GreyOrange
GreyOrange is a private, AI-native warehouse and retail automation company that builds multi-agent orchestration software (GreyMatter), in-store RFID execution (gStore), and a fleet of autonomous mobile robots for large retailers, 3PLs, and industrial operators across 3,000+ global sites.
- Company typePrivate
- Founded2012
- HeadquartersSuwanee, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What GreyOrange does
GreyOrange is a private, AI-native warehouse and retail automation company that builds orchestration software and autonomous mobile robots (AMRs) for large enterprises, third-party logistics providers (3PLs), and retailers globally. Founded in 2012 and headquartered in Suwanee, GA (Atlanta metro), the company operates through three legal entities in the United States, India (Gurugram, principal engineering and product center), and Germany (Nuremberg, EU GDPR representative). It serves customers in apparel/retail, 3PL fulfillment, superstores/grocery, manufacturing, home improvement, and healthcare/pharmacy, with named deployments at H&M (via COS), Fabletics, PetSmart, FIGS, Kenco, GXO, Sodimac, Dorman, Apotek Hjärtat, and DISH among others.
The company's product portfolio is built around three core software platforms unified under a "Commerce One" vision: GreyMatter is the AI-driven multi-agent orchestration platform that coordinates robots, humans, and systems in real time across warehouses (1 million+ optimizations per minute, vendor-agnostic via a Certified Ranger Network of 15+ hardware OEMs); gStore adds real-time RFID-based in-store inventory accuracy and execution (99%+ item-level accuracy, 98% on-shelf availability in deployments); and gNetwork extends orchestration to end-to-end supply chain nodes. Adjacent products include the Ranger series of proprietary AMRs (Ranger GTP, GTP XL, TTP, IL, MoveSmart, Assist), the GreyMatter Foundry AI simulation platform launched April 2026 (95%+ prediction accuracy), GreyMatter DeepNav (reinforcement-learning AMR navigation co-developed with Google Cloud), and the GreyMatter Development Platform with open APIs. The architecture is platform-plus-modules, with hardware-agnostic orchestration as the central differentiator.
GreyOrange earns revenue through a hybrid model: software subscriptions for GreyMatter, gStore, and gNetwork (with gStore also available on the Google Cloud Marketplace); sale or lease of Ranger-series AMRs and RaaS delivery via partners like enVista; and professional services delivered through a global Certified Partner Network of system integrators (Kenco, enVista, Bailey, Blue Yonder, SEKO, Pivotree, Columbus Consulting, and others). Pricing is consultative and quote-based, typically structured as multi-year enterprise contracts. The company has raised approximately $290M+ in cumulative funding including a $135M growth round (Dec 2023) led by Anthelion Capital, and reports 100,000+ physical agents orchestrated, 3,000+ active global sites, and $1B+ in monthly inventory flows under management.
GreyOrange firmographics
Firmographics- Name
- GreyOrange
- Legal name
- GreyOrange India Pvt. Ltd. (with affiliated entities GreyOrange Inc. in the United States and GreyOrange GmbH in Germany)
- Website
- https://greyorange.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- GreyOrange is a private, AI-native warehouse and retail automation company that builds multi-agent orchestration software (GreyMatter), in-store RFID execution (gStore), and a fleet of autonomous mobile robots for large retailers, 3PLs, and industrial operators across 3,000+ global sites.
- Ownership category
- akta.pro rank
GreyOrange industry classification
Industry- Product category
- Warehouse Automation & Orchestration Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where GreyOrange is headquartered
LocationHeadquarters
- HQ city
- Suwanee
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
GreyOrange business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software subscriptions (GreyMatter, gStore, gNetwork): Recurring SaaS subscriptions for the multi-agent orchestration platform (GreyMatter), retail in-store SaaS (gStore), and supply chain intelligence (gNetwork); gStore is also available via the Google Cloud Marketplace for digital procurement.
- Robotics hardware sales (Ranger series): Sale or lease of GreyOrange-branded autonomous mobile robots including Ranger GTP, Ranger GTP XL, Ranger TTP, Ranger IL, Ranger MoveSmart, and Ranger Assist cobots, deployed alongside third-party hardware through the Certified Ranger Network.
- Robotics-as-a-Service (RaaS): Subscription-based RaaS delivery model enabling orchestration of multiple robot types without capital expenditure; enabled by Flexible Deployment Models including enMotion by enVista powered by GreyMatter.
- Professional services and partner enablement: Implementation, integration, and consulting services delivered through the Certified Partner Network of system integrators (Kenco, enVista, Bailey, LogiQ-On, Sistemo, Pivotree, SEKO Logistics, Columbus Consulting, IDtotal, etc.) to deploy and operate GreyOrange solutions for end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Quote-based enterprise pricing with online GreyMatter Pricing Calculator |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
GreyOrange product offering
Product offeringCore offering
GreyOrange sells the GreyMatter AI-driven multi-agent orchestration platform that coordinates robots, people, and systems in real time across warehouses, complemented by the gStore real-time RFID in-store execution platform, the gNetwork supply chain intelligence layer, and the Ranger series of autonomous mobile robots (GTP, GTP XL, TTP, IL, MoveSmart, Assist). Customers buy the software via SaaS subscriptions, purchase or lease Ranger hardware, or adopt Robotics-as-a-Service deployments via partners such as enMotion by enVista.
Product overview
GreyOrange offers a unified commerce orchestration platform branded as "Commerce One" that combines three core products: GreyMatter (warehouse orchestration), gStore (in-store retail execution), and gNetwork (supply chain orchestration) into a single fabric coordinating 100,000+ physical agents across warehouses, stores, and supply chain networks. The architecture is platform-plus-modules: GreyMatter serves as the core AI-driven multiagent orchestration platform that orchestrates hardware from the Certified Ranger Network (including Ranger GTP, Ranger TTP, Ranger IL, Ranger MoveSmart, and Ranger Assist robots) and integrates with third-party vendor solutions; gStore adds real-time RFID-based in-store inventory and execution; and gNetwork extends orchestration to end-to-end supply chain visibility. Add-ons include GreyMatter Foundry (AI simulation) and SoftFence (RFID virtual shielding), while partner products like enMotion by enVista are powered by GreyMatter.
Differentiator
Problem solved
Functional benefit
Brands
- GreyMatter: AI-driven multiagent warehouse orchestration platform that coordinates robots, people, and systems in real time. Vendor-agnostic with Certified Ranger Network support.
Products and services
- GreyMatter AI-driven multi-agent orchestration platform that coordinates robots, people, and systems across warehouses in real time, delivering 1 million+ optimizations per minute with vendor-agnostic flexibility through the Certified Ranger Network. Sold as enterprise SaaS to retailers, 3PLs, and industrial operators.
- gStore Real-time RFID inventory precision, automatic replenishment, and AI-driven shopper insights SaaS platform for retail store operations. Achieves 99%+ item-level inventory accuracy and 98% on-shelf availability in fashion retailer deployments; converts retail stores into micro-fulfillment centers.
- gNetwork End-to-end supply chain intelligence and dynamic execution layer for orchestration across the broader commerce network (warehouses, stores, and supply chain nodes). Provides real-time decisioning across the full GreyOrange Commerce One fabric.
- GreyMatter Foundry AI-powered warehouse simulation platform that models complex automation scenarios and predicts system performance, labor needs, and build-out costs with 95%+ accuracy in hours rather than weeks. Vendor-agnostic, compatible with the Certified Ranger Network.
- Ranger GTP (Goods-to-Person AMR) Goods-to-Person autonomous mobile robot that delivers inventory racks to stationary workers, certified for AMP Robots in commercial and industrial environments. Part of the Ranger series orchestrated by GreyMatter.
- Ranger TTP (Tote-to-Person AMR) Tote-to-Person autonomous mobile robot for warehouse picking fulfillment, part of the Ranger series orchestrated by GreyMatter.
- Ranger IL (Intralogistics AMR) Intralogistics autonomous mobile robots for case-picking and material movement within warehouses. Deployed by Dorman (automotive aftermarket) with $4.2M savings and 30% labor reduction.
- Ranger MoveSmart Modular, scalable autonomous mobile sorting robots that re-imagine conveying and sorting through free-range robotics, managing volatility in parcel sortation. Part of the Ranger series.
- Ranger Assist (Assisted Picking Cobot) Assisted picking cobot solution that combines human expertise with real-time guidance from GreyMatter for warehouse picking operations. Part of the Ranger series.
- Ranger GTP XL Extended-capacity Goods-to-Person autonomous mobile robot for robotic warehouse automation, handling larger and heavier inventory loads. Part of the Ranger series.
Quantifiable outcome
- 2-4x warehouse productivity improvement
- +12 more outcomes
Companies that use GreyOrange
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles4 records
GreyOrange technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability13 records
Feature9 records
GreyOrange partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered flagship, core and minor.
- DematicflagshipDematic (global leader in supply chain automation, member of KION Group, HQ Atlanta) announced a strategic partnering relationship to integrate GreyOrange's GreyMatter AI platform into its software ecosystem. The integration unifies coordination of fixed automation, autonomous mobile robots (AMRs), and human workflows within a single system, establishing a foundation to extend orchestration beyond the warehouse to in-store and distributed fulfillment nodes.
- Zebra TechnologiescoreStrategic partnership combining Zebra's SmartLens overhead RFID reader technology with GreyOrange's gStore execution platform to deliver near-real-time, item-level store inventory accuracy for retailers. The joint solution identifies on-shelf availability gaps and directs store teams to corrective actions through mobile tasking. First deployment at a national fashion retailer achieved on-shelf availability rates as high as 98%.
- Google CloudflagshipStrategic co-development partnership on GreyMatter DeepNav, a reinforcement-learning AI platform built with Google Cloud to cut AMR deployment times and optimize navigation and task execution. Additionally, gStore retail SaaS is listed on the Google Cloud Marketplace for digital procurement.
- BaileycoreStrategic partnership to deliver scalable, AI-driven warehouse automation. Highlighted via joint Expert Q&A content with Ryan Bailey (President, Bailey). Featured in industry coverage of 'AI, Robotics, and Partnerships Reshape Logistics'.
- KencoflagshipKenco (leading North American 3PL) and GreyOrange announced a five-year strategic partnership to deploy GreyMatter Multi-Process Orchestration Platform across Kenco's network of fulfillment centers, supported by robotic solutions from GreyOrange's Certified Ranger Network. Positions Kenco as one of the first 3PLs to implement AI-driven orchestration across multiple sites, enabling dynamic case picking, real-time workload balancing, and automated pallet movement. In 2026, Kenco was awarded GreyOrange's inaugural Elite Partner of the Year.
- enVistacoreenVista joined GreyOrange's Certified Partner Network and launched enMotion by enVista — an end-to-end warehouse optimization platform powered by GreyMatter that delivers multi-robot orchestration through a Robotics-as-a-Service (RaaS) model, enabling OPEX-friendly deployment without capital expenditure.
- LogiQ-On TechcoreChannel partnership to launch GreyOrange's gStore AI-driven retail platform across Australia and New Zealand markets, supported by LogiQ-On's regional sales and deployment capabilities.
- SistemocoreChannel partnership expanding the GreyOrange footprint in Latin America (LATAM). Press release titled 'GreyOrange and Sistemo expand their partnership in LATAM' confirms joint go-to-market and integration deployment for LATAM customers.
- Columbus ConsultingcoreConsulting partnership with Columbus Consulting to bring GreyOrange's innovative store platform (gStore) to retail customers, leveraging Columbus's retail transformation practice.
- SEKO LogisticscoreStrategic partnership between SEKO Logistics (3PL) and GreyOrange to transform supply chain capabilities for shared customers through GreyMatter warehouse orchestration and Ranger robots.
- IDtotalminorChannel partnership announcement with IDtotal (LATAM RFID/retail solutions provider) extending gStore and GreyMatter deployments in the region.
- Optimak STUminorChannel partnership with Optimak STU extending GreyOrange solutions into European intralogistics deployments.
- Conveyer & CastercoreChannel partnership to accelerate intelligent automation by integrating GreyOrange's solutions with Conveyer & Caster's material handling portfolio in North America.
- PivotreecoreStrategic partnership to transform supply chain capabilities by combining Pivotree's commerce and data expertise with GreyOrange's warehouse orchestration platform.
- Imperium AutomationminorChannel partnership with Imperium Automation to extend GreyOrange reach in target markets via system integration and deployment services.
- Blue YondercoreStrategic partnership to offer end-to-end automated warehouse solutions combining Blue Yonder's supply chain platform with GreyOrange's warehouse orchestration and robotics.
- Logistex LimitedcoreChannel partnership bringing GreyOrange fulfillment and robotics solutions to the UK market through Logistex's warehouse automation integration capabilities.
- TechnicacoreTechnology partnership introducing a 'Truck to Stock' robotic efficiency solution that combines Technica's conveyor/dock solutions with GreyOrange's orchestration and Ranger robots to streamline inbound-to-stock workflows.
- VicariousminorCo-development partnership (now historical) with Vicarious to launch and award-recognized autonomous vertical picking solution for apparel and omnichannel fulfillment. GreyOrange was awarded for the industry's first autonomous vertical picking solution with Vicarious.
- Hai RoboticscoreDynamic partnership to advance automated robotic fulfillment by integrating Hai Robotics' goods-to-person solutions into the GreyOrange Certified Ranger Network, orchestrated by GreyMatter. Highlighted in joint expert Q&A content and podcast 'Inside the Warehouses of Retail Titans'.
- Tompkins RoboticscoreStrategic technology partnership to deliver 'Zero Walk' Fulfillment at unprecedented rates by integrating Tompkins Robotics' autonomous mobile sortation robots with GreyOrange's GreyMatter orchestration. Highlighted in joint expert Q&A with Jim Serstad (VP Robotics Engineering, Tompkins Robotics).
- Gold BondminorChannel partnership with Israeli logistics leader Gold Bond to deploy GreyOrange e-commerce fulfillment robots in a fulfilment center.
- QuicktroncoreHardware OEM certified in GreyOrange's Certified Ranger Network (CRN), enabling Quicktron's autonomous mobile robots to be orchestrated by GreyMatter. Featured as hardware partner logo on GreyOrange homepage.
- MushinycoreHardware OEM certified in the Certified Ranger Network; Mushiny's AMRs integrate with GreyMatter orchestration. Featured as hardware partner logo on GreyOrange homepage.
- Cypher RoboticsminorHardware OEM in the Certified Ranger Network. Cypher announced CAPTIS — a new industrial scanning solution — referencing GreyOrange partnership in coverage. Featured as hardware partner logo on GreyOrange homepage.
- HAI RoboticscoreHardware OEM in the Certified Ranger Network. Featured as hardware partner logo on GreyOrange homepage.
- YOUIBOTminorHardware OEM in the Certified Ranger Network. Featured as hardware partner logo on GreyOrange homepage.
- WellwitminorHardware OEM in the Certified Ranger Network. Featured as hardware partner logo on GreyOrange homepage.
- MWiminorHardware OEM in the Certified Ranger Network. Featured as hardware partner logo on GreyOrange homepage.
- SH (Shanghai Hikrobot / similar SH Robotics)minorHardware OEM in the Certified Ranger Network. Featured as hardware partner logo on GreyOrange homepage.
- sigginsminorHardware OEM in the Certified Ranger Network. Featured as hardware partner logo on GreyOrange homepage.
- HLC (HLC Logistics / HLC Robotics)minorHardware OEM in the Certified Ranger Network (scaled logo). Featured as hardware partner logo on GreyOrange homepage.
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
GreyOrange competitors and assessment
Company assessmentDirect peers
- Locus Robotics: Locus Robotics is a direct competitor in warehouse autonomous mobile robots and orchestrated picking, serving retailers and 3PLs with AMR fleets and a software control layer. Like GreyOrange, it targets the same labor-constrained fulfillment market with a hardware-plus-software stack.
- Symbotic: Symbotic builds AI-enabled warehouse automation systems (mobile robots, software, fixed automation) for retailers and wholesalers. It is a direct competitor to GreyOrange in end-to-end robotic fulfillment orchestration, particularly in grocery and big-box retail.
- AutoStore: AutoStore provides cube-based automated storage and retrieval systems (ASRS) with software orchestration, used in micro-fulfillment and high-density warehouse applications. It directly competes with GreyOrange's goods-to-person Ranger GTP solutions in retail and 3PL warehouses.
- Hai Robotics: Hai Robotics builds autonomous case-handling and goods-to-person robotic systems (ACR) for warehouses. Although also a Certified Ranger Network partner of GreyOrange, it is a direct competitor in AMR-based fulfillment and overlapping customer accounts in apparel and retail.
- Geek+: Geek+ is a global AMR vendor offering picking, moving, sorting, and storage robots for warehouses, 3PLs, and retailers. It competes with GreyOrange across goods-to-person, tote-to-person, sortation, and moving AMRs, particularly in EMEA and APAC.
- Berkshire Grey: Berkshire Grey provides AI-enabled robotic solutions for e-commerce, retail replenishment, and parcel sortation. It directly competes with GreyOrange in AI-driven robotic picking and sortation at retail and logistics customers.
Broad incumbents
- Dematic: Dematic is a global leader in integrated supply chain automation (fixed automation, AMRs, software) and a KION Group company. Although a strategic GreyOrange partner, it is also a broad incumbent competitor in warehouse automation software and execution.
- Blue Yonder: Blue Yonder is an end-to-end supply chain and commerce platform provider (planning, execution, WMS). Although a GreyOrange partner, it competes in the broader warehouse and supply chain orchestration layer with a much larger enterprise software footprint.
- Manhattan Associates: Manhattan Associates is a leading supply chain, inventory, and WMS/WES software provider for retailers and 3PLs. It competes with GreyOrange in the warehouse execution/orchestration software layer that sits above robotic fleets.
- Körber Supply Chain: Körber (formerly HighJump) provides WMS, WCS, and supply chain execution software with warehouse automation integration capabilities. It is a broad incumbent competitor in the warehouse software and orchestration space serving the same retail and 3PL customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GreyOrange social profiles
Digital presenceGreyOrange compliance and trust
Trust signalCompliance5 records
GreyOrange financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreyOrange leadership team
Management profileNumber of profiles
Profiles12 records
GreyOrange subsidiaries and ownership
Company hierarchySubsidiaries3 records
GreyOrange funding detail
Funding detailFunding overview
Funding rounds10 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreyOrange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreyOrange
What does GreyOrange do?
GreyOrange sells the GreyMatter AI-driven multi-agent orchestration platform that coordinates robots, people, and systems in real time across warehouses, complemented by the gStore real-time RFID in-store execution platform, the gNetwork supply chain intelligence layer, and the Ranger series of autonomous mobile robots (GTP, GTP XL, TTP, IL, MoveSmart, Assist). Customers buy the software via SaaS subscriptions, purchase or lease Ranger hardware, or adopt Robotics-as-a-Service deployments via partners such as enMotion by enVista.
Is GreyOrange a public or private company?
GreyOrange is a private company. It is classified as venture growth investor backed and is currently operating.
When was GreyOrange founded?
GreyOrange was founded in 2012. It employs 501 to 1,000 people.
Where is GreyOrange based?
GreyOrange is headquartered in Suwanee, United States, in the North America region.
How does GreyOrange make money?
Four revenue lines are on record. Software subscriptions (GreyMatter, gStore, gNetwork) is the primary driver. The others are robotics hardware sales (Ranger series), robotics-as-a-Service (RaaS) and professional services and partner enablement.
Who are GreyOrange's main competitors?
Direct peers on record are Locus Robotics, Symbotic, AutoStore, Hai Robotics, Geek+ and Berkshire Grey. Broad incumbents are Dematic, Blue Yonder, Manhattan Associates and Körber Supply Chain.
Does GreyOrange have an API?
Yes. GreyMatter Open API enables seamless integration with any vendor's robotic solutions, allowing customers to grow automation stacks without vendor lock-in. GreyMatter matches orders to the right agent (human, software, physical infrastructure, or robot) in real time. Available to partners and enterprise customers. Developer documentation is at www.greyorange.com/press-release/greyorange-transforms-warehouse-fulfillment-with-its-greymatter-open-api.
What industry is GreyOrange in?
GreyOrange's product category is Warehouse Automation & Orchestration Software. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAAAIAK, Robot Software, Autonomy Stacks & Simulation (ROS, digital twins). Its NAICS code is 5132 and its SIC code is 7372.