NewsWhip
NewsWhip provides real-time media monitoring and predictive analytics via its Spike platform, serving Fortune 500 brands, publishers, PR agencies, governments, and NGOs globally with AI-powered story forecasting. Acquired by Sprout Social in July 2025.
- Company typePrivate
- Founded2011
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What NewsWhip does
NewsWhip is a Dublin-headquartered SaaS provider of real-time media monitoring and predictive analytics, founded in 2011 by Paul Quigley (CEO) and Andrew Mullaney (CTO). Its flagship platform Spike discovers web articles and social posts within 60-90 seconds of publication across Facebook, Instagram, X, Reddit, YouTube, TikTok, and open web sources accessed through official platform partnerships. A proprietary patented prediction engine forecasts which stories will achieve peak public engagement up to 24 hours ahead, supported by 7-9 years of historical engagement data collected since 2014. The product portfolio also includes Analytics for long-term trend benchmarking, a documented API for custom integrations, workflow tools (Google Sheets add-on, Chrome extension, Slack alerts), and an expanding AI layer centered on the Trellis Monitoring Agent, AI Digests, Keyword Assistant, and Social Alerts.
The company monetizes through quote-based annual SaaS subscriptions sold via a direct enterprise sales motion, complemented by API-first distribution and product-led growth through free tools. Customers span Fortune 500 brands (Samsung, Shell, Ford, Marriott, Disney, PepsiCo, Volkswagen, Nissan, Cigna), publishers and newsrooms (Hearst, Condé Nast, Dotdash Meredith, Axios, AP, Deutsche Welle), PR agencies (Brunswick, APCO, Edelman, Fleishman Hillard), governments (UK, Singapore), and NGOs (WHO, Amnesty International). Self-reported outcomes include $200,000 annual savings for Shell via predictive alerts and AI digests, and $100,000 average annual savings claimed across users.
In July 2025, NewsWhip was acquired by Nasdaq-listed Sprout Social for $55 million in cash plus up to $10 million in earnouts, becoming the AI predictive intelligence layer of Sprout's social media management platform. At acquisition, NewsWhip had approximately 70 employees, offices in Dublin, Chicago, and New York, and had reduced losses by more than two-thirds in the prior year. The company now operates as "NewsWhip by Sprout Social," with Paul Quigley continuing to lead the team.
NewsWhip firmographics
Firmographics- Name
- NewsWhip
- Legal name
- NewsWhip Media Limited
- Website
- https://newswhip.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- NewsWhip provides real-time media monitoring and predictive analytics via its Spike platform, serving Fortune 500 brands, publishers, PR agencies, governments, and NGOs globally with AI-powered story forecasting. Acquired by Sprout Social in July 2025.
- Ownership category
- akta.pro rank
NewsWhip industry classification
Industry- Product category
- Media Intelligence Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290), Marketing Research and Public Opinion Polling (541910), Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Media Relations, Monitoring & Rapid Response (MPAAAOAK)
- akta.pro secondary industries
- Social Media Reputation & Community Management (MPAAAOAI), News & Current Affairs Aggregators (MPACAKAA), Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK), PR, Reputation Management & Earned Media Platforms (BPAMALAO), News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where NewsWhip is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices4 records
Markets served
NewsWhip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Spike Platform): Subscription-based access to the NewsWhip Spike platform providing real-time media monitoring, predictive analytics, and AI-powered insights. Pricing is quote-based and tiered according to organizational size and required features.
- API Access: Programmatic access to NewsWhip data enabling custom application development and integration. Sold as an additional capability or standalone developer access.
- Enterprise Contracts: Custom enterprise agreements for Fortune 500 brands, global publishers, and government agencies requiring comprehensive media intelligence capabilities with dedicated support and onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS with quote-based pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
NewsWhip product offering
Product offeringCore offering
NewsWhip operates a SaaS platform (Spike) that discovers web articles and social media posts within 60-90 seconds of publication, combines real-time engagement data across Facebook, X, Instagram, YouTube, Reddit, and the web, and applies predictive analytics to forecast which stories will peak. The platform serves brands, publishers, PR agencies, and government organizations with AI-powered monitoring, alerts, historical analytics, and API access.
Product overview
NewsWhip is a SaaS platform offering real-time and predictive media intelligence. The core platform is Spike, which combines real-time content discovery (within 60 seconds), predictive analytics for engagement forecasting, and AI-powered autonomous agents. Supporting products include NewsWhip Analytics for historical data (7+ years), the NewsWhip API for programmatic access, and the NewsWhip Applications suite (Google Sheets add-on, Chrome Extension, Slack Integration). The portfolio was expanded with AI-powered modules including the Trellis Monitoring Agent (always-on autonomous monitoring), AI Digests (daily briefings), Keyword Assistant (AI-driven search), and Social Alerts. NewsWhip was acquired by Sprout Social in July 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Spike: Real-time media monitoring platform that discovers new articles and posts within 60 seconds and uses real-time public engagement data to predict their importance.
- Analytics
- API
- AI Monitoring Agent (Trellis)
- NewsWhip Sheets
- AI Digest
Products and services
- Spike Real-time media monitoring platform combining lightning-fast content discovery (within 60 seconds), predictive analytics for engagement forecasting, and AI-powered agents to detect rising narratives and predict real-world impact for brands and publishers.
- NewsWhip Analytics Historical media and social engagement data analysis platform providing over 9 years of data for long-term trend analysis, seasonal engagement tracking, and campaign performance benchmarking across web and social platforms.
- NewsWhip API Programmatic access to NewsWhip's real-time content discovery and engagement data, enabling brands, agencies, and publishers to power custom dashboards, newsrooms, apps, widgets, and newsletters with social and media intelligence.
- NewsWhip Applications Suite of workflow integration tools including NewsWhip Sheets (Google Sheets add-on), Chrome Extension for social performance monitoring, and Slack Integration for real-time alerts.
- Trellis Monitoring Agent Always-on autonomous monitoring agent that continuously scans global media, detects early signals of change, decides what is relevant, and delivers structured analyst-quality updates as stories unfold. Includes Critical Signals, Instant Workspace, and Active Memory features.
- AI Digests AI-powered daily briefings that combine NewsWhip's trusted data with GPT-style insights to filter noise and deliver must-know stories to stakeholders, powered by predictive analytics.
- Keyword Assistant AI-driven search experience that transforms how users discover insights by creating high-performing search queries in seconds using artificial intelligence.
Quantifiable outcome
- Energy company saved $200,000 per year using predictive alerts and AI digests
- +1 more outcomes
Companies that use NewsWhip
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles5 records
NewsWhip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature10 records
NewsWhip partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Facebook / MetacoreOfficial platform partnership providing NewsWhip with access to Facebook engagement data and content metrics. Partnership enables NewsWhip's unparalleled Facebook monitoring capabilities and real-time post engagement data.
- X (formerly Twitter)coreOfficial platform partnership enabling real-time monitoring of X (Twitter) content and engagement metrics. Partnership supports NewsWhip's social media tracking capabilities.
- InstagramcoreOfficial platform partnership providing access to Instagram content and engagement data for comprehensive social media monitoring across major platforms.
- RedditcoreFull Reddit firehose access enabling monitoring of all subreddit communities. Expanded partnership announced in February 2026 to enable brands to publish to subreddits and engage in trusted community spaces.
- YouTubecorePlatform partnership enabling real-time discovery and tracking of YouTube video titles and channel performance within NewsWhip monitoring platform.
- University of MichiganminorPartnership with University of Michigan School of Information to support the 'Iffy Quotient' research project ranking URLs from sites carrying misinformation, using NewsWhip's media and public interaction data.
- NewsGuardminorPartnership supporting NewsGuard's 8,000+ website monitoring initiative for combating misinformation through combined media intelligence capabilities.
- First DraftminorPartnership supporting First Draft's CrossCheck misinformation verification initiatives, providing tools for fact-checkers monitoring major news events.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
NewsWhip competitors and assessment
Company assessmentDirect peers
- Talkwalker: Talkwalker is an AI-powered social listening and analytics platform serving global brands with real-time monitoring and predictive intelligence. It is a direct competitor to NewsWhip in the brand reputation and consumer intelligence category.
- Cision: Cision (now combining Brandwatch and PR Newswire) is a leading PR, media intelligence, and earned media platform serving global enterprises, agencies, and governments. It competes head-to-head with NewsWhip in PR monitoring, crisis management, and brand reputation use cases.
- Meltwater: Meltwater is a publicly listed media intelligence and social listening platform offering real-time monitoring, analytics, and PR reporting to enterprises and agencies. It directly competes with NewsWhip in the same Fortune 500 and agency buyer segments with overlapping media monitoring and predictive insights.
- Brandwatch: Brandwatch (part of Cision) is a consumer intelligence and social listening platform focused on real-time monitoring and analytics. It competes with NewsWhip in social listening, predictive analytics, and AI-powered insights for brands and agencies.
- Dataminr: Dataminr provides real-time event and media detection from public data sources, including social and news, for corporate, government, and newsroom clients. It is directly comparable to NewsWhip in real-time news/media intelligence and predictive alerting for enterprise and government buyers.
- Critical Mention: Critical Mention is a PR and earned media monitoring platform offering real-time TV, radio, online news, and social monitoring for communications teams. It competes with NewsWhip in media monitoring and crisis response for PR and corporate communications buyers.
Broad incumbents
- Hootsuite: Hootsuite is an established social media management and analytics platform serving brands and agencies. While its core is publishing and engagement, it overlaps with NewsWhip in social listening and analytics for enterprise marketing teams.
- Sprinklr: Sprinklr is a large, publicly listed unified customer experience management platform with a strong social media management and listening suite. It competes broadly with NewsWhip in enterprise social intelligence but operates at much larger scale across multiple CX use cases.
- Sprout Social: Sprout Social is a Nasdaq-listed social media management platform that acquired NewsWhip in 2025. It offers social publishing, engagement, and analytics to mid-market and enterprise customers, with overlapping but broader scope than NewsWhip's media intelligence focus.
Emerging players
- BuzzSumo: BuzzSumo is a content research and social analytics platform popular with publishers, PR professionals, and content marketers. It has partial overlap with NewsWhip in trend identification and content performance analytics, particularly for editorial use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NewsWhip social profiles
Digital presenceNewsWhip financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewsWhip leadership team
Management profileNumber of profiles
Profiles1 record
NewsWhip funding detail
Funding detailFunding overview
Funding rounds7 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewsWhip M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewsWhip
What does NewsWhip do?
NewsWhip operates a SaaS platform (Spike) that discovers web articles and social media posts within 60-90 seconds of publication, combines real-time engagement data across Facebook, X, Instagram, YouTube, Reddit, and the web, and applies predictive analytics to forecast which stories will peak. The platform serves brands, publishers, PR agencies, and government organizations with AI-powered monitoring, alerts, historical analytics, and API access.
Is NewsWhip a public or private company?
NewsWhip is a private company. It is classified as corporate owned and is currently acquired.
When was NewsWhip founded?
NewsWhip was founded in 2011. It employs 51 to 100 people.
Where is NewsWhip based?
NewsWhip is headquartered in Dublin, Ireland, in the Europe region.
How does NewsWhip make money?
Three revenue lines are on record. SaaS Subscription (Spike Platform) is the primary driver. The others are API Access and enterprise Contracts.
Who are NewsWhip's main competitors?
Direct peers on record are Talkwalker, Cision, Meltwater, Brandwatch, Dataminr and Critical Mention. Broad incumbents are Hootsuite, Sprinklr and Sprout Social. BuzzSumo is listed as an emerging player.
Does NewsWhip have an API?
Yes. NewsWhip API provides real-time web and social engagement data, including content discovery within 90 seconds of publication. It offers access to historical data since 2014, fully documented endpoints for third-party integration, and supports discovering articles by keyword, aggregating engagement across topics, finding trending entities, tracking influencer posts, monitoring publisher output, and pulling engagement data for specific URLs. Content is discovered across web articles, Facebook posts, Instagram posts, and YouTube videos, with engagement data measured on Facebook and Twitter. Developer documentation is at developer.newswhip.com.
What industry is NewsWhip in?
NewsWhip's product category is Media Intelligence Software. Its primary akta.pro industry code is MPAAAOAK, Media Relations, Monitoring & Rapid Response, with a secondary code of MPAAAOAI, Social Media Reputation & Community Management. Its NAICS code is 5418 and its SIC code is 7311.