Clutter

What Clutter does

Clutter, founded in 2014 and headquartered in Culver City, California, is a tech-enabled provider of on-demand storage and moving services that combines a vertically integrated logistics operation with a proprietary consumer-facing software platform. The company picks up items from a customer's home, photo-catalogs every item in a digital inventory accessible through an online account portal, stores the items in temperature-controlled suburban warehouses with 24/7 security, and delivers individual items or full loads back on demand. Core products are Smart Storage (recurring monthly subscription), Local Moving (per-hour usage-based), Long-Distance Moving (between major city pairs such as NY-Boston, LA-NY, and Bay Area-LA with the first month of storage included), and a combined Storage & Moving bundle; complementary add-ons include Donate, Junk, Sell, and Rent. The operating footprint spans 30+ US metros plus Toronto, 6,500 cities of service, ~2,000,000 sqft of warehouse capacity, 200+ trucks, and 500+ team members, with 208,798 active customers and 7.5 million catalogued items to date.

The underlying technology platform is an end-to-end proprietary system that handles online quoting, scheduling, real-time GPS-based mover tracking, digital contract execution via e-signature, and a customer-facing photo catalog portal — distinguishing Clutter from traditional self-storage operators and rental-truck movers. Revenue is generated through a hybrid of recurring monthly storage subscriptions priced by space used, usage-based hourly pickup and delivery fees, optional protection-plan upgrades ($1,000 or $2,500 aggregate coverage on top of $1/lb base), and FedEx flat-rate shipping of eligible items from storage. Distribution is direct-to-consumer via clutter.com and account.clutter.com, with marketing supported by celebrity ambassadors (Jessica Alba, Amy Poehler, Rachael Ray), a flagship Netflix partnership for the show Instant Dream Home, an Impact.com affiliate program, and SEO-driven content across hundreds of location and service pages.

Clutter has raised approximately $296M across venture rounds (Series D led by SoftBank Vision Fund in February 2019 with prior participation from Sequoia Capital, GV, and Atomico), acquired The Storage Fox (September 2019) and MakeSpace (February 2022), and currently operates as a subsidiary of Iron Mountain — the parent relationship is disclosed via the careers page routing to Iron Mountain job listings under the Clutter brand. Customer concentration is diffuse, with 208,798 individual consumers as the primary base and enterprise exposure limited to a non-revenue Netflix marketing partnership.

Name

Clutter

Legal name

Clutter Inc.

Website

https://clutter.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Clutter is a tech-enabled, on-demand storage and moving provider serving individual consumers across 6,500 cities in the USA and Canada, using a proprietary platform with digital photo-catalogued inventory, suburban warehouses, and integrated local and long-distance moving services.

Ownership category

akta.pro rank

Product category

Storage and Moving Services

NAICS

Other Warehousing and Storage (49319), General Warehousing and Storage (493110), Packing and Crating (488991)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Residential Full-Service Storage (HSAKAHAA)

akta.pro secondary industries

Commercial & Office Packing Services (HSAKADAB), Storage Unit Cleanouts (HSAKALAM)

Keywords

• On-demand storage
• Full-service moving
• Warehouse storage
• Local moving
• Long-distance moving

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Smart Storage Subscription: Monthly recurring subscription for storage services. Pay only for space actually used with flexible billing. Day one of billing cycle is the date customer begins storing items.
2. Pickup and Delivery Services: Hourly charges for pickup and delivery appointments. All pickups and deliveries are charged per hour. Additional services include packing, wrapping, boxing.
3. Additional Protection Plans: Optional protection plan upgrades: $1,000 or $2,500 aggregate coverage per user in addition to base $1 per pound protection
4. FedEx Ground Shipping: Flat rate fee for FedEx ground shipping of eligible items from storage anywhere nationwide

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Clutter provides on-demand pickup, storage, and delivery of physical belongings through its Smart Storage service, supplemented by full-service local and long-distance moving services. Items are photo-cataloged in a digital inventory accessible via an online account portal, stored in secure temperature-controlled warehouses, and returned on demand. The integrated service combines logistics, warehouse operations, and proprietary technology to eliminate the need for customers to rent trucks or visit storage facilities.

Product overview

Clutter is a tech-enabled full-service storage and moving platform offering on-demand pickup and delivery storage, local moving, long-distance moving, and integrated storage-plus-moving services. The platform consists of Smart Storage as the core offering, supplemented by Moving services (local and long-distance), and a range of value-added modules including Store, Move, Donate, Junk, Rent, and Sell capabilities. All services are managed through a proprietary end-to-end technology platform featuring an online account portal with digital photo catalog inventory, scheduling, and delivery management. The platform operates on a subscription basis for storage services with pay-per-appointment options for moving.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Storage On-demand pickup and delivery storage service where Clutter collects items from customers, photo-catalogs them in a digital inventory, stores them in secure temperature-controlled warehouses, and delivers items back on demand through an online account portal. Subscription-based monthly billing for space actually used, with free initial pickup and final delivery included.
• Local Moving Full-service local moving solution for in-town moves within the same metropolitan area, with professional movers handling packing, loading, transportation, and unloading. Accurate online quotes, real-time mover tracking, and mobile tipping included.
• Long Distance Moving Cross-country and inter-city moving services between major metropolitan areas including New York-Boston, Los Angeles-New York, and Bay Area-Los Angeles routes. Features flat-rate pricing, full item inventory and status updates throughout the move, and integrated storage options with the first month of storage included.
• Storage & Moving (Combined) Combined storage and moving service offering both pickup/delivery storage and relocation services in a single integrated solution with unified pricing. Eliminates the need to manage multiple vendors for storage and moving, providing seamless transition between storage and new home.

Quantifiable outcome

• 50,000 customers served nationwide
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• NetflixflagshipGTM or Marketing PartnerExclusive moving and storage partner for Netflix's hit show Instant Dream Home. Clutter's Move & Pack team handles ambitious full-home renovations completed in under 12 hours. This is a flagship partnership showcasing Clutter's capabilities on a major streaming platform.
• Iron MountaincoreStrategic or Co-development PartnerIron Mountain is the parent company of Clutter. The careers page links to Iron Mountain job listings under the Clutter brand. This represents a strategic parent-subsidiary relationship.
• Impact.comminorGTM or Marketing PartnerAffiliate partnership program through Impact.com for media partner signups. Allows affiliates to partner with Clutter brand for referral marketing.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PODS: Portable moving and storage container company serving residential and commercial customers across North America. Competes directly with Clutter on long-distance moving and storage, though uses a container-drop model rather than warehouse storage.
• MakeSpace: Direct competitor offering on-demand pickup, photo-cataloged storage, and redelivery in major US cities. Clutter acquired MakeSpace in 2022, making it the most directly comparable business in the space.
• Door to Door Storage: Full-service portable storage and moving company that picks up, stores, and delivers customer belongings. Closely comparable business model to Clutter, particularly for long-distance and cross-country moves.

Emerging players

• TaskRabbit: On-demand marketplace for moving help, packing, and labor. Competes with Clutter for the labor and moving-helper portion of the customer journey, particularly for customers who only need help rather than full-service storage.
• 1-800-GOT-JUNK?: On-demand junk removal and hauling franchise operating across North America. Directly comparable to Clutter's Junk removal add-on module and adjacent to its Donate service.

Broad incumbents

• Public Storage: The largest self-storage REIT in the US with thousands of drive-up facilities. Competes for the same residential and SMB storage demand, particularly on price-sensitive longer-tenure customers who do not value Clutter's pickup/delivery convenience.
• Iron Mountain: Parent company of Clutter and a global leader in information and physical storage services. Provides enterprise storage infrastructure that Clutter can leverage and represents the most strategically aligned peer.
• CubeSmart: Self-storage REIT operating over 1,000 facilities nationwide. Competes with Clutter for urban and suburban residential storage customers, particularly those willing to drive to a facility.
• Extra Space Storage: Major self-storage REIT with thousands of locations across the US. Represents the traditional alternative to Clutter's full-service model and competes on standardized unit pricing and facility footprint.
• U-Haul: Nationwide truck and trailer rental plus self-storage operator. Competes with Clutter on local and long-distance moving, especially with budget-conscious DIY customers who prefer renting their own trucks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/clutter
• Facebookfacebook.com/clutterstorage
• Instagraminstagram.com/clutter
• LinkedInlinkedin.com/company/clutter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors31 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clutter