Lionize
Lionize is a New York-based B2B SaaS company, founded in 2019, that built an AI-driven influencer marketing platform using a proprietary multi-agent system to help brands discover, recruit, and manage creators at scale.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lionize does
Lionize was a New York-based B2B software company founded in 2019 that built an AI-driven influencer marketing platform enabling brands to discover, recruit, manage, and pay creators at scale, with a particular emphasis on micro-influencer programs. The platform's core is a proprietary multi-agent AI architecture — Kyle for creator discovery, Lilly for recruitment and outreach, Rachel for AI-generated creative briefs, and Aaron for campaign management — that automates the workflow from brief to payment, including PayPal-integrated creator payouts. Adjacent modules cover influencer gifting, content management and approvals, retail page syndication, content performance analytics, and customer-sourced UGC. The company served four customer tiers — Startup, Midmarket, Enterprise, and Agency — through a hybrid go-to-market combining a free self-serve creator network with tiered SaaS subscriptions (monthly for smaller tiers, annual for Enterprise and Agency) and a managed services overlay.
Revenue was generated from subscription fees, freemium creator memberships, affiliate/performance-based campaign economics, and professional services for full-service campaign execution. Lionize was acquired by Gen.Video Inc. in June 2025, with the technology and brand subsequently integrated and rebranded as partnrUP.ai under Expo Communications, Inc. in October 2025, at which point Lionize ceased to operate as an independent entity. Over its independent life the company raised approximately $7.8 million across four disclosed funding events (2020, 2022, 2024) with Cultivation Capital as the most active lead investor.
Lionize firmographics
Firmographics- Name
- Lionize
- Legal name
- Lionize, Inc.
- Website
- https://lionize.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Lionize is a New York-based B2B SaaS company, founded in 2019, that built an AI-driven influencer marketing platform using a proprietary multi-agent system to help brands discover, recruit, and manage creators at scale.
- Ownership category
- akta.pro rank
Lionize industry classification
Industry- Product category
- Influencer Marketing Software
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
- akta.pro secondary industries
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL)
Keywords
Where Lionize is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lionize business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: SaaS platform subscription model with tiered pricing for brands to access influencer marketing tools, AI agents, and campaign management features.
- Creator Network Access: Free tier for creators to join network and apply for campaigns; paid Pro version with additional perks for creators.
- Affiliate/Performance-Based Campaigns: Creators compensated for driving sales with affiliate tracking and performance-based payment structures.
- Managed Services: Full-service influencer marketing support where the team handles human touchpoints and campaign execution for brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Startup - For lean teams launching first campaigns |
| Subscription | Monthly | Midmarket - For brands scaling beyond manual processes |
| Subscription | Annual | Enterprise - For complex organizations managing at scale |
| Subscription | Annual | Agency - For agencies managing multiple clients |
| Freemium | Monthly | Creator Opportunity Free Tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Lionize product offering
Product offeringCore offering
Lionize is an AI-driven B2B software platform that enables brands and agencies to discover, recruit, manage, and pay influencers and creators at scale. It uses a multi-agent AI system (Kyle for discovery, Lilly for recruitment, Rachel for creative briefs, Aaron for campaign management) to automate influencer marketing workflows from creator matching through content approval and performance analytics. The company was acquired by Gen.Video Inc. in June 2025 and rebranded as partnrUP.ai.
Product overview
Lionize was an AI-driven influencer marketing platform for creator discovery and management, featuring the AI agent 'Lilly' that analyzes creator profiles for optimal influencer matching. The company was acquired by gen.video in June 2025 and rebranded as partnrUP.ai, which expanded the platform into a comprehensive suite of AI-powered marketing tools. The current partnrUP platform offers multiple specialized AI agents ('Kyle' for discovery, 'Lilly' for recruitment, 'Rachel' for creative briefs, 'Aaron' for campaign management) alongside core features for influencer gifting, content management, performance analytics, and retail page syndication. The platform serves brands, agencies, and creators across startup, midmarket, enterprise, and agency segments.
Differentiator
Problem solved
Functional benefit
Brands
- Lilly: AI agent that analyzes creator profiles for influencer recruitment
- Creator Opportunity
Products and services
- partnrUP (Lionize) Influencer Marketing Platform End-to-end SaaS platform for brands and agencies to run influencer marketing campaigns using AI agents that automate creator discovery, personalized outreach, campaign brief creation, and campaign execution. Includes a free creator network for sourcing influencers.
- Agency Services Managed services offering including full funnel measurement, ambassador program management, affiliate programs, and commerce enablement executed by an in-house team for brands that prefer hands-off campaign execution.
- Creator Opportunity Network Free creator network where influencers sign up and apply to brand campaigns, with an optional paid Pro tier providing additional perks; serves as the supply side feeding the platform's AI matching.
Quantifiable outcome
- 40% higher creator response rates thanks to automated, personalized outreach
- +2 more outcomes
Companies that use Lionize
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Lionize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Lionize partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Gen.Video Inc.flagshipAcquired Lionize in June 2025 to strengthen Gen.Video's creator-commerce flywheel. The acquisition combined Gen.Video's commerce analytics with Lionize's AI-powered creator discovery system, including the AI agent 'Lilly'. Lionize has since been rebranded as partnrUP.ai.
- Gen.Video Inc.flagshipLionize Inc. was acquired by Gen.Video Inc. in June 2025 to combine AI-powered creator discovery with commerce intelligence. The technology and brand were subsequently rebranded as partnrUP.ai.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Lionize competitors and assessment
Company assessmentBroad incumbents
- impact.com: Broader partnership management platform spanning affiliate, influencer, and B2B programs. Overlaps with Lionize on creator/affiliate campaigns and recruitment, but operates as a wider portfolio rather than a creator-marketing specialist.
- LTK (rewardStyle): Large creator-commerce platform with discovery, shopping integrations, and brand partnerships. Comparable through its brand-creator matchmaking and commerce-measurement capabilities, but at much greater scale and consumer-side depth.
Direct peers
- CreatorIQ: Enterprise-grade influencer marketing platform with creator discovery, CRM, campaign management, and analytics. Directly competes with Lionize/partnrUP in the same B2B SaaS category serving the same brand customers with overlapping AI-driven workflows.
- Grin: Influencer marketing platform focused on creator relationship management, gifting, and content workflows for DTC and enterprise brands. Direct competitor with comparable CRM, recruitment, and analytics functionality.
- Aspire (formerly AspireIQ): Creator marketing platform offering discovery, recruitment, campaign management, and affiliate programs. Competes head-to-head with Lionize in mid-market and enterprise influencer marketing, with similar AI-augmented workflows.
- Upfluence: All-in-one influencer marketing platform with creator search, outreach, gifting, and affiliate tracking. Closely comparable to Lionize across the SMB-to-enterprise spectrum with overlapping AI discovery and analytics features.
- Tagger Media (Sprout Social): Influencer marketing platform with social listening, discovery, and analytics, now part of Sprout Social. Directly comparable creator-discovery and campaign-measurement workflows for mid-market and enterprise brands.
Emerging players
- Modash: Creator discovery and analytics platform with AI-powered search and audience insights. Comparable to Lionize's Kyle/Lilly discovery-and-recruitment agent functionality, with a leaner SMB focus.
- HypeAuditor: AI-based influencer analytics and fraud detection platform. Adjacent overlap on creator profile analysis and audience quality scoring — a capability central to Lionize's Lilly agent.
Others
- Traffiq: Programmatic advertising platform with influencer marketing extensions. Thematically related as a B2B marketing technology provider, though not a direct head-to-head competitor in creator discovery or recruitment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lionize social profiles
Digital presenceLionize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lionize leadership team
Management profileNumber of profiles
Lionize funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lionize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lionize
What does Lionize do?
Lionize is an AI-driven B2B software platform that enables brands and agencies to discover, recruit, manage, and pay influencers and creators at scale. It uses a multi-agent AI system (Kyle for discovery, Lilly for recruitment, Rachel for creative briefs, Aaron for campaign management) to automate influencer marketing workflows from creator matching through content approval and performance analytics. The company was acquired by Gen.Video Inc. in June 2025 and rebranded as partnrUP.ai.
Is Lionize a public or private company?
Lionize is a private company. It is classified as corporate owned and is currently acquired.
When was Lionize founded?
Lionize was founded in 2019. It employs 11 to 50 people.
Where is Lionize based?
Lionize is headquartered in New York, United States, in the North America region.
How does Lionize make money?
Four revenue lines are on record. Platform Subscription is the primary driver. The others are creator Network Access, affiliate/Performance-Based Campaigns and managed Services.
Who are Lionize's main competitors?
Broad incumbents on record are impact.com and LTK (rewardStyle). Direct peers are CreatorIQ, Grin, Aspire (formerly AspireIQ), Upfluence and Tagger Media (Sprout Social). Emerging players are Modash and HypeAuditor. Traffiq is listed as an others.
Does Lionize have an API?
No public API is recorded for Lionize.
What industry is Lionize in?
Lionize's product category is Influencer Marketing Software. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch), with a secondary code of BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS).