Swisscom

What Swisscom does

Swisscom AG is Switzerland's leading integrated telecommunications operator and one of its largest IT companies, headquartered in Ittigen and majority-owned by the Swiss Confederation. The company operates nationwide 5G mobile and fiber-to-the-home (FTTH) networks, holds approximately 45% Swiss broadband market share, serves over 6.2 million mobile subscribers, and runs more than 75 data center facilities across 24 Swiss cities. Its core 'blue' branded consumer offerings include blue Mobile (S/M/L/XL tiers), blue Internet (M/L up to 10 Gbit/s fiber), and blue TV (290+ to 330+ channels), distributed through 100+ Swisscom Shops, swisscom.ch, the My Swisscom app, and direct enterprise field sales. Sixteen consecutive Connect Test wins (983 points in 2025, 'outstanding') and recognition for fixed-line and service apps anchor the brand's network quality position.

Following the EUR 8 billion acquisition of Vodafone Italia completed on December 31, 2024, Swisscom unified Italian operations under Fastweb+Vodafone Italia, making it Italy's largest mobile operator. The deal was financed primarily by a EUR 4 billion Eurobond issuance in May 2024 and is expected to deliver EUR 600 million in annual synergies. Q1 2026 already captured EUR 117 million in Italian operating expense reductions. Beyond connectivity, Swisscom is investing in sovereign infrastructure: the Apertus open-source LLM (8B/70B) hosted on its Swiss AI Platform (with EPFL, ETH Zurich, and the Swiss National Supercomputing Centre); the beem sovereign SASE service in partnership with Versa; AI-driven autonomous network operations with Netcracker; the Cisco SRv6 network convergence (consolidating five MPLS networks with 40% opex reduction); and joint ventures with Telecom Italia for up to 6,000 Italian tower sites.

The revenue model is overwhelmingly subscription-recurring: monthly mobile, internet, TV, and bundled subscriptions with promotional first-year pricing (e.g., CHF 39.90/month) followed by higher standard rates, supplemented by Combi Discount (CHF 20/month) and We are Family! (50% off 2nd-5th mobile lines) bundling incentives. April 2026 price increases (CHF 1.90 for mobile/internet, CHF 0.90 for TV/landline) reflect pricing power in the dominant Swiss market. Adjacent revenue streams include Easy Protection (with AXA) and Household Insurance (with Zurich) subscriptions, smart home device sales, and enterprise ICT/network automation services. 2026 group revenue guidance stands at CHF 14.7-14.9 billion with EBITDAaL of CHF 5-5.1 billion and operating free cash flow of approximately CHF 2 billion against CHF 3-3.1 billion in capex.

Name

Swisscom

Legal name

Swisscom AG

Website

https://swisscom.ch

Company type

Public

Founded year

1849

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Swisscom AG is Switzerland's dominant integrated telecom operator, majority-owned by the Swiss Confederation, offering mobile, broadband, IPTV, and enterprise ICT services across Switzerland and Italy following its 2024 Vodafone Italia acquisition.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111)

SIC

Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812), Communications Services, Nec (4899)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

Keywords

• Telecommunications services
• Mobile network services
• Broadband internet
• Digital television
• Enterprise ICT solutions

Headquarters

HQ city

Worblaufen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Telecommunications Services (Switzerland): Swisscom generates the majority of its revenue from mobile, fixed-line, broadband, TV, and corporate ICT services in Switzerland. The company holds approximately 45% broadband market share in Switzerland and serves over 6.2 million mobile subscribers. Q1 2026 group revenue was CHF 3.61 billion.
2. Telecommunications Services (Italy — Fastweb + Vodafone Italia): Following the €8 billion acquisition of Vodafone Italia completed December 31, 2024, Swisscom unified Fastweb and Vodafone Italia into a single entity in Italy, expected to generate €600 million in annual synergies. Q1 2026 Italy operating expenses were reduced by €117 million through integration synergies.
3. Corporate ICT and Enterprise Services: Swisscom provides ICT solutions to enterprise and government customers, including network automation, cloud infrastructure, and digital transformation services. The company is recognized as a leader in autonomous network operations and digital services.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Swisscom is Switzerland's leading telecommunications provider, offering mobile (blue Mobile), broadband internet (blue Internet), digital TV (blue TV), and enterprise ICT/cloud services to residential and business customers. The company operates across Switzerland and Italy through its domestic operations and its Italian subsidiary Fastweb (including the recently acquired Vodafone Italia), providing integrated connectivity, ICT, and digital services.

Product overview

Swisscom is Switzerland's leading telecommunications operator offering a comprehensive portfolio of consumer and business services centered on its 'blue' branded product lines. The core offering consists of blue Mobile (mobile subscriptions in S/M/L/XL tiers with 5G), blue Internet (broadband internet in M/L tiers up to 10 Gbit/s via fibre), and blue TV (IPTV with 290+ channels, replay, recording, and streaming integrations). These are supported by a rich layer of add-on modules including Premium Speed, Multi Device, Intercontinental Pack, Replay Comfort, and Multiroom for enhanced functionality, plus discount programs (Combi Discount and We are Family!). Swisscom also offers insurance products (Easy Protection with AXA, Household Insurance with Zurich), smart home devices (security systems, cameras, smart plugs, speakers from Apple/Philips/Sonos/iRobot), and digital services via Swisscom Login (single sign-on) and My Swisscom (self-service portal). The portfolio is distributed through Swisscom Shops, the online store, and the My Swisscom app, with free protection services (Callfilter, SMS Filter, Anti-Spoofing, Internet Guard) bundled across subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• blue Mobile: Mobile subscription services including S, M, L, XL tiers with roaming across EU/UK, USA, Canada and worldwide
• blue Internet
• blue TV
• beem

Products and services

• blue Mobile

Quantifiable outcome

• 983 points in Connect mobile network test — 16th consecutive year of first-place finish with 'outstanding' rating
• +8 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core, strategic and minor.

• Netcracker TechnologycoreTechnology or IntegrationSwisscom and Netcracker Technology have expanded their partnership to automate network domains and support B2B services, including Business WAN. The 2026 FutureNet Award-winning deployment uses AI, intent-based orchestration, and closed-loop assurance across B2B, Fiber Access, and LAN environments, reducing deployment times by over 60% and development costs by 40%.
• EricssoncoreTechnology or IntegrationEricsson expanded its Intelligent Automation Platform (EIAP) to include core network automation and AI networks, with Swisscom as an existing major CSP user. The platform introduces AI-driven cApps for core network automation alongside Ericsson Stream Processing and Enrichment (ESPE) in Ericsson Network Manager, targeting autonomous network transformation. Swisscom endorsed EIAP at DTW Ignite 2026.
• Telecom Italia (TIM)coreStrategic or Co-development PartnerSwisscom's Fastweb and Telecom Italia signed a 50/50 joint venture agreement in March 2026 to develop and operate up to 6,000 new mobile tower sites in Italy to accelerate 5G rollout. Fastweb + Vodafone Italia and TIM serve as anchor tenants. Third-party investors will be invited to improve capital efficiency. The JV aims to align infrastructure costs with European averages and improve operational efficiency.
• CamptocampstrategicStrategic or Co-development PartnerSwisscom AG acquired a majority shareholding in Camptocamp, a Swiss open-source specialist offering solutions in GIS, ERP, and IT infrastructure, with a focus on digital sovereignty and growth in German-speaking Switzerland. Camptocamp continues to operate independently.
• OX SecuritystrategicTechnology or IntegrationSwisscom deployed OX Security's AI-native security platform to address vulnerabilities generated by AI-assisted coding practices. Implementation across 1,000 repositories reduced critical security findings by 95% and achieved zero critical vulnerabilities for the first time in the company's history, shifting from reactive scanning to proactive code-to-runtime security engineering.
• NokiastrategicTechnology or IntegrationNokia and Swisscom Broadcast deployed a nationwide drone-as-a-service network across Switzerland, announced in August 2024. The Drones-as-a-Service network leverages Nokia's drone infrastructure technology to provide aerial monitoring and connectivity services.
• CiscocoreTechnology or IntegrationSwisscom partnered with Cisco to implement Agile Services Networking, consolidating five MPLS networks into a single end-to-end SRv6 network. The converged network achieves 40% reduction in operating costs and 50% reduction in power consumption, while maintaining network reliability with over 400 days without a major escalated outage, designed to handle AI-driven workloads.
• AMDstrategicTechnology or IntegrationSwisscom enhanced its Telecom Cloud Infrastructure using Dell PowerEdge R7615 servers powered by AMD EPYC 9554P processors in collaboration with AMD and Ericsson. The deployment achieved 24% reduction in power consumption and 55% fewer Watts per vCPU compared to the previous platform, with 116 vCPUs per server versus 68 previously. All customers are being migrated to this new platform.
• Euro 3C Consortium (BT, Deutsche Telekom, KPN, Orange, Telefonica, Telecom Italia, Vodafone)strategicStrategic or Co-development PartnerAt MWC 2026, Swisscom joined the Euro 3C consortium led by Telefonica as one of over 70 European companies unveiling the first pan-European sovereign infrastructure integrating telco, edge, cloud, and AI capabilities. The European Commission allocated €75 million in funding. Swisscom participates alongside BT, Deutsche Telekom, KPN, Orange, Telecom Italia, and Vodafone.
• Qualcomm 6G CoalitionstrategicStrategic or Co-development PartnerSwisscom joined a global Qualcomm-led coalition of telecom operators, technology companies, and device manufacturers to accelerate 6G development at MWC Barcelona 2026. The coalition targets pre-commercial 6G devices and networks in 2028, with initial commercial rollout from 2029, focusing on AI-native 6G architecture across devices, networks, and cloud infrastructure.
• Kickstart InnovationminorStrategic or Co-development PartnerSwisscom partnered with Kickstart Innovation during its 10th edition, collaborating with over 20 new startup partnerships across Switzerland and other countries. Collaborations focus on AI-driven solutions in finance, health, retail, and sustainability, with emphasis on responsible AI and scaling innovation.
• SweepstrategicTechnology or IntegrationSwisscom implemented Sweep's carbon management platform to automate Scope 3 emissions data collection across its supply chain of over 3,000 suppliers, replacing approximately 25 scattered Excel spreadsheets with a unified system. The company achieved a 10% reduction in carbon emissions within two years and plans to expand the system to create product-level carbon footprints for ~100 products.
• Versa NetworksstrategicTechnology or IntegrationSwisscom deployed Versa's Sovereign SASE-as-a-Service for its beem service in Switzerland, marking the first carrier-grade sovereign SASE deployment at national scale. The service enables fully cloud-delivered SaaS with data, control, and management planes operating entirely within Switzerland's legal jurisdiction, addressing GDPR, NIS2, and DORA compliance requirements.
• Swiss AI Initiative (EPFL, ETH Zurich, Swiss National Supercomputing Centre)strategicStrategic or Co-development PartnerSwisscom deployed the Apertus fully open-source large language model (8B and 70B parameter versions) on its sovereign Swiss AI Platform. Apertus was developed by teams at EPFL, ETH Zurich, and the Swiss National Supercomputing Centre through the Swiss AI Initiative, featuring complete transparency including training data, code, weights, and alignment details.
• AXA SwitzerlandminorChannel Partner/ Reseller/ DistributorSwisscom offers Easy Protection device insurance in cooperation with AXA Switzerland AG, covering mobile phones against drop, display, water damage, and call misuse following theft. Insurance is offered as a monthly subscription add-on at CHF 9.90–14.90/month depending on device value.
• Zurich InsuranceminorChannel Partner/ Reseller/ DistributorSwisscom offers household insurance subscriptions in cooperation with Zurich Insurance, covering personal liability, household contents, fire, natural hazards, theft, water damage, and accidental damage to electrical equipment. Offered as monthly packages (S/M/L) starting from CHF 13.90/month.

Scale indicators16 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Salt Mobile: Swiss challenger telecom operator with ~6% broadband share and growing mobile base. Direct Swiss-market peer competing on price against Swisscom's blue Mobile and blue Internet portfolios.
• Proximus: Belgian incumbent telecom operating mobile, fiber, TV, and ICT services domestically. Comparable to Swisscom as a smaller European integrated carrier with similar residential+business mix and sovereign infrastructure positioning.
• Orange: French-headquartered integrated telecom with mobile, fixed broadband, and enterprise ICT services across Europe and Africa. Directly comparable to Swisscom as a European incumbent carrier with similar GTM motion, ICT services portfolio, and sovereign infrastructure positioning.
• KPN: Dutch integrated telecom providing mobile, fixed broadband, and business ICT services in the Netherlands. Comparable to Swisscom as a mid-sized European incumbent with similar fiber investment thesis and Euro 3C participation.
• Telecom Italia (TIM): Italian incumbent telecom and now a Swisscom partner via the 50/50 JV for up to 6,000 5G tower sites. Comparable as a major European integrated carrier and Italian market peer for the Fastweb+Vodafone Italia operation.
• Sunrise UPC: Swisscom's principal Swiss competitor with approximately 30.5% broadband market share following the merger of Sunrise and UPC Switzerland. Direct peer competing head-to-head on Swiss mobile, broadband, and TV.
• Telefonica: Spanish integrated telecom operating across Spain, Germany (O2), and Latin America with mobile, fiber, and enterprise services. Directly comparable to Swisscom as a pan-European integrated carrier; leads the Euro 3C sovereign infrastructure consortium in which Swisscom participates.
• Vodafone Group: UK-headquartered global telecom group that divested Vodafone Italia to Swisscom for €8 billion in December 2024. Comparable as a European mobile and fixed carrier with similar enterprise ICT ambitions; Euro 3C consortium member.
• Deutsche Telekom: Europe's largest integrated telecom operator with mobile, fixed, and ICT services across Germany and the US (T-Mobile). Directly comparable to Swisscom as a pan-European integrated carrier with state-influenced ownership and a similar mobile+broadband+enterprise portfolio.
• BT Group: UK integrated telecom with consumer mobile, fixed broadband, TV, and enterprise (BT Business) services. Comparable to Swisscom in integrated carrier model, FTTH investment profile, and enterprise ICT focus; also a Euro 3C consortium member.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swisscom_de
• Facebookfacebook.com/Swisscom
• LinkedInlinkedin.com/company/swisscom

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A22 records

Investments23 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swisscom