Wix

What Wix does

Wix.com Ltd. is a Tel Aviv-based, NASDAQ-listed software company (founded 2006) that operates a cloud-based website building and commerce platform serving approximately 282 million registered users, with roughly 15,000 new sites created daily. Its core products include the Wix drag-and-drop editor, Wix Studio for agencies, vertical solutions (eCommerce, Bookings, Events, Restaurants, POS), Wix Payments for payment processing, and the Wix App Market for third-party extensions. Underlying infrastructure runs on multi-cloud architecture (AWS and Google Cloud) with a claimed 99.99% uptime, supporting a single shared platform that serves consumers, SMBs, freelancers, agencies, and increasingly enterprise customers through integrations with Microsoft 365 Copilot and OpenAI Codex Enterprise.

The company monetizes primarily through tiered subscription plans (Premium, Business, Business Elite), transaction fees on Wix Payments, bookings, and eCommerce, plus a marketplace of paid apps and templates — a distributed, usage-augmented SaaS model anchored by a freemium funnel. Recent product expansion includes Wix Harmony, Wix Headless with native MCP integration, and the Base44 vibe-coding platform (acquired 2025 for ~$80M), positioning AI-native app creation as a new growth vector.

Operationally, Wix is in a cost-discipline phase: full-year 2025 revenue reached $1.99 billion (+13% YoY) and Q1 2026 revenue reached $541 million (+14% YoY), but operating expenses grew ~50% YoY in Q1 2026, producing a $57.5M net loss. In May 2026, management announced a ~20% workforce reduction, cut 2026 bookings guidance by ~$50M and revenue guidance by ~$25M, and completed a $1.72B Dutch auction tender offer alongside a $250M private placement from Durable Capital Partners — actions that improve capital efficiency but signal margin pressure and a reset in near-term growth expectations.

Name

Wix

Legal name

Wix.com Ltd.

Website

https://wix.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wix.com operates a cloud-based website building, commerce, and AI application platform serving 282 million registered users, monetizing through tiered subscriptions, transaction fees, and an App Market across SMBs, agencies, and enterprises.

Ownership category

akta.pro rank

Product category

Website Building Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industries

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

Keywords

• Website building platform
• AI website builder
• Ecommerce software
• Cloud website hosting
• Online business software

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Premium Subscription Plans: Core revenue stream from tiered subscription plans. Free tier available with Wixsite domain; premium plans unlock custom domains, remove ads, enable ecommerce, and provide advanced features. Plans start at $17/month for Combo, $29/month for Unlimited, higher tiers for Business & Enterprise.
2. Wix Payments Transaction Fees: Transaction fees charged on payment processing through Wix's integrated payment solution. Fixed processing fees per transaction, varies by region (e.g., $1 minimum in US, 1 EUR in Europe).
3. POS Hardware Sales: Sale of POS hardware including Wix POS Register, POS Go handheld device, Mobile Card Reader, and accessories. Software included with hardware purchase.
4. Domain Registration: Revenue from domain name registration and transfer services. Free domain for 1 year with annual premium plan purchase.
5. Professional Services / Marketplace: Revenue from Wix Marketplace where users can hire professionals for website creation and business support services.
6. Business Email (Google Workspace): Revenue from Google Workspace integration providing professional business email with custom domain, with plans offering up to 5TB storage.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels9 records

Core offering

Wix operates a cloud-based website building and business management platform that enables individuals and businesses to create, host, and manage websites, online stores, and digital operations without coding. Its core offering combines an AI-powered drag-and-drop website builder with 2,000+ templates, integrated eCommerce, scheduling, payments, POS, CRM, email marketing, SEO, and developer tools (Velo, Headless), all delivered as a SaaS platform with multi-cloud hosting.

Product overview

Wix operates as a platform-plus-modules architecture offering both a core website builder (Wix Website Builder) and professional tools (Wix Studio) alongside specialized vertical solutions. The platform is divided into multiple product lines: Wix eCommerce for online stores, Wix Bookings for scheduling, Wix Events for ticketing, Wix Restaurants for food service, Wix Email Marketing for campaigns, and Wix SEO Hub for optimization. Developer-focused offerings include Wix Velo (full-stack development) and Wix Headless (headless commerce API). The platform also includes native payment processing (Wix Payments), point of sale (Wix POS), and various business management tools. Wix Harmony brings AI-powered website creation to the platform. Recent acquisitions include Base44 (AI coding, $80M), Modalyst (dropshipping), and Rise.ai (loyalty).

Differentiator

Problem solved

Functional benefit

Brands

• Wix Studio: Professional website building platform for agencies and freelancers
• Wix Harmony
• Wix AI Studio
• Base44
• Wix Payments
• Wix University
• Wix POS

Products and services

• Wix Website Builder Core website building platform enabling users to create websites through a drag-and-drop editor and AI-powered creation tools without coding knowledge, with 2,000+ customizable templates. Targeted at individuals, SMBs, agencies, and enterprises.
• Wix Harmony AI-powered website creation platform that generates complete, production-ready websites from natural language text or voice prompts, integrated into Microsoft 365 Copilot and OpenAI Codex. Targeted at users wanting instant AI-generated websites with commerce, scheduling, payments, SEO, and analytics.
• Wix Studio Professional-grade website building platform for agencies, freelancers, and developers with multi-site management, client role controls, reusable templates, and white-labeling capabilities. Includes a separate Enterprise tier for large-scale businesses.
• Wix Velo Full-stack JavaScript developer platform enabling developers to build custom website functionality with code, including front-end and back-end tools, REST API, webhooks, and Velo SDK. Targeted at developers building custom applications on Wix.
• Wix Headless Headless commerce and business backend platform allowing developers to provision complete business functionality (commerce, bookings, CMS, CRM, events, memberships) via API and Model Context Protocol. Targeted at developers and engineering teams building custom front-end experiences.
• Wix Payments Integrated payment processing solution accepting debit/credit cards, Apple Pay, Tap to Pay, Google Pay, PayPal, and BNPL options (Affirm, Afterpay, Klarna), with iDEAL across supported countries. PCI-DSS compliant. Targeted at merchants selling on Wix websites.
• Wix POS Point of Sale solution including POS Register, POS Go handheld device, and Mobile Card Reader, with inventory sync, unified reporting, and built-in marketing tools. Targeted at retail stores, salons, gyms, and pop-up/mobile sellers.
• Wix eCommerce Complete eCommerce solution including online stores, product catalog management, shopping cart, checkout, order management, automatic tax calculation, and integrated payment processing. Targeted at online retailers and SMBs selling online.
• Wix Bookings Appointment and reservation scheduling system with calendar management, online booking, automated reminders, and staff/client management. Targeted at service-based businesses such as salons, consultants, and fitness instructors.
• Wix Domain Names Domain registration and management service for purchasing and connecting custom domain names to Wix websites. Free for 1 year with any annual premium plan. Targeted at individuals and businesses wanting branded web addresses.
• Wix Business Email (with Google Workspace) Professional email service with custom domain addresses integrated with Google Workspace, including up to 5TB storage, Gemini AI, Google Drive, Calendar, and Meet video conferencing. Targeted at businesses wanting professional branded email.
• Wix Logo Maker AI-powered logo creation tool for generating professional brand logos and visual identities. Targeted at individuals and SMBs creating brand assets.
• Base44 AI-powered natural-language application building platform acquired by Wix for $80 million in 2025, reaching $100 million ARR. Targeted at users wanting to build applications from natural language descriptions.
• Modalyst Dropshipping platform and supplier marketplace for automated inventory sourcing and product fulfillment. Targeted at Wix eCommerce merchants wanting dropshipping capabilities.
• Rise.ai Gift card and customer re-engagement platform for loyalty and retention capabilities. Targeted at Wix eCommerce merchants wanting to run gift card programs.
• Hour One AI-generated video and human-presence technology acquired by Wix. Targeted at users wanting AI-generated video content for their websites and presentations.

Quantifiable outcome

• Over 282 million registered users globally
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship, minor and core.

• MicrosoftflagshipTechnology or Integration · 15 June 2026Wix announced collaboration to integrate Wix Harmony website creation platform directly into Microsoft 365 Copilot. Users can generate production-ready websites via voice or text within Copilot interface, accessing Wix's full ecosystem including commerce, scheduling, payments, SEO, and analytics. Leverages OpenAI's Apps SDK. Partnership reduces context switching by enabling users to build websites without leaving their workflow.
• StripeflagshipTechnology or Integration · 11 June 2026Wix named as provider in Stripe Projects, enabling developers to provision a complete Wix business backend directly from Stripe Projects CLI. Allows teams to provision commerce, bookings, CMS, CRM, events and memberships through a single flow. Wix served as co-design and launch partner in Stripe Projects developer preview, helping shape provisioning workflow, credential scoping, and account handling.
• WillowminorStrategic or Co-development Partner · 4 June 2026Willow (formerly Webrix), an AI agent governance platform, emerged from stealth with $7 million seed funding led by Hetz Ventures. Early angel investment from Wix Co-Founder and CEO Avishai Abrahami and President Nir Zohar. Willow's platform deployed across more than 5,000 employees at Wix as an enterprise design partner. Founded by former Wix engineers, addressing enterprise governance controls for AI agents.
• OpenAIflagshipTechnology or Integration · 3 June 2026Wix named as official partner in OpenAI Codex Enterprise launch for Sites feature. Enables Codex users to build and deploy fully operational online businesses through Wix Headless integration. Users can deploy live sites with custom domains, active payments, bookings systems, product catalogs, and CRM via single commands. Partnership leverages Model Context Protocol integration for compliance, safety, and regulatory handling including GDPR and PCI-DSS.
• ArtemisminorOthers · 15 April 2026Artemis, a cybersecurity startup founded six months ago, emerged from stealth with $70 million Series A funding. Company has clients including Mercury, Wix, Lemonade, and Abnormal AI, providing next-generation security tools to detect and respond to AI-powered attacks at machine speed.
• TikTokcoreTechnology or Integration · 9 April 2026TikTok launched updated integration with Wix enabling users to link website data directly into TikTok's business platform. Users can add TikTok Pixel and Events API to websites. Ad partners reported 19% increase in incremental events and 15% improvement in cost per acquisition. Integration unlocks advanced commerce capabilities including product catalog sync for Video Shopping Ads.
• Monday.comminorStrategic or Co-development Partner · 25 March 2026Wix is an early collaborator in Agentalt.ai platform launched by monday.com agent labs with AWS and Anthropic. The platform allows enterprises to hire AI agents for defined business roles. Wix and Mesh Payments are among early collaborators exploring agent roles across marketing, campaign execution, and operational workflows.
• Google WorkspacecoreTechnology or IntegrationGoogle Workspace built into Wix business email offering. Users get custom domain email addresses with access to Gmail interface, Google Drive (up to 5TB storage), Google Calendar, Google Meet for video conferencing, and Gemini AI for writing emails, organizing data, and creating presentations. SPF, DKIM, and DMARC automatically configured.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lovable: AI vibe-coding platform that generates full applications from prompts — a direct challenger to Wix's website builder and to Base44 itself, and the principal reason Wix is repositioning around Wix Harmony and AI Studio.
• Hostinger (Horizons): Hosting provider with Hostinger Horizons AI website builder, named by Cybernews alongside Wix Harmony as a top AI site builder. Competes on price-conscious SMBs and AI-driven generation.

Direct peers

• Squarespace: Direct SMB website builder competitor with templated design, eCommerce (Squarespace Commerce), scheduling, email marketing, and AI-assisted site creation. Closest head-to-head rival for premium-template DIY website building.
• Shopify: Direct competitor in SMB eCommerce and online store builder space, with integrated payments (Shop Pay), POS (Shopify POS), and an app marketplace. Overlaps with Wix eCommerce, Wix Payments, and Wix POS across the SMB merchant stack.
• GoDaddy: Domain registrar plus website builder (GoDaddy Websites + Marketing) and commerce tools aimed at micro/SMBs. Competes with Wix on hosting, domains, and integrated marketing/payments for the same self-serve customer.
• Automattic (WordPress.com): WordPress.com offers hosted site building, eCommerce (WooCommerce), and a large plugin/app ecosystem that competes directly with Wix's CMS, eCommerce, and App Market offerings for SMBs and bloggers.
• Webflow: Visual no-code website builder popular with designers, agencies, and freelancers — direct overlap with Wix Studio in the agency/multi-client segment and with Wix's visual editor philosophy.
• Duda: White-label responsive website builder purpose-built for agencies, hosting providers, and SaaS platforms — a direct rival to Wix Studio's multi-site/white-label positioning in the agency channel.
• BigCommerce: Headless and SaaS eCommerce platform targeting SMB and mid-market merchants with multi-channel commerce, B2B, and APIs — competes with Wix eCommerce and Wix Headless in the commerce-platform layer.
• Weebly (Block / Square): Drag-and-drop SMB website builder owned by Block, integrating with Square payments and POS — competes with Wix on the small-merchant website + payments bundle.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wix
• YouTubeyoutube.com/user/Wix
• Facebookfacebook.com/WIX
• LinkedInlinkedin.com/company/wix-com
• Instagraminstagram.com/wix

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wix