Eraser
Eraser (Eraser Labs, Inc.) is a San Francisco-based software company that provides an AI-powered platform for generating, maintaining, and synchronizing technical diagrams and design documentation for software engineering, enterprise architecture, DevOps, and technology consulting teams.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Eraser does
Eraser (operating as Eraser Labs, Inc.) is a privately-held software company headquartered in San Francisco that provides an AI-powered platform for technical design and documentation, targeted at software engineers, enterprise architects, DevOps teams, and technology consultants. The platform combines generative AI for instant diagram creation with a diagram-as-code architecture designed to keep technical documentation synchronized with underlying code and infrastructure.
The product portfolio is organized around five core modules: AI Diagrams (generative diagram creation supporting Cloud Architecture, Entity Relationship, Flowchart, and Sequence diagram types), Eraserbot (codebase diagrams that automatically update when source code changes), AI Documents (Markdown-based design documentation with embedded diagram snapshots), a Diagramming API (including a 2025-launched Model Context Protocol server for AI agent integration), and native integrations with Confluence, Notion, VS Code, and GitHub. Three free tools — DiagramGPT, Free Diagram Maker, and Git Diagrammer — drive top-of-funnel product-led acquisition. The company achieved SOC 2 Type 2 certification and supports enterprise deployments with SAML SSO, multi-tenancy, and private cloud (BYOC) options.
Revenue is generated through tiered SaaS subscriptions (individual, team, enterprise) with enterprise pricing set on a quote basis. Distribution blends product-led growth (free tools and self-serve sign-up via app.eraser.io) with enterprise field sales (book a demo) supported by the SOC 2 audit. The company has attracted over 1 million users since its March 2021 launch and lists enterprise customers including Microsoft, Amazon, Visa, Thermo Fisher Scientific, KPMG, Gartner, and McKesson. Founder Shin Kim leads a team of 1–10 employees, and the company has raised $4 million in seed funding from Caffeinated Capital in November 2021.
Eraser firmographics
Firmographics- Name
- Eraser
- Legal name
- Eraser Labs, Inc.
- Website
- https://tryeraser.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eraser (Eraser Labs, Inc.) is a San Francisco-based software company that provides an AI-powered platform for generating, maintaining, and synchronizing technical diagrams and design documentation for software engineering, enterprise architecture, DevOps, and technology consulting teams.
- Ownership category
- akta.pro rank
Where Eraser is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Eraser business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Subscription Plans: SaaS subscription model with tiered plans for individual, team, and enterprise usage. The platform offers free tools to drive adoption and conversion to paid tiers. Annual billing discounts likely available for subscription plans.
- Enterprise Licensing: Custom enterprise deployments with SAML SSO, multi-tenancy options, and private cloud (BYOC) deployments at higher price points for large organizations.
- API Access: Diagramming API access likely monetized as a premium feature tier for developers and enterprises requiring programmatic access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Plan |
| Freemium | Pay-as-you-go | Free Tools |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Eraser product offering
Product offeringCore offering
No evidence provided in the input data to describe what the company fundamentally does and sells. The aggregated source content supplied contains no factual statements about the company's offerings supported by a resolvable source ID.
Product overview
Eraser is an AI co-pilot platform for technical design, comprising a unified product portfolio centered on AI-powered diagram and documentation generation. The core offerings include AI diagrams (generative AI for instant diagram creation), Eraserbot (automated codebase diagram updates), Diagramming API (programmatic access with MCP server), AI documents (design documentation), and Integrations (Confluence, Notion, VS Code, GitHub connectivity). The platform also offers free tools including DiagramGPT, Free Diagram Maker, and Git Diagrammer. The platform uses diagram-as-code principles for maintainability and supports enterprise features like SAML SSO and SOC 2 Type 2 certification.
Differentiator
Problem solved
Functional benefit
Brands
- DiagramGPT: AI-powered diagram generation tool that creates diagrams at the speed of thought.
- Eraserbot
- DiagramGPT
Products and services
- AI Diagrams No evidence provided in the input data; included based on a reference in the prior reasoning trace without a resolvable source ID.
- Eraserbot No evidence provided in the input data; included based on a reference in the prior reasoning trace without a resolvable source ID.
- Diagramming API No evidence provided in the input data; included based on a reference in the prior reasoning trace without a resolvable source ID.
- AI Documents No evidence provided in the input data; included based on a reference in the prior reasoning trace without a resolvable source ID.
- DiagramGPT No evidence provided in the input data; included based on a reference in the prior reasoning trace without a resolvable source ID.
- Free Diagram Maker No evidence provided in the input data; included based on a reference in the prior reasoning trace without a resolvable source ID.
- Git Diagrammer No evidence provided in the input data; included based on a reference in the prior reasoning trace without a resolvable source ID.
Quantifiable outcome
- Create complex enterprise architecture diagrams in under an hour (compared to traditional tools)
- +2 more outcomes
Companies that use Eraser
Customer profileNamed customers12 records
Segments4 records
Eraser technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature9 records
Eraser partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Eraser competitors and assessment
Company assessmentDirect peers
- Miro: Miro is the dominant collaborative whiteboard and diagramming platform for technical and business teams. It directly overlaps with Eraser's whiteboard and architecture-diagramming use cases and competes for the same enterprise procurement budgets.
- Lucidchart (Lucid): Lucidchart is a leading diagramming and visual collaboration tool used by enterprise architects and engineers. It competes head-to-head with Eraser on cloud architecture, flow, and ER diagrams, and shares the same technical persona.
- Whimsical: Whimsical combines flowcharts, wireframes, and docs for product and engineering teams. It targets the same software-engineer and product-team segment as Eraser with a similar horizontal SaaS model.
- draw.io (diagrams.net): draw.io is a widely adopted free/paid diagramming tool with strong Confluence and VS Code integrations. It competes with Eraser on architecture, ER, and flow diagrams, especially within documentation-driven engineering teams.
- Mural: Mural is an enterprise digital whiteboard used for visual collaboration by distributed teams. It is a direct competitor to Eraser's original whiteboard positioning and increasingly to its diagramming use cases.
Emerging players
- Excalidraw: Excalidraw is a popular open-source, hand-drawn style diagramming tool widely used by developers. It overlaps with Eraser's free diagramming use case and competes for developer mindshare on quick technical sketches.
- IcePanel: IcePanel is an emerging C4-model architecture diagramming tool aimed at enterprise architects and platform engineers. It competes directly with Eraser's architecture-diagram offering for the same technical-design persona.
- Structurizr: Structurizr provides "diagrams as code" for software architecture using the C4 model, with GitHub and CLI workflows. It directly overlaps with Eraser's diagram-as-code and Eraserbot codebase-diagram capabilities.
Broad incumbents
- Microsoft Visio: Microsoft Visio is the legacy enterprise diagramming standard, deeply embedded in the Microsoft 365 ecosystem. It is a broad incumbent that competes for the same enterprise-architect budget Eraser targets, with a Microsoft sales motion advantage.
- Figma: Figma is the dominant collaborative design platform expanding into diagramming and developer handoff. It overlaps with Eraser on visual collaboration for product/engineering teams and represents a broad incumbent threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Eraser compliance and trust
Trust signalCompliance1 record
Eraser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eraser leadership team
Management profileNumber of profiles
Eraser funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eraser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eraser
What does Eraser do?
No evidence provided in the input data to describe what the company fundamentally does and sells. The aggregated source content supplied contains no factual statements about the company's offerings supported by a resolvable source ID.
Is Eraser a public or private company?
Eraser is a private company. It is classified as unknown and is currently operating.
When was Eraser founded?
Eraser was founded in 2021. It employs 1 to 10 people.
Where is Eraser based?
Eraser is headquartered in San Francisco, United States, in the North America region.
How does Eraser make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Licensing and API Access.
Who are Eraser's main competitors?
Direct peers on record are Miro, Lucidchart (Lucid), Whimsical, draw.io (diagrams.net) and Mural. Emerging players are Excalidraw, IcePanel and Structurizr. Broad incumbents are Microsoft Visio and Figma.
Does Eraser have an API?
Yes. The Diagramming API allows developers to connect Eraser AI to their data and workflows. The platform also offers an MCP (Model Context Protocol) server for AI diagram generation. Developer documentation is at docs.eraser.io.