EarthOptics
EarthOptics is a soil intelligence platform that combines proprietary electromagnetic sensors, satellite data, and machine learning to map physical, chemical, and biological soil properties, serving farmers, ranchers, agronomists, carbon project developers, and corporate sustainability buyers through subscriptions, MRV services, and a nationwide dealer network across 45 U.S. states and 4 continents.
- Company typePrivate
- Founded2018
- HeadquartersArlington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What EarthOptics does
EarthOptics, founded in 2018 and headquartered in Minneapolis with operations across the United States and a subsidiary in Brazil, is a soil intelligence platform that combines proprietary GroundOwl electromagnetic sensors, satellite remote sensing, physical soil sampling, genetic sequencing, and machine learning to deliver high-resolution maps of physical, chemical, and biological soil properties at field scale. The platform includes TillMapper (compaction detection to three feet depth), C-Mapper (carbon and organic content mapping), NutrientMapper (fertility and micro-nutrient profiling), and the SoilMapper visualization interface, offered as standalone modules (TruNutrient, TruBio, TruTill) or bundled packages (360 PRO, 360 Complete). The company also operates an Emeryville laboratory for genetic sequencing and chemistry and opened a 14,500 sq ft automated facility in Raleigh-Durham in May 2026 to scale its Soil Library operations.
EarthOptics serves row-crop farmers, ranchers, agronomists, seed suppliers, ag retailers, carbon project developers, and corporate sustainability buyers across 45 U.S. states and 4 continents, with 5 million+ acres mapped to date. Revenue is generated through a combination of subscription-based soil analysis programs (the $4/acre Total Farm Platform), per-acre service fees, carbon Measurement/Reporting/Verification (MRV) services for registries such as Verra and the Climate Action Reserve, end-to-end USDA Regenerative Pilot Program support, and CPA-ready fertility tax deduction reports. Distribution combines direct enterprise sales, a nationwide authorized dealer network operating under the company's NRCS-qualified individual status, and TSP partnerships, with integration touchpoints through Bayer's ForGround platform, PastureMap, and the Grassroots Carbon partnership covering 2 million+ acres in 22 states.
The company has raised over $100M cumulatively across a $10.3M Series A (2021, Leaps by Bayer), $27.6M Series B (2023, Conti Ventures), $24M financing (November 2024), and a $51.3M SEC-registered exempt offering with $38.1M already sold as of October 2025, with strategic investors including Bayer, CNH Industrial, Louis Dreyfus Company Ventures, and Rabo Food & Ag Innovation Fund. In August 2024, EarthOptics merged with Pattern Ag to combine soil sensing with predictive analytics, creating the first comprehensive Predictive Agronomy platform. Corporate sustainability and carbon credit buyers including Microsoft, Nestlé, and Chevron participate indirectly through the Grassroots Carbon program, while direct enterprise engagements include Copalli Rum (cradle-to-grave GHG LCA) and Maple Hill Creamery (USDA Climate Smart Commodities program).
EarthOptics firmographics
Firmographics- Name
- EarthOptics
- Legal name
- EarthOptics, Inc.
- Website
- https://earthoptics.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EarthOptics is a soil intelligence platform that combines proprietary electromagnetic sensors, satellite data, and machine learning to map physical, chemical, and biological soil properties, serving farmers, ranchers, agronomists, carbon project developers, and corporate sustainability buyers through subscriptions, MRV services, and a nationwide dealer network across 45 U.S. states and 4 continents.
- Ownership category
- akta.pro rank
EarthOptics industry classification
Industry- Product category
- Agricultural Soil Intelligence & Mapping
- NAICS
- Geophysical Surveying and Mapping Services (54136), Surveying and Mapping (except Geophysical) Services (54137)
- SIC
- Agricultural Services (700), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag) (AFAAAFAK)
- akta.pro secondary industries
- Agriculture & Land-Use MRV (Soil carbon, livestock, forestry/REDD+) (EUAHADAI), Carbon, Sustainability & Traceability MRV (Field-Level Measurement/Reporting/Verification) (AFABAMAK), Remote Sensing & Geospatial MRV (Satellite, Aerial, LiDAR, SAR) (EUABACAF), Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH)
Keywords
Where EarthOptics is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
EarthOptics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription-Based Soil Analysis Services: Annual subscription programs providing ongoing soil analysis, mapping, and monitoring services. Customers pay per acre for access to EarthOptics' platform, sensor services, and lab analysis capabilities. The 2025 subscription-based program delivers comprehensive soil intelligence across physical, chemical, and biological attributes.
- Per-Acre Service Fees: Direct pricing model where customers pay a per-acre fee for soil mapping and analysis services. The Total Farm Platform is priced at $4 per acre, providing scalable access to comprehensive soil data.
- Carbon Measurement and MRV Services: Revenue from providing Measurement, Reporting, and Verification (MRV) services for carbon credit programs. EarthOptics measures soil carbon for landowners participating in carbon markets, supporting registry-quality data for Verra, Climate Action Reserve, BCarbon, and other protocols.
- Fertility Tax Deduction Reporting: Revenue from generating CPA-ready fertility tax deduction reports for farmers based on soil nutrient data. Customers see $1,000+ per acre in cropland fertility deductions, backed by EarthOptics' 180-Guarantee.
- USDA Program Support Services: End-to-end management of USDA Regenerative Pilot Program applications including eligibility review, conservation plan drafting, CEMA 216-compliant sampling, and application support. Part of $700M USDA program carve-out within EQIP and CSP.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Annual | Total Farm Platform at $4 per acre |
| Unit Pricing | One time/ perpetual license | Fertility Tax Deduction Reports with 180-Guarantee |
| Subscription | Annual | Soil Carbon Measurement Services |
| Other | Pay-as-you-go | Yield savings and productivity gains |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
EarthOptics product offering
Product offeringCore offering
EarthOptics operates a cloud-based machine learning platform that fuses proprietary ground-based electromagnetic sensors (GroundOwl), satellite remote sensing, physical soil sampling, genetic sequencing, and laboratory analytics to deliver high-resolution soil intelligence at field scale. The company sells per-acre subscription soil analysis, carbon measurement/reporting/verification (MRV) services for carbon credit registries, fertility tax-deduction reporting, and USDA program compliance support to farmers, ranchers, agronomists, carbon project developers, and corporate sustainability buyers.
Product overview
EarthOptics offers a modular soil intelligence platform combining proprietary ground-based sensors (GroundOwl), advanced machine learning, and laboratory analysis to deliver comprehensive soil insights. The core SoilMapper platform aggregates data from TillMapper (compaction), C-Mapper (carbon), and NutrientMapper (nutrients) into unified visualization. Analysis tiers include TruNutrient (fertility), TruBio (pests/pathogens), and TruTill (compaction), available as standalone modules or bundled as 360 PRO and 360 Complete packages. Beyond agronomic services, the company provides carbon planning services including Sustainability as a Service, carbon credit planning, USDA Regenerative Pilot Program support, and IRS Section 180 fertility tax deduction programs. The platform serves farmers, ranchers, agronomists, carbon project developers, and corporate sustainability teams across 4 continents and 45 U.S. states.
Differentiator
Problem solved
Functional benefit
Brands
- GroundOwl™: Multi-modal, electromagnetic soil density measurement system designed for agricultural applications, capturing soil data at 16 data points per second. Mounted to an ATV, side-by-side or tractor and combined with AI to build a digital twin of soil in the cloud.
- SoilMapper™ Platform
- TillMapper™
- C-Mapper™
- NutrientMapper™
- Sustainability as a Service™
- TruNutrient
- TruBio
- TruTill
- GroundOwl™
Products and services
- SoilMapper Platform Proprietary cloud-based data visualization and digital-twin platform that aggregates GroundOwl sensor data, satellite remote sensing, and lab analyses into high-resolution field maps with insights on compaction, carbon, and key soil nutrients. Built for farmers, ranchers, agronomists, carbon project developers, and corporate sustainability buyers.
- GroundOwl Sensor Suite Proprietary multi-modal electromagnetic sensor suite that scans soils non-invasively down to one meter depth at 16 data points per second. Mounted on ATVs, side-by-sides, or tractors, it feeds the SoilMapper platform for compaction, carbon, moisture, and nutrient measurement across entire fields.
- TillMapper Tillage and compaction mapping service that identifies and quantifies soil compaction down to three feet depth, generating 3D tillage prescriptions (variable-depth or binary till/no-till). Sold to farmers and agronomists for precision tillage and input management.
- C-Mapper High-resolution carbon and organic content mapping service using patented sensor-fusion and machine-learning technology to deliver whole-field carbon measurements and year-over-year change detection. Sold to farmers, ranchers, and carbon project developers for carbon credit MRV.
- NutrientMapper Elemental analysis and soil health measurement service delivering nutrient and micro-nutrient profiles (potassium, pH, nitrogen, phosphorus) across fields. Sold to farmers and agronomists for precision nutrient management and fertilizer decisions.
- Total Farm Platform Subscription-based whole-farm soil intelligence program priced at $4 per acre, providing comprehensive soil analysis (nutrients, biology, and compaction) across entire farming operations. Launched April 2025 post-Pattern Ag merger.
- Sustainability as a Service End-to-end comprehensive carbon management program providing baseline measurement, ongoing monitoring, mapping, modeling, forecasting, and third-party audit support for corporate sustainability and carbon credit programs.
- Carbon Credit Planning Service enabling landowners to monetize soil carbon through registry-quality measurement, monitoring, reporting, and verification compatible with Verra, Climate Action Reserve, BCarbon, and other major carbon credit protocols.
- USDA Regenerative Pilot Program Support End-to-end USDA Regenerative Pilot Program management service including eligibility review, conservation plan drafting, CEMA 216-compliant sampling, and application support under the $700M USDA program carve-out within EQIP and CSP.
- Fertility Tax Deduction Reporting Service converting soil fertility data into CPA-ready IRS Section 180 fertility tax deduction reports, backed by a 180-Guarantee of at least $40/acre benefit. Customers report $1,000+ per acre in cropland and $500+ per acre in rangeland deductions.
Quantifiable outcome
- $30 per acre in savings and 20% yield increase for farmers
- +4 more outcomes
Companies that use EarthOptics
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles4 records
EarthOptics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
EarthOptics partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Grassroots CarboncorePartnership to develop and deploy GroundOwl technology for soil carbon measurement across U.S. grasslands and grazing lands. Grassroots Carbon uses EarthOptics' electromagnetic sensors to scan soils up to one meter deep, providing high-resolution maps for soil carbon monitoring, reporting, and verification. The partnership covers more than 2 million acres in 22 states.
- FIRST Seed TrialsminorCollaboration announced February 2025 to bring soil intelligence to seed performance testing, integrating EarthOptics' soil analysis with FIRST's seed variety evaluation platform.
- The Soil Inventory Project (TSIP)minorPartnership announced November 2024 with The Soil Inventory Project for soil analysis and measurement collaboration.
- Pattern AgcoreEarthOptics and Pattern Ag merged in August 2024 to form a category-leading company dedicated to digitizing soil health for advanced crop management and climate sustainability. The merger combined EarthOptics' soil sensing technology with Pattern Ag's predictive analytics capabilities, creating the industry's first comprehensive Predictive Agronomy platform offering high-resolution data on soil properties, pest detection, fertilization, and tillage prescriptions.
- Trace GenomicscoreMulti-year agreement to combine EarthOptics' GroundOwl sensor data with Trace Genomics' TraceCARBON high-accuracy soil carbon evaluation pipeline. The collaboration delivers hyper-accurate carbon measurement including total organic carbon (TOC), total inorganic carbon (TIC), bulk density, and active carbon (POxC) through EarthOptics' SoilMapper platform.
- ForGround by BayercorePartnership with Bayer's farmer-first digital platform to provide ForGround members access to EarthOptics' soil data maps covering compaction, carbon, moisture, nutrients, and more. ForGround has enrolled millions of acres since its August 2022 launch.
- USDA Climate Smart PartnershipcoreEarthOptics was named a partner in USDA's Climate Smart Partnership for six separate proposals, supporting climate-smart agriculture initiatives with soil measurement and verification services.
Scale indicators11 records
Recent moves7 records
Expansion highlights8 records
EarthOptics competitors and assessment
Company assessmentDirect peers
- Indigo Ag: Indigo Ag is a direct peer offering agronomic insights, biological products, and carbon credit programs for farmers. Both companies monetize soil carbon MRV and precision agriculture services through similar customer segments (farmers, corporate buyers), though Indigo leans more on biological inputs.
- CIBO Technologies: CIBO Technologies provides a digital agriculture platform for soil carbon MRV and regenerative agriculture programs. Directly comparable to EarthOptics' Sustainability as a Service offering, with overlapping focus on registry-quality measurement for carbon credit programs.
- Farmers Edge: Farmers Edge provides precision agriculture software, sensor-based field data, and agronomic recommendations to growers. Comparable to EarthOptics' subscription-based Total Farm Platform with similar focus on soil and crop intelligence for commercial farming operations.
Broad incumbents
- Climate FieldView (Bayer): Bayer's Climate FieldView is a broad incumbent precision agriculture platform with millions of paid acres. It overlaps with EarthOptics in soil data, prescription mapping, and predictive agronomy — and is partially connected via Leaps by Bayer's investment in EarthOptics.
- Granular (Corteva): Granular, owned by Corteva, is a farm management software platform serving large commercial growers with agronomic planning and analytics. Comparable to EarthOptics' Total Farm Platform for enterprise farm operations, with broader crop input integration.
Emerging players
- Taranis: Taranis uses aerial imagery and AI for crop intelligence, including soil and field analytics. Comparable to EarthOptics in combining remote sensing with AI for precision agriculture, though Taranis focuses more on in-season crop monitoring than baseline soil characterization.
- Pivot Bio: Pivot Bio offers microbial nitrogen solutions and a digital agronomy platform. Tangentially comparable through its work in nutrient optimization and sustainability verification for row crop farmers, intersecting with EarthOptics' NutrientMapper and TruNutrient products.
- Sentera: Sentera provides remote sensing and analytics for agriculture using drone and satellite imagery. Comparable to EarthOptics' C-Mapper fusion of in-situ and remote sensor data, with overlapping focus on field-level carbon and nutrient measurement.
- Arable: Arable builds in-field sensing devices and analytics for crop monitoring. Comparable to EarthOptics' GroundOwl sensor approach in combining hardware + data platform for soil/plant intelligence, though Arable is more crop-climate focused than soil-carbon focused.
Others
- Trace Genomics: Trace Genomics provides soil microbiome and genetic analysis services for agriculture. Already a formal technology partner to EarthOptics (TraceCARBON integration), making it a complementary/ecosystem player rather than direct competitor — useful as a peer for the soil biology analytics segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EarthOptics social profiles
Digital presenceEarthOptics compliance and trust
Trust signalCompliance1 record
EarthOptics financial estimates
Financial estimateRevenue estimate
Valuation estimate
EarthOptics leadership team
Management profileNumber of profiles
Profiles10 records
EarthOptics subsidiaries and ownership
Company hierarchySubsidiaries1 record
EarthOptics funding detail
Funding detailFunding overview
Funding rounds6 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EarthOptics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EarthOptics
What does EarthOptics do?
EarthOptics operates a cloud-based machine learning platform that fuses proprietary ground-based electromagnetic sensors (GroundOwl), satellite remote sensing, physical soil sampling, genetic sequencing, and laboratory analytics to deliver high-resolution soil intelligence at field scale. The company sells per-acre subscription soil analysis, carbon measurement/reporting/verification (MRV) services for carbon credit registries, fertility tax-deduction reporting, and USDA program compliance support to farmers, ranchers, agronomists, carbon project developers, and corporate sustainability buyers.
Is EarthOptics a public or private company?
EarthOptics is a private company. It is classified as venture growth investor backed and is currently operating.
When was EarthOptics founded?
EarthOptics was founded in 2018. It employs 51 to 100 people.
Where is EarthOptics based?
EarthOptics is headquartered in Arlington, United States, in the North America region.
How does EarthOptics make money?
Five revenue lines are on record. Subscription-Based Soil Analysis Services are the primary driver. The others are per-Acre Service Fees, carbon Measurement and MRV Services, fertility Tax Deduction Reporting and USDA Program Support Services.
Who are EarthOptics's main competitors?
Direct peers on record are Indigo Ag, CIBO Technologies and Farmers Edge. Broad incumbents are Climate FieldView (Bayer) and Granular (Corteva). Emerging players are Taranis, Pivot Bio, Sentera and Arable. Trace Genomics is listed as an others.
Does EarthOptics have an API?
No public API is recorded for EarthOptics.
What industry is EarthOptics in?
EarthOptics's product category is Agricultural Soil Intelligence & Mapping. Its primary akta.pro industry code is AFAAAFAK, Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag), with a secondary code of EUAHADAI, Agriculture & Land-Use MRV (Soil carbon, livestock, forestry/REDD+). Its NAICS code is 54136 and its SIC code is 700.