Nivati
Nivati is a B2B SaaS mental health and wellness platform that sells employer-sponsored subscriptions combining licensed provider sessions, AI-assisted digital tools, and crisis support to organizations across healthcare, technology, and other verticals.
- Company typePrivate
- Founded2020
- HeadquartersSouth Jordan, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Nivati does
Nivati is a B2B SaaS platform that delivers employee mental health and wellness benefits to employers on a subscription basis. Founded in 2020 by Amelia Wilcox (who previously built Incorporate Massage into a corporate wellness company serving 1.2 million employees), the company is headquartered in South Jordan, Utah and operates a fully remote corporate team supplemented by a global network of hundreds of licensed providers. The platform combines human-delivered clinical services with an AI-powered companion app, offering provider 1-on-1 sessions, group workshops, self-guided content across six dimensions of mental health, 24/7 call and chat therapy, and crisis support, all delivered via web and mobile applications with HIPAA-compliant infrastructure.
The core technology is a multi-modality mental health platform integrating AI-assisted chat guidance, provider matching and booking, a self-guided content library, and crisis support tools accessible via chat, phone, and forthcoming video. Distribution occurs primarily through direct enterprise sales to HR leaders, supplemented by an SMB inside-sales motion launched in September 2024, an exclusive partnership with ClubHealth, a sole-source Mental Health Solution Agreement with Premier Inc.'s healthcare GPO, and broker/consultant channels. Pricing is quote-based, contractually annual, and tiered by employer size, with healthcare, technology, and insurance broker channels representing primary go-to-market verticals.
The company has raised approximately $5.5–5.9M in disclosed funding across multiple rounds (a $4M seed in March 2022 led by Firebrand Ventures being the largest), generated engagement metrics materially above traditional EAP benchmarks (54% platform engagement vs. 4% EAP industry average), and earned 2023 Workplace Wellness Hot List recognition from Ragan Communications.
Nivati firmographics
Firmographics- Name
- Nivati
- Legal name
- Nivati, Inc.
- Website
- https://nivati.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nivati is a B2B SaaS mental health and wellness platform that sells employer-sponsored subscriptions combining licensed provider sessions, AI-assisted digital tools, and crisis support to organizations across healthcare, technology, and other verticals.
- Ownership category
- akta.pro rank
Nivati industry classification
Industry- Product category
- Employee Mental Health Platform
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
- akta.pro secondary industry
- Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)
Keywords
Where Nivati is headquartered
LocationHeadquarters
- HQ city
- South Jordan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nivati business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Employer Subscription / Platform Licensing: Nivati sells its mental health platform to employers (B2B) as an employee benefit. Pricing is typically per-employee or per-organization subscription tiers. The platform is accessible to employees and their families as part of the employer-sponsored benefit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Employer Plan |
| Subscription | Annual | SMB Plan |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Nivati product offering
Product offeringCore offering
Nivati is a B2B SaaS platform that delivers employee mental health and wellbeing programs to employers as a workplace benefit. The platform combines human provider access (licensed therapists, dietitians, financial coaches) with an AI-powered companion app, self-guided content, group workshops, and 24/7 crisis support, accessible via web and mobile.
Product overview
Nivati offers a comprehensive, unified mental health and wellness platform for employees. The core platform combines five integrated modules: (1) the AI-Powered Companion App developed by licensed therapists for around-the-clock personalized support and emotional check-ins; (2) Provider 1-on-1 Sessions connecting employees with licensed therapists, dietitians, and financial coaches within 24 hours; (3) Group Workshops and team trainings with expert providers; (4) Self-Guided Sessions including training, exercises, and courses across six mental health dimensions; and (5) 24/7 Call & Chat Therapy for instant access to masters-level licensed therapists. Additional offerings include 24/7 Crisis Support for instant behavioral health intervention, and partnership-enabled access to ClubHealth's fitness and nutrition resources. All services are accessible via web-based platform and mobile application, with an ROI calculator demonstrating measurable business impact.
Differentiator
Problem solved
Functional benefit
Products and services
- Nivati Mental Health Platform A comprehensive web-based and mobile employee mental health platform combining human provider services with AI-powered digital support. Sold as an employer-sponsored benefit, providing multiple pathways to positive mental health including provider sessions, group workshops, self-guided content, and crisis support.
- 24/7 Crisis Support 24/7 crisis support offering instant behavioral health support with licensed therapists (not typical crisis response teams), accessible via chat and phone. Addresses personal struggles, work-related challenges, family/relationships, daily living, and life events.
- Nivati for Small Businesses A dedicated version of Nivati's mental health platform tailored for small and mid-sized businesses (fewer than 100 employees), with scaled pricing and an inside sales/self-serve motion to make mental health benefits accessible to smaller organizations.
Quantifiable outcome
- 54% platform engagement rate vs. 4% industry average EAP engagement
- +7 more outcomes
Companies that use Nivati
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Nivati technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Nivati partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Premier Inc.coreNivati was awarded a Mental Health Solution Agreement with Premier Inc., a healthcare group purchasing organization (GPO). This agreement positions Nivati as the sole mental health solution provider within Premier's GPO, expanding access to vital mental health resources for healthcare employees across Premier's network of member organizations.
- ClubHealthcoreExclusive partnership with ClubHealth, a premium wellness platform. The partnership provides Nivati's comprehensive wellness resources (fitness classes, mental health resources, 1:1 sessions with licensed professionals, nutrition guidance) to employees of ClubHealth's employer clients. Nivati is featured as the exclusive mental health solution partner within the ClubHealth ecosystem.
Scale indicators7 records
Recent moves2 records
Expansion highlights6 records
Nivati competitors and assessment
Company assessmentDirect peers
- Spring Health: Spring Health sells precision mental health benefits to employers, combining assessments, therapy, coaching, and medication management. Like Nivati, it targets HR buyers, charges per-employee, and competes head-to-head on employer RFPs.
- Talkspace: Talkspace provides online therapy, psychiatry, and EAP services to employers and health plans. Its B2B employer motion and teletherapy offering directly overlap with Nivati's provider sessions and crisis support.
- Lyra Health: Lyra Health is the category-leading employer-sponsored mental health platform, offering live therapy, coaching, and self-guided content to workforces globally. It is the most direct competitor to Nivati across product, target buyer (HR leaders), and B2B SaaS model.
- Calm Business: Calm Business sells the consumer Calm meditation and sleep app as an employer benefit, complementing therapy partnerships. It competes with Nivati for the same mental health and wellness budget line at HR buyers.
- Modern Health: Modern Health is a global employer mental health platform offering therapy, coaching, digital programs, and crisis support. It directly competes with Nivati on virtual-first care, employer-sponsored pricing, and global coverage.
- Headspace Health: Headspace Health (the combined Headspace and Ginger entity) sells meditation, therapy, and coaching to employers. It overlaps with Nivati's self-guided content, 1-on-1 provider sessions, and employer GTM, and competes for the same HR-benefit budget.
Broad incumbents
- ComPsych: ComPsych is the world's largest EAP provider, serving tens of thousands of employer clients globally. It is the legacy incumbent that Nivati positions against on engagement and modern UX, and its installed base defines much of the replacement market.
- Optum Behavioral Health: Optum (UnitedHealth Group) operates the largest traditional EAP and behavioral health network in the US, sold through employer benefits. It is the incumbent Nivati most often displaces and a benchmark on pricing and provider scale.
Emerging players
- Wysa: Wysa is an AI-driven mental health chatbot platform with employer and health plan channels. It overlaps with Nivati's AI companion app and employer GTM, though its provider-led offering is lighter.
- Meru Health: Meru Health sells online mental health programs (therapy, coaching, psychiatry) to employers and health plans. It competes with Nivati in employer-sponsored teletherapy but at smaller scale and with narrower product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nivati social profiles
Digital presenceNivati compliance and trust
Trust signalCompliance1 record
Nivati financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nivati leadership team
Management profileNumber of profiles
Profiles5 records
Nivati funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nivati M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nivati
What does Nivati do?
Nivati is a B2B SaaS platform that delivers employee mental health and wellbeing programs to employers as a workplace benefit. The platform combines human provider access (licensed therapists, dietitians, financial coaches) with an AI-powered companion app, self-guided content, group workshops, and 24/7 crisis support, accessible via web and mobile.
Is Nivati a public or private company?
Nivati is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nivati founded?
Nivati was founded in 2020. It employs 101 to 250 people.
Where is Nivati based?
Nivati is headquartered in South Jordan, United States, in the North America region.
How does Nivati make money?
One revenue line is on record: employer Subscription / Platform Licensing.
Who are Nivati's main competitors?
Direct peers on record are Spring Health, Talkspace, Lyra Health, Calm Business, Modern Health and Headspace Health. Broad incumbents are ComPsych and Optum Behavioral Health. Emerging players are Wysa and Meru Health.
Does Nivati have an API?
No public API is recorded for Nivati.
What industry is Nivati in?
Nivati's product category is Employee Mental Health Platform. Its primary akta.pro industry code is HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy), with a secondary code of HLALAEAK, Workplace Mental Health & EAP-Integrated Teletherapy Platforms. Its NAICS code is 621420 and its SIC code is 7372.