What Emerging Travel Group does

Emerging Travel Group (ETG) is a privately held global travel technology company founded in 2010 and operated through Delaware-incorporated parent Emerging Travel Inc. The company operates a three-brand portfolio serving distinct customer segments: RateHawk, a B2B booking platform for travel professionals offering accommodations, flights, transfers, car rentals, and railway tickets; ZenHotels, a B2C hotel booking website for individual travelers; and Roundtrip, a corporate travel management platform. ETG's underlying supply aggregates 3.2 million accommodation options from 250,000+ directly contracted hotels and 350 global suppliers (including 100+ destination management companies), supplemented by flights from 400+ airlines and transfers in 150+ countries. The company reports gross transaction value (GTV) rather than corporate revenue, with disclosed GTV of $4.8 billion in 2025, up 30% year-over-year from $3.7 billion in 2024, and processed 40,000+ bookings per day across 220+ source markets.

ETG's revenue model is built primarily on transaction commissions from B2B and B2C bookings, supplemented by licensing/white-label technology solutions, Extranet commissions from hoteliers on direct contracts, affiliate referral revenue, and advertising services for accommodation providers. Distribution operates through multiple parallel channels: a self-serve B2B platform (RateHawk.com), direct-to-consumer e-commerce (ZenHotels.com), enterprise sales (Roundtrip.travel), API integrations with 1,400+ partner companies, white-label solutions, an affiliate program, and a self-serve Extranet for hoteliers. The technology stack rests on 1,500+ servers handling 30,000 requests per second, with 330+ integrated suppliers and an AI backbone spanning agentic customer support (handling ~50% of routine requests), smart search and rate matching over 10 billion daily hotel rates, NLP-based localization across 33 languages, predictive analytics, anomaly detection, and pre-booking incident prevention. The company employs 3,900+ people across 88+ countries with offices in Dubai (global headquarters), Wilmington, Singapore, London, Berlin, Lisbon, Warsaw, Limassol, and Almaty.

Name

Emerging Travel Group

Legal name

Emerging Travel Inc.

Website

https://emergingtravel.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Emerging Travel Group is a global travel technology company operating RateHawk (B2B platform for travel professionals), ZenHotels (B2C hotel booking), and Roundtrip (corporate travel) on a shared supply backbone of 3.2M accommodations, 250K+ direct hotel contracts, and 350 suppliers across 220+ markets.

Ownership category

akta.pro rank

Product category

Online Travel Booking & Distribution

NAICS

Travel Agencies (561510), Travel Agencies (56151), All Other Travel Arrangement and Reservation Services (561599), Travel Arrangement and Reservation Services (5615)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

akta.pro secondary industries

Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA), Travel Subscription, Membership & Deal Clubs (THAKAAAL), Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists) (THALAEAJ)

Keywords

• Online travel booking
• B2B travel platform
• Hotel distribution technology
• Corporate travel management
• Travel API solutions

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Transaction commissions from bookings: Core revenue stream generated from B2B and B2C booking transactions across hotels, flights, transfers, and car rentals; gross transaction value reached $4.8 billion in 2025, up 30% year over year
2. White-label and technology solutions: White-label platform offering allowing partners to create customized landing pages with full ETG functionalities; technology solutions for travel companies including API tools, affiliate programs, and payment methods
3. Extranet for hoteliers: Self-service platform for accommodation providers to register and advertise properties across three platforms; 220K+ direct contracts with 220+ markets
4. Affiliate program revenue: Affiliate programs for partners to earn commissions on referred bookings
5. Advertising services: Advertisement tools and targeted marketing for accommodation providers to promote properties with priority ranking

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Emerging Travel Group operates a multi-brand online travel platform serving travel professionals (RateHawk), individual travelers (ZenHotels), and corporate clients (Roundtrip). It aggregates 2.9M+ accommodation options from 250K+ directly contracted hotels and 330+ global suppliers, alongside flights, transfers, car rentals, and railway tickets. The group also sells its technology stack to partners through the RateHawk API, white-label solutions, and an Extranet for accommodation providers.

Product overview

Emerging Travel Group (ETG) is a global travel-tech company operating a multi-brand, platform-plus-modules portfolio since 2010, consisting of three core brands (RateHawk for B2B travel professionals, ZenHotels for individual travellers, and Roundtrip for corporate clients) plus a shared Extranet solution for hoteliers and a unified supply backbone (3.2M+ accommodation options, 250K+ direct contracts, 350 suppliers, 400+ airlines, transfers in 150+ countries). RateHawk serves both retail travel agents (110,000+ partners in 120+ markets) and a separately exposed RateHawk API (1,400+ API partners), while ZenHotels and Roundtrip provide B2C and corporate booking channels fed by the same consolidated supply. Supporting modules include the ETG White Label solution, the ETG Affiliate Program, the RateHawk Mobile App, RateHawk Transfers, RateHawk Car Rental, the RateHawk Quotes (Selection Tools), and ETG Extranet for hoteliers, all orchestrated on a tech stack of 1,500+ servers handling 30K requests/sec and an AI backbone featuring agentic customer support, smart search and recommendation systems, rate matching across 10B daily rates, and automated translation/localization across 33 languages.

Differentiator

Problem solved

Functional benefit

Brands

• RateHawk: Online B2B booking platform for travel professionals offering hotels, flights, transfers, car rentals and railway tickets. 10 years on the market; 100,000+ partners across 190+ source markets.
• ZenHotels
• Roundtrip

Products and services

• RateHawk Online B2B booking platform for travel professionals offering hotels, flights, transfers, car rentals, railway tickets and related travel services at competitive rates. Provides access to 3.2 million accommodation options from 250,000+ directly contracted hotels and 350 global suppliers and serves 110,000+ travel partners across 120+ markets.
• ZenHotels Hotel booking website for individual travelers offering 2.9M+ accommodation options (hotels, hostels, apartments, guest houses, campgrounds) across 190+ source markets; has served 1.3M+ clients in its 11 years on the market.
• Roundtrip Corporate travel management platform designed to help business customers organize business trips, featuring user-friendly tools, a dedicated account manager, and various payment options; serves 5,000+ corporate clients across 190+ source markets.
• RateHawk API B2B API exposing RateHawk's supply of 3.2 million accommodation options, flights from 400+ airlines, transfers in 150+ countries, railway tickets and car rentals to external OTAs, travel-tech platforms, tour operators, and agency chains; 1,400+ API partners connected as of 2025.
• ETG Extranet Hotelier-facing solution that lets accommodation providers register and advertise on ETG's three platforms (RateHawk, ZenHotels, Roundtrip) at once, supporting 220K+ direct contracts and 220+ markets.
• White Label Solution

Quantifiable outcome

• $4.8B GTV in 2025 (30% YoY growth)
• +9 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability13 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• PhocuswrightcoreGTM or Marketing Partner · 23 June 2026Joint research study partnership for the Futurecast event on June 23, 2026, examining travel industry transformation over the next decade including changing consumer behavior, automation, and digital partnerships. Part of RateHawk's 10th anniversary celebrations.
• HBX GroupflagshipTechnology or Integration · 18 June 2026Expanded API partnership granting ETG access to HBX Group's complete inventory of private and shared airport transfer services across hundreds of international destinations. Includes real-time driver communication technology enabling travelers to connect directly with drivers before and during transfers. Builds on existing accommodation distribution relationship.
• Meliá Hotels InternationalflagshipStrategic or Co-development Partner · 17 March 2026Direct integration partnership adding over 400 Meliá properties across 40 countries to ETG's RateHawk B2B travel platform. In exchange, Meliá gains direct access to ETG's network of nearly 120,000 B2B travel professionals across 190 source markets. The agreement supports both companies' global expansion strategies.
• H10 Hotels GroupcoreStrategic or Co-development Partner · 19 November 2025Direct integration partnership making 65+ H10 properties available to ETG's B2C audience across brands including H10 Hotels, The One By H10 Hotels, Ocean Signature Resorts, and H10 Horizons Collection. Operates in 25 destinations across Europe and Caribbean. Spain is the top booked destination on ETG platforms with bookings up 25% YoY. Integration enabled through Spanish technology provider Connectycs.
• Simple BookingcoreTechnology or Integration · 26 September 2025Channel manager integration connecting 7,500+ hoteliers worldwide, particularly across Italy, South America, Asia, and Australia. Hoteliers can seamlessly update rates, availability, and reservations across Emerging Travel Group platforms. Direct properties in Italy grew 60% over past year.
• InnGenius PMScoreTechnology or Integration · 14 August 2025Channel manager integration for property management system covering properties in Turkey, USA, Cambodia, Thailand, and Indonesia. Allows accommodation providers to manage inventory, availability, rates, and promotions from a single point of distribution.
• MakeMyTripflagshipChannel Partner/ Reseller/ Distributor · 1 January 2025API partner connected to RateHawk in 2025; access to 3.2 million accommodation options sourced from 250,000 directly contracted hotels and 350 global suppliers
• LCC DeutschlandcoreChannel Partner/ Reseller/ Distributor · 1 January 2025API partner connected to RateHawk in 2025; access to extensive supply via API including 100+ DMCs and 350 global suppliers
• Global StarcoreChannel Partner/ Reseller/ Distributor · 1 January 2025API partner connected to RateHawk in 2025; access to multi-product inventory via API including accommodations, flights, transfers, car rentals
• DerbySoft ExchangecoreTechnology or Integration · 1 January 2025Connectivity platform integration for hotel distribution enabling accommodation providers to connect inventory via multiple integration options
• ExpediacoreChannel Partner/ Reseller/ DistributorFeatured partner logo on partner page; trusted global partner for travel services
• HotelBedscoreChannel Partner/ Reseller/ DistributorFeatured partner logo on partner page; trusted global partner for travel services
• Trip.comcoreChannel Partner/ Reseller/ DistributorFeatured partner logo on partner page; trusted global partner for travel services
• YalagominorChannel Partner/ Reseller/ DistributorFeatured partner logo on partner page; global leisure wholesaler; former employer of RateHawk's Managing Director Astrid Kastberg who served as General Manager

Scale indicators21 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HotelBeds: One of the world's largest B2B hotel wholesalers serving 60,000+ travel buyers with 300,000+ properties. Closest direct competitor to RateHawk in B2B hotel distribution, with overlapping API/white-label distribution model and similar partner ecosystem.
• WebBeds (Webjet): Global B2B accommodation and ground services wholesaler operating across 200+ source markets. Direct competitor in B2B travel-professional platform space with comparable supplier integration, multi-product offering, and regional commercial team model.
• TBO Holidays: India-headquartered global travel distribution platform serving travel agents with hotels, flights, and transfers across 100+ source markets. Closest emerging-market direct peer to RateHawk's B2B travel-professional value proposition.
• HBX Group (Hotelbeds ex-DMC): B2B travel marketplace spanning accommodations, transfers, and experiences. Recently expanded API partnership with ETG; competes head-on in B2B ground transportation and ancillary services.

Broad incumbents

• Booking.com: Largest global OTA by GTV with a parallel B2B connectivity arm (Booking.com for Business, Channel Manager). Competes indirectly as a destination and as an alternative inventory source for ETG's hotelier partners.
• Expedia Group: Diversified OTA conglomerate (Expedia, Hotels.com, Vrbo, B2B partner network). Featured as a partner logo on ETG's website but also a competitor for hotel inventory and corporate travel share via Egencia legacy.
• Trip.com Group: Asia-headquartered OTA conglomerate (Trip.com, Ctrip, Skyscanner, Qunar). Recently signed as RateHawk API partner in 2025, so partly collaborator and partly competitor across APAC.
• Sabre Hospitality: Enterprise GDS and hotel distribution platform serving OTAs and corporate travel. Comparable as a B2B travel-tech infrastructure peer and as a competitor for hotel-chain direct integration contracts.

Regional players

• MakeMyTrip: Leading Indian OTA (now NASDAQ-listed, owned by Trip.com). Connected to RateHawk API in 2025; comparable as a large regional OTA with cross-border travel inventory needs.

Emerging players

• Kiwi.com: Czech-headquartered online travel agency with strong virtual-interlining and API/white-label offering for travel agents. Comparable as a tech-forward OTA extending into B2B partner services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/emergingtravelgroup
• LinkedInlinkedin.com/company/emerging-travel-group
• Instagraminstagram.com/emerging.careers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emerging Travel Group