ScotchPorter
Scotch Porter is a privately held men's grooming brand founded in 2015 that sells plant-based, non-toxic beard, hair, and skincare products through DTC e-commerce and major US retailers including Target, Walmart, Walgreens, and CVS, primarily serving men with beards and men with textured or curly hair.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ScotchPorter does
Scotch Porter, operating as Quallis Brands, Inc. d/b/a Scotch Porter and headquartered in New Jersey, is a privately held men's grooming brand founded in 2015 by Calvin Quallis. The company develops and sells plant-based, non-toxic grooming formulations across beard care, hair care, and face and body categories, serving primarily men with beards and men with textured or curly hair. Its proprietary technology centers on clean ingredient systems built around Biotin Liposomes, Kale Protein, White Willow Bark Extract, and Abyssinian Oil, with products positioned as free from parabens, sulfates, silicones, petroleum, and phthalates. The product portfolio spans approximately twenty-plus SKUs across core grooming (Beard Balm $18, Beard Oil $17, Beard Conditioner $22), haircare for textured hair (Curls & Waves line), tools (boar bristle brushes, Kent Combs), lifestyle (candles, apparel), and the 2024 Beard Gro growth system, with 4.9-star average ratings across 26,000+ customer reviews.
The business operates a dual-channel go-to-market combining direct-to-consumer e-commerce on scotchporter.com with mass-market retail distribution through Target, Walmart, Walgreens, and CVS, plus worldwide DTC shipping and an emerging barbershop and salon channel. Revenue mechanics include one-time product purchases ($11.99-$41.00 price range), subscription services offering 10-15% recurring discounts on monthly, bi-monthly, or quarterly cadences, and digital gift cards. The company has raised approximately $14.25M in disclosed funding, led by a $11M round from Pendulum Holdings in 2022 and a subsequent $3.25M tranche in 2023, with earlier participation from Target Takeoff and Stage 1 Fund. Marketing leverages multi-channel social presence (Instagram, TikTok, YouTube, Facebook, X), content marketing through The Journal blog, email, and athlete influencer partnerships that have delivered 139% reported ROI. The company's social-impact layer, the Scotch Porter Impact Fund, has directed $331,980.88 in donations impacting 77,025 lives through partnerships with America on Tech, Manifest Works, and Make USA, supporting education, job training, entrepreneurship, and recidivism initiatives.
ScotchPorter firmographics
Firmographics- Name
- ScotchPorter
- Legal name
- Quallis Brands, Inc.
- Website
- https://scotchporter.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scotch Porter is a privately held men's grooming brand founded in 2015 that sells plant-based, non-toxic beard, hair, and skincare products through DTC e-commerce and major US retailers including Target, Walmart, Walgreens, and CVS, primarily serving men with beards and men with textured or curly hair.
- Ownership category
- akta.pro rank
ScotchPorter industry classification
Industry- Product category
- Men's Grooming Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC)
- akta.pro secondary industries
- Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF), Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits) (CRABAGAJ), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH), Men’s Grooming Gift Sets & Bundles (CRABAGAL), Men’s Grooming & Shaving Distribution (CRAOAEAI)
Keywords
Where ScotchPorter is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ScotchPorter business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Core revenue from direct-to-consumer sales of beard, hair, face & body grooming products through e-commerce and retail partners. One-time purchase model with products ranging from $11.99 to $41.00.
- Subscription Services: Subscription model offering 10-15% off with features including: no commitment with cancel anytime, priority access to new launches, and exclusive member-only surprises. Ships on monthly, bi-monthly, or quarterly schedules.
- Gift Cards: Digital gift cards sold in denominations of $25, $50, $75, and $100, delivered via email with no expiration or additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single product purchases with subscription option for recurring discounts |
| One time/ perpetual license | Pay-as-you-go | Bundle and collection products for comprehensive routines |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
ScotchPorter product offering
Product offeringCore offering
ScotchPorter designs, formulates, and sells clean, plant-based grooming products for men — spanning beard care (balms, oils, washes, conditioners, waxes, and the Beard Gro growth system), textured hair care (shampoos, conditioners, leave-in treatments, balms, gel creams), face and body products, grooming tools (boar bristle brush, combs, micro-needling roller kits), a beard/hair/skin supplement, and lifestyle items such as candles and gift cards. The portfolio is sold direct-to-consumer via scotchporter.com (with a 10-15% subscription discount) and through major U.S. retailers including Target, Walmart, Walgreens, and CVS, targeting men with beards and men with curly/coarse/textured hair.
Product overview
Scotch Porter is a multi-purpose men's wellness brand offering a comprehensive grooming product portfolio across beard care, hair care, face and body products, grooming tools, supplements, and lifestyle items. The core product line centers on beard care essentials (balms, oils, washes, conditioners, styling waxes, and the Beard Gro system for growth support) and hair care (shampoos, conditioners, leave-in treatments, and styling balms for curly/wavy textures). The portfolio also includes face and body essentials (face lotion, exfoliating washes), professional grooming tools (boar bristle brushes, combs, beard roller kits), a superfood supplement for beard/hair/skin health, scented candles, apparel, and gift cards. Products feature clean, plant-based formulations free from parabens, sulfates, silicones, and phthalates, with key ingredients including biotin liposomes, burdock root, white willow bark, kale protein, and various natural oils. The brand emphasizes hydration, skin health, and strength across its product development philosophy.
Differentiator
Problem solved
Functional benefit
Products and services
- Beard Balm Premium beard balm that moisturizes, conditions, and softens beard hair while providing a warm spice and powdery musk scent; priced at $18.
- Beard Oil Beard grooming oil that moisturizes, nourishes, and adds shine for a thicker, fuller-looking beard with warm spice and powdery musk fragrance; priced at $17.
- Leave-In Beard Conditioner Restorative leave-in conditioner that leaves moisture in for softer, easier-to-style beards with long-lasting hydration for coarse beards; reduces dryness, itch, and flaking; priced at $14.90.
- Curls & Waves Hair Balm Conditioning balm that hydrates, defines, and adds shine while keeping curls and waves soft with flexible hold; eucalyptus, lemon, bergamot, and cardamom top notes; priced at $18.
- Curls & Waves Hair Shampoo Moisturizing wash that refreshes hair and scalp without squeak so curls and waves feel soft and easy to manage; lifts product buildup and excess oil gently; priced at $14.
- Anti-Bump & Ingrown Roller Targeted post-shave roller with salicylic acid and willow bark extract that helps calm razor bumps and ingrown hairs while soothing skin with daily use; priced at $15.
- Moisturizing Beard Wash (8oz and 4oz) Moisturizing beard wash for coarse beards that deep cleans and hydrates without stripping natural oils; available in 8oz ($22) and 4oz ($11.99).
- Hydrate & Nourish Beard Conditioner Beard conditioner with biotin liposomes and burdock root that moisturizes and revitalizes for a thicker, fuller-looking beard; priced at $22.
- Beard & Hair Leave-In Spray Conditioner Leave-in spray conditioner for both beard and hair that softens, detangles, and provides lightweight moisture without greasiness; priced at $18.
- Moisture Defend Face Lotion Face lotion for men providing hydration and protection with non-toxic, clean ingredients; priced at $16.
- Boar Bristle Beard & Hair Brush Professional-grade boar bristle brush designed to train, shape, and distribute natural oils throughout beard and hair; priced at $20.
- Superfood Beard, Hair & Skin Immune Support Supplement 30-day supply superfood supplement with plant-based nutrients supporting beard growth, hair health, skin clarity, and immune system; priced at $12.
- Beard Tools Collection Everyday grooming toolkit including Boar Bristle Beard & Hair Brush, Kent Large Beard Comb, and Kent Pocket Beard Comb for training, shaping, and clean finishes; priced at $41.
- The Porter House Candle Premium scented candle with fresh greens and amber woods fragrance (warm spices, coconut milk, violet leaf, cashmere musk, sandalwood, vanilla orchid); regularly $46, on sale $39.99.
- Miami Duppy Candle Scented candle with sandalwood and tobacco musk fragrance (saffron, tonka bean, pepper, passionfruit, amber, vanilla, dark chocolate notes); priced at $39.99.
- Beard Wash & Conditioner Set Complete beard wash and conditioner bundle combining moisturizing beard wash and hydrate-and-nourish beard conditioner; bundle priced at $44.
- Beard Mustache Styling Wax Styling wax for beard and mustache providing strong hold for shaping and styling with nourishing ingredients; priced at $13.
- Exfoliating Beard & Face Wash Exfoliating cleanser with salicylic acid and white willow bark that smooths and polishes skin to improve ingrown hairs and razor bumps.
- Twist & Curl Gel Cream Gel cream for curly and wavy hair that defines curls, reduces frizz, and provides flexible hold without stiffness for natural hair textures.
- Curls & Waves Leave-In Hair Conditioner Leave-in conditioner for curly and wavy hair providing moisture-rich conditioning without rinse-out for ongoing hydration and manageability.
- Curls & Waves Hair Conditioner Hair conditioner that nourishes and repairs curly and wavy hair textures while providing deep hydration.
- Beard Gro Accelerator Beard growth serum that boosts beard growth and helps fill in patchy areas; part of the Beard Gro system; priced at $15.
- Beard Gro Roller Kit Micro-needling roller kit with 0.3mm needles designed to stimulate skin and encourage beard growth; includes cleanser spray for roller maintenance.
- Scotch Porter Gift Card Digital gift card available in $25, $50, $75, and $100 denominations with no expiration and no extra fees, redeemable for all Scotch Porter products.
- Limited Edition Dad Hat Limited-edition branded dad hat featuring Scotch Porter logo for brand representation; priced at $30.
- Scotch Porter Subscription Program Recurring delivery subscription on monthly, bi-monthly, or quarterly cadence with 10-15% off products, no commitment (cancel anytime), priority access to new launches, and exclusive member-only surprises.
Quantifiable outcome
- Products average 4.9 out of 5 stars rating across 26,000+ reviews
- +2 more outcomes
Companies that use ScotchPorter
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
ScotchPorter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ScotchPorter partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and impact.
- Target Accelerator ProgramflagshipFounder Calvin Quallis joined as Founder in Residence in 2021, mentoring over 20 minority brand founders annually. The accelerator program supports scaling minority-owned businesses.
- WalgreenscoreStrategic distribution agreement enabling broader retail presence in Walgreens stores, expanding Scotch Porter's physical retail footprint beyond e-commerce direct sales.
- America on TechimpactNon-profit preparing next generation of technology leaders with high school summer bootcamp programs and out-of-school time programs. Graduates eligible for paid internships and $1,000 stipend through AOT employer network.
- Manifest WorksimpactNon-profit connecting those impacted by foster care, homelessness, and incarceration with job opportunities. 71% of applicants received welfare at start, dropping to 7% post-program. Average salary $62k annually after completion.
- Make USAimpactNew Jersey-based packaging company hiring formerly incarcerated individuals. 99% success rate on employee recidivism. Supports Scotch Porter Impact Fund's recidivism pillar.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ScotchPorter competitors and assessment
Company assessmentDirect peers
- Dr. Squatch: DTC men's grooming brand offering natural bar soaps, deodorants, and hair/body care at similar accessible price points; competes directly with Scotch Porter for the same male consumer shopping through e-commerce and mass retail.
- Bevel (Walker & Co.): Men's grooming brand purpose-built for men with coarse, curly hair and beards; overlaps directly with Scotch Porter's Curls & Waves and beard-care lines on formulation philosophy and target consumer.
- SheaMoisture: Mass-market textured-hair and skincare brand owned by Unilever; competes with Scotch Porter's Curls & Waves line and broader textured-hair positioning across retail and DTC.
- Duke Cannon: Men's grooming CPG brand sold through mass retail (Target, Walmart) and DTC, offering beard, shave, skincare, and bath products at comparable price points.
- Beardbrand: Direct-to-consumer beard-care brand with oils, balms, washes, and styling products; the closest DTC-only beard-specialist comparable to Scotch Porter's beard portfolio.
- Cremo: Men's grooming brand with shaving, beard, and skincare products distributed through mass retailers including Target and Walmart; overlaps Scotch Porter's retail footprint and product categories.
- Every Man Jack: Clean, plant-based men's grooming brand sold through Target, Walmart, and CVS; directly comparable on clean-ingredient positioning, mass-retail distribution, and men's personal-care assortment.
- Tiege Hanley: Subscription-based men's skincare brand; overlaps with Scotch Porter on subscription revenue model, male consumer focus, and digitally-driven customer acquisition.
- Bulldog Skincare: Men's skincare and grooming brand with natural-ingredient positioning; comparable on clean, plant-based men's grooming formulation philosophy and global distribution.
Emerging players
- Lumin: Men's skincare brand with subscription and DTC model; partial overlap with Scotch Porter's face-lotion and skincare extensions and shares the digital-first acquisition strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ScotchPorter social profiles
Digital presenceScotchPorter financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScotchPorter leadership team
Management profileNumber of profiles
Profiles1 record
ScotchPorter funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScotchPorter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScotchPorter
What does ScotchPorter do?
ScotchPorter designs, formulates, and sells clean, plant-based grooming products for men — spanning beard care (balms, oils, washes, conditioners, waxes, and the Beard Gro growth system), textured hair care (shampoos, conditioners, leave-in treatments, balms, gel creams), face and body products, grooming tools (boar bristle brush, combs, micro-needling roller kits), a beard/hair/skin supplement, and lifestyle items such as candles and gift cards. The portfolio is sold direct-to-consumer via scotchporter.com (with a 10-15% subscription discount) and through major U.S. retailers including Target, Walmart, Walgreens, and CVS, targeting men with beards and men with curly/coarse/textured hair.
Is ScotchPorter a public or private company?
ScotchPorter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ScotchPorter founded?
ScotchPorter was founded in 2015. It employs 11 to 50 people.
Where is ScotchPorter based?
ScotchPorter is headquartered in New York, United States, in the North America region.
How does ScotchPorter make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are subscription Services and gift Cards.
Who are ScotchPorter's main competitors?
Direct peers on record are Dr. Squatch, Bevel (Walker & Co.), SheaMoisture, Duke Cannon, Beardbrand, Cremo, Every Man Jack, Tiege Hanley and Bulldog Skincare. Lumin is listed as an emerging player.
Does ScotchPorter have an API?
No public API is recorded for ScotchPorter.
What industry is ScotchPorter in?
ScotchPorter's product category is Men's Grooming Products. Its primary akta.pro industry code is CRABAGAC, Beard & Mustache Care (Oils, Balms, Waxes, Wash), with a secondary code of CRADANAF, Men’s Grooming (Shaving, Beard Care, Aftershave). Its NAICS code is 456120 and its SIC code is 2844.