Acuity Insights

What Acuity Insights does

Acuity Insights is a Canadian SaaS company headquartered in Toronto that delivers admissions assessments, program management, and analytics to higher education institutions, with a primary concentration in health professions education. Its portfolio centers on Casper, an open-response situational judgment test (SJT) backed by approximately 20 years of research originating from McMaster University, which assesses social intelligence and professionalism through typed and video responses scored by trained human raters; Video Interviews, an asynchronous customizable interview tool launched on-demand in 2026; One45, a modular program management platform covering scheduling, curriculum management, assessment/evaluation, and MSPE letter automation (acquired in August 2021); Professional Skills Development, a story-based SJT for in-program skills measurement; Duet, a value-alignment assessment; and Analytics, a medical education data warehouse integrating 30+ systems. The platform serves over 600 programs globally, including medical schools, residency programs, nursing, physician assistant, and osteopathic medicine programs, with extension into business, engineering, and teacher education, reaching 280K+ learners annually and 1M+ lifetime Casper test-takers across 16+ countries.

Name

Acuity Insights

Legal name

ACUITY INSIGHTS INC.

Website

https://acuityinsights.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Acuity Insights is a Toronto-based SaaS provider delivering admissions assessments (Casper, Video Interviews), program management (One45), and analytics to over 600 higher education programs worldwide, primarily serving health professions schools across 16+ countries.

Ownership category

akta.pro rank

Product category

Higher Education Assessment & Program Management Software

NAICS

Software Publishers (513210), Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL)

akta.pro secondary industries

Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights) (EDAFAFAG), Assessments, Quizzes & Learning Analytics Tools (MPACALAK)

Keywords

• Higher education assessments
• Program management software
• Situational judgment tests
• Medical school admissions
• Education performance analytics

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Assessment Services: Revenue from providing Casper, Video Interviews, and Professional Skills Development assessments. Programs pay for access to assessment tools and optional human rater support. Subscription-based access with pricing based on program size and usage.
2. Program Management Platform: Revenue from One45 program management solution covering scheduling, curriculum management, assessment and evaluation, and MSPE Builder. Typically sold as annual subscription with modular or full-suite options.
3. Analytics and Data Services: Turn-key analytics solution providing data warehouse, dashboards, and reporting for medical education. Revenue from implementation and ongoing subscription.
4. Research Services: Partner research services helping institutions answer unique research questions, execute quality assurance analyses, and assess processes to improve outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Acuity Insights sells cloud-based SaaS admissions assessments (Casper, Video Interviews, Duet, Professional Skills Development) and program management software (One45 with curriculum, scheduling, evaluation, and MSPE modules) along with Analytics, a centralized performance intelligence data warehouse. The portfolio is sold primarily to health professions and broader higher education institutions on annual subscriptions, helping programs evaluate non-academic applicant competencies and streamline program operations.

Product overview

Acuity Insights offers an end-to-end platform for higher education institutions spanning admissions assessments, program management, and performance intelligence. The portfolio includes: Casper and Video Interviews for holistic admissions; One45 as a modular program management platform with Curriculum Management, Program Scheduling, Assessment and Evaluation, and MSPE Builder modules; Professional Skills Development for in-program skill assessment; and Analytics for centralized data warehousing and reporting. The platform is primarily focused on health professions education but serves broader higher education sectors including business, engineering, and teacher education.

Differentiator

Problem solved

Functional benefit

Brands

• Casper: An open-response situational judgment test (SJT) that measures social intelligence and professionalism for holistic admissions. Backed by 20 years of research and evidence.
• One45
• Duet
• Video Interviews
• Professional Skills Development (PSD)

Products and services

• Casper Assessment Open-response situational judgment test that measures social intelligence and professionalism for holistic admissions, assessing communication, collaboration, ethics, empathy, resilience, and problem-solving through video and text responses to real-world scenarios with human rater scoring. Used by 500+ programs globally with 1M+ applicants tested.
• Video Interviews Customizable, asynchronous video interview tool enabling programs to capture timed video responses to structured prompts, with optional Acuity-trained raters for scalable evaluation. Eliminates scheduling burden while preserving individual insight into applicants.
• Duet Value-Alignment Assessment Value-alignment assessment that helps programs and applicants understand if they are a match based on objective and reliable data, supporting applicant-program fit decisions in admissions.
• Professional Skills Development Validated, story-based situational judgment test that measures and develops learners' professional skills during their program, including teamwork, ethics, critical thinking, communication, collaboration, professionalism, and resilience. Provides personalized feedback reports and curated skill-building resources to support retention and advising.
• One45 Program Management Comprehensive education program management platform for health professions programs covering curriculum mapping, scheduling of didactic and clinical activities, assessment and evaluation, and automated MSPE letter generation with ERAS upload. Supports LCME, CACMS, and other accreditation reporting. Used by 100+ programs globally.
• Analytics Medical Education Performance Intelligence solution that aggregates data across the learner lifecycle into an educational data warehouse with real-time dashboards and visualizations. Integrates with Canvas, Blackboard, ExamSoft, NBME, NRMP, OASIS, Ellucian Banner, and One45. Delivers up to 92% reduction in clerkship evaluation time.
• Research Services Partner research services helping institutions answer unique research questions, execute quality assurance analyses, and assess processes to improve outcomes, leveraging Acuity Insights' in-house team of PhD-level psychometricians and scientists.

Quantifiable outcome

• 25-50% smaller demographic differences compared to academic assessments
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Canvas (by Instructure)coreTechnology or IntegrationAutomated integration bringing together curriculum data and learning events from Canvas LMS into One45 and Analytics platforms. Canvas Alignment Tool synchronizes learning events and facilitator names, ensuring curriculum maps remain complete and current.
• Blackboard LearncoreTechnology or IntegrationIntegration with Blackboard LMS as part of the Analytics data warehouse solution, enabling institutions to bring together data across multiple learning management systems.
• ExamSoftcoreTechnology or IntegrationIntegration with ExamSoft assessment platform for the Analytics solution, allowing programs to include exam data in comprehensive performance dashboards.
• NBME (National Board of Medical Examiners)coreTechnology or IntegrationIntegration with NBME providing programs access to NBME exam data within the Analytics platform for comprehensive learner performance tracking.
• NRMP (National Resident Matching Program)coreTechnology or IntegrationIntegration with NRMP for residency match data within Analytics, enabling programs to track learner outcomes post-graduation.
• Ellucian BannercoreTechnology or IntegrationIntegration with Ellucian Banner SIS enabling seamless data flow between student information systems and One45 program management platform.
• AAMC (Association of American Medical Colleges)coreStrategic or Co-development PartnerCollaborative relationship including AAMC's joint requirement with AACOM and ACGME for institutions to select students likely to succeed professionally. AAMC guidelines inform MSPE letter standards used in One45 MSPE Builder.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mercer Mettl: Mercer Mettl (now part of Mercer) offers online psychometric and situational judgment assessments for education and corporate clients. Comparable as a broader assessment platform with SJT-style products serving higher education admissions and selection.
• Civitas Learning (Anthology): Civitas Learning (now part of Anthology) provides student analytics and predictive insights for higher education. Comparable as a data and analytics layer serving institutional student success outcomes, analogous to Acuity's Analytics product.
• EAB Navigate: EAB provides student success, admissions, and analytics platforms for higher education. Its Navigate and broader portfolio overlaps with Acuity's Analytics product and admissions-support offerings for institutions.
• Educational Testing Service (ETS): ETS is the largest U.S. educational assessment provider (GRE, TOEFL, Praxis) and a broad incumbent that has invested in situational judgment and holistic admissions products. Comparable as a research-backed large-scale assessment publisher with similar enterprise buyer relationships.
• Watermark Insights: Watermark provides accreditation, assessment, and faculty activity reporting solutions for higher education. Comparable as a broader incumbent in assessment and accreditation reporting, overlapping with One45's accreditation readiness modules.

Direct peers

• Kira Talent: Kira Talent provides asynchronous video interview and assessment tools for higher education admissions — the closest direct competitor to Acuity's Video Interviews product and a similar applicant-evaluation platform for professional schools.
• HireVue: HireVue is a leading enterprise video interview and assessment platform used in higher education and corporate hiring. Its on-demand video interview and structured interview scoring directly overlap with Acuity's Video Interviews product.
• Coursedog: Coursedog provides academic operations software (curriculum management, scheduling, catalog, registration) for higher education institutions. Directly comparable to the One45 program management platform in serving academic operations buyers at colleges and universities.

Emerging players

• Stellic: Stellic provides degree audit, academic planning, and student-success tools for higher education. Comparable as an emerging player in academic operations adjacent to One45's curriculum and advising workflows.
• Insight Assessment: Insight Assessment publishes critical thinking and reasoning assessments used in higher education admissions and program evaluation. Comparable as a specialized assessment provider with similar psychometric rigor targeting non-academic competencies.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLTMOtEfYZEuL9vOmE-gTLBwSEKH4gR65r
• Facebookfacebook.com/altusassessmentsinc
• LinkedInlinkedin.com/company/acuity-insights-inc
• Xx.com/acuity_insights

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acuity Insights