Mayday
Mayday is a Paris-based SaaS company providing an AI-powered knowledge management suite for enterprise customer service teams, combining an internal knowledge base, customer self-service, and gamified training. Acquired by USU in September 2025.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mayday does
Mayday (Mayday SAS) is a Paris-based software company founded in January 2020 that builds an AI-powered knowledge management platform for enterprise customer service teams. The platform centralizes, harmonizes and disseminates business knowledge across omnichannel touchpoints through three integrated modules — Mayday Knowledge (internal knowledge base), Mayday Selfcare (customer-facing FAQ and widget) and Mayday Academy (gamified training) — augmented by a Mayday AI Agents suite that includes real-time natural-language query understanding, semantic duplicate detection, automatic content linking, AI-assisted writing, one-click summarization and automatic translation. The platform integrates natively with 15+ helpdesk, CRM and contact-center systems including Zendesk, Salesforce, Genesys, Microsoft Dynamics, Intercom and Freshworks.
The company operates an enterprise-focused, sales-led go-to-market combining direct field sales, inside sales for mid-market, and a two-tier partner program (Integration Partners for software publishers, Affiliate Partners for consultancies/outsourcers). Revenue is generated through annual or multi-year SaaS subscriptions priced per user (agents/administrators), with separate setup fees for implementation. Customers include Doctolib, Fnac Darty (5,000 users), BoursoBank, BNP Paribas, Rakuten, Qonto, Ankorstore, Malakoff Humanis, Nickel and Edenred, with 150+ enterprise customers and 30,000 end users reported by end-2022.
Mayday was funded solely through a €2.5 million seed round in June 2021 co-led by Bpifrance and MAIF Avenir, and was acquired by German software company USU in September 2025 as a vehicle for USU's North American market entry into AI-driven customer service. The company is GDPR-compliant, processes data on Microsoft Azure in European data centers, and maintains a 99% availability SLA.
Mayday firmographics
Firmographics- Name
- Mayday
- Legal name
- Mayday SAS
- Website
- https://mayday.fr
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Mayday is a Paris-based SaaS company providing an AI-powered knowledge management suite for enterprise customer service teams, combining an internal knowledge base, customer self-service, and gamified training. Acquired by USU in September 2025.
- Ownership category
- akta.pro rank
Mayday industry classification
Industry- Product category
- Customer Service Knowledge Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
Keywords
Where Mayday is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Mayday business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Licensing: Annual or multi-year subscription model based on number of users (agents/administrators). Customers pay Royalty fees as specified in Order Forms. Setup fees charged separately for implementation and configuration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on user count and modules selected |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Mayday product offering
Product offeringCore offering
Mayday provides an AI-powered knowledge management platform built for customer service teams. The suite combines an internal knowledge base (Mayday Knowledge), a customer-facing self-service FAQ (Mayday Selfcare), a gamified training platform (Mayday Academy), and an AI agent layer (Mayday AI) that centralizes, harmonizes, and distributes business knowledge across omnichannel customer service touchpoints.
Product overview
Mayday is an AI-Ready Knowledge Empowerment Suite designed for customer service teams. The platform operates as a unified system built around three core modules: the internal knowledge base (Mayday Knowledge), the augmented help center (Mayday Selfcare), and the training platform (Mayday Academy), all powered by Mayday AI. This architecture enables Mayday to centralize, harmonize, and distribute business knowledge across all customer service channels. Mayday Knowledge serves as the internal knowledge base reducing agent time waste by 20%, Mayday Selfcare provides customer-facing FAQ and self-service capabilities to reduce incoming tickets by 40%, and Mayday Academy offers gamified training to reduce new employee training time by 48%. Additional features include an Omnichannel Knowledge Base for multi-channel distribution, Decision Trees for structured problem-solving, and a Helpdesk Booster for CRM/ticketing integration. The platform integrates with major customer service tools like Zendesk, Salesforce, and Genesys, and was acquired by German software company USU in September 2025 as part of its international expansion strategy.
Differentiator
Problem solved
Functional benefit
Brands
- Mayday AI: AI-powered intelligent co-pilot for the knowledge base, optimizing content, generating articles, and suggesting answers.
- Mayday Knowledge
- Mayday Selfcare
- Mayday Academy
Products and services
- Mayday AI The advanced suite of AI-Agents that serves as the intelligent co-pilot of the knowledge base, enabling content optimization, automatic article generation, answer suggestions, and proactive knowledge retrieval for customer service agents.
- Mayday Knowledge Internal knowledge base software that centralizes and spreads business processes via AI, reducing agent time wasted by 20% and improving productivity by making knowledge accessible to customer advisors across all channels.
- Mayday Selfcare Customer-facing module enabling users to access information autonomously via an intelligent FAQ and widget directly within their journey, allowing customers to self-resolve queries and reducing incoming support tickets by 40%.
- Mayday Academy Training platform that optimizes team training with gamified hybrid pedagogy, integrated into the knowledge base, reducing new employee training time by 48% and turning knowledge into operational skills.
- Omnichannel Knowledge Base Knowledge base software that centralizes all business knowledge for customer advisors and distributes it across all channels as a single source of truth, supporting omnichannel customer service delivery.
- Helpdesk Booster Solution that supercharges contact, ticketing, chatbot, calling, and CRM tools with contextualized knowledge through intelligent suggestions and an ever-accessible search engine, integrated directly into agents' workstations.
Quantifiable outcome
- 24% faster ticket resolution - agents have instant access to relevant knowledge
- +4 more outcomes
Companies that use Mayday
Customer profileNamed customers23 records
Ideal customer profiles2 records
Mayday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability5 records
Feature11 records
Mayday partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- USUcoreUSU acquired Mayday in September 2025, marking a key step in USU's international expansion. The acquisition brings Mayday's AI-powered knowledge management capabilities under USU's portfolio, enabling entry into the North American market. USU aims to leverage European leadership and technological synergy to enhance customer service and AI automation globally.
- DialOnceminorCo-created an ebook/guide on optimizing customer service with AI and knowledge management. DialOnce is a software publisher specializing in generative AI and omnichannel solutions for customer service.
- ZendeskcoreNative integration partner. Mayday integrates with Zendesk to provide contextualized knowledge suggestions within Zendesk support workflows.
- SalesforcecoreNative integration partner. Mayday connects with Salesforce CRM to deliver knowledge directly within sales and service workflows.
- GenesyscoreNative integration partner. Mayday integrates with Genesys contact center platform for AI-powered knowledge delivery.
- Microsoft DynamicscoreNative integration partner. Mayday connects with Microsoft Dynamics for knowledge delivery within Microsoft ecosystem.
- IntercomcoreNative integration partner. Mayday integrates with Intercom for knowledge augmentation in conversational support.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Mayday competitors and assessment
Company assessmentBroad incumbents
- Genesys: Genesys is a major contact center platform with AI-powered knowledge and agent assist capabilities. Mayday integrates with Genesys for contextual knowledge delivery, while Genesys represents a broader-stack alternative for large contact center buyers.
- Zendesk: Zendesk is a leading customer service and support platform with native AI features (Zendesk AI) and a marketplace where Mayday integrates. It competes broadly by embedding knowledge management and agent assist into its core helpdesk suite.
- Intercom: Intercom is a conversational customer support platform with Fin AI for automated answers and agent assist. It overlaps with Mayday's AI agent assist and self-service positioning while operating as a broader customer service suite.
- Freshworks (Freshdesk): Freshworks Freshdesk is a customer service platform with Freddy AI for agent assist and knowledge base capabilities. Like Mayday, it serves SMB to mid-market enterprises, but bundles knowledge management into a broader helpdesk product.
- Salesforce Service Cloud: Salesforce Service Cloud is an enterprise customer service platform with Einstein AI for knowledge management and agent assist. Mayday integrates with Salesforce but Salesforce's bundled capabilities represent the primary substitute threat.
Emerging players
- Document360: Document360 is a knowledge base platform for technical and customer support documentation with AI-powered search (Eddy AI). It overlaps with Mayday's knowledge base and FAQ capabilities, especially for product documentation and self-service use cases.
- Tettra: Tettra is an AI-powered internal knowledge base and wiki for support and customer service teams. It targets a similar use case to Mayday Knowledge for SMB and mid-market customers with simpler content management needs.
- Capacity: Capacity is an AI support automation platform that connects knowledge across systems to automate customer service and agent workflows. Like Mayday, it positions a knowledge layer as the backbone for AI-powered support, with a focus on deflection and automation.
Direct peers
- Guru: Guru is an AI-powered knowledge management platform that delivers verified, in-context knowledge to customer service and revenue teams. It is a direct competitor to Mayday Knowledge, targeting the same enterprise use case of surfacing trusted answers within agent workflows.
- eGain: eGain provides AI knowledge management and conversational AI for customer service, with a focus on guided assistance and knowledge hubs. Like Mayday, it centers the knowledge base as the core asset for improving agent and customer outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mayday social profiles
Digital presenceMayday compliance and trust
Trust signalCompliance2 records
Mayday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mayday leadership team
Management profileNumber of profiles
Profiles1 record
Mayday funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mayday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mayday
What does Mayday do?
Mayday provides an AI-powered knowledge management platform built for customer service teams. The suite combines an internal knowledge base (Mayday Knowledge), a customer-facing self-service FAQ (Mayday Selfcare), a gamified training platform (Mayday Academy), and an AI agent layer (Mayday AI) that centralizes, harmonizes, and distributes business knowledge across omnichannel customer service touchpoints.
Is Mayday a public or private company?
Mayday is a private company. It is classified as corporate owned and is currently acquired.
When was Mayday founded?
Mayday was founded in 2020. It employs 11 to 50 people.
Where is Mayday based?
Mayday is headquartered in Paris, France, in the Europe region.
How does Mayday make money?
One revenue line is on record: saaS Subscription Licensing.
Who are Mayday's main competitors?
Broad incumbents on record are Genesys, Zendesk, Intercom, Freshworks (Freshdesk) and Salesforce Service Cloud. Emerging players are Document360, Tettra and Capacity. Direct peers are Guru and eGain.
Does Mayday have an API?
No public API is recorded for Mayday.
What industry is Mayday in?
Mayday's product category is Customer Service Knowledge Management Software. Its primary akta.pro industry code is EDABACAO, AI & Automation in Customer Service (Chatbots, Agent Assist). Its NAICS code is 5132 and its SIC code is 7372.