Blooming Health

What Blooming Health does

Blooming Health, Inc. is a venture-backed Delaware C-corporation headquartered in New York City that operates an AI-powered, omnichannel social care management platform. Its core product automates screening, outreach, referrals, and closed-loop follow-up across voice, SMS, and email in more than 80 languages, integrating with EHRs, CRMs, HIEs, and case management systems via FHIR/HL7 on HIPAA-compliant Google Cloud infrastructure backed by Twilio for communications. Two specialized AI modules sit on top of the platform: the Benefits Renewal AI Agent ("Alex"), which autonomously guides members through Medicaid and SNAP recertification, and Care Enablement Workflows (CEWs), an agentic layer that combines ingestion-based risk segmentation with multilingual multi-channel automation and human escalation. The platform is offered in three tiers — Basic (free for single CBOs), Standard, and Premium (full interoperability, white-glove implementation, value-based contracting) — and is sold through a combination of self-serve onboarding, inside sales, and enterprise field sales.

Blooming Health serves five primary customer segments: Healthcare Organizations (hospitals, health systems, FQHCs), Government Agencies (state, county, municipal), Community Care Hubs and Social Care Networks, Community-Based Organizations (including Area Agencies on Aging and senior services), and increasingly risk-bearing health plans. Reference customers include the New York State Office for the Aging (NYSOFA), multiple county Offices for the Aging, Catholic Charities Brooklyn and Queens, Project FIND, AARP Foundation, Macedonia FACE, Hudson Valley Care Coalition, and Western Reserve Area Agency on Aging. The company's go-to-market combines direct enterprise sales routed through HubSpot forms with a self-serve free tier and partnerships such as the New York State 1115 Medicaid Waiver ecosystem, and it has publicly committed through the Clinton Global Initiative to reach 2,000,000 individuals across 17 states by 2025.

The business is monetized primarily through tiered SaaS subscriptions (Basic freemium, Standard paid, Premium paid), supplemented by enterprise value-based contracts in which Blooming Health goes at-risk for Care Enablement Workflow outcomes, and by professional services bundled into the Premium tier. As of the April 2025 $26M Series A led by Insight Partners, the company had reached more than 1.5 million people across 22 states through 1,000+ community organizations, government agencies, and healthcare providers; the website currently cites 1,500+ organizations across 25 states and 22 million cumulative member engagements. The company is privately held with no disclosed revenue or ARR.

Name

Blooming Health

Legal name

Blooming Health, Inc.

Website

https://gobloominghealth.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Blooming Health operates an AI-powered, omnichannel social care management platform that automates screening, outreach, referrals, and closed-loop follow-up across voice, SMS, and email in 80+ languages. It serves healthcare organizations, government agencies, community care hubs, community-based organizations, and health plans.

Ownership category

akta.pro rank

Product category

Social Care Management Software

NAICS

Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241), Home Health Care Services (621610)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)

akta.pro primary industry

Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)

akta.pro secondary industries

Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO), Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

Keywords

• Social care management
• Multilingual outreach platform
• Health equity solutions
• Care coordination software
• Benefits renewal automation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Tiered SaaS Subscriptions: Three-tier SaaS offering: Basic (free with limited members, self-service), Standard (paid, unlimited members, custom workflows, priority onboarding), and Premium (paid, full interoperability, executive reporting, white-glove implementation, strategic account team). Subscription is the primary recurring revenue stream with a land-and-expand motion from Basic to Premium.
2. Enterprise / Value-Based Contracts: Enterprise deals for health systems, health plans, and government agencies. The company explicitly offers value-based contracting and goes at-risk for achieving CEW outcomes, indicating outcome-based components on top of subscription base fees.
3. Professional Services & Implementation: Premium tier includes white-glove implementation and strategic account team services for network and coordinated care deployments; onboarding and dedicated success management available across paid tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Blooming Health sells an AI-powered, omnichannel care management platform that automates health-related social needs (HRSN) screening, multilingual outreach (voice, SMS, email in 80+ languages), referrals, and closed-loop follow-up for healthcare organizations, government agencies, community care hubs, community-based organizations, and area agencies on aging. The platform is packaged in tiered SaaS subscriptions (Basic, Standard, Premium) and augmented by AI modules including the Benefits Renewal AI Agent ("Alex") for Medicaid/SNAP recertification and Care Enablement Workflows (CEWs) for risk-bearing health plans, ACOs, and safety-net health systems.

Product overview

Blooming Health offers a unified AI-powered omnichannel platform for social care management, augmented by specialized AI modules and segmented into tiered subscription plans. The core platform (Blooming Health Platform) automates screening, outreach, referrals, and closed-loop follow-up across voice, SMS, and email in 80+ languages, and includes embedded capabilities for Engagement, Automation, Analytics, Interoperability, and Security. On top of this core, Blooming Health offers the Benefits Renewal AI Agent (Alex) — a conversational agent for Medicaid/SNAP recertification — and Care Enablement Workflows (CEWs), an agentic-AI layer for risk-bearing healthcare organizations that combines ingestion/risk segmentation, multilingual multi-channel automation, and closed-loop resolution. Supporting offerings include a customizable Resource Directory (with a Maryland-specific deployment) and the Blooming ONE sub-product. The offering is packaged into three pricing tiers — Basic (single CBOs), Standard (organizations scaling impact), and Premium (networks & coordinated care) — which progressively add unlimited members, custom dashboards, rules-based logic, AI-enhanced messaging, full EMR/HIE/API interoperability, and cross-network coordination.

Differentiator

Problem solved

Functional benefit

Brands

• Blooming ONE: Blooming Health's product platform featuring the AI-assisted Benefits Renewal AI Agent ('Alex') for Medicaid and SNAP recertification via voice and SMS in 80+ languages.

Products and services

• Blooming Health Platform (AI-powered Omnichannel Care Management Platform) AI-powered omnichannel platform for care management that automates screening, outreach, referrals, and closed-loop follow-up at scale across voice, SMS, and email in 80+ languages for healthcare organizations, government agencies, community care hubs, community-based organizations, and area agencies on aging.
• Benefits Renewal AI Agent (Alex) AI agent that autonomously walks members through Medicaid and SNAP recertification via voice or SMS in 80+ languages, confirms identity and household/income details, accepts documentation uploads (e.g., pension award letters) via secure links, and generates pre-filled renewal forms based on the conversation. Sold as an add-on module for health systems, health plans, and government agencies.
• Care Enablement Workflows (CEWs) Agentic AI workflow layer for risk-bearing healthcare organizations (Medicaid Advantage/Duals health plans, ACOs, safety-net health systems, community-integrated care models) that ingests member data, flags care gaps and redetermination deadlines, performs risk segmentation, and executes culturally adaptive multi-channel automation with closed-loop resolution and human escalation. Offered with value-based contracting in which Blooming Health goes at-risk for outcomes.
• Blooming ONE Sub-product / product platform within the Blooming Health portfolio that features the AI-assisted Benefits Renewal AI Agent ("Alex") for Medicaid and SNAP recertification via voice and SMS in 80+ languages.
• Resource Directory (Maryland) Customizable resource directory and end-to-end referral management workflow enabling in-language local resource lookup and warm referrals, with a Maryland-specific deployment at maryland.gobloominghealth.com for finding in-language local resources.

Quantifiable outcome

• 5x benefits uptake / 5x increase in benefits
• +10 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability13 records

Feature7 records

Partnerships

Five partnerships are on record, tiered featured speaker / advisory board partner (chethan sathya, md), core ny 1115 waiver partner, flagship ecosystem / commitment partner, core communications infrastructure vendor and core cloud infrastructure vendor.

• Northwell Healthfeatured speaker / advisory board partner (chethan sathya, md)Strategic or Co-development Partner · 15 April 2025Dr. Chethan Sathya, Vice President of Strategic Initiatives at Northwell Health, serves on the Blooming Health Advisory Board and has spoken at both Blooming Day 2025 and Blooming Day 2026. Featured speaker representing Northwell in AI-in-healthcare panels.
• Western New York Integrated Care Collaborative, Inc. (WNYICC)core ny 1115 waiver partnerStrategic or Co-development Partner · 1 January 2025Partnered to enhance access to social care for Medicaid populations in Western New York as part of NY 1115 Medicaid Waiver implementation. WNYICC CEO Nikki Kmicinski publicly endorsed the platform on the 1115 Waiver page. The partnership supports official AHC HRSN screener deployment via SMS, Voice, and Web.
• Clinton Global Initiative (CGI) / Clinton Foundationflagship ecosystem / commitment partnerStrategic or Co-development Partner · 23 September 2024Blooming Health announced a Commitment to Action at the 2024 CGI Annual Meeting (September 23, 2024, NYC), pledging to scale services in 17 states (NY, CA, TX, PA, WA, VA, OH, IN, NV, CO and others) and reach 2,000,000 individuals by 2025. The commitment is housed under the "Building Community Connections to Advance Health Equity" track.
• Twiliocore communications infrastructure vendorTechnology or IntegrationNamed in Privacy Policy as a HIPAA-compliant platform provider used for communications infrastructure (SMS, voice). Powering the omnichannel outreach capabilities of the Blooming Health platform.
• Google Cloud Platformcore cloud infrastructure vendorTechnology or IntegrationNamed in Privacy Policy as the HIPAA-compliant secure cloud platform where Blooming Health stores all personal information. Foundation of the company's data security and HIPAA compliance posture.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Unite Us: Unite Us operates a social-care coordination platform that connects health systems, CBOs, and government agencies to closed-loop referral networks, overlapping directly with Blooming Health's Care Enablement Workflows and community care hub offerings.
• findhelp (formerly Aunt Bertha): findhelp provides a social-care network and resource directory used by health plans, providers, and CBOs — a direct competitor to Blooming Health's customizable Resource Directory and closed-loop referral capabilities.
• Healthify (now part of WellSky/Social Care): Healthify built HRSN screening, referral, and analytics tools for health plans and providers, closely comparable to Blooming Health's screening, SDOH flagging, and closed-loop resolution workflows.
• Socially Determined: Socially Determined offers social risk analytics and intervention tools for health plans and systems, comparable in target buyer and HRSN use case, though focused more on analytics than omnichannel outreach.
• ClosedLoop.ai: ClosedLoop.ai provides AI-driven healthcare predictive analytics and population health tools for value-based care, overlapping with Blooming Health's risk segmentation and CEW intelligence layer for risk-bearing entities.
• NowPow (acquired by Unite Us): NowPow's social-care referral and resource platform targets CBOs, providers, and payers with closed-loop referrals and SDOH analytics, directly overlapping Blooming Health's community care hub and CBO offerings.

Emerging players

• Innovaccer: Innovaccer offers a healthcare data platform with FHIR/HL7 interoperability, HRSN analytics, and population health modules — an adjacent competitor at the data and integration layer that health plans and systems may choose over Blooming Health for unified records and outreach.
• Welkin Health: Welkin Health provides a care management platform with omnichannel communication and workflow automation for community-based and complex care programs, comparable in customer segment and outreach capabilities.

Broad incumbents

• Salesforce Health Cloud: Salesforce Health Cloud is a broad CRM-based care management platform used by large health systems and plans that could be extended (via partners or natively) to compete with Blooming Health's screening, outreach, and benefits renewal workflows.
• Epic Healthy Planet / Compass Rose: Epic's Healthy Planet module and Compass Rose social-determinants workflows are embedded inside the dominant hospital EHR, representing the biggest long-term incumbent threat to Blooming Health's health-system segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoBlooming
• Facebookfacebook.com/GoBloomingHealth

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blooming Health