Felt

What Felt does

Felt (legal entity Felt Maps, Inc.) is a cloud-native GIS (Geographic Information System) software company headquartered in the San Francisco Bay Area, founded in 2021. Its core product is a web-based mapping platform that lets users create, edit, share, and analyze geospatial data entirely in the browser without installing desktop software. The platform is modular, with a Web GIS foundation and add-on modules including Dashboards, Cloud Sources (native connectors to Snowflake, BigQuery, Databricks, Postgres, AWS S3, GCP, Azure, MS SQL, ESRI, STAC, WFS, and WMTS), App Development tooling (Python and JavaScript SDKs), Raster data handling, and a Field App for iOS and Android with external GNSS support. A proprietary "Upload Anything" engine handles automatic geocoding, boundary matching, and geometry parsing across arbitrary file formats.

Felt monetizes primarily via a SaaS subscription model with per-seat and freemium tiers (Personal free, Team/Organization per seat billed annually, Custom enterprise contracts with SSO and dedicated support). GTM is hybrid: a self-serve PLG motion for individual users plus an enterprise field-sales motion with a "Book a Demo" CTA, supplemented by cloud marketplace distribution and a strategic reseller/channel relationship with Wherobots. The company sells into verticals including transportation, telecommunications, retail/real estate, climate and natural resources, cities and government, and agriculture, with named enterprise customers spanning Lyft, Unilever, Cushman & Wakefield, Colliers, Turo, EQT, Keppel, Fastned, Brimstone, CYVL AI, and Harvard University.

The most recent strategic emphasis is the Felt AI layer, which adds natural-language map creation, conversational SQL querying against PostGIS-style spatial operations, and an MCP server enabling third-party AI agents to invoke full GIS capabilities, positioning Felt as the visual and agent-callable front end of the modern enterprise data stack. Felt has raised approximately $34.5 million across three funding rounds (2021 seed, 2022, and a 2025 Series A led by Energize Capital) and operates with 11–50 employees under CEO Sam Hashemi and CTO Can Duruk.

Name

Felt

Legal name

Felt Maps, Inc.

Website

https://felt.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Felt is a cloud-native GIS platform that lets organizations create, share, and analyze maps and geospatial data in the browser. It sells to enterprises in transportation, real estate, climate, cities, agriculture, and telecom via a hybrid SaaS model with self-serve and enterprise tiers.

Ownership category

akta.pro rank

Product category

Cloud-native GIS Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

akta.pro secondary industry

Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)

Keywords

• Cloud-native GIS
• Collaborative mapping
• Geospatial visualization
• Spatial data platform
• AI mapping software

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS revenue with seat licenses for organizations. Plans include Personal (individual), Team/Organization (enterprise), Classroom (education), and Nonprofit tiers. Annual and monthly billing options.
2. Enterprise Custom Pricing: Enterprise accounts with custom pricing based on organizational needs, seat count, and feature requirements. Includes SSO, dedicated support, and advanced admin controls.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Felt is a cloud-native GIS (Geographic Information System) platform that enables users to create, edit, share, and collaborate on maps, apps, and dashboards entirely in the browser without installing desktop software. It offers AI-powered mapping, native integrations with major cloud databases (Snowflake, BigQuery, Databricks, Postgres, S3, Azure, GCP), and a mobile field data collection app with GNSS support. The platform is sold as a subscription SaaS with tiered personal, team, classroom, nonprofit, and enterprise plans.

Product overview

Felt is a cloud-native GIS (Geographic Information System) platform offering a unified product portfolio centered on its core Web GIS platform with modular add-ons. The platform includes Web GIS as the foundation for map creation and collaboration, augmented by specialized modules: Dashboards for data visualization, Cloud Sources for database integrations (Snowflake, BigQuery, Databricks, Postgres, Azure, S3, Google Cloud, MS SQL, ESRI), App Development for Python/JavaScript SDKs, Raster for satellite imagery, and Field App for mobile data collection. Felt AI serves as the AI layer providing natural language processing, generative AI for prompt-based map building, knowledge retrieval, process automation, and autonomous agent capabilities through MCP server. The platform targets industries including agriculture, cities and government, climate and natural resources, education, energy and utilities, engineering and infrastructure, insurance, real estate, retail, telecom, and transportation.

Differentiator

Problem solved

Functional benefit

Brands

• Felt AI: AI-powered geospatial analysis and mapping capabilities integrated into the Felt platform, including conversational querying and natural language map generation.

Products and services

• Felt Web GIS Platform Core cloud-native web GIS platform that enables users to create, edit, and share interactive maps, dashboards, and apps entirely in the browser without installing desktop software, with real-time collaboration, permissioning, and enterprise security (SOC 2 Type 2).
• Felt AI AI-powered capabilities within the Felt platform including natural language querying, conversational SQL generation, AI popups, prompt-based map and app building, knowledge retrieval from geospatial data, and an MCP server for AI agent integration.
• Felt Field App Native mobile application for iOS and Android that allows field teams to collect, edit, and sync geospatial data to the Felt platform, with external GNSS receiver support for survey-grade positional accuracy.

Quantifiable outcome

• Reduce deployment times by 75%
• +6 more outcomes

Named customers14 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability9 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• WherobotsflagshipStrategic or Co-development Partner · 10 February 2026Strategic partnership to modernize geospatial data tools by integrating Wherobots' spatial intelligence lakehouse with Felt's collaborative mapping platform. The integration enables organizations to process petabyte-scale geospatial datasets and visualize insights without transferring data between systems. Agricultural technology company Leaf Agriculture is already using both platforms together, building products like LeafLake.
• AWScoreGTM or Marketing Partner · 18 September 2025Joint webinar on building spatial apps with AI, featuring AWS solutions architects. AWS partnership includes technical guidance and go-to-market collaboration for enterprise AI implementations.
• WherobotsflagshipStrategic or Co-development Partner · 10 February 2025Partnership to deliver AI Ready Spatial Data Stack, integrating Wherobots' spatial intelligence lakehouse with Felt's mapping platform to provide a seamless, AI-enabled spatial data ecosystem.
• SnowflakecoreTechnology or IntegrationNative integration with Snowflake cloud data platform for seamless spatial data access and visualization.
• DatabrickscoreTechnology or IntegrationOfficial Databricks partner with native integration enabling spatial data processing and visualization. Fastned uses both platforms together.
• EsricoreTechnology or IntegrationIntegration with Esri services allowing users to connect ArcGIS layers and services to Felt platform.
• QGIScoreTechnology or IntegrationOfficial QGIS plugin allowing users to export and sync QGIS projects directly with Felt platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mapbox: Developer-focused cloud mapping platform providing APIs, SDKs, and visualization tools. Most directly comparable to Felt on cloud-native maps, real-time collaboration, and developer SDKs; differs in being more transport/navigation and developer-first versus Felt's GIS/enterprise focus.
• CARTO: Cloud-native location intelligence and spatial analytics platform with native data-warehouse integrations (BigQuery, Snowflake, Databricks, Redshift). Directly comparable to Felt's cloud-native GIS, cloud-sources integrations, and dashboard/analytics positioning for enterprise users.
• Foursquare Studio: Cloud-based location analytics and mapping studio for enterprises. Comparable to Felt's dashboarding, cloud-source integrations, and enterprise use cases in retail, real estate, and advertising — though smaller in scope and tilted toward Foursquare's POI and movement datasets.
• Maptive: Cloud-based custom mapping platform for business users, with territory, sales, and demographic mapping. Comparable to Felt's PLG motion, dashboarding, and SMB/mid-market positioning in retail and real estate, though less enterprise/AI-oriented.

Broad incumbents

• Esri (ArcGIS Online): Dominant enterprise GIS incumbent with ArcGIS Online as its cloud offering. Direct overlap with Felt across virtually every vertical Felt serves, but Esri sells a much broader portfolio (desktop, server, online, apps) anchored by deeply entrenched government and enterprise relationships.
• Google Maps Platform: Hyperscaler mapping platform offering Maps, Routes, Places APIs and cloud-based geospatial services. Overlaps with Felt on cloud-hosted mapping, developer APIs, and enterprise sales — but as part of a much wider Google Cloud portfolio rather than a focused GIS product.
• Microsoft Azure Maps: Hyperscaler mapping and spatial APIs bundled with Microsoft Azure. Comparable as an enterprise cloud mapping platform integrated with Azure data services; competes primarily on bundled procurement and Microsoft enterprise relationships rather than GIS depth.
• HERE Technologies: Global location platform providing maps, geospatial data, and location services across automotive, logistics, and enterprise. Overlaps with Felt in transportation, logistics, and enterprise mapping use cases; broader data catalog but less collaborative/AI-native positioning.
• TomTom: Mapping and location technology provider with APIs, SDKs, and traffic data. Comparable to Felt in transportation, fleet, and developer-facing APIs; significantly larger but more navigation/traffic-oriented versus Felt's GIS and collaboration focus.

Emerging players

• Wherobots: Spatial data lakehouse built on Apache Sedona for petabyte-scale geospatial processing. A direct strategic partner of Felt (flagship alliance) — adjacent rather than competing, as Wherobots provides the processing engine and Felt provides the collaborative visualization layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/felt
• YouTubeyoutube.com/@feltmaps/playlists
• Facebookfacebook.com/feltmaps
• LinkedInlinkedin.com/company/feltmaps

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felt