The Goodyear Tire & Rubber
The Goodyear Tire & Rubber Company is a global tire manufacturer serving consumer replacement, commercial fleet, EV, and specialty markets through brands including Goodyear, Cooper, and Dunlop, operating 53 plants across 20 countries with 17,100+ retail and service locations worldwide.
- Company typePublic
- Founded1898
- HeadquartersAkron, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Goodyear Tire & Rubber does
The Goodyear Tire & Rubber Company is one of the world's largest tire manufacturers, founded in 1898 and headquartered in Akron, Ohio. The company designs, manufactures, and sells passenger, light truck, commercial truck, EV-specific, aviation, and specialty tires under multiple owned brands including Goodyear, Cooper (acquired 2021), Dunlop, Kelly, Mastercraft, and Starfire. Core product families include Eagle (performance), Wrangler (all-terrain), Assurance (all-season reliability), Ultra Grip and Winter Command (winter), plus EV-optimized lines such as ElectricDrive 2 and Wrangler ElectricDrive AT. The company operates 53 manufacturing facilities across 20 countries and a distribution footprint of more than 17,100 retail/service locations plus 2,000+ TruckForce commercial fleet service points across Europe.
Goodyear's underlying technology extends beyond rubber compounding into data and software via SightLine Tire Intelligence — an AI-powered system that turns tires into sensors measuring road friction, wear, load, and inflation, with direct integration into NVIDIA's DRIVE Hyperion autonomous vehicle platform. The company also holds specialized tire IP in lunar-grade materials (Pegasus Lunar Terrain Vehicle for NASA's Artemis program, with missions targeted for 2028), SealTech run-flat technology, and SoundComfort noise reduction. Goodyear's revenue model is dominated by one-time tire unit sales across the consumer replacement market (~70% of industry demand), commercial fleet contracts (notably a renewed 20-year TIP Group partnership covering 90,000+ vehicles through 2031), OE automotive supply, and ancillary services (oil changes, brakes, alignments, mobile installation via Mobile Garage). Pricing is unit-based with rebates, Goodyear Credit Card financing, and a 14-day price-match guarantee. Go-to-market combines direct-to-consumer e-commerce (Goodyear.com), owned Goodyear Auto Service centers, independent dealers (e.g., Houston Boston Partnership generating $30M+ from five locations), and enterprise fleet sales.
In 2025 Goodyear reported full-year net sales of approximately $18.3 billion, a 3.2% decline year-over-year, alongside a $1.7 billion net loss driven by a $1.5 billion deferred tax asset valuation allowance and impairments. The Goodyear Forward transformation plan delivered $1.5 billion in run-rate cost savings by year-end 2025 and generated $2.3 billion in gross divestiture proceeds through the sale of the Chemical business ($650M to Gemspring Capital), the Dunlop brand, and the OTR tire business (to Yokohama). The company is simultaneously executing a four-year, $320 million Lawton, Oklahoma expansion that will increase North American capacity by nearly 30% (10 million units annually, primarily for EV tires). Leadership transitioned in early 2026 with the appointments of David Cichocki (Managing Director, Americas and Chief Sales Officer, Americas Consumer) and Travis Parman (Chief Communications Officer), while shares (NASDAQ: GT) traded near a 52-week low of $6.51 in March 2026.
The Goodyear Tire & Rubber firmographics
Firmographics- Name
- The Goodyear Tire & Rubber
- Legal name
- The Goodyear Tire & Rubber Company
- Website
- https://goodyear.com
- Company type
- Public
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The Goodyear Tire & Rubber Company is a global tire manufacturer serving consumer replacement, commercial fleet, EV, and specialty markets through brands including Goodyear, Cooper, and Dunlop, operating 53 plants across 20 countries with 17,100+ retail and service locations worldwide.
- Ownership category
- akta.pro rank
The Goodyear Tire & Rubber industry classification
Industry- Product category
- Tire Manufacturing
- NAICS
- Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire Dealers (441340), Tire and Tube Merchant Wholesalers (42313)
- SIC
- Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Tires Manufacturing (IMACAIAK)
- akta.pro secondary industries
- Retail Tire Sales & Installation (Consumer) (TLAKADAA), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)
Keywords
Where The Goodyear Tire & Rubber is headquartered
LocationHeadquarters
- HQ city
- Akron
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
The Goodyear Tire & Rubber business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Replacement Tires: Sale of replacement tires to individual consumers through retail stores, dealers, and e-commerce. Represents majority of revenue with 70% of industry demand coming from replacement market.
- Auto Service and Maintenance: Revenue from automotive services including oil changes, brake service, battery replacement, tire rotation, wheel alignment, and more at Goodyear Auto Service locations.
- Commercial Truck and Fleet Tires: Sale of commercial truck tires including KMAX GEN-3 range with sustainable materials and fleet services through TIP Group partnership covering over 90,000 commercial vehicles.
- Tire Licensing and Brand Extensions: Licensing of Goodyear brand for merchandise including apparel, hats, accessories, and collectibles through Signature Shop and The Vault collectibles marketplace.
- Aviation and Specialty Tires: Sale of aviation tires and specialized tires for government, racing, and industrial applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Eagle F1 SuperCar 3R - Ultra high performance summer tire |
| Unit Pricing | Pay-as-you-go | Full Synthetic Oil Change |
| Unit Pricing | Pay-as-you-go | Brake Service |
| Unit Pricing | Pay-as-you-go | Signature Merchandise |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
The Goodyear Tire & Rubber product offering
Product offeringCore offering
The Goodyear Tire & Rubber Company manufactures and sells a complete portfolio of tires for passenger vehicles, light trucks, SUVs, commercial trucks, motorcycles, aviation, racing, and government applications, organized around core brand families (Eagle, Wrangler, Assurance, Ultra Grip, Winter Command, Endurance). The company complements its tire portfolio with a network of Goodyear Auto Service centers and Goodyear Mobile Garage mobile installation services, providing tire installation, oil changes, brake service, alignments, and other auto maintenance.
Product overview
The Goodyear Tire & Rubber Company offers a comprehensive portfolio of tire products and automotive services organized around core brand families: Eagle (premium performance), Wrangler (all-terrain/off-road), Assurance (all-season reliability), Ultra Grip (winter), Winter Command (winter), and Trailer Tire (commercial). The company has expanded into EV-specific tires including ElectricDrive 2 and Wrangler ElectricDrive AT, and is developing advanced tire intelligence technology (SightLine) for autonomous vehicles. Beyond tires, Goodyear provides automotive services through Mobile Garage (mobile installation) and Goodyear Auto Service centers, while also manufacturing commercial vehicle air springs and maintaining a consumer merchandise (Signature Shop) business. The company is executing its Goodyear Forward transformation plan, divesting non-core assets to focus on premium tire segments and technology innovation.
Differentiator
Problem solved
Functional benefit
Brands
- Cooper: Tire brand acquired by Goodyear in 2021
- Dunlop
- Kelly
- Mastercraft
- Starfire
Products and services
- Eagle Tire Family Premium sport driving performance tire family and one of the most recognized ultra-high-performance tires globally for over 45 years. Includes Eagle F1 SuperCar 3R (ultra high performance summer), Eagle F1 Asymmetric 6 with SealTech, Eagle F1 All Season, and Eagle Touring variants with SoundComfort technology.
- Wrangler Tire Family Bold, rugged all-weather toughness tire family designed for off-road traction and on-road confidence. Includes Wrangler ElectricDrive AT for EVs combining EV optimization with off-road capability.
- Assurance Tire Family All-season reliability, safety, and comfort tire family designed for everyday driving confidence. Includes Assurance WeatherReady (all-season confidence in changing weather) and Assurance Fuel Max (fuel efficiency focus).
- Ultra Grip Tire Family Elite winter handling and stopping tire family designed for snowy roads and cold weather conditions.
- Winter Command Tire Family Stronger grip and enhanced snow braking tire family for winter driving conditions.
- Endurance Trailer Tire Reliable, heavy-duty hauling tire designed for big jobs and trailer applications.
- ElectricDrive 2 Sport performance tire specifically designed for electric vehicles, optimized for EV torque and weight characteristics.
- Wrangler ElectricDrive AT All-terrain tire designed for electric vehicles, combining EV optimization with off-road capability.
- SightLine Tire Intelligence AI-powered tire intelligence technology that turns tires into sensors measuring road friction, wear, load, and inflation with real-time data integrated into NVIDIA DRIVE Hyperion autonomous vehicle operating system, enabling predictive braking capabilities that drastically reduce stopping distances.
- Lunar Tires for NASA Artemis Pegasus Rover Advanced lunar tires designed for the Pegasus Lunar Terrain Vehicle supporting NASA's Artemis missions, engineered to withstand harsh lunar conditions including extreme temperatures and rocky surfaces, supplied under a $220 million NASA contract.
- Goodyear Auto Service Wholly owned and operated auto service centers providing expert tire and automotive service since 1924, including oil changes, brake service, battery replacement, tire rotation, wheel alignment, wheel balancing, tire repair, engine repair, steering and suspension, belts and hoses, transmission fluid change, and state inspection.
- Goodyear Mobile Garage Mobile tire shop service bringing tire installation and select automotive services directly to customer locations for added convenience.
- KMAX GEN-3 Commercial Truck Tires Commercial truck tire range made with at least 40% sustainable materials, supplied to TIP Group and served through the 2,000+ TruckForce Network commercial fleet service locations across Europe.
- Goodyear Air Springs Air spring suspension technology for commercial vehicles, celebrating its 70th anniversary in 2026. Manufactured exclusively by Infinity Engineered Products since 2007.
- Eagle F1 All Season High-performance all-season tire suitable for electric vehicles, providing year-round driving confidence with light snow capability, incorporating advanced materials and technology for durability, grip, and endurance.
Quantifiable outcome
- Lawton expansion adds 10 million units annually (30% capacity increase) for EV tire production
- +3 more outcomes
Companies that use The Goodyear Tire & Rubber
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
The Goodyear Tire & Rubber technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature5 records
The Goodyear Tire & Rubber partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- General MotorsflagshipGM developing battery technology for Pegasus lunar rover under NASA Artemis program while Goodyear provides lunar tires. Partnership brings together automotive, aerospace, and technology expertise. GM's space-rated battery technology specifically engineered for extreme lunar temperatures and decades of maintenance-free operation.
- Lunar Outpost / NASAflagship$220 million NASA contract for Pegasus Lunar Terrain Vehicle where Goodyear provides advanced lunar tires. Partnership with Lunar Outpost, General Motors, and Leidos to develop rover for astronaut missions on Moon's South Pole starting 2028. Builds on Goodyear's previous work providing tires for Apollo missions.
- WabashcoreWabash recognized Goodyear with Pinnacle Award as Supplier of the Year, the company's highest honor. Goodyear provides tire and fleet solutions supporting Wabash's trailer and supply chain product operations. This was Goodyear's first Pinnacle Award after five total supplier awards over more than two decades of partnership.
- Houston Boston PartnershipcoreHouston Boston Partnership operates as independent Goodyear dealer network with five Houston-area locations generating more than $30 million in revenue during 2025. One flagship location surpassed $10 million individually and Woodlands flagship achieved record $683,000 revenue month in March 2026. Expanding in 2027.
- Speed Shift Origins (Slam City)minor$1 million brand partnership with racing action film for product placement and promotional value. Goodyear logo and brand integration in the film while production leverages Goodyear brand heritage in motorsport.
- TIP GroupcoreExtended 20-year partnership for another five years through 2031. Includes supply of KMAX GEN-3 commercial truck tires made with at least 40% sustainable materials and services through 2,000+ TruckForce Network locations. Partnership supports TIP Group's ESG ambitions and helps manage fleet of over 90,000 trucks, trailers, and specialized assets.
- New EraminorGoodyear x New Era collaboration featuring perforated snapback hats and performance hats. Limited edition merchandise combining Goodyear brand with New Era headwear expertise.
- ZippominorGoodyear x Zippo collaboration featuring Wingfoot lighter products including Gold and Flagship Linen Weave versions at $32-$35 price points.
- LeidosflagshipLeidos is part of the Pegasus Lunar Terrain Vehicle partnership with Lunar Outpost, GM, and Goodyear supporting NASA's Artemis program. Leidos brings defense and technology expertise to the lunar rover development team.
Scale indicators13 records
Recent moves4 records
Expansion highlights6 records
The Goodyear Tire & Rubber competitors and assessment
Company assessmentDirect peers
- Michelin: World's largest tire manufacturer by revenue, competing head-to-head with Goodyear across passenger, commercial, EV, and specialty tire categories globally with comparable distribution and brand scale.
- Bridgestone: Japanese tire major and one of Goodyear's largest global competitors across consumer replacement, commercial fleet, and OE tire channels, with overlapping EV and sustainable-material programs.
- Continental: German tire manufacturer competing directly in passenger, commercial, and EV tires, sharing similar OEM relationships and European-centric fleet programs.
- Pirelli: Premium and high-performance tire competitor, particularly in the Eagle F1 / P Zero overlap, with similar racing partnerships (F1, Le Mans) and EV premium positioning.
- Yokohama Rubber: Direct competitor in passenger, commercial, and OTR tires; recently acquired Goodyear's OTR business and is building new OTR capacity in Mexico — relevant for competitive displacement and segment overlap.
- Hankook Tire: South Korean global tire maker competing in passenger, light truck, and EV tires, with rising premium positioning and motorsport sponsorships (Le Mans) directly overlapping Goodyear's market.
- Sumitomo Rubber Industries: Parent of Dunlop-branded tires in many regions and Falken — competes with Goodyear across consumer replacement and OE passenger/light truck segments globally.
- Toyo Tire: Japanese tire manufacturer with strong North American passenger and light truck replacement share, directly overlapping Goodyear's Wrangler, Eagle, and Open Country positioning.
- Kumho Tire: South Korean tire maker with growing US replacement and OE share, particularly in passenger and light truck tires — directly comparable to Goodyear's mid-tier brand portfolio.
- Nokian Tyres: Nordic tire manufacturer known for winter and all-season passenger/light truck tires — overlaps Goodyear's Ultra Grip and Winter Command product lines in seasonal and cold-weather segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
The Goodyear Tire & Rubber social profiles
Digital presenceThe Goodyear Tire & Rubber financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Goodyear Tire & Rubber leadership team
Management profileNumber of profiles
Profiles11 records
The Goodyear Tire & Rubber subsidiaries and ownership
Company hierarchySubsidiaries5 records
The Goodyear Tire & Rubber funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Goodyear Tire & Rubber M&A and investment
M&A and investmentM&A6 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Goodyear Tire & Rubber
What does The Goodyear Tire & Rubber do?
The Goodyear Tire & Rubber Company manufactures and sells a complete portfolio of tires for passenger vehicles, light trucks, SUVs, commercial trucks, motorcycles, aviation, racing, and government applications, organized around core brand families (Eagle, Wrangler, Assurance, Ultra Grip, Winter Command, Endurance). The company complements its tire portfolio with a network of Goodyear Auto Service centers and Goodyear Mobile Garage mobile installation services, providing tire installation, oil changes, brake service, alignments, and other auto maintenance.
Is The Goodyear Tire & Rubber a public or private company?
The Goodyear Tire & Rubber is a public company. It is classified as public and is currently operating.
When was The Goodyear Tire & Rubber founded?
The Goodyear Tire & Rubber was founded in 1898. It employs 5,001 to 10,000 people.
Where is The Goodyear Tire & Rubber based?
The Goodyear Tire & Rubber is headquartered in Akron, United States, in the North America region.
How does The Goodyear Tire & Rubber make money?
Five revenue lines are on record. Consumer Replacement Tires are the primary driver. The others are auto Service and Maintenance, commercial Truck and Fleet Tires, tire Licensing and Brand Extensions and aviation and Specialty Tires.
Who are The Goodyear Tire & Rubber's main competitors?
Direct peers on record are Michelin, Bridgestone, Continental, Pirelli, Yokohama Rubber, Hankook Tire, Sumitomo Rubber Industries, Toyo Tire, Kumho Tire and Nokian Tyres.
Does The Goodyear Tire & Rubber have an API?
No public API is recorded for The Goodyear Tire & Rubber.
What industry is The Goodyear Tire & Rubber in?
The Goodyear Tire & Rubber's product category is Tire Manufacturing. Its primary akta.pro industry code is IMACAIAK, Tires Manufacturing, with a secondary code of TLAKADAA, Retail Tire Sales & Installation (Consumer). Its NAICS code is 32621 and its SIC code is 3011.