TailorCare
TailorCare is a value-based specialty care company that delivers musculoskeletal care navigation through licensed physical therapists and AI-driven predictive analytics under full-risk contracts with Medicare Advantage and commercial health plans across all 50 states.
- Company typePrivate
- Founded2022
- HeadquartersNashville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What TailorCare does
TailorCare is a value-based specialty care company founded in 2022 that focuses exclusively on musculoskeletal (MSK) care, providing personalized care navigation to patients with joint, back, and muscle pain. The company operates through licensed physical therapists serving as Clinical Navigators who conduct structured intake assessments, develop individualized treatment plans, and guide patients through evidence-based conservative care pathways before high-cost interventions like imaging, injections, or surgery. TailorCare serves Medicare Advantage members, commercial enrollees, and the broader MSK patient population across all 50 states, contracting directly with health plans and other risk-bearing entities under full-risk value-based arrangements.
The platform combines predictive analytics, AI-powered clinical decision support, and a stack of acquired digital health technologies. The proprietary predictive model identifies high-priority patients at risk of avoidable surgery up to six months in advance, while RecoveryOne (acquired December 2024) provides virtual physical therapy and Stabl (acquired September 2025) delivers computer vision-enabled home exercise monitoring. The technology stack is hosted on AWS (HITRUST e1 certified as of October 2025) and is enhanced by an AI Advisory Board formed in November 2025. TailorCare reports outcomes including 90% patient improvement in pain or function, 40% lower medical costs for PT-adherent members, a 4.7/5 patient satisfaction rating, and a Net Promoter Score above 80.
TailorCare generates revenue through multi-year, full-risk value-based contracts with health plans and risk-bearing entities, with pricing tied to attributed lives, MSK cost benchmarks, and achieved savings. Its go-to-market combines enterprise field sales targeting payer executives with a direct-to-consumer patient platform that supports engagement for value-based contracts. The company is headquartered in Nashville, Tennessee, operates as remote-first, and is led by founder and CEO Rachel Winokur alongside a recently expanded executive team.
TailorCare firmographics
Firmographics- Name
- TailorCare
- Legal name
- TailorCare, Inc.
- Website
- https://tailorcare.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TailorCare is a value-based specialty care company that delivers musculoskeletal care navigation through licensed physical therapists and AI-driven predictive analytics under full-risk contracts with Medicare Advantage and commercial health plans across all 50 states.
- Ownership category
- akta.pro rank
TailorCare industry classification
Industry- Product category
- Musculoskeletal Care Management
- NAICS
- Offices of Other Health Practitioners (6213), Home Health Care Services (62161)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI)
Keywords
Where TailorCare is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TailorCare business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Value-Based Care Contracts with Health Plans: Full-risk, value-based contracts with health plans where TailorCare accepts accountability for both quality and cost of MSK care delivery. Revenue is tied to achieved savings against benchmarked MSK spend, with downside risk on overutilization. Contracts cover Medicare Advantage and commercial populations across all 50 states.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Risk-bearing contract pricing for health plans |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
TailorCare product offering
Product offeringCore offering
TailorCare provides value-based musculoskeletal (MSK) care navigation services, connecting patients with licensed physical therapist Clinical Navigators who guide them through evidence-based treatment pathways for joint, back, and muscle pain. The company contracts directly with health plans and other risk-bearing entities, assuming full downside risk on MSK spend and delivering care coordination, predictive analytics-driven triage, and digital physical therapy tools to reduce unnecessary imaging, injections, and surgical interventions.
Product overview
TailorCare operates as a value-based specialty care organization offering a unified MSK care navigation platform. The core offering is the TailorCare MSK Care Navigation Platform, which combines licensed physical therapist-led Clinical Navigator services with predictive analytics and AI. The platform is enhanced by two key acquisitions: RecoveryOne (virtual physical therapy and digital MSK tools) and Stabl (computer vision technology for home-based MSK recovery). Together, these components provide end-to-end personalized musculoskeletal care from initial assessment through at-home rehabilitation.
Differentiator
Problem solved
Functional benefit
Brands
- RecoveryOne: A digital physical therapy and MSK care navigation platform acquired by TailorCare in December 2024, providing virtual PT and digital MSK recovery tools.
Products and services
- TailorCare MSK Care Navigation Platform A value-based specialty care platform providing personalized musculoskeletal care navigation. Patients complete an evidence-based assessment with a Clinical Navigator (a licensed physical therapist), discuss treatment options, are connected to high-quality specialists, and receive ongoing support throughout their care journey. Designed for health plan and risk-bearing entity partners under full-risk value-based contracts.
- RecoveryOne Virtual physical therapy and digital MSK recovery platform providing accessible, convenient physical therapy through mobile app and browser-based exercise and health coaching programs. Acquired by TailorCare in December 2024 and retained as a brand offering within the care navigation ecosystem.
Quantifiable outcome
- 90% of patients experience improvement in pain or function
- +3 more outcomes
Companies that use TailorCare
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
TailorCare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
TailorCare partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- StablcoreAcquired for computer vision technology enabling home-based MSK recovery support. Stabl's technology allows real-time movement analysis and form correction for physical therapy exercises, reducing the need for in-person supervision while maintaining treatment quality.
- RecoveryOnecoreAcquired to enhance digital physical therapy capabilities and expand virtual MSK care delivery. RecoveryOne's platform provides virtual physical therapy programs and digital MSK recovery tools that integrate into TailorCare's care navigation ecosystem, enabling remote therapeutic interventions for members.
- HumanaflagshipFlagship health plan partnership providing TailorCare's MSK care navigation services to Humana Medicare Advantage members in Dallas and Denver markets. TailorCare serves as an embedded value-based care benefit within Humana's member experience, addressing joint, back, and muscle pain across the covered population.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
TailorCare competitors and assessment
Company assessmentDirect peers
- Hinge Health: Direct competitor in digital MSK care, offering virtual PT, AI-guided exercise, and care navigation for joint/back pain. Both target employer and payer markets, with Hinge being the dominant scaled player TailorCare benchmarks against.
- Sword Health: Direct peer providing AI-powered virtual MSK care with digital therapists, computer vision exercise monitoring, and value-based contracts. Overlaps directly with TailorCare on payer-sponsored MSK and the Stabl-style computer vision capability.
- Omada Health: Public-listed virtual chronic care company with an MSK program alongside diabetes, hypertension, and behavioral health. Targets payers and employers with similar risk-bearing and outcomes-based contracts.
Emerging players
- Kaia Health: Digital MSK and chronic pain platform using AI motion tracking for self-guided exercise therapy. Competes with TailorCare on payer/employer channels but without the full-risk model or licensed PT-led navigation.
- Vori Health: Value-based MSK care provider combining physician-led virtual care with physical therapy. Comparable to TailorCare on integrated clinical navigation and risk-bearing payer contracts, though at smaller scale.
- DarioHealth: Digital chronic care platform with an MSK solution alongside metabolic and behavioral health. Targets health plans and employers with a similar multi-condition, virtual-first care model.
- Reactive Medical: Digital MSK and rehabilitation platform serving health plans and employers with virtual PT. Adjacent competitor in payer-sponsored MSK care, though without the full-risk economics.
Broad incumbents
- Included Health: Broad virtual care incumbent offering integrated medical, behavioral, and MSK navigation to health plans and employers. Comparable to TailorCare on payer-sponsored care navigation but covers many conditions beyond MSK.
Others
- Wellvana Health: Value-based care enablement company with MSK capabilities and risk-bearing arrangements for senior populations. Comparable to TailorCare on full-risk contracting and MA focus, though broader in scope.
Regional players
- Patina Health: Value-based primary care for seniors with embedded specialty navigation. Comparable to TailorCare on senior-focused risk-bearing care models and MA payer partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TailorCare social profiles
Digital presenceTailorCare compliance and trust
Trust signalCompliance1 record
TailorCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
TailorCare leadership team
Management profileNumber of profiles
Profiles22 records
TailorCare subsidiaries and ownership
Company hierarchySubsidiaries2 records
TailorCare funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TailorCare M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TailorCare
What does TailorCare do?
TailorCare provides value-based musculoskeletal (MSK) care navigation services, connecting patients with licensed physical therapist Clinical Navigators who guide them through evidence-based treatment pathways for joint, back, and muscle pain. The company contracts directly with health plans and other risk-bearing entities, assuming full downside risk on MSK spend and delivering care coordination, predictive analytics-driven triage, and digital physical therapy tools to reduce unnecessary imaging, injections, and surgical interventions.
Is TailorCare a public or private company?
TailorCare is a private company. It is classified as venture growth investor backed and is currently operating.
When was TailorCare founded?
TailorCare was founded in 2022. It employs 101 to 250 people.
Where is TailorCare based?
TailorCare is headquartered in Nashville, United States, in the North America region.
How does TailorCare make money?
One revenue line is on record: value-Based Care Contracts with Health Plans.
Who are TailorCare's main competitors?
Direct peers on record are Hinge Health, Sword Health and Omada Health. Emerging players are Kaia Health, Vori Health, DarioHealth and Reactive Medical. Included Health is listed as a broad incumbent. Wellvana Health is listed as an others. Patina Health is listed as a regional player.
Does TailorCare have an API?
No public API is recorded for TailorCare.
What industry is TailorCare in?
TailorCare's product category is Musculoskeletal Care Management. Its primary akta.pro industry code is HLALACAI, Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored). Its NAICS code is 6213 and its SIC code is 8000.