Twill
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
Twill firmographics
Firmographics- Name
- Twill
- Legal name
- Twill Inc.
- Website
- https://twill.health
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Twill industry classification
Industry- Product category
- Digital Therapeutics
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industry
- Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)
Keywords
Where Twill is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Twill business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- B2B Enterprise Licensing: Platform licensing to enterprise clients including health plans, employers, and pharmaceutical companies. Twill partners with these organizations to improve outcomes and deliver measurable value through a unified care platform configured to client needs.
- Pharma Partnerships: Revenue from pharmaceutical companies for digital patient engagement solutions, including condition-specific Sequences, therapeutic programs, and patient support solutions. Twill has worked with over 12 pharmaceutical companies including 10 of the top 20.
- D2C Apps: Direct-to-consumer applications including Twill Care, Twill Therapeutics, and Happify Health providing digital well-being and therapeutic interventions to individual consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Proof of Concept (POC) Pilot |
| Subscription | Annual | Enterprise Scale Deployment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Twill product offering
Product offeringCore offering
Twill operates a clinical-grade digital therapeutics platform (Intelligent Healing Platform) that combines AI-powered personalization, evidence-based behavioral interventions, and configurable care journeys (Sequences) for mental health, maternal health, and chronic condition management. The platform integrates prescription and non-prescription digital therapeutics, clinically-moderated peer communities, coaching, and third-party services into unified care experiences. It is sold to enterprise clients (health plans, employers, pharmaceutical companies) and to individual consumers through mobile apps.
Product overview
Twill operates as The Intelligent Healing Company, offering a unified digital health platform that combines multiple products and modules. The core portfolio includes Twill Care (community support for chronic conditions), Twill Therapeutics/Dario Mind (digital therapeutics), and Happify by Twill (well-being app), all orchestrated through the Sequences configuration system and the overarching Intelligent Healing Platform. Following Dario's acquisition of Twill in early 2024, these capabilities are being integrated into Dario's multi-condition platform, which also includes Dario Connect for community-based support across conditions like pregnancy, MS, psoriasis, and women's midlife health. The platform leverages Therapeutic Intelligence AI to personalize care journeys and delivers evidence-based interventions across mental health, maternal health, and chronic condition management, touching more than 18 million lives globally in 10 languages.
Differentiator
Problem solved
Functional benefit
Brands
- Twill Care: Patient-centric community support platform for chronic conditions considering both mind and body
- Twill Therapeutics
- Happify by Twill
- Sequences
Products and services
- Twill Care (now Dario Connect)
Quantifiable outcome
- 26% anxiety reduction, 27% well-being increase for psoriasis users completing 16+ activities
- +5 more outcomes
Companies that use Twill
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Twill technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Twill partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, minor and core.
- DarioHealthflagshipDarioHealth acquired Twill in October 2024, combining two digital health companies to create the most comprehensive consumer-centric digital health platform. The combined entity provides best-in-class support for mental well-being, maternal health, and chronic conditions including diabetes, hypertension, weight management, and musculoskeletal pain. The merger created immediate scale with four of the top five health plans, multiple Fortune 100 employers, and major pharmaceutical companies as customers.
- The Lattice InitiativeminorThe Lattice Initiative is a non-profit organization dedicated to defining best practices in the mental health area, and promoting their broader use in the behavioral world, with the goal of improving outcomes and access to quality and accountable care. An unaffiliated partner of Twill.
- National Psoriasis FoundationcoreTwill Care for Psoriasis became the official online community for the National Psoriasis Foundation in 2021. Over 65,000 people with psoriasis can access Twill's digital healthcare community, bringing together healthcare professionals with high-quality digital tools and peer support.
- BiogencorePartnership to support Multiple Sclerosis patients through digital engagement solutions. Twill developed MS Sequences to help patients manage their condition.
- AlmirallcoreAlmirall partnered with Twill to go live with a digital solution supporting psoriasis patients. Twill provides the platform and digital therapeutics while Almirall provides pharmaceutical expertise and branding.
- Elevance Health (formerly Anthem)corePartnership to enhance maternal health for Medicaid members with a digital-first solution. Twill provides perinatal programs across the pregnancy journey, including mental health support and health literacy content for Elevance Medicaid members.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Twill competitors and assessment
Company assessmentDirect peers
- Headspace Health: Direct competitor combining a consumer mental-wellness app with an enterprise B2B platform (Headspace for Work, Headspace for Healthcare, Headspace for Education) sold to employers, health plans, and clinicians. Highly comparable to Twill's Happify by Twill + Sequences positioning.
- Calm: Leading consumer mental wellness and meditation app with a growing Calm Health and Calm Business enterprise offering targeting payers, employers, and providers. Overlaps directly with Twill's mindfulness/CBT-based content and employer mental-health benefits motion.
- Lyra Health: Mental health benefits platform sold to employers and health plans, blending self-guided digital content with live therapy and coaching. Direct comparison to Twill's blended DTx + coached care journey model for Fortune 100 employers.
- Modern Health: Employer-focused mental health platform offering digital self-care, coaching, therapy, and psychiatric services. Competes for the same payer/employer RFPs as Twill's mental-health Sequences.
- Big Health: Digital therapeutics company selling Sleepio (insomnia) and Daylight (anxiety) to health plans, employers, and providers. Comparable as a clinical-grade DTx player targeting the same payer/employer procurement channels with evidence-based outcomes.
- Omada Health: Virtual care company combining digital tools with human coaching for diabetes prevention, diabetes, hypertension, and musculoskeletal conditions, sold to payers and employers. Overlaps with Twill's chronic-condition Sequences and Sequences-style configuration approach.
- Akili Interactive: Prescription and consumer digital therapeutic company with FDA-cleared products for ADHD and cognitive dysfunction. Comparable as a regulated DTx peer with payer-facing commercialization, though smaller scale.
Others
Broad incumbents
- Teladoc Health (BetterHelp, Livongo): Large incumbent virtual care company offering telehealth, mental health (BetterHelp), and chronic condition management (Livongo) to payers, employers, and consumers. Provides broad competitive pressure across Twill's full portfolio, but does not specialize in Twill's clinical-grade DTx niche.
Emerging players
- Woebot Health: AI-chatbot-delivered digital therapeutic for mental health, working with payers, employers, and pharma. Comparable AI-driven behavioral intervention approach to Twill's Taylor chatbot, though narrower in therapeutic scope and condition coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Twill social profiles
Digital presenceTwill compliance and trust
Trust signalCompliance3 records
Twill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twill leadership team
Management profileNumber of profiles
Profiles13 records
Twill subsidiaries and ownership
Company hierarchySubsidiaries3 records
Twill funding detail
Funding detailFunding overview
Funding rounds10 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twill
What does Twill do?
Twill operates a clinical-grade digital therapeutics platform (Intelligent Healing Platform) that combines AI-powered personalization, evidence-based behavioral interventions, and configurable care journeys (Sequences) for mental health, maternal health, and chronic condition management. The platform integrates prescription and non-prescription digital therapeutics, clinically-moderated peer communities, coaching, and third-party services into unified care experiences. It is sold to enterprise clients (health plans, employers, pharmaceutical companies) and to individual consumers through mobile apps.
Is Twill a public or private company?
Twill is a private company. It is classified as corporate owned and is currently operating.
When was Twill founded?
Twill was founded in 2011. It employs 101 to 250 people.
Where is Twill based?
Twill is headquartered in New York, United States, in the North America region.
How does Twill make money?
Three revenue lines are on record. B2B Enterprise Licensing is the primary driver. The others are pharma Partnerships and D2C Apps.
Who are Twill's main competitors?
Direct peers on record are Headspace Health, Calm, Lyra Health, Modern Health, Big Health, Omada Health and Akili Interactive. Spring Health is listed as an others. Teladoc Health (BetterHelp, Livongo) is listed as a broad incumbent. Woebot Health is listed as an emerging player.
Does Twill have an API?
No public API is recorded for Twill.
What industry is Twill in?
Twill's product category is Digital Therapeutics. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HLACANAJ, Digital Rehabilitation & Physical Therapy Therapeutics. Its NAICS code is 621420 and its SIC code is 8000.