Zuma
Zuma builds Kelsey, an agentic AI platform for US multifamily property management companies that automates leasing, rent collection, move-outs, and inbound voice calls across email, SMS, webchat, and phone, integrated with Yardi, RealPage, Entrata, and Knock.
- Company typePrivate
- Founded2021
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Zuma does
Zuma is a Santa Monica-based private software company that builds Kelsey, an agentic AI platform purpose-built for US multifamily property management. The platform automates the full resident lifecycle — prospect engagement, tour scheduling, lead qualification, rent collection follow-ups, move-out workflows, and inbound phone calls — across email, SMS, webchat, and voice channels. Underlying capabilities include autonomous multi-step agents, natural language processing, a speech-based AI receptionist (VoiceAI), and bidirectional integrations with the dominant property management systems (Yardi Voyager, RealPage, Entrata, Knock CRM). A 24/7/365 human-in-the-loop team handles complex queries that the AI cannot resolve, a positioning the company claims is unique within multifamily AI.
Zuma sells primarily to enterprise and mid-market multifamily property management companies managing 1,000 to 30,000+ units, with a logo base of 40+ firms including Case & Associates, Raintree Partners, Unified Residential, ZRS Management, Magnolia Capital, Fairfield, AIR Communities, and Griffis Residential. Go-to-market is a direct enterprise field-sales motion with a "Request a Demo" funnel, annual subscription contracts priced on a portfolio/unit basis, and onboarding supported by a strategic account management team. Marketing is anchored by the Humans of Multifamily podcast (60+ episodes) and the Multifamily Momentum newsletter (4,200+ operator subscribers).
The company is backed by Andreessen Horowitz (lead of the 2021 round) and Y Combinator, alongside King River Capital, Range Ventures, Liquid 2 Ventures, and others, with total disclosed venture funding of approximately $17.2M across rounds in 2019, 2021, and 2024. The legal entity is Resident Boost Inc. (Delaware), operating as Zuma. As of mid-2025 Zuma has approximately 30 employees and is led by co-founders Shiv Gettu (CEO) and Kendrick Bradley (CPO), with Alan Keller as VP of Revenue.
Zuma firmographics
Firmographics- Name
- Zuma
- Legal name
- Resident Boost Inc.
- Website
- https://getzuma.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zuma builds Kelsey, an agentic AI platform for US multifamily property management companies that automates leasing, rent collection, move-outs, and inbound voice calls across email, SMS, webchat, and phone, integrated with Yardi, RealPage, Entrata, and Knock.
- Ownership category
- akta.pro rank
Zuma industry classification
Industry- Product category
- AI-powered Multifamily Property Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Zuma is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zuma business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription for AI Leasing Assistant: Zuma charges property management companies a recurring subscription fee for access to their AI assistant platform. The subscription covers leasing AI, collections AI, and voice AI capabilities across the resident lifecycle. Pricing is typically portfolio-wide or tiered based on unit count, with enterprise agreements including onboarding and strategic account management support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Portfolio Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Zuma product offering
Product offeringCore offering
Zuma sells a SaaS AI-assistant platform centered on 'Kelsey,' an agentic AI that automates the full resident lifecycle for U.S. multifamily property management companies. The platform is delivered through three integrated modules—Leasing AI (prospect engagement, tour scheduling, lead conversion), Collections AI (rent reminders, payment follow-ups, promise-to-pay tracking, move-out workflows), and VoiceAI (AI phone receptionist)—each backed by 24/7/365 human-in-the-loop operator support and deep integrations with PMS/CRM systems such as Yardi, RealPage, Entrata, and Knock.
Product overview
Zuma is an AI-powered assistant platform designed for multifamily property management, centered on Kelsey, an AI agent that handles the full resident lifecycle. The platform operates on a modular architecture with three core AI products—Leasing AI, Collections AI, and VoiceAI—each addressing a distinct stage of property operations. Leasing AI manages prospect inquiries, tour scheduling, and lead conversion; Collections AI automates rent reminders, payment follow-ups, and delinquency management; VoiceAI provides a 24/7 AI receptionist for phone calls. All three modules share a unified AI agent backbone (Kelsey), integrate with common PMS/CRM systems (Yardi, RealPage, Entrata, Knock), and are backed by human expert support for complex queries. The platform is augmented by content media properties including the Humans of Multifamily podcast and the Multifamily Momentum newsletter. Zuma positions itself as the only multifamily AI company with a human-in-the-loop team available 24x7x365.
Differentiator
Problem solved
Functional benefit
Brands
- Kelsey: AI-powered assistant platform handling leasing, rent collections, move-outs, and voice interactions for multifamily property management
Products and services
- Kelsey The core autonomous AI agent platform sold to U.S. multifamily property management companies, handling leasing inquiries, rent collection follow-ups, move-out processes, and voice call management across email, phone, SMS, and webchat channels on a 24/7 basis with human-in-the-loop operator backup.
- Leasing AI AI-powered leasing module that automates prospect engagement, lead qualification, tour scheduling, and follow-up sequences across email, SMS, webchat, and voice, integrating with the customer's PMS/CRM to manage the full leasing pipeline and increase lead-to-tour and lead-to-visit conversion rates for multifamily operators.
- Collections AI AI automation module for rent collection that sends timely payment reminders, follows up with late residents via multiple channels, tracks promise-to-pay dates, manages delinquency, and handles move-out collections and security deposit returns for multifamily property management companies.
- VoiceAI AI receptionist solution sold to multifamily operators that answers and manages all property calls with natural, customizable voice interactions, handling after-hours inquiries, qualifying prospects, and routing calls appropriately with seamless handoff to human teams when needed.
Quantifiable outcome
- 2.4x higher lead-to-visit conversion rate compared to other AI solutions
- +6 more outcomes
Companies that use Zuma
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Zuma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature6 records
Zuma partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- YardicoreDeep product integration with Yardi Voyager and RentCafe CRM. Leads are instantly routed to correct properties, calendars sync in real-time, guest cards update automatically, and conversations flow seamlessly into existing CRM workflows. No duplicate entry or data silos.
- RealPagecoreIntegration with RealPage property management system, allowing seamless data flow and coordinated workflows for customers using RealPage's platform.
- EntratacoreIntegration with Entrata's property management platform, enabling seamless CRM integration and unified lead handling for Entrata users.
- KnockcoreIntegration with Knock CRM for bidirectional data flow in real-time. Every conversation, lead score, and booking is accurately tracked. No duplicate records or missing information. Integration enables seamless follow-up sequences.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Zuma competitors and assessment
Company assessmentDirect peers
- EliseAI: EliseAI is a direct competitor offering an AI leasing assistant (LeasingAI) and AI resident communications platform for multifamily property managers. Like Zuma, it integrates with Yardi/RealPage and sells into enterprise multifamily portfolios.
- Funnel: Funnel is a multifamily CRM and AI-powered leasing platform that combines lead management, automated follow-up, and AI assistant features — directly competing with Zuma's Leasing AI module for the same property management buyers.
- Leasehawk: Leasehawk provides AI-driven call answering, lead qualification, and analytics for multifamily property managers — overlapping directly with Zuma's VoiceAI and Leasing AI offerings in the same customer segment.
- BetterBot: BetterBot offers AI leasing assistants and chatbot automation for apartment communities, competing with Zuma's Kelsey for leasing inquiries, tour scheduling, and after-hours lead engagement with multifamily operators.
- Knock: Knock is a multifamily CRM with AI-driven engagement and scheduling; it is both a Zuma integration partner and a functional competitor for leasing workflow automation in the same enterprise property management accounts.
Broad incumbents
- Yardi: Yardi is the dominant multifamily property management software platform (Voyager, RentCafe) and has begun embedding AI leasing and CRM features — making it both Zuma's deepest integration partner and its largest incumbent competitive threat.
- RealPage: RealPage is a leading multifamily PMS/AI vendor whose platform Zuma integrates with; RealPage's own AI features (Lumi, AI Screening) overlap with Zuma's leasing and resident engagement functionality across the same customer base.
- Entrata: Entrata is a major multifamily PMS platform with built-in CRM, leasing, and resident communication tools. Like Yardi and RealPage, it is both an integration partner for Zuma and an incumbent that competes for the same AI-driven workflow budget.
Emerging players
- Apartment List: Apartment List is a multifamily marketing and lead-generation platform that has expanded into AI-assisted renter matching and operator tools — adjacent to Zuma's leasing conversion layer but focused on top-of-funnel demand rather than onsite workflow.
- Homebase (homebase.ai): Homebase is an AI-powered resident experience and operations platform for apartment operators, overlapping with Zuma's resident communications, maintenance, and leasing AI use cases in the multifamily vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Zuma social profiles
Digital presenceZuma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zuma leadership team
Management profileNumber of profiles
Profiles3 records
Zuma funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zuma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zuma
What does Zuma do?
Zuma sells a SaaS AI-assistant platform centered on 'Kelsey,' an agentic AI that automates the full resident lifecycle for U.S. multifamily property management companies. The platform is delivered through three integrated modules—Leasing AI (prospect engagement, tour scheduling, lead conversion), Collections AI (rent reminders, payment follow-ups, promise-to-pay tracking, move-out workflows), and VoiceAI (AI phone receptionist)—each backed by 24/7/365 human-in-the-loop operator support and deep integrations with PMS/CRM systems such as Yardi, RealPage, Entrata, and Knock.
Is Zuma a public or private company?
Zuma is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zuma founded?
Zuma was founded in 2021. It employs 51 to 100 people.
Where is Zuma based?
Zuma is headquartered in Santa Monica, United States, in the North America region.
How does Zuma make money?
One revenue line is on record: saaS Subscription for AI Leasing Assistant.
Who are Zuma's main competitors?
Direct peers on record are EliseAI, Funnel, Leasehawk, BetterBot and Knock. Broad incumbents are Yardi, RealPage and Entrata. Emerging players are Apartment List and Homebase (homebase.ai).
Does Zuma have an API?
No public API is recorded for Zuma.
What industry is Zuma in?
Zuma's product category is AI-powered Multifamily Property Management Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 51821 and its SIC code is 7372.