Spartan Fitness Holdings
Spartan Fitness Holdings is a privately held multi-brand boutique fitness and wellness platform that operates the largest portfolio of Club Pilates studios globally, with 170+ studios across 16 U.S. states serving 65,000+ members, and is expanding into Hand & Stone and V/O Med Spa wellness brands.
- Company typePrivate
- Founded2021
- HeadquartersBrentwood, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Spartan Fitness Holdings does
Spartan Fitness Holdings is a privately held multi-brand boutique fitness and wellness platform headquartered in Nashville, Tennessee, operating as the largest Club Pilates franchisee in the world. The company owns and operates 170+ Club Pilates studios across 16 U.S. states, serving a member base of 65,000+ with 2,200+ team members. Its core offering is a low-impact, full-body Pilates studio experience positioned as a differentiated longevity-focused product within the boutique fitness category.
The business model is anchored in recurring subscription-based membership revenue generated through individually operated studios, with members paying for access to Pilates classes and integrated wellness services. Spartan monetizes through franchise studio operations rather than franchising its own brand, growing the portfolio through a combination of new studio builds and acquisition of existing Club Pilates franchisees, supported by capital from Snapdragon Capital Partners (a $30M+ investment closed December 2025 alongside a prior 2023 round). Distribution is exclusively physical, with no digital app, no API, and no disclosed software platform beyond studio operations tooling.
The company is actively extending into adjacent wellness verticals, developing Hand & Stone (massage and facial services) and V/O Med Spa (medical aesthetics) as sub-brands within its platform, with the stated strategic intent of building an integrated training, recovery, nutrition, and aesthetics ecosystem. Spartan is recognized as a 2025 Inc. 5000 honoree based on multi-year revenue growth, and added executives Becky Hansen and Brian Boucher to its leadership team in February 2025 to support platform expansion. No AI/ML capabilities, patents, or proprietary technology assets are disclosed in the available data.
Spartan Fitness Holdings firmographics
Firmographics- Name
- Spartan Fitness Holdings
- Legal name
- Spartan Fitness Holdings
- Website
- https://spartanfitnessholdings.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Spartan Fitness Holdings is a privately held multi-brand boutique fitness and wellness platform that operates the largest portfolio of Club Pilates studios globally, with 170+ studios across 16 U.S. states serving 65,000+ members, and is expanding into Hand & Stone and V/O Med Spa wellness brands.
- Ownership category
- akta.pro rank
Spartan Fitness Holdings industry classification
Industry- Product category
- Boutique Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industry
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
Keywords
Where Spartan Fitness Holdings is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spartan Fitness Holdings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Studio Memberships: Recurring membership revenue from 170+ Club Pilates studios across 16 states serving 65,000+ members. Membership model designed for longevity with integrated training, recovery, nutrition, and wellness services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Spartan Fitness Holdings product offering
Product offeringCore offering
Spartan Fitness Holdings owns and operates the largest portfolio of Club Pilates studios in the world, with 170+ locations across 16 U.S. states serving 65,000+ members. The company operates as a franchisee, expanding through new studio builds and acquisitions, and is developing a multi-brand wellness platform that includes Hand & Stone massage/facial services and V/O Med Spa medical aesthetics.
Product overview
Spartan Fitness Holdings operates as a multi-brand boutique fitness and wellness platform, structured as a franchisee of established fitness brands. The core offering is Club Pilates—the world's largest portfolio of Club Pilates studios with 170+ locations across 16 states serving 65,000+ members. The company is expanding its platform to include Hand & Stone massage and facial services and V/O Med Spa medical aesthetics services, creating an integrated wellness ecosystem. Spartan Fitness Holdings operates studios with a repeatable, proven approach across markets, supported by 2,200+ team members including sales teams, instructors, and support staff.
Differentiator
Problem solved
Functional benefit
Brands
- Club Pilates: The company operates the largest portfolio of Club Pilates studios in the world, with 160+ studios across 16 states.
Products and services
- Club Pilates
Quantifiable outcome
- 170+ studios operating as largest Club Pilates franchisee
- +2 more outcomes
Companies that use Spartan Fitness Holdings
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Spartan Fitness Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Spartan Fitness Holdings partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and growth.
- Club PilatescoreSpartan Fitness Holdings is the largest Club Pilates franchisee in the world, operating 170+ studios across 16 states under the Club Pilates franchise brand.
- Hand & StonegrowthAdditional wellness brand being developed and expanded under Spartan Fitness Holdings' multi-brand platform strategy.
- V/O Med SpagrowthAdditional wellness brand being developed under Spartan Fitness Holdings' multi-brand boutique fitness and wellness platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Spartan Fitness Holdings competitors and assessment
Company assessmentBroad incumbents
- Xponential Fitness: Public franchisor of multiple boutique fitness brands including Club Pilates, CycleBar, StretchLab, and Rumble. It is directly comparable as both the parent franchisor of Spartan's core brand and a multi-brand boutique fitness platform operator.
- Life Time Fitness: Public operator of large-scale premium fitness and wellness facilities with an integrated member experience. Comparable as a broader incumbent in the premium fitness/wellness space competing for the same high-income member.
- Equinox: Premium fitness club operator with integrated wellness, spa, and recovery services. Comparable as a broader incumbent pursuing a premium, multi-service wellness positioning similar to Spartan's integrated platform thesis.
Direct peers
- Solidcore: Premium boutique fitness concept focused on small-group Pilates-inspired reformer workouts. Directly comparable as a competing premium boutique Pilates brand targeting a similar high-income consumer demographic.
- Orangetheory Fitness: Large boutique fitness franchise with group interval training and a recurring membership model. Comparable as a scaled boutique fitness franchise operator competing for the same premium, recurring-membership consumer.
- F45 Training: Global boutique fitness franchise offering group functional training on a membership model. Comparable as a multi-studio franchise operator targeting similar premium fitness consumers and competing for franchise talent and real estate.
- Hand & Stone Massage and Facial Spa: National massage and facial spa franchise that Spartan is rolling out under its own multi-brand platform. Directly comparable as the parent franchisor and brand standard for Spartan's Hand & Stone expansion.
- Club Pilates: The franchisor brand Spartan operates under and the originator of the system's standards, training, and marketing. Directly comparable as the brand engine and corporate-studio competitor within Spartan's core market.
- StretchLab: Boutique assisted stretching franchise and another brand within the Xponential Fitness portfolio. Comparable as a franchise concept inside the same multi-brand boutique wellness platform thesis Spartan is building.
Others
- Eagle Merchant Partners: Private equity firm associated with Spartan's Club Pilates acquisition strategy. Comparable as a financial sponsor / roll-up acquirer in the boutique fitness franchise space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spartan Fitness Holdings social profiles
Digital presenceSpartan Fitness Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spartan Fitness Holdings leadership team
Management profileNumber of profiles
Spartan Fitness Holdings funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spartan Fitness Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spartan Fitness Holdings
What does Spartan Fitness Holdings do?
Spartan Fitness Holdings owns and operates the largest portfolio of Club Pilates studios in the world, with 170+ locations across 16 U.S. states serving 65,000+ members. The company operates as a franchisee, expanding through new studio builds and acquisitions, and is developing a multi-brand wellness platform that includes Hand & Stone massage/facial services and V/O Med Spa medical aesthetics.
Is Spartan Fitness Holdings a public or private company?
Spartan Fitness Holdings is a private company. It is classified as private equity controlled and is currently operating.
When was Spartan Fitness Holdings founded?
Spartan Fitness Holdings was founded in 2021. It employs 1,001 to 5,000 people.
Where is Spartan Fitness Holdings based?
Spartan Fitness Holdings is headquartered in Brentwood, United States, in the North America region.
How does Spartan Fitness Holdings make money?
One revenue line is on record: studio Memberships.
Who are Spartan Fitness Holdings's main competitors?
Broad incumbents on record are Xponential Fitness, Life Time Fitness and Equinox. Direct peers are Solidcore, Orangetheory Fitness, F45 Training, Hand & Stone Massage and Facial Spa, Club Pilates and StretchLab. Eagle Merchant Partners is listed as an others.
Does Spartan Fitness Holdings have an API?
No public API is recorded for Spartan Fitness Holdings.
What industry is Spartan Fitness Holdings in?
Spartan Fitness Holdings's product category is Boutique Fitness Services. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 713940 and its SIC code is 7997.