overview

REDMAGIC.gg is a gaming-focused technology brand under ZTE/Nubia offering a comprehensive gaming ecosystem spanning smartphones, tablets, laptops, and accessories. The product portfolio centers on gaming smartphones (REDMAGIC 11S Pro, 11 Air, 11 Pro, and Golden Saga limited editions) featuring proprietary AquaCore liquid cooling technology and RedCore R4 gaming chips, gaming tablets (Astra, Astra 2, Astra Golden Saga, Nova) with OLED displays and advanced cooling systems, and PC gaming products including the Blaze 16 Pro gaming laptop. The ecosystem extends through gaming peripherals (Cryo Cooler series, Shadow Blade Gamepads, mechanical keyboards, gaming mice, 4K monitors), REDMAGIC Game Space software platform for performance optimization, and proprietary cooling technologies (AquaCore for smartphones, ICE-X for tablets/laptops). REDMAGIC positions itself as an end-to-end gaming solution provider with premium limited editions featuring gold-plated components for the luxury segment.

Differentiator

Problem solved

Functional benefit

Brands

• REDMAGIC Blaze: Gaming laptop product line featuring Intel Core Ultra processors and NVIDIA RTX graphics
• REDMAGIC Cryo Cooler
• REDMAGIC Game Space
• AquaCore Cooling System

Products and services

• REDMAGIC 11S Pro Gaming Smartphone Flagship gaming smartphone with Snapdragon 8 Elite Gen 5 Leading Version processor, AquaCore flowing liquid cooling system, 24,000 RPM turbo fan, 13,116 mm² vapor chamber, 7,500mAh battery with 80W charging, and 6.85-inch AMOLED 144Hz display. Targeted at mobile gamers seeking sustained peak performance.
• REDMAGIC 11 Air Gaming Smartphone Slim gaming smartphone with transparent design, Snapdragon 8 Elite processor, RedCore R4 gaming chip, active airflow ICE Cooling with 24,000 RPM turbo fan, 7,000mAh battery with 80W charging, and 6.85-inch OLED 144Hz display. Starting at $499.
• REDMAGIC 11 Pro Gaming Smartphone Gaming smartphone with Snapdragon 8 Elite Gen 5 processor, AquaCore liquid cooling system, RedCore R4 gaming chip, 7,500mAh battery with 80W charging, and 6.85-inch AMOLED 144Hz display. Starting at $699.
• REDMAGIC 11 Pro Golden Saga Limited Edition Limited edition flagship gaming smartphone with gold-accented liquid cooling and gold-plated vapor chambers, genuine gold and silver materials, supercar-grade carbon fiber body, aerospace-grade sapphire glass back, premium accessory bundle. Price $1,499.
• REDMAGIC Astra Gaming Tablet Gaming tablet with Snapdragon 8 Elite processor, 9.06-inch 2.4K OLED display at 165Hz refresh rate, 13-layer ICE-X cooling system with Liquid Metal 2.0 and dual-layer sandwich vapor chambers, up to 24GB RAM, 1TB storage, 8,200mAh battery. Starting at $499.
• REDMAGIC Astra 2 Gaming Tablet Upcoming gaming tablet with Snapdragon 8 Elite Gen 5 processor, first tablet with visible liquid cooling system, 9-inch 2.4K OLED display with 185Hz refresh rate, 8,300mAh battery with 80W charging, native PC game emulation with Steam login support.

Quantifiable outcome

• 24,000 RPM cooling fan - industry's fastest with IPX8 waterproof rating
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• QualcommcoreTechnology or IntegrationStrategic technology partnership for Snapdragon processors. REDMAGIC devices feature Qualcomm Snapdragon 8 Elite Gen 5 chips as the core processing platform, including Leading Version variants exclusive to gaming phones.
• SynapticscoreTechnology or IntegrationPartnership for customized touch chips delivering faster response times, enhanced touch precision, and wet-hand touch performance for gaming displays.
• GooglecoreTechnology or IntegrationIntegration of Google Gemini AI assistant and Android OS into REDMAGIC devices. Google Pay NFC support for mobile payments.
• BOE (Beijing Oriental Electronics)coreTechnology or IntegrationDisplay supplier partnership for BOE X10 AMOLED displays used in REDMAGIC flagship phones and Q10 displays in other models.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alienware (Dell): Alienware is Dell's gaming PC sub-brand, a broader incumbent offering gaming desktops, laptops, monitors, and peripherals. It competes with REDMAGIC in premium gaming-laptop and display categories but does not play in dedicated gaming smartphones or tablets.
• Logitech G: Logitech G is the dominant incumbent in PC gaming peripherals-keyboards, mice, headsets, and gamepads. It is a direct competitor to REDMAGIC's expanding accessories line, including the Shadow Blade Gamepad 3, mechanical keyboard, and gaming mouse.
• MSI (Micro-Star International): MSI is an established incumbent in gaming laptops, desktops, monitors, and components with broader portfolio reach than REDMAGIC. It overlaps with REDMAGIC's Blaze 16 Pro and gaming monitor segments and is a competitor in PC gaming hardware.

Emerging players

• Valve (Steam Deck): Valve's Steam Deck family represents the dedicated handheld-gaming-device category that REDMAGIC's Astra and Astra 2 tablets also target, particularly via native PC-game emulation with Steam login. They overlap on the 'PC gaming on a handheld' use case for enthusiast gamers.
• iQOO: iQOO is vivo's performance-focused smartphone sub-brand that has released gaming-oriented phones with Snapdragon flagships and high-refresh-rate displays. It competes with REDMAGIC in the gaming-leaning mid-to-high-tier smartphone segment, primarily in Asia and parts of Europe.
• Infinix GT: Infinix's GT sub-brand sells gaming-focused smartphones with flagship MediaTek or Snapdragon chips, aggressive cooling, and RGB styling at lower price points. It is a value-tier emerging competitor to REDMAGIC, primarily in Africa, the Middle East, South Asia, and Southeast Asia.

Direct peers

• ASUS ROG (Republic of Gamers): ASUS's ROG gaming sub-brand competes head-to-head with REDMAGIC across gaming phones (ROG Phone series), gaming laptops (ROG Strix/Zephyrus), monitors, and peripherals. Both brands lead the dedicated gaming-hardware segment with flagship-tier specs and aggressive cooling.
• Black Shark: Black Shark is Xiaomi's gaming-focused sub-brand producing gaming smartphones and accessories. It is a direct competitor to REDMAGIC in the dedicated gaming-phone category, often launching Snapdragon-equipped devices aimed at the same esports and competitive mobile-gaming buyer.
• Razer: Razer operates a parallel gaming-hardware ecosystem spanning Blade gaming laptops, peripherals (mice, keyboards, headsets), and software (Cortex, Synapse). Razer competes with REDMAGIC in PC gaming laptops and accessories, both serving enthusiast gamers willing to pay premium pricing.
• Lenovo Legion: Lenovo's Legion brand targets the same gaming hardware consumer with Legion Pro laptops, Legion Go handhelds, and formerly Legion Phone. It competes with REDMAGIC's phone, tablet, and laptop lineup for enthusiast dollars globally.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@REDMAGIC
• Facebookfacebook.com/redmagicgaming
• LinkedInlinkedin.com/company/redmagic
• Instagraminstagram.com/redmagic.official
• Xx.com/redmagicgaming

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDMAGIC.gg