Ocusell

What Ocusell does

Ocusell is a Cincinnati, Ohio-based SaaS company founded in 2021 by Hayden Rieveschl that builds a multi-MLS listing management platform for the residential real estate industry. The product enables an agent to enter a listing once and publish it simultaneously across multiple Multiple Listing Services (MLSs), with bi-directional synchronization, real-time rule validation against each MLS's compliance ruleset (the proprietary "Rulesetta" engine), AI-assisted photo management and listing copy generation, and auto-fill from 60+ integrated public and proprietary data sources that populate 30–70% of each listing's fields. The platform is offered as a modular product set — Ocusell List for individual agents and small teams, Ocusell List Plus for brokerages and teams with admin controls and collaboration tools, and Ocusell Build for homebuilders needing automated ERP-to-MLS distribution of new-construction inventory — backed by a RESTful API positioned as "listing data rails" connecting back-office systems and websites. Ocusell operates a joint venture with Bright MLS (REharpoon LLC) that co-develops and licenses multi-MLS technology and now spans 25 MLS partnerships across roughly two dozen US states.

The company distributes through two principal channels: (1) MLS partnership distribution, in which participating MLSs (FMLS, OneKey MLS, Hive MLS, Doorify MLS, Bright MLS, LERA MLS, All Jersey MLS, MoreMLS, SIMLS and others) offer Ocusell List as a core product to their subscriber bases; and (2) direct enterprise field sales into brokerages and homebuilders, supported by a HubSpot-based demo system and dedicated onboarding and customer success. Pricing is subscription-based; Ocusell Build is sold on three monthly tiers (Silver, Gold, Platinum) by users and MLS connections, while List and List Plus pricing is delivered through direct sales. Customer references include Howard Hanna Real Estate Services (the largest privately held US brokerage, with HannaList powered by Ocusell), Better Homes and Gardens Metro Brokers (2,000+ agents across 27 offices), Berkshire Hathaway HomeServices Georgia Properties, Harry Norman REALTORS and The Agency Atlanta, with brokerage-reported labor savings exceeding $150,000 per year.

Ocusell is privately held with disclosed funding of approximately $1.35M (including an August 2022 funding round of about $1M and earlier seed/grant capital). The company is led by founder-CEO Hayden Rieveschl alongside a C-suite that includes COO Warren Dow, CRO Andrew Sims, Chief Strategy Officer John Heithaus, CTO Adam Campbell (internal management team) / Troy Davis (per the leadership table), and CPO Will Ogles, with a distributed remote team of 11–50 employees across the United States.

Name

Ocusell

Legal name

Ocusell, Inc.

Website

https://ocusell.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Ocusell is a multi-MLS SaaS platform that lets real estate agents and brokerages create a listing once and publish it simultaneously across multiple MLSs with real-time compliance validation, AI-assisted descriptions and photo management, and bi-directional data synchronization.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS (List): Ocusell offers two service plans: List (for agents/single users) and List Plus (for teams and brokerages). Access is provided either as a core MLS product or through direct brokerage purchase. Payment depends on service plan terms.
2. Subscription SaaS (List Plus): List Plus provides enhanced visibility, collaboration tools, and admin controls for teams and brokerages, available as an optional upgrade when List is active in an MLS market.
3. Ocusell Build (Homebuilders): Three-tier subscription plans for homebuilders: Professional Builder (Silver), Scalable Builder (Gold), and Enterprise Operational (Platinum) with varying user counts and MLS connections.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ocusell provides a multi-MLS listing management SaaS platform that lets real estate agents, teams, brokerages, and homebuilders create a listing once and publish it simultaneously to multiple Multiple Listing Services. The platform includes a real-time compliance validation engine, AI-powered photo and description tools, auto-fill from 60+ data sources, bi-directional MLS synchronization, and a RESTful API for back-office integration. Primary products are Ocusell List, Ocusell List Plus, and Ocusell Build.

Product overview

Ocusell offers a modular platform with three primary products: Ocusell List (core single-entry listing management), Ocusell List Plus (brokerage/team add-on with advanced controls), and Ocusell Build (new construction automation). The platform enables multi-MLS publishing from one entry point with AI-powered features including auto-generated descriptions, photo management, and real-time compliance validation. Additional services include MLS Business Rules Audit and a Brokerage Savings Calculator. The company operates as a joint venture with Bright MLS (REharpoon LLC) to co-develop listing technology solutions.

Differentiator

Problem solved

Functional benefit

Brands

• List Plus: Enhanced listing management platform for brokerages and teams with advanced visibility, collaboration tools, and admin controls.
• List
• Ocusell Build

Products and services

• Ocusell List Core multi-MLS listing management platform for real estate agents that enables single-entry listing creation, real-time compliance validation, AI-powered photo management, auto-populated data from 60+ sources, and bi-directional sync to multiple MLSs simultaneously.
• Ocusell List Plus

Quantifiable outcome

• Reduces listing time by up to 75%
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature6 records

Partnerships

19 partnerships are on record, tiered secondary and core.

• Canopy MLSsecondaryStrategic or Co-development Partner · 1 June 2026Expansion partnership adding Canopy MLS to Ocusell Network.
• RealcompsecondaryStrategic or Co-development Partner · 1 June 2026Expansion partnership adding Realcomp (Michigan) to Ocusell Network.
• State-Wide MLSsecondaryStrategic or Co-development Partner · 1 June 2026Expansion partnership adding State-Wide MLS to Ocusell Network.
• Mid Georgia MLSsecondaryStrategic or Co-development Partner · 1 June 2026Expansion partnership adding Mid Georgia MLS to Ocusell Network.
• Greater Rochester MLSsecondaryStrategic or Co-development Partner · 1 June 2026Expansion partnership adding Greater Rochester MLS to Ocusell Network.
• WestPenn Multi-ListsecondaryStrategic or Co-development Partner · 1 June 2026Existing MLS partner collaborating on Howard Hanna's HannaList initiative.
• MLS NowsecondaryStrategic or Co-development Partner · 1 June 2026Existing MLS partner collaborating on Howard Hanna's HannaList initiative.
• LERA MLScoreStrategic or Co-development Partner · 1 May 2026Texas expansion with LERA MLS, the San Antonio-based MLS with over 14,000 subscribers. Partnership powered through joint venture with Bright MLS.
• Howard Hanna Real Estate ServicescoreStrategic or Co-development Partner · 1 March 2026Howard Hanna developed HannaList, a brokerage-owned strategic listing initiative powered by Ocusell technology. Allows sellers to gauge early buyer demand before full MLS distribution. Developed in collaboration with MLS partners MLS Now and West Penn Multi-List. Howard Hanna is the largest privately held real estate brokerage in the US with 500+ offices and ~15,000 agents.
• Bright MLScoreStrategic or Co-development Partner · 1 September 2025Joint venture with Bright MLS to simplify multi-MLS real estate listing. Bright MLS is one of the largest MLSs in the US. The partnership co-develops and licenses advanced technology solutions for brokers, agents, and MLSs.
• All Jersey MLScoreStrategic or Co-development Partner · 1 September 2025First multi-MLS initiative bringing Ocusell to All Jersey, MOREMLS, and SIMLS simultaneously. First one-to-many add/edit platform to all three MLSs at launch. Enables agents to publish to all three MLSs from day one.
• MoreMLS (MOREMLS)coreStrategic or Co-development Partner · 1 September 2025Joint launch with MoreMLS (Monmouth Ocean Realtors) as part of New Jersey/New York multi-MLS initiative.
• SIMLS (Staten Island MLS)coreStrategic or Co-development Partner · 1 September 2025Joint launch with SIMLS as part of multi-MLS initiative. Agents frequently list in both New York and New Jersey markets and can now list twice as fast.
• FMLScoreStrategic or Co-development Partner · 1 July 2025FMLS partnership to bring Ocusell List to FMLS subscribers. Streamlines agent workflows, enables AI-powered listing input, and allows agents to input listings once and distribute to other participating MLSs.
• Harry Norman REALTORSsecondaryStrategic or Co-development Partner · 1 July 2025Partnership with Harry Norman REALTORS, Atlanta's most longstanding real estate brokerage, to bring Ocusell List Plus to their agents.
• Doorify MLScoreStrategic or Co-development Partner · 1 July 2025Strategic alliance with Doorify MLS to streamline real estate listings. Doorify MLS is integrated with Ocusell's platform.
• Restb.aicoreTechnology or Integration · 1 May 2025Strategic partnership with Restb.ai, real estate industry leader in computer vision, to enhance FMLS listings with built-in AI image analysis. Restb.ai's technology automatically extracts property data from images.
• Hive MLScoreStrategic or Co-development Partner · 1 May 2025Partnership with Hive MLS to bring Ocusell List to Hive MLS's 19,000 subscribers. One of the fastest-growing MLSs adopting Ocusell's listing tools and compliance features.
• OneKey MLScoreStrategic or Co-development Partner · 1 April 2025Partnership with OneKey MLS, the largest MLS in New York, to deliver streamlined listing tools. OneKey subscribers gain access to Ocusell's modern listing management capabilities.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• MoxiWorks: MoxiWorks is a real estate platform serving brokerages and MLSs with marketing, transaction, and productivity tools. It is closely comparable to Ocusell in targeting the same brokerage/MLS buyer with integrated front-office and listing workflow capabilities.
• Inside Real Estate (BoldTrail / kvCORE): Inside Real Estate's BoldTrail platform offers a full brokerage operating system (CRM, listings, back office) and is one of the most direct comparisons to Ocusell List Plus for mid-market and enterprise brokerages managing listings across multiple MLSs.
• Chime Technologies: Chime provides an AI-driven CRM, lead generation, and marketing/listing platform for real estate teams and brokerages. It is a direct competitor to Ocusell in addressing agent productivity and brokerage-wide listing operations.
• Cloze: Cloze is an AI-powered CRM used by real estate agents and brokerages with listing content and pipeline features. It directly overlaps with Ocusell's agent productivity and brokerage collaboration positioning.

Broad incumbents

• Dotloop (Zillow Group): Dotloop, part of Zillow Group's broader real estate software suite, provides transaction and document management and overlaps with Ocusell at the brokerage workflow layer. It is a broader incumbent operating across many real estate verticals rather than focused exclusively on listing management.
• Compass: Compass operates a large national brokerage with proprietary technology for listings, marketing, and agent productivity. It is comparable to Ocusell as a competing real estate technology stack, though Compass's scope is much broader as a brokerage owner.
• ShowingTime (Zillow Group): ShowingTime is a dominant showing-scheduling and home-tour platform that integrates into MLS and brokerage workflows. It is comparable to Ocusell as a complementary listing-adjacent tool serving many of the same MLS partners, now backed by Zillow Group.

Emerging players

• Restb.ai: Restb.ai provides AI computer vision for real estate listings and is an active Ocusell technology partner. It is comparable as an emerging AI-for-real-estate vendor addressing similar use cases around automated image-based listing data extraction.
• CINC (Commissions Inc): CINC provides real estate lead generation and IDX/MLS-integrated websites for agents and brokerages. It overlaps with Ocusell's listing distribution and agent productivity segments, particularly for SMB and mid-market brokerages.
• Zurple: Zurple offers CRM, marketing automation, and listing tools for real estate teams and brokerages. It is comparable to Ocusell's team-tier offering for collaboration, lead nurturing, and listing management across MLSs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ocusell
• Instagraminstagram.com/ocusell
• LinkedInlinkedin.com/company/ocusell
• Xx.com/ocusell

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocusell