Socially Determined
Socially Determined operates SocialScape, a HITRUST-certified Social Risk Intelligence platform that quantifies social determinants of health across 17 data sources for health plans, health systems, life sciences companies, and nonprofits to guide SDOH interventions and measure ROI.
- Company typePrivate
- Founded2017
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Socially Determined does
Socially Determined is a Washington, DC-based healthcare analytics company that operates the SocialScape® Social Risk Intelligence platform, the first commercial platform dedicated to measuring social determinants of health (SDOH) and translating them into actionable intervention guidance for healthcare organizations. The platform ingests thousands of raw data elements from 17 unique public and commercial sources across federal, state, local, and consumer datasets — including SafeGraph point-of-interest data — and produces social risk scores across seven community-level domains (food insecurity, housing, transportation, social connectedness, health literacy, economic stability, and others) and five individual-level domains at resolutions down to 200-meter hexagons. Modules include Community Spotlight (geographic analysis), Population Pulse (cohort-level cost modeling), Benefits Matching (individual-level benefit recommendations across six benefit areas), and Explorer 3.0 (cross-module visualization). Predictive models built on XGBoost and Random Forest have demonstrated AUCs of 0.94-0.98 for high-cost patient and frequent-flyer prediction and R² of 0.77 for community-level diabetes prevalence using social risk data alone.
The company sells to four named customer segments — Health Plans (CareFirst BlueCross BlueShield, Aetna/CVS, Priority Health), Health Systems and Hospitals (OSF HealthCare, ProMedica), Life Sciences Companies (data packages for real-world evidence and market access), and Nonprofits/Foundations (No Kid Hungry, DC Greens). Revenue is generated through SocialScape platform subscriptions, advisory and consulting services, data package licensing for client integration into their own analytic environments, and program evaluation services. Pricing is not publicly disclosed but operates on subscription-based monthly or annual billing cycles with multi-year enterprise engagements typical. Go-to-market is consultative enterprise field sales with customer success embedded in pre-sale conversations, supplemented by thought leadership content, industry event participation (HIMSS, RISE, ViVE, Fierce Healthcare), and KLAS Research-validated customer testimonials.
The company is HITRUST CSF Certified, HIPAA compliant, and requires SOC 2 Type II reports from third-party technology vendors under a NIST CSF-aligned security posture. It was co-founded by Trenor Williams, MD (CEO) and Ryan Bosch, MD (President), both physicians, alongside Anthony Beverina. To date Socially Determined has raised approximately $33.8 million across a $11.1 million Series A (October 2019) and a $22.7 million Series B led by Questa Capital Management (May 2022), with strategic investors including 3M, CareFirst, Healthworx, LRVHealth, OSF Healthcare System, ProMedica, and Ziegler Link-Age Funds. The company was named to Fierce Healthcare's 2022 Fierce 15.
Socially Determined firmographics
Firmographics- Name
- Socially Determined
- Legal name
- Socially Determined, Inc.
- Website
- https://sociallydetermined.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Socially Determined operates SocialScape, a HITRUST-certified Social Risk Intelligence platform that quantifies social determinants of health across 17 data sources for health plans, health systems, life sciences companies, and nonprofits to guide SDOH interventions and measure ROI.
- Ownership category
- akta.pro rank
Socially Determined industry classification
Industry- Product category
- Healthcare Analytics Software (Social Determinants of Health)
- NAICS
- Social Assistance (624), Marketing Research and Public Opinion Polling (541910), Health Care and Social Assistance (62)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Social Determinants of Health (SDOH) & Equity Measurement (HLAJAJAI)
Keywords
Where Socially Determined is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Socially Determined business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SocialScape Platform Subscription: Access to SocialScape platform delivered through secure, scalable data processing and proprietary analytics. Includes visualization tools, decision-support capabilities, and ongoing platform access.
- Advisory Services and Consulting: Expert advisory services including customer success support, strategy development, intervention planning, and ongoing consultation. Part of full-cycle Social Risk Intelligence solution.
- Data Packages: Data packages with risk scores and metrics delivered to customers for integration into their own analytic environments. Includes community data at ZCTA, census tract, county, and 200-400 meter hexagon levels.
- Program Evaluation Services: Services to quantify the impact of existing or new interventions and partnerships across financial, quality, and survey measures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based pricing with monthly and annual billing cycles |
| Freemium | Pay-as-you-go | Free trial available for limited period |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Socially Determined product offering
Product offeringCore offering
Socially Determined sells SocialScape, a HITRUST-certified Social Risk Intelligence platform that ingests thousands of data elements across 17 public and commercial sources to score and map social determinants of health at community and individual levels for U.S. healthcare organizations. The platform is paired with expert Advisory Services, program evaluation support, and deliverable Data Packages that can be integrated into customer analytic environments. Customers are predominantly health plans, health systems, life sciences companies, and nonprofits that use the platform to identify at-risk populations, prioritize interventions, and quantify ROI.
Product overview
Socially Determined offers a platform-plus-services portfolio anchored by SocialScape®, the industry's first Social Risk Intelligence platform. SocialScape delivers comprehensive social risk analytics through a modular architecture including Population Pulse (population-level risk visualization), Benefits Matching (intervention recommendation), Explorer 3.0 (cross-functional analysis), and Community Spotlight (geographic targeting). The platform processes data across seven community-level and five individual-level risk domains, combining claims and clinical data with social determinants. Deliverables include data packages for client integration and expert advisory services. The system enables organizations to identify social risk, quantify opportunities, prioritize actions, and measure impact across healthcare populations.
Differentiator
Problem solved
Functional benefit
Brands
- SocialScape®: HITRUST-certified Social Risk Intelligence platform that delivers unmatched insights into social risk dynamics and their effect on health outcomes and business performance.
Products and services
- SocialScape HITRUST-certified Social Risk Intelligence platform that visualizes and quantifies social risk at community and individual levels across the U.S., supports prioritization of interventions, and measures program impact through secure, scalable data processing and proprietary analytics. Sold to health plans, health systems, life sciences companies, and nonprofits.
- Social Risk Intelligence Advisory Services Expert advisory services including customer success support, strategy development, intervention planning, and ongoing consultation on social determinants of health programs. Delivered alongside SocialScape subscriptions to enterprise healthcare customers.
- Data Packages Structured data deliverables of social risk scores, underlying risk drivers, and demographic data at community and individual levels for the entire U.S., designed to be integrated into customers' own analytic environments and combined with their data assets. Sold to life sciences and other enterprise customers.
- Community Spotlight A SocialScape module that produces community data packages at ZCTA, census tract, county, and 200-400 meter hexagon levels across the entire United States, supporting market definition creation and resource overlay analysis for enterprise healthcare customers.
Quantifiable outcome
- $25 million in possible savings from SDOH interventions targeting high-risk populations in a health plan analysis using 45 data sources
- +9 more outcomes
Companies that use Socially Determined
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Socially Determined technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature10 records
Socially Determined partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and strategic.
- MathematicacoreCollaborated with Socially Determined and MedeAnalytics to compile insights from 45 data sources analyzing SDOH programs for a Southern health plan, identifying $25 million in possible savings.
- MedeAnalyticscoreCollaborated with Socially Determined and Mathematica on multi-source SDOH analysis for a Southern health plan covering 1 million members, resulting in $25 million in identified cost savings.
- Aetna (CVS Health)coreAetna leverages Socially Determined's social risk analytics and SocialScape platform for Medicaid member health equity initiatives. Webinar collaboration discussed SDOH data use for member outcomes and plan performance improvement.
- CareFirst BlueCross BlueShieldcoreEnterprise-wide expansion of SocialScape platform and advisory services across CareFirst's business lines including health services, employer programs, and community investments. CareFirst serves 3.5 million individuals and initially engaged Socially Determined for a $10.5 million diabetes action plan investment.
- SafeGraphcoreSafeGraph provides Point of Interest (POI) data used in Socially Determined's models for food, healthcare, and social support services to describe real-world conditions affecting health outcomes.
- TransUnion HealthcarestrategicPartnership to combine the power of credit data and social determinants of health data to improve health outcomes using SDOH insights.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Socially Determined competitors and assessment
Company assessmentDirect peers
- Carrot Health: Carrot Health is a direct competitor offering a social risk and consumer health data platform for health plans, providers and life sciences. It is the most head-to-head comparable to Socially Determined in SDOH analytics and member segmentation.
- Innovaccer: Innovaccer offers a healthcare data activation platform with SDOH data ingestion and population health analytics for payers, providers and life sciences. It is a direct competitor in unifying clinical, claims and social data for value-based care.
Broad incumbents
- LexisNexis Risk Solutions (CDAI/SDOH): LexisNexis Risk Solutions provides socioeconomic, consumer, and clinical data assets including SDOH indicators used by payers and providers. Already partnered with Socially Determined via TransUnion, it is both a potential competitor and data partner at scale.
- Arcadia: Arcadia is a healthcare data and analytics platform serving health plans and systems with population health, risk adjustment and SDOH use cases. It competes with Socially Determined for payer analytics budgets while offering a much broader product suite.
- Health Catalyst: Health Catalyst is a healthcare enterprise data warehouse and analytics vendor increasingly layering SDOH and health equity content. It is a broader incumbent that competes for the same payer and provider analytics dollars as Socially Determined.
- Optum (UnitedHealth Group): Optum is a dominant healthcare analytics, data and services platform that includes SDOH and population health capabilities embedded in its payer and provider products. It represents the largest incumbent competitive threat to specialized SDOH vendors like Socially Determined.
Emerging players
- Unite Us (including NowPow): Unite Us (with its NowPow acquisition) is a social care coordination and SDOH referral network connecting payers, providers and CBOs. It overlaps with Socially Determined's intervention delivery layer and competes for the same health equity budget.
- findhelp (formerly Aunt Bertha): findhelp operates a social care network and SDOH referral platform used by health plans, systems and employers. While more focused on social service navigation than analytics, it competes for SDOH program funding alongside Socially Determined.
Others
- TransUnion Healthcare: TransUnion Healthcare is both a data partner (per Socially Determined's 2020 partnership) and a vendor of patient access, identity and SDOH-linked analytics. Comparable as an adjacent data and analytics player with overlapping customer base.
- Datavant: Datavant is a health data connectivity and de-identification platform that links clinical, claims and social data for life sciences and payers. Comparable as an enabler of the underlying SDOH data ecosystem Socially Determined relies on.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Socially Determined social profiles
Digital presenceSocially Determined compliance and trust
Trust signalCompliance4 records
Socially Determined financial estimates
Financial estimateRevenue estimate
Valuation estimate
Socially Determined leadership team
Management profileNumber of profiles
Profiles12 records
Socially Determined funding detail
Funding detailFunding overview
Funding rounds2 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Socially Determined M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Socially Determined
What does Socially Determined do?
Socially Determined sells SocialScape, a HITRUST-certified Social Risk Intelligence platform that ingests thousands of data elements across 17 public and commercial sources to score and map social determinants of health at community and individual levels for U.S. healthcare organizations. The platform is paired with expert Advisory Services, program evaluation support, and deliverable Data Packages that can be integrated into customer analytic environments. Customers are predominantly health plans, health systems, life sciences companies, and nonprofits that use the platform to identify at-risk populations, prioritize interventions, and quantify ROI.
Is Socially Determined a public or private company?
Socially Determined is a private company. It is classified as venture growth investor backed and is currently operating.
When was Socially Determined founded?
Socially Determined was founded in 2017. It employs 11 to 50 people.
Where is Socially Determined based?
Socially Determined is headquartered in Washington, United States, in the North America region.
How does Socially Determined make money?
Four revenue lines are on record. SocialScape Platform Subscription is the primary driver. The others are advisory Services and Consulting, data Packages and program Evaluation Services.
Who are Socially Determined's main competitors?
Direct peers on record are Carrot Health and Innovaccer. Broad incumbents are LexisNexis Risk Solutions (CDAI/SDOH), Arcadia, Health Catalyst and Optum (UnitedHealth Group). Emerging players are Unite Us (including NowPow) and findhelp (formerly Aunt Bertha). Others are TransUnion Healthcare and Datavant.
Does Socially Determined have an API?
No public API is recorded for Socially Determined.
What industry is Socially Determined in?
Socially Determined's product category is Healthcare Analytics Software (Social Determinants of Health). Its primary akta.pro industry code is HLAJAJAI, Social Determinants of Health (SDOH) & Equity Measurement. Its NAICS code is 624 and its SIC code is 7372.