COOLMATE
COOLMATE is a Vietnamese direct-to-consumer fashion brand founded in 2019, designing and selling men's apparel and women's activewear through its e-commerce platform, physical retail, and Amazon US, serving mass-market consumers with proprietary fabric technologies.
- Company typePrivate
- Founded2019
- HeadquartersHo Chi Minh City, Vietnam
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What COOLMATE does
COOLMATE (legal entity FASTECH ASIA CO., LTD) is a Vietnamese direct-to-consumer fashion brand founded in 2019 and headquartered in Hanoi. The company designs, manufactures through Vietnamese partner factories (Scavi, Hồng Ngọc, Tessellation, TNY), and sells men's apparel including t-shirts, polos, dress shirts, underwear, shorts, pants, and activewear, with a growing women's activewear line (sports bras, leggings, running, yoga, Pilates, and Pickleball apparel). The core product portfolio spans basics priced from 69,000 VND to performance and licensed collections up to 599,000 VND, and is organized into branded sub-collections such as ZeroMark, Excool, Promax, ECC, Seamless, Anti-UV, and licensed FIFA World Cup 2026 and Marvel lines.
The company's underlying technology centers on proprietary fabric platforms — Excool (cooling), ExDry (quick-dry), ZeroMark (sweat-proof), Café Fabric (coffee-ground-based odor control and UV protection), and UPF50+ Anti-UV — developed at its Ho Chi Minh City R&D center and applied across its product range. Sales occur through the proprietary coolmate.me e-commerce platform and mobile app, a Hanoi flagship retail store (with offline expansion underway), and Amazon US (where its sock line reached #2 Best Seller). The CoolClub loyalty program has accumulated 546,256 members.
Coolmate monetizes via one-time unit sales across pricing tiers, supplemented by loyalty-driven repeat purchases. Its go-to-market is digital-first, with active presence across Facebook, Zalo, TikTok, Instagram, and YouTube, plus influencer collaborations (notably MixiGaming). As of late 2025, the company had cumulatively delivered over 5 million orders in Vietnam, was processing 10,000+ orders per day, and had raised approximately $33-34 million across funding rounds through a $20.2M Series C led by Vertex Growth Fund. Its stated 2030 targets include 40% revenue from women's activewear, 30% from international markets, and 40% from offline retail.
COOLMATE firmographics
Firmographics- Name
- COOLMATE
- Legal name
- FASTECH ASIA CO., LTD
- Website
- https://coolmate.me
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- COOLMATE is a Vietnamese direct-to-consumer fashion brand founded in 2019, designing and selling men's apparel and women's activewear through its e-commerce platform, physical retail, and Amazon US, serving mass-market consumers with proprietary fabric technologies.
- Ownership category
- akta.pro rank
COOLMATE industry classification
Industry- Product category
- Menswear and Activewear Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Retailers (45811), Textile and Fabric Finishing and Fabric Coating Mills (3133)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sporting Goods & Outdoor Omnichannel (CRAFAEAG)
- akta.pro secondary industries
- Wearable-Integrated & Smart Performance Apparel (CRAAAEAL), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Thermal Underwear & Base Layers (CRAAAIAG)
Keywords
Where COOLMATE is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices5 records
Markets served
COOLMATE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for apparel products including t-shirts, underwear, shorts, polo shirts, activewear, and accessories. Products range from 69,000 VND to 599,000 VND. No subscription model mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic essentials (T-shirts, underwear, tank tops) |
| Unit Pricing | Pay-as-you-go | Performance and sportswear |
| Unit Pricing | Pay-as-you-go | Premium collections (World Cup, licensed collaborations) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
COOLMATE product offering
Product offeringCore offering
COOLMATE is a Vietnamese direct-to-consumer fashion brand that designs, manufactures, and sells men's everyday apparel, sportswear, underwear, and a growing women's activewear line. The company sells primarily through its own e-commerce platform coolmate.me, supplemented by physical retail stores and Amazon US. It differentiates through proprietary fabric technologies (Excool, ExDry, ZeroMark, Café Fabric, Anti-UV) and licensed collections including FIFA World Cup 2026 and Marvel.
Product overview
Coolmate is a Vietnamese direct-to-consumer (D2C) fashion brand founded in 2019 that offers a comprehensive apparel portfolio across men's and women's categories. The company's core product lineup includes men's essentials (t-shirts, polo shirts, dress shirts, underwear, shorts, pants, jeans), men's activewear (running gear, gym apparel, sports-specific clothing), and a growing women's activewear line (sports bras, leggings, running and yoga apparel). Coolmate operates branded sub-collections including ZeroMark (high-performance athletic wear), Excool (cooling technology), Promax (versatile sportswear), ECC (everyday comfort), Seamless (seamless garments), and Anti-UV (sun protection). The brand also holds licenses for FIFA World Cup 2026 and Marvel underwear, and has launched pickleball-specific collections. Coolmate sells primarily through its e-commerce platform coolmate.me and has expanded to Amazon US, where its socks achieved Best Seller status. The company maintains a loyalty program (CoolClub) with over 546,000 members.
Differentiator
Problem solved
Functional benefit
Brands
- CoolClub: Loyalty program offering customer rewards, cashback, birthday gifts, and referral bonuses with over 546,256 members.
- CXP BY COOLMATE
Products and services
- Men's T-shirts Basic and graphic t-shirts for men available in cotton, microfiber, and nylon materials, suitable for daily wear, sports, and office use.
- Men's Polo Shirts Polo shirts for men including sports performance and casual styles, featuring quick-dry and Excool cooling technology.
- Men's Tank Tops Athletic and casual tank tops for men made with microfiber, cotton, and Excool fabrics for workouts and daily wear.
- Men's Dress Shirts Dress shirts for men in cotton, microfiber, and café (coffee-infused) fabrics, suitable for office and formal occasions.
- Men's Underwear Men's underwear including trunks, briefs, boxer briefs, and long leg styles in cotton, bamboo, and modal materials.
- Men's Shorts
Quantifiable outcome
- Over 5 million orders delivered in Vietnam
- +2 more outcomes
Companies that use COOLMATE
Customer profileSegments2 records
Ideal customer profiles2 records
COOLMATE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
COOLMATE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ScavicoreLeading Vietnamese garment factory partner for manufacturing. Coolmate partners with Scavi and other top Vietnamese factories to ensure quality production standards.
- Hồng NgọccoreUnderwear manufacturing specialist factory partner. One of the trusted Vietnamese manufacturing partners ensuring product quality.
- Tessellation (TGV)coreVietnamese garment factory partner for production. Coolmate collaborates with Tessellation for manufacturing excellence.
- TNYcoreVietnamese manufacturing partner. TNY is one of the trusted factories in Coolmate's supply chain network.
- AmazoncoreMarketplace distribution partner for international expansion. Coolmate launched on Amazon US where its sock line achieved Best Seller status.
Scale indicators10 records
Recent moves13 records
Expansion highlights6 records
COOLMATE competitors and assessment
Company assessmentBroad incumbents
- Lululemon: Lululemon is the global leader in premium women's and men's activewear with proprietary technical fabrics and an omnichannel model. It is comparable to Coolmate as Coolmate expands into women's activewear where Lululemon defines the premium benchmark for technology, fit, and community.
- Adidas: Adidas is a global athletic apparel and footwear incumbent with proprietary performance fabrics (HEAT.RDY, COLD.RDY, AEROREADY) sold across D2C, marketplace, and physical retail. It is comparable to Coolmate in the activewear and sportswear category where Adidas competes with Coolmate's Excool/ExDry/Anti-UV fabric technologies.
- Decathlon: Decathlon is a global sporting goods and apparel retailer offering affordable performance wear across hundreds of sports with strong in-house brand manufacturing. It is comparable to Coolmate as a competitor in affordable Vietnamese sportswear and activewear through both physical retail and D2C channels.
- Uniqlo: Uniqlo is a global leader in affordable basics and performance apparel (AIRism, HEATTECH, Dry-EX) operating across D2C, marketplace, and large physical retail footprints. It is comparable to Coolmate as a direct competitor in basics/activewear with vastly greater scale, proprietary fabric technology, and omnichannel distribution.
- Nike: Nike is a global athletic apparel and footwear giant with proprietary performance fabrics (Dri-FIT, Therma-FIT) sold across D2C, marketplace, and physical retail. It is comparable to Coolmate in the sportswear and activewear category where Coolmate's Excool, ExDry, and ZeroMark technologies compete on similar functional benefits.
Direct peers
- Owen: Owen is a Vietnamese menswear brand offering basics, office wear, and casual apparel with a strong physical retail presence and growing e-commerce channel. It is comparable to Coolmate in men's apparel category, Vietnamese consumer focus, and omnichannel retail strategy.
- YODY: YODY is one of Vietnam's largest domestic apparel brands operating multi-category fashion (basics, sportswear, outerwear) through D2C e-commerce, marketplace listings, and an extensive physical retail network. It is comparable to Coolmate as a direct competitor in Vietnamese affordable apparel and activewear with similar omnichannel ambitions and target customer demographics.
- Gymshark: Gymshark is a UK-origin D2C athletic apparel brand built on proprietary performance fabrics and influencer-led marketing. It is comparable to Coolmate as a digitally native performance apparel brand targeting young consumers with proprietary fabric technology and expanding into women's activewear and physical retail.
- Routine: Routine is a Vietnamese menswear brand selling affordable basics and activewear primarily through D2C e-commerce. It is comparable to Coolmate in product category (men's t-shirts, underwear, polo, activewear), price points, target customer (Vietnamese men aged 18-35), and D2C distribution model.
Emerging players
- Mixi: Mixi is the Vietnamese gaming and lifestyle platform behind MixiGaming, which already has a Coolmate x MixiGaming apparel collaboration. It is comparable as an emerging Vietnamese consumer brand using influencer and community-led merchandise drops, similar to the model Coolmate uses with CoolClub and licensed IP collaborations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
COOLMATE social profiles
Digital presenceCOOLMATE compliance and trust
Trust signalCompliance3 records
COOLMATE financial estimates
Financial estimateRevenue estimate
Valuation estimate
COOLMATE leadership team
Management profileNumber of profiles
Profiles3 records
COOLMATE funding detail
Funding detailFunding overview
Funding rounds7 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COOLMATE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COOLMATE
What does COOLMATE do?
COOLMATE is a Vietnamese direct-to-consumer fashion brand that designs, manufactures, and sells men's everyday apparel, sportswear, underwear, and a growing women's activewear line. The company sells primarily through its own e-commerce platform coolmate.me, supplemented by physical retail stores and Amazon US. It differentiates through proprietary fabric technologies (Excool, ExDry, ZeroMark, Café Fabric, Anti-UV) and licensed collections including FIFA World Cup 2026 and Marvel.
Is COOLMATE a public or private company?
COOLMATE is a private company. It is classified as venture growth investor backed and is currently operating.
When was COOLMATE founded?
COOLMATE was founded in 2019. It employs 101 to 250 people.
Where is COOLMATE based?
COOLMATE is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does COOLMATE make money?
One revenue line is on record: direct Product Sales.
Who are COOLMATE's main competitors?
Broad incumbents on record are Lululemon, Adidas, Decathlon, Uniqlo and Nike. Direct peers are Owen, YODY, Gymshark and Routine. Mixi is listed as an emerging player.
Does COOLMATE have an API?
No public API is recorded for COOLMATE.
What industry is COOLMATE in?
COOLMATE's product category is Menswear and Activewear Apparel. Its primary akta.pro industry code is CRAFAEAG, Sporting Goods & Outdoor Omnichannel, with a secondary code of CRAAAEAL, Wearable-Integrated & Smart Performance Apparel. Its NAICS code is 31599 and its SIC code is 2300.