Knock
Knock is a Seattle-based SaaS company providing an integrated CRM and front office technology platform for multifamily property owners and operators, now operating as a subsidiary of RealPage following its October 2022 acquisition.
- Company typePrivate
- Founded2014
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Knock does
Knock is a Seattle-based software company founded in 2014 that builds an integrated CRM and front office technology platform for the multifamily rental industry. The platform centers on Knock CRM, a unified guest card view that consolidates lead-to-lease data across scheduling, multi-channel messaging (email, text, voice, chat), task management, attribution, and analytics. Surrounding the core CRM are specialized modules including Knock Now for self-scheduling, Knock Tours for flexible virtual and in-person touring with identity verification, AI Voice for autonomous 24/7 call handling, Call Intelligence for near real-time call analytics, Advanced Analytics with Knock Insights, and a Centralized Leasing Suite for portfolio-wide lead management.
The platform is built on an API-first architecture integrating with major property management systems including AppFolio and RealPage, and is supported by a KnockNetwork partner ecosystem that includes OneDay, LCP Media, and Rooof. Knock operates a subscription SaaS model with enterprise quote-based annual pricing and a 'Request a Demo' sales motion, complemented by inside sales and channel partnerships through integration marketplaces. Its go-to-market targets marketing, leasing, operations, IT, and owner stakeholders at multifamily property management companies ranging from mid-market to large enterprise operators. On October 7, 2022, Knock was acquired by RealPage, a Thoma Bravo-backed provider of real estate software and analytics, and continues to operate as a subsidiary serving millions of apartment units across North America.
Knock's primary revenue stream is recurring SaaS subscription fees, with growth levers including upsell of AI and analytics modules to existing accounts, expansion within enterprise portfolios, and distribution through RealPage and AppFolio channels. Customer evidence indicates measurable operational outcomes, including a 63% higher visit-to-lease rate with Knock Tours, a 2.5x increase in tour volume with Knock Now self-scheduling, and a 365% increase in converted leases for Griffis Residential using Knockbot. The company has built a recognized multifamily brand, earning 2023 Best Places to Work Multifamily recognition and a 2022 PropTech Breakthrough Video Marketing Solution of the Year award, and maintains SOC 2 Type II compliance.
Knock firmographics
Firmographics- Name
- Knock
- Legal name
- Knock, Inc.
- Website
- https://knockcrm.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Knock is a Seattle-based SaaS company providing an integrated CRM and front office technology platform for multifamily property owners and operators, now operating as a subsidiary of RealPage following its October 2022 acquisition.
- Ownership category
- akta.pro rank
Knock industry classification
Industry- Product category
- Multifamily Real Estate Software
- NAICS
- Residential Property Managers (531311), Telephone Call Centers (56142)
- SIC
- Services-Prepackaged Software (7372), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
- akta.pro secondary industry
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)
Keywords
Where Knock is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Knock business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - CRM Platform: Knock generates revenue through subscription-based SaaS licensing of their CRM and performance management platform to multifamily property owners and operators. The platform is sold as an integrated suite with various modules including scheduling, messaging, analytics, and tours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription model with quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Knock product offering
Product offeringCore offering
Knock provides a cloud-based CRM and integrated front office technology suite for multifamily property owners and operators. Its core offering, Knock CRM, is complemented by AI Voice, Call Intelligence, Knock Tours, Knock Now self-scheduling, Advanced Analytics with Data Cloud & API, and a Centralized Leasing Suite. The platform is sold as an enterprise SaaS subscription with API-first integrations into property management systems such as AppFolio and RealPage, and powers leasing, marketing attribution, multi-channel messaging, touring, and performance management across millions of apartment units in North America.
Product overview
Knock offers a unified CRM platform for the multifamily industry with an integrated suite of front office technology. The core Knock CRM platform provides the foundational system-of-record for the entire leasing journey, supplemented by specialized modules including AI Solutions (AI Voice for autonomous call handling and Call Intelligence for call analytics), Advanced Analytics (with Data Cloud & API for data access), Knock Tours (flexible touring with ID verification), and Knock Now (self-scheduling). The Centralized Leasing Suite enables remote and centralized operations. All modules share data through the unified guest card and integrate with major property management systems. The company was founded in 2014, headquartered in Seattle, WA, and acquired by RealPage in October 2022.
Differentiator
Problem solved
Functional benefit
Brands
- Knock CRM: Core customer relationship management platform for multifamily property management companies, providing tools for lead management, leasing automation, and performance tracking.
- Knock Tours
- Knock Now™
- AI Voice
- Call Intelligence
- Knockbot
- KnockNetwork
Products and services
- Knock CRM Primary CRM and performance management platform for multifamily property owners and operators, providing the integrated system of record for the leasing journey from lead to lease to retained resident.
- AI Voice AI-powered autonomous agent that answers 100% of incoming phone calls, collects prospect information, offers touring options, and schedules tours for multifamily leasing teams.
- Call Intelligence AI-powered call analysis and reporting tool that captures call data, transcribes conversations, and delivers near real-time qualitative insights into prospect preferences and team performance.
- Knock Tours Flexible touring platform that enables multifamily operators to offer virtual, video, self-guided, and in-person tours, with selfie-based ID verification and an on-demand property recommendation engine.
- Knock Now Self-scheduling tool that lets prospective renters book property tours directly from any website or app, increasing tour volume 2.5x without additional marketing spend.
- Advanced Analytics Business intelligence module providing data insights, engagement scoring, performance benchmarking, and Knock Insights analytics drawn from billions of data points across multifamily properties.
- Data Cloud & API Data access and integration layer that exposes Knock data and platform functionality via API, enabling customers to connect Knock with external property management and business systems.
- Centralized Leasing Suite Module that enables centralized or remote leasing operations, allowing leasing agents to work from anywhere while keeping high-quality leads within a multifamily portfolio through 360-degree guest cards, VoIP calling, and cross-property coverage.
Quantifiable outcome
- 63% higher visit-to-lease rate with Knock Tours
- +6 more outcomes
Companies that use Knock
Customer profileNamed customers23 records
Segments7 records
Ideal customer profiles2 records
Knock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability11 records
Feature9 records
Knock partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- LCP MediacoreLCP Media is an integrated partner that provides mutual customers with a seamless and engaging touring experience — whether virtual, self-guided, or in-person. The partnership creates a seamless leasing experience for prospective renters and a seamless record of communications for leasing teams.
- OneDayflagshipOneDay is a video-based sales enablement platform that helps businesses create personalized videos to connect with customers, increase conversions, and improve sales efficiency. As a Premium Partner in the KnockNetwork ecosystem, mutual customers can seamlessly record personalized videos directly from OneDay, with all activities automatically logged into Knock via unified guest card view.
- RealPagecoreOn October 7, 2022, RealPage acquired Knock CRM. RealPage is a leading global provider of software and data analytics to the real estate industry. This strategic acquisition combines Knock's suite of products with RealPage's deep expertise in AI, yield management, and smart property management solutions to create a next-generation operating platform to maximize NOI for the multifamily sector.
- RooofcoreRooof is the leading provider of software and services for multifamily teams who advertise apartments on online marketplaces. This integration empowers customers to fully automate or fully outsource posting on Craigslist, while benefiting from seamless integration with Knock's CRM platform for lead tracking and reporting.
- AppFolioflagshipAppFolio launched AppFolio Stack as an integration marketplace featuring Knock as the preferred CRM partner. This partnership provides mutual customers with a seamless and unmatched CRM experience within the AppFolio ecosystem, creating an incredible leasing experience for onsite teams and prospects alike.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Knock competitors and assessment
Company assessmentDirect peers
- Entrata: Entrata is a property management platform that bundles CRM, leasing, and resident portals for multifamily — competing head-to-head with Knock CRM for the same enterprise customer base.
- ResMan: ResMan is a multifamily property management platform with built-in CRM, leasing, and marketing tools, serving the same operator customer segment as Knock.
- LeaseHawk: LeaseHawk provides AI-powered call tracking, lead management, and conversational AI specifically for multifamily operators, directly competing with Knock's AI Voice and Call Intelligence modules.
- Perq (now RentDynamics): Perq offers multifamily marketing automation, lead nurturing, and CRM-style workflows for apartment operators, overlapping with Knock CRM's marketing attribution and lifecycle messaging capabilities.
Emerging players
- Funnel (FunnelCRM): Funnel is a multifamily-focused CRM and renter engagement platform that competes with Knock in the leasing automation and centralized lead management space.
- EliseAI: EliseAI provides AI leasing assistants (chat, voice, email) for multifamily operators, directly competing with Knock's AI Voice, Knockbot, and Call Intelligence products.
Broad incumbents
- Yardi: Yardi is the dominant multifamily property management software suite, with RentCafe CRM, call center AI, and integrated leasing tools that overlap broadly with Knock's product set.
- RealPage: RealPage is Knock's parent company and the broader real estate software platform (backed by Thoma Bravo), offering its own CRM, AI, yield management, and front-office solutions that compete in the same category.
- AppFolio: AppFolio is a leading property management platform with AppFolio Stack integration marketplace where Knock is the preferred CRM partner — a close channel and competitive partner serving overlapping multifamily customers.
Others
- Apartment List: Apartment List is a renter-facing multifamily marketplace and advertising platform that complements rather than competes with Knock CRM, but interacts with Knock's marketing attribution capabilities.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Knock social profiles
Digital presenceKnock compliance and trust
Trust signalCompliance1 record
Knock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knock leadership team
Management profileNumber of profiles
Profiles6 records
Knock funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knock
What does Knock do?
Knock provides a cloud-based CRM and integrated front office technology suite for multifamily property owners and operators. Its core offering, Knock CRM, is complemented by AI Voice, Call Intelligence, Knock Tours, Knock Now self-scheduling, Advanced Analytics with Data Cloud & API, and a Centralized Leasing Suite. The platform is sold as an enterprise SaaS subscription with API-first integrations into property management systems such as AppFolio and RealPage, and powers leasing, marketing attribution, multi-channel messaging, touring, and performance management across millions of apartment units in North America.
Is Knock a public or private company?
Knock is a private company. It is classified as corporate owned and is currently operating.
When was Knock founded?
Knock was founded in 2014. It employs 101 to 250 people.
Where is Knock based?
Knock is headquartered in Seattle, United States, in the North America region.
How does Knock make money?
One revenue line is on record: saaS Subscription - CRM Platform.
Who are Knock's main competitors?
Direct peers on record are Entrata, ResMan, LeaseHawk and Perq (now RentDynamics). Emerging players are Funnel (FunnelCRM) and EliseAI. Broad incumbents are Yardi, RealPage and AppFolio. Apartment List is listed as an others.
Does Knock have an API?
Yes. Knock is described as an API-first platform that integrates with property management systems (PMS). The platform supports partnership APIs and PMS integrations across six major platforms, with integration health monitored 24/7. The Data Cloud & API product enables data access and integration capabilities for customers. Developer documentation is at developer.realpage.com/get-started/vendor.
What industry is Knock in?
Knock's product category is Multifamily Real Estate Software. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging, with a secondary code of HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice. Its NAICS code is 531311 and its SIC code is 7372.