What Ohanafy does

Ohanafy, Inc. is a U.S.-based (Delaware-incorporated, Wilmington, NC-headquartered) SaaS company founded in 2022 that sells an AI-enabled beverage operating system built natively on the Salesforce platform. The software targets the three-tier U.S. beverage distribution model — suppliers (breweries, distilleries, wineries, brands), distributors, and retailers — through twelve integrated modules: Route Accounting (RAS), CRM, Retail Execution, Analytics, Maps, Ecommerce, Payments, Order Management (OMS), Warehouse Management (WMS), Order Hub, AI, and Data, plus a standalone collaboration product called Artifact sold via an App Market. The platform's functional emphasis is connecting the three tiers into a single real-time data environment that supports field sales execution, distributor route accounting, trade promotion management, lot tracking, embedded payments, and predictive demand forecasting.

The company sells through a quote-based, enterprise-direct SaaS motion with annual billing and consultative selling to mid-market and enterprise beverage operators. Named customers include Gulf Distributing Holdings (enterprise distributor), Sierra Nevada Brewing Company (enterprise supplier), Uncle Arnie's (hemp/cannabis beverages), Fort George Distribution, Gizmo Brew Works, and End of Days Distillery. Strategic channel partnerships with anchor customers are used to seed network adoption across the three tiers, and the company claims 25,000+ beverage professionals and 620+ G2 reviews as validation of distribution traction.

Ohanafy has raised approximately $10.7M across three disclosed funding rounds (June 2023 seed of $2.8M led by Cape Fear Ventures, a 2024 round of approximately $2.9M, and a November 2025 round of approximately $5.0M) and is in the process of completing a Series A as of March 2026. The company operates from a 32,000-square-foot office and lists 11–50 employees, with open engineering and implementation roles consistent with active scaling. Compliance posture is described as CCPA/CPRA and (where applicable) GDPR compliant.

Name

Ohanafy

Legal name

Ohanafy, Inc.

Website

https://ohanafy.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Ohanafy is a Wilmington, NC-based SaaS company, founded in 2022, that sells an AI-enabled beverage operating system built on Salesforce to connect suppliers, distributors, and retailers across the U.S. three-tier system through twelve integrated modules.

Ownership category

akta.pro rank

Product category

Beverage Distribution Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)

akta.pro secondary industry

SDKs, APIs & Platform Integration Tools (Console/Store/Identity) (MPAFAFAJ)

Keywords

• Beverage distribution software
• Craft brewery management
• Route accounting software
• Warehouse management software
• Beverage ecommerce platform

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the Ohanafy beverage management platform with various modules including CRM, Route Accounting, Order Management, Analytics, Payments, Warehousing, and Ecommerce. Pricing appears quote-based for enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Ohanafy is an AI-powered beverage operating system built on Salesforce that connects suppliers, distributors, and retailers in the three-tier beverage supply chain. It delivers a suite of twelve integrated modules (Route Accounting, CRM, Retail Execution, Analytics, Maps, Ecommerce, Payments, Order Management, Warehouse Management, Order Hub, AI, and Data) plus a standalone Artifact collaboration product, sold as a SaaS subscription with quote-based enterprise pricing.

Product overview

Ohanafy is an AI-powered beverage operating system built on Salesforce, designed to connect and optimize every part of the three-tier beverage distribution system (suppliers, distributors, and retailers) in one intelligent, unified platform. The platform consists of 12 core modules: Route Accounting (RAS), CRM, Retail Execution, Analytics, Maps, Ecommerce, Payments, Order Management (OMS), Warehouse Management (WMS), Order Hub, AI, and Data. These modules operate as an integrated suite on the Salesforce platform, enabling real-time data sharing across sales, inventory, payments, and execution workflows. An additional standalone product called Artifact provides collaboration and automation capabilities accessible via an App Market. Ohanafy serves small businesses, mid-size companies, and enterprise organizations across the beverage industry.

Differentiator

Problem solved

Functional benefit

Brands

• Artifact: A unified platform that transforms scattered insights into optimized automation for beverage professionals

Products and services

• Ohanafy Route Accounting (RAS)

Quantifiable outcome

• Stock-outs reduced 87% (from 47 to 6 incidents) in Q4 case study
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature14 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sierra Nevada Brewing CompanycoreStrategic or Co-development Partner · 10 October 2025Selected Ohanafy to power its 2026 national Wholesaler Incentive Program. The platform facilitates real-time tracking, automated reporting, and streamlined payouts to improve execution and participant experience across Sierra Nevada's extensive wholesaler network.
• Justin Haley (NASCAR Driver No. 51)minorGTM or Marketing Partner · 12 March 2024Marketing partnership with NASCAR driver featuring Ohanafy logo at Food City 500 on March 17, 2024 at Bristol Motor Speedway. Part of expansion into all beverage categories and brand visibility initiative.
• Gulf Distributing HoldingscoreStrategic or Co-development PartnerStrategic partnership for enterprise technology transformation. Gulf Distributing is modernizing its entire operation with Ohanafy's platform to unify systems, improve visibility, and accelerate innovation across operations.
• Uncle Arnie'sminorStrategic or Co-development PartnerFast-growing brand in recreational and hemp markets selected Ohanafy for inventory management, order logistics, and operational efficiency to support ongoing expansion across various states.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Encompass Technologies: Provides ERP, route accounting, and distribution software purpose-built for beverage distributors and breweries, competing head-to-head with Ohanafy's three-tier platform across overlapping modules like OMS, WMS, and RAS.
• Visual Data Software: Long-standing beverage distribution management and route accounting software vendor serving beer, wine, and spirits distributors; directly comparable to Ohanafy's route accounting and distributor-facing modules.
• ShipCompliant (Sovos): Compliance and direct-to-consumer shipping software for the beverage alcohol industry; adjacent functionality (DTC ecommerce, tax compliance) that overlaps with Ohanafy Ecommerce and Order Management for alcohol suppliers.
• AntHive: Beverage distribution and trade marketing software targeting distributors and suppliers with route accounting and execution capabilities; competes in the same craft beverage vertical.

Broad incumbents

• Salesforce Consumer Goods Cloud: Salesforce's own vertical offering for consumer goods (including beverage) companies with retail execution, trade promotion, and field sales capabilities; competes on the same platform foundation Ohanafy is built on.
• VIP Systems (now Korber WMS/VIP): Established warehouse and distribution software used by beverage distributors; overlaps with Ohanafy WMS and Order Management but operates as a broader supply-chain suite rather than a Salesforce-native platform.
• Oracle NetSuite (Distribution/Manufacturing): Broad ERP suite used by mid-market beverage companies for inventory, order management, and financials; competes for the same enterprise budget as Ohanafy's OMS, WMS, and Analytics modules.
• Acumatica (Distribution Edition): Cloud ERP with distribution-specific editions used by mid-market beverage distributors; competes with Ohanafy's OMS/WMS/Analytics as a broader, less beverage-native alternative.

Emerging players

• Repsly: Retail execution and field activity management platform used by CPG and beverage brands for in-store data capture, audits, and merchandising; overlaps meaningfully with Ohanafy Retail Execution.
• VineSpring: DTC ecommerce and club management platform for wineries; comparable to Ohanafy Ecommerce and Order Hub for the wine segment of the three-tier system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@OhanafyInc./featured
• LinkedInlinkedin.com/company/ohanafy
• Instagraminstagram.com/ohanafyinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ohanafy