NewsWhip

What NewsWhip does

NewsWhip is a Dublin-headquartered SaaS provider of real-time media monitoring and predictive analytics, founded in 2011 by Paul Quigley (CEO) and Andrew Mullaney (CTO). Its flagship platform Spike discovers web articles and social posts within 60-90 seconds of publication across Facebook, Instagram, X, Reddit, YouTube, TikTok, and open web sources accessed through official platform partnerships. A proprietary patented prediction engine forecasts which stories will achieve peak public engagement up to 24 hours ahead, supported by 7-9 years of historical engagement data collected since 2014. The product portfolio also includes Analytics for long-term trend benchmarking, a documented API for custom integrations, workflow tools (Google Sheets add-on, Chrome extension, Slack alerts), and an expanding AI layer centered on the Trellis Monitoring Agent, AI Digests, Keyword Assistant, and Social Alerts.

The company monetizes through quote-based annual SaaS subscriptions sold via a direct enterprise sales motion, complemented by API-first distribution and product-led growth through free tools. Customers span Fortune 500 brands (Samsung, Shell, Ford, Marriott, Disney, PepsiCo, Volkswagen, Nissan, Cigna), publishers and newsrooms (Hearst, Condé Nast, Dotdash Meredith, Axios, AP, Deutsche Welle), PR agencies (Brunswick, APCO, Edelman, Fleishman Hillard), governments (UK, Singapore), and NGOs (WHO, Amnesty International). Self-reported outcomes include $200,000 annual savings for Shell via predictive alerts and AI digests, and $100,000 average annual savings claimed across users.

In July 2025, NewsWhip was acquired by Nasdaq-listed Sprout Social for $55 million in cash plus up to $10 million in earnouts, becoming the AI predictive intelligence layer of Sprout's social media management platform. At acquisition, NewsWhip had approximately 70 employees, offices in Dublin, Chicago, and New York, and had reduced losses by more than two-thirds in the prior year. The company now operates as "NewsWhip by Sprout Social," with Paul Quigley continuing to lead the team.

Name

NewsWhip

Legal name

NewsWhip Media Limited

Website

https://newswhip.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

51–100 employees

Short description

NewsWhip provides real-time media monitoring and predictive analytics via its Spike platform, serving Fortune 500 brands, publishers, PR agencies, governments, and NGOs globally with AI-powered story forecasting. Acquired by Sprout Social in July 2025.

Ownership category

akta.pro rank

Product category

Media Intelligence Software

NAICS

Advertising, Public Relations, and Related Services (5418), Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290), Marketing Research and Public Opinion Polling (541910), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Media Relations, Monitoring & Rapid Response (MPAAAOAK)

akta.pro secondary industries

Social Media Reputation & Community Management (MPAAAOAI), News & Current Affairs Aggregators (MPACAKAA), Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK), PR, Reputation Management & Earned Media Platforms (BPAMALAO), News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Real-time media monitoring
• Predictive media analytics
• Social listening software
• Media intelligence platform
• Content engagement analytics

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Spike Platform): Subscription-based access to the NewsWhip Spike platform providing real-time media monitoring, predictive analytics, and AI-powered insights. Pricing is quote-based and tiered according to organizational size and required features.
2. API Access: Programmatic access to NewsWhip data enabling custom application development and integration. Sold as an additional capability or standalone developer access.
3. Enterprise Contracts: Custom enterprise agreements for Fortune 500 brands, global publishers, and government agencies requiring comprehensive media intelligence capabilities with dedicated support and onboarding.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

NewsWhip operates a SaaS platform (Spike) that discovers web articles and social media posts within 60-90 seconds of publication, combines real-time engagement data across Facebook, X, Instagram, YouTube, Reddit, and the web, and applies predictive analytics to forecast which stories will peak. The platform serves brands, publishers, PR agencies, and government organizations with AI-powered monitoring, alerts, historical analytics, and API access.

Product overview

NewsWhip is a SaaS platform offering real-time and predictive media intelligence. The core platform is Spike, which combines real-time content discovery (within 60 seconds), predictive analytics for engagement forecasting, and AI-powered autonomous agents. Supporting products include NewsWhip Analytics for historical data (7+ years), the NewsWhip API for programmatic access, and the NewsWhip Applications suite (Google Sheets add-on, Chrome Extension, Slack Integration). The portfolio was expanded with AI-powered modules including the Trellis Monitoring Agent (always-on autonomous monitoring), AI Digests (daily briefings), Keyword Assistant (AI-driven search), and Social Alerts. NewsWhip was acquired by Sprout Social in July 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Spike: Real-time media monitoring platform that discovers new articles and posts within 60 seconds and uses real-time public engagement data to predict their importance.
• Analytics
• API
• AI Monitoring Agent (Trellis)
• NewsWhip Sheets
• AI Digest

Products and services

• Spike Real-time media monitoring platform combining lightning-fast content discovery (within 60 seconds), predictive analytics for engagement forecasting, and AI-powered agents to detect rising narratives and predict real-world impact for brands and publishers.
• NewsWhip Analytics Historical media and social engagement data analysis platform providing over 9 years of data for long-term trend analysis, seasonal engagement tracking, and campaign performance benchmarking across web and social platforms.
• NewsWhip API Programmatic access to NewsWhip's real-time content discovery and engagement data, enabling brands, agencies, and publishers to power custom dashboards, newsrooms, apps, widgets, and newsletters with social and media intelligence.
• NewsWhip Applications Suite of workflow integration tools including NewsWhip Sheets (Google Sheets add-on), Chrome Extension for social performance monitoring, and Slack Integration for real-time alerts.
• Trellis Monitoring Agent Always-on autonomous monitoring agent that continuously scans global media, detects early signals of change, decides what is relevant, and delivers structured analyst-quality updates as stories unfold. Includes Critical Signals, Instant Workspace, and Active Memory features.
• AI Digests AI-powered daily briefings that combine NewsWhip's trusted data with GPT-style insights to filter noise and deliver must-know stories to stakeholders, powered by predictive analytics.
• Keyword Assistant AI-driven search experience that transforms how users discover insights by creating high-performing search queries in seconds using artificial intelligence.

Quantifiable outcome

• Energy company saved $200,000 per year using predictive alerts and AI digests
• +1 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Facebook / MetacoreTechnology or IntegrationOfficial platform partnership providing NewsWhip with access to Facebook engagement data and content metrics. Partnership enables NewsWhip's unparalleled Facebook monitoring capabilities and real-time post engagement data.
• X (formerly Twitter)coreTechnology or IntegrationOfficial platform partnership enabling real-time monitoring of X (Twitter) content and engagement metrics. Partnership supports NewsWhip's social media tracking capabilities.
• InstagramcoreTechnology or IntegrationOfficial platform partnership providing access to Instagram content and engagement data for comprehensive social media monitoring across major platforms.
• RedditcoreTechnology or IntegrationFull Reddit firehose access enabling monitoring of all subreddit communities. Expanded partnership announced in February 2026 to enable brands to publish to subreddits and engage in trusted community spaces.
• YouTubecoreTechnology or IntegrationPlatform partnership enabling real-time discovery and tracking of YouTube video titles and channel performance within NewsWhip monitoring platform.
• University of MichiganminorStrategic or Co-development PartnerPartnership with University of Michigan School of Information to support the 'Iffy Quotient' research project ranking URLs from sites carrying misinformation, using NewsWhip's media and public interaction data.
• NewsGuardminorStrategic or Co-development PartnerPartnership supporting NewsGuard's 8,000+ website monitoring initiative for combating misinformation through combined media intelligence capabilities.
• First DraftminorStrategic or Co-development PartnerPartnership supporting First Draft's CrossCheck misinformation verification initiatives, providing tools for fact-checkers monitoring major news events.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Talkwalker: Talkwalker is an AI-powered social listening and analytics platform serving global brands with real-time monitoring and predictive intelligence. It is a direct competitor to NewsWhip in the brand reputation and consumer intelligence category.
• Cision: Cision (now combining Brandwatch and PR Newswire) is a leading PR, media intelligence, and earned media platform serving global enterprises, agencies, and governments. It competes head-to-head with NewsWhip in PR monitoring, crisis management, and brand reputation use cases.
• Meltwater: Meltwater is a publicly listed media intelligence and social listening platform offering real-time monitoring, analytics, and PR reporting to enterprises and agencies. It directly competes with NewsWhip in the same Fortune 500 and agency buyer segments with overlapping media monitoring and predictive insights.
• Brandwatch: Brandwatch (part of Cision) is a consumer intelligence and social listening platform focused on real-time monitoring and analytics. It competes with NewsWhip in social listening, predictive analytics, and AI-powered insights for brands and agencies.
• Dataminr: Dataminr provides real-time event and media detection from public data sources, including social and news, for corporate, government, and newsroom clients. It is directly comparable to NewsWhip in real-time news/media intelligence and predictive alerting for enterprise and government buyers.
• Critical Mention: Critical Mention is a PR and earned media monitoring platform offering real-time TV, radio, online news, and social monitoring for communications teams. It competes with NewsWhip in media monitoring and crisis response for PR and corporate communications buyers.

Broad incumbents

• Hootsuite: Hootsuite is an established social media management and analytics platform serving brands and agencies. While its core is publishing and engagement, it overlaps with NewsWhip in social listening and analytics for enterprise marketing teams.
• Sprinklr: Sprinklr is a large, publicly listed unified customer experience management platform with a strong social media management and listening suite. It competes broadly with NewsWhip in enterprise social intelligence but operates at much larger scale across multiple CX use cases.
• Sprout Social: Sprout Social is a Nasdaq-listed social media management platform that acquired NewsWhip in 2025. It offers social publishing, engagement, and analytics to mid-market and enterprise customers, with overlapping but broader scope than NewsWhip's media intelligence focus.

Emerging players

• BuzzSumo: BuzzSumo is a content research and social analytics platform popular with publishers, PR professionals, and content marketers. It has partial overlap with NewsWhip in trend identification and content performance analytics, particularly for editorial use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newswhip
• Facebookfacebook.com/NewsWhip
• LinkedInlinkedin.com/company/2371907
• Instagraminstagram.com/newswhip/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds7 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewsWhip