Spartan Fitness Holdings

What Spartan Fitness Holdings does

Spartan Fitness Holdings is a privately held multi-brand boutique fitness and wellness platform headquartered in Nashville, Tennessee, operating as the largest Club Pilates franchisee in the world. The company owns and operates 170+ Club Pilates studios across 16 U.S. states, serving a member base of 65,000+ with 2,200+ team members. Its core offering is a low-impact, full-body Pilates studio experience positioned as a differentiated longevity-focused product within the boutique fitness category.

The business model is anchored in recurring subscription-based membership revenue generated through individually operated studios, with members paying for access to Pilates classes and integrated wellness services. Spartan monetizes through franchise studio operations rather than franchising its own brand, growing the portfolio through a combination of new studio builds and acquisition of existing Club Pilates franchisees, supported by capital from Snapdragon Capital Partners (a $30M+ investment closed December 2025 alongside a prior 2023 round). Distribution is exclusively physical, with no digital app, no API, and no disclosed software platform beyond studio operations tooling.

The company is actively extending into adjacent wellness verticals, developing Hand & Stone (massage and facial services) and V/O Med Spa (medical aesthetics) as sub-brands within its platform, with the stated strategic intent of building an integrated training, recovery, nutrition, and aesthetics ecosystem. Spartan is recognized as a 2025 Inc. 5000 honoree based on multi-year revenue growth, and added executives Becky Hansen and Brian Boucher to its leadership team in February 2025 to support platform expansion. No AI/ML capabilities, patents, or proprietary technology assets are disclosed in the available data.

Name

Spartan Fitness Holdings

Legal name

Spartan Fitness Holdings

Website

https://spartanfitnessholdings.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Spartan Fitness Holdings is a privately held multi-brand boutique fitness and wellness platform that operates the largest portfolio of Club Pilates studios globally, with 170+ studios across 16 U.S. states serving 65,000+ members, and is expanding into Hand & Stone and V/O Med Spa wellness brands.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Boutique fitness studios
• Pilates franchise operations
• Wellness platform services
• Fitness franchise management
• Multi-brand wellness

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Studio Memberships: Recurring membership revenue from 170+ Club Pilates studios across 16 states serving 65,000+ members. Membership model designed for longevity with integrated training, recovery, nutrition, and wellness services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Spartan Fitness Holdings owns and operates the largest portfolio of Club Pilates studios in the world, with 170+ locations across 16 U.S. states serving 65,000+ members. The company operates as a franchisee, expanding through new studio builds and acquisitions, and is developing a multi-brand wellness platform that includes Hand & Stone massage/facial services and V/O Med Spa medical aesthetics.

Product overview

Spartan Fitness Holdings operates as a multi-brand boutique fitness and wellness platform, structured as a franchisee of established fitness brands. The core offering is Club Pilates—the world's largest portfolio of Club Pilates studios with 170+ locations across 16 states serving 65,000+ members. The company is expanding its platform to include Hand & Stone massage and facial services and V/O Med Spa medical aesthetics services, creating an integrated wellness ecosystem. Spartan Fitness Holdings operates studios with a repeatable, proven approach across markets, supported by 2,200+ team members including sales teams, instructors, and support staff.

Differentiator

Problem solved

Functional benefit

Brands

• Club Pilates: The company operates the largest portfolio of Club Pilates studios in the world, with 160+ studios across 16 states.

Products and services

• Club Pilates

Quantifiable outcome

• 170+ studios operating as largest Club Pilates franchisee
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and growth.

• Club PilatescoreOEM/ Whitelabel/ Licensing PartnerSpartan Fitness Holdings is the largest Club Pilates franchisee in the world, operating 170+ studios across 16 states under the Club Pilates franchise brand.
• Hand & StonegrowthOEM/ Whitelabel/ Licensing PartnerAdditional wellness brand being developed and expanded under Spartan Fitness Holdings' multi-brand platform strategy.
• V/O Med SpagrowthOEM/ Whitelabel/ Licensing PartnerAdditional wellness brand being developed under Spartan Fitness Holdings' multi-brand boutique fitness and wellness platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Xponential Fitness: Public franchisor of multiple boutique fitness brands including Club Pilates, CycleBar, StretchLab, and Rumble. It is directly comparable as both the parent franchisor of Spartan's core brand and a multi-brand boutique fitness platform operator.
• Life Time Fitness: Public operator of large-scale premium fitness and wellness facilities with an integrated member experience. Comparable as a broader incumbent in the premium fitness/wellness space competing for the same high-income member.
• Equinox: Premium fitness club operator with integrated wellness, spa, and recovery services. Comparable as a broader incumbent pursuing a premium, multi-service wellness positioning similar to Spartan's integrated platform thesis.

Direct peers

• Solidcore: Premium boutique fitness concept focused on small-group Pilates-inspired reformer workouts. Directly comparable as a competing premium boutique Pilates brand targeting a similar high-income consumer demographic.
• Orangetheory Fitness: Large boutique fitness franchise with group interval training and a recurring membership model. Comparable as a scaled boutique fitness franchise operator competing for the same premium, recurring-membership consumer.
• F45 Training: Global boutique fitness franchise offering group functional training on a membership model. Comparable as a multi-studio franchise operator targeting similar premium fitness consumers and competing for franchise talent and real estate.
• Hand & Stone Massage and Facial Spa: National massage and facial spa franchise that Spartan is rolling out under its own multi-brand platform. Directly comparable as the parent franchisor and brand standard for Spartan's Hand & Stone expansion.
• Club Pilates: The franchisor brand Spartan operates under and the originator of the system's standards, training, and marketing. Directly comparable as the brand engine and corporate-studio competitor within Spartan's core market.
• StretchLab: Boutique assisted stretching franchise and another brand within the Xponential Fitness portfolio. Comparable as a franchise concept inside the same multi-brand boutique wellness platform thesis Spartan is building.

Others

• Eagle Merchant Partners: Private equity firm associated with Spartan's Club Pilates acquisition strategy. Comparable as a financial sponsor / roll-up acquirer in the boutique fitness franchise space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/spartanfitnessholdings
• LinkedInlinkedin.com/company/spartan-fitness-holdings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spartan Fitness Holdings