Welltok
Welltok is a Denver-based enterprise SaaS company that delivers a data-driven consumer activation platform for healthcare, serving health plans, employers, providers, and public entities with personalized health improvement and engagement tools.
- Company typePrivate
- Founded2009
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Welltok does
Welltok is a Denver-based enterprise SaaS company founded in 2009 that operates a single consumer activation platform for the healthcare industry. The platform is positioned as a data-driven solution that connects consumers with personalized health improvement resources and uses incentives and engagement mechanics to drive completion of health actions. The company's primary product is described as a unified offering rather than a modular portfolio, and it serves four customer segments: health plans, employers, healthcare providers, and public entities.
The company's technology foundation has been built through an aggressive acquisition strategy. Between 2013 and 2018, Welltok completed at least eight acquisitions, including IncentOne (incentive programs), Mindbloom (consumer engagement), Predilytics (predictive analytics), Silverlink Communications (member outreach), Keas (wellness), Tea Leaves Health (provider engagement), and Wellpass (consumer identity). These acquisitions have been folded into a single platform sold to enterprise healthcare buyers. Welltok does not disclose pricing or contract structures publicly.
Welltok has raised approximately $290 million in disclosed funding across multiple rounds from 2011 to 2020, with major participation from Bessemer Venture Partners, New Enterprise Associates, Emergence Capital, Georgian, InterWest Partners, and strategic investors including IBM Ventures, Qualcomm Ventures, Hearst Health Ventures, ITOCHU Corporation, and Grupo SURA. The most recent disclosed round in July 2020 was notably smaller than prior rounds. Headcount is reported at 101-250 employees, and the company remains private.
Welltok firmographics
Firmographics- Name
- Welltok
- Legal name
- Welltok
- Website
- https://welltok.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Welltok is a Denver-based enterprise SaaS company that delivers a data-driven consumer activation platform for healthcare, serving health plans, employers, providers, and public entities with personalized health improvement and engagement tools.
- Ownership category
- akta.pro rank
Welltok industry classification
Industry- Product category
- Healthcare Consumer Engagement Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)
- akta.pro secondary industries
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH), Patient Portals & Self-Service Access (HLACAEAA)
Keywords
Where Welltok is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Welltok business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Welltok product offering
Product offeringCore offering
Welltok delivers a data-driven enterprise SaaS consumer activation platform that enables health plans, employers, healthcare providers, and public entities to connect consumers with personalized health improvement resources. The platform is designed to make it easy and rewarding for consumers to complete actions that optimize their health and wellbeing, functioning as a single, integrated offering rather than a modular portfolio.
Product overview
Welltok is a single-platform SaaS company offering a unified consumer activation platform for the healthcare industry. The platform empowers health plans, employers, providers, and public entities to connect consumers with personalized health improvement resources, making it easy and rewarding for consumers to complete actions that optimize their health and wellbeing. The company operates as a single, integrated offering rather than a modular portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Consumer Activation Platform A data-driven enterprise SaaS platform that enables health plans, employers, healthcare providers, and public entities to connect consumers with personalized health improvement resources, making it easy and rewarding for consumers to complete actions that optimize their health and wellbeing.
Companies that use Welltok
Customer profileSegments4 records
Ideal customer profiles4 records
Welltok technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Welltok partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Welltok competitors and assessment
Company assessmentDirect peers
- Phreesia: Phreesia delivers a patient intake, registration, and activation platform used by health systems and plans to engage consumers at the point of care. Directly comparable to Welltok as a healthcare consumer activation SaaS targeting providers and plans.
- Virgin Pulse: Virgin Pulse (now Personify Health) provides employer-sponsored wellness, engagement, and health improvement programs. Directly comparable to Welltok's employer and health plan activation use cases and similar horizontal go-to-market across employer and payer segments.
- Castlight Health: Castlight delivers a health navigation and engagement platform for employers and health plans that connects members to personalized care and benefits decisions. Closely mirrors Welltok's data-driven consumer activation approach and enterprise SaaS distribution model.
- Wellframe: Wellframe provides a member-facing digital health management platform used by health plans for care navigation, daily check-ins, and personalized outreach. Directly comparable as a health-plan-focused member activation SaaS with similar targeting and engagement mechanics.
- mPulse Mobile: mPulse Mobile delivers consumer engagement and outreach solutions to health plans, providers, and PBMs via conversational AI, SMS, and interactive voice. Comparable to Welltok's activation and engagement use cases across the same payer and provider buyer base.
- Healthmine: Healthmine offers a member engagement and rewards platform specifically built for Medicare Advantage, ACA, and Medicaid health plans. Directly comparable to Welltok's health plan activation business with overlapping use cases in member wellness and incentive programs.
Broad incumbents
- Rally Health: Rally Health (Optum/UnitedHealth Group) provides consumer-facing health engagement, wellness, and care navigation to millions of insured members. A larger incumbent offering overlapping capabilities within a vertically-integrated payer platform rather than as a standalone SaaS.
- Sharecare: Sharecare operates a broad digital health platform spanning wellness content, condition management, and benefits navigation for employers, health plans, and providers. Comparable as a horizontal consumer activation player at greater scale and broader content/care depth than Welltok.
- WebMD (Internet Brands): WebMD offers consumer health information, condition content, and engagement tools, with employer- and plan-facing licensing products. Adjacent incumbent in consumer health engagement, overlapping with Welltok's consumer-facing activation and education surfaces.
Emerging players
- Noom: Noom delivers behavior-change and wellness engagement to consumers and through employer/health plan partnerships, with AI-driven personalization. Partial overlap with Welltok's employer wellness and consumer activation use cases but anchored in a direct-to-consumer model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Welltok social profiles
Digital presenceWelltok financial estimates
Financial estimateRevenue estimate
Valuation estimate
Welltok leadership team
Management profileNumber of profiles
Profiles5 records
Welltok funding detail
Funding detailFunding overview
Funding rounds13 records
Investors28 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Welltok M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Welltok
What does Welltok do?
Welltok delivers a data-driven enterprise SaaS consumer activation platform that enables health plans, employers, healthcare providers, and public entities to connect consumers with personalized health improvement resources. The platform is designed to make it easy and rewarding for consumers to complete actions that optimize their health and wellbeing, functioning as a single, integrated offering rather than a modular portfolio.
When was Welltok founded?
Welltok was founded in 2009. It employs 101 to 250 people.
Where is Welltok based?
Welltok is headquartered in Denver, United States, in the North America region.
Who are Welltok's main competitors?
Direct peers on record are Phreesia, Virgin Pulse, Castlight Health, Wellframe, mPulse Mobile and Healthmine. Broad incumbents are Rally Health, Sharecare and WebMD (Internet Brands). Noom is listed as an emerging player.
Does Welltok have an API?
No public API is recorded for Welltok.
What industry is Welltok in?
Welltok's product category is Healthcare Consumer Engagement Software. Its primary akta.pro industry code is HLACAEAM, Employer/Member Engagement Platforms for Provider-Sponsored Plans, with a secondary code of HLALABAH, Care Navigation, Referral & Digital Front Door Platforms. Its NAICS code is 54151 and its SIC code is 8000.