GoTab
GoTab is a cloud-based hospitality commerce platform offering POS, mobile ordering, RFID payments, and offline failover for breweries, food halls, restaurants, hotels, and entertainment venues, monetized via per-location SaaS subscriptions, transaction fees, and hardware sales.
- Company typePrivate
- Founded2016
- HeadquartersArlington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GoTab does
GoTab, Inc. is a privately held hospitality commerce platform founded in 2016 and headquartered in Arlington, Virginia. The company provides a cloud-based point-of-sale system and an ecosystem of interoperable modules — handheld/pocket POS, kitchen display system (KDS), mobile order-and-pay, self-ordering kiosks, RFID Pass, manager dashboard, and OPServer offline failover — targeted at breweries, food halls, eatertainment venues, hotels and resorts, full-service and fast-casual restaurants, pickleball/padel clubs, and catering and event operators. Its core technical differentiator is OPServer, a hybrid cloud/on-premise server architecture that keeps terminals, handhelds, kiosks, and payment devices operating locally during internet outages with automatic cloud re-sync. An open API integrates GoTab with PMS systems, RFID self-pour vendors (PourMyBev, iPourit, WineEmotion, Intercard), event platforms (Tripleseat, Rex Reservations), menu management (EvergreenHQ), and engagement tools (Clutch).
GoTab generates revenue through tiered monthly SaaS subscriptions per location (Basic at $15/month, Pro at $99/month, Sync at $229/month), usage-based payment processing fees tied to operator throughput under an "Operator First Pricing" philosophy, and both one-time and (as of March 2026) leased hardware sales. In June 2026 the company acquired Fishbowl to add CRM, CDP, and loyalty capabilities to its first-party ordering and operational data. GoTab has raised approximately $24 million in disclosed venture funding across a 2020 round, a 2021 SAFE/venture extension, and an $18 million Series A in August 2023 led by Truist Ventures; the company reports 150% year-over-year growth in 2025 and processes $1B+ in transactions annually across 25+ named customer logos spanning breweries, food halls, hotels, stadiums, and entertainment venues.
GoTab firmographics
Firmographics- Name
- GoTab
- Legal name
- GoTab, Inc.
- Website
- https://gotab.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GoTab is a cloud-based hospitality commerce platform offering POS, mobile ordering, RFID payments, and offline failover for breweries, food halls, restaurants, hotels, and entertainment venues, monetized via per-location SaaS subscriptions, transaction fees, and hardware sales.
- Ownership category
- akta.pro rank
GoTab industry classification
Industry- Product category
- Hospitality Point of Sale (POS) Software
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industries
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Merchant Services Aggregators & SMB Acquirers (FSAMABAK)
Keywords
Where GoTab is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GoTab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Operations
Revenue model
- Software Subscription (Basic, Pro, Sync): Tiered monthly SaaS subscriptions for the POS platform: Basic ($15/mo), Pro ($99/mo), and Sync ($229/mo - Cloud & On Premises). Recurring software revenue per location.
- Transaction-Based Processing Fees: Usage-based payment processing fees charged per transaction. Stated positioning: 'we make money when you do' — pricing tied to operator revenue throughput.
- Flex Hardware Leasing Program: Launched 2026 program converting upfront hardware costs into monthly payments with free replacements or upgrades, creating recurring hardware revenue.
- Hardware Sales (One-Time): Direct hardware sales through own storefront (shop.gotab.io) for tablets, handhelds, kiosks, printers, and other POS equipment compatible with the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic plan for entry-level operations |
| Subscription | Monthly | Pro plan for growing hospitality venues |
| Subscription | Monthly | Sync plan - most popular tier with Cloud & On-Premises support |
| Usage-based | Pay-as-you-go | Transaction-based payment processing fees (usage-based) |
Go-to-market motion4 records
Marketing channels9 records
GoTab product offering
Product offeringCore offering
GoTab provides a cloud-based hospitality commerce platform centered on a Point of Sale (POS) system with on-premise fallback (OPServer), serving restaurants, breweries, food halls, hotels, entertainment venues, and multi-vendor locations. The platform bundles handheld POS, mobile ordering and payment, self-ordering kiosks, RFID Pass contactless payments, kitchen display system, and a real-time manager dashboard with loyalty and marketing tools, sold via tiered SaaS subscriptions plus transaction-based payment processing fees.
Product overview
GoTab is a hospitality commerce platform offering a unified "More Than a POS" Entertainment Commerce Platform that serves breweries, food halls, restaurants, hotels, entertainment venues, and multi-vendor locations. The offering is structured as a core Point of Sale (POS) platform with a suite of interoperable modules and features that work together: Handheld/Pocket POS, Kitchen Display System (KDS), Mobile Order & Payment, Self-Ordering Kiosks, RFID Pass (GoTab Pass), OPServer Offline Capabilities, and Manager Dashboard/Manager App. The platform also includes growth-oriented modules such as Easy Tab, Gift Cards, Loyalty & Marketing (Customer Engagement), Online Ordering, Online Order Aggregation, Memberships & Subscriptions, Loss Prevention, Marketplace, and Multi-Vendor Ordering and Payment for food halls and multi-operator locations. In June 2026, GoTab acquired Fishbowl, adding a CRM and customer data platform (CDP) to extend its guest engagement and loyalty capabilities with hospitality operators' first-party ordering data. Together, these modules are designed to help operators increase guest spend, reduce labor costs, and run their businesses from a single cloud-based platform with offline resilience.
Differentiator
Problem solved
Functional benefit
Products and services
- GoTab Point of Sale (POS) Cloud-based Point of Sale system designed for hospitality venues of any size, particularly large complex venues. Supports shared tab functionality, Easy Tab guest self-management, automatic offline detection via OPServer, and management/inventory capabilities via the GoTab Manager App.
- GoTab Handheld / Pocket and Phone Only POS Portable handheld point-of-sale device enabling tableside ordering and payment for hospitality staff. Supports shared tab functionality with guests' mobile devices, pre-authorization for payment at tab opening, and real-time product, sales, and inventory management.
- GoTab Kitchen Display System (KDS) Smart kitchen display system with color-coded smart prep times, bump bar functionality, proactive customer experience management via text communication from KDS screens, and real-time ticket time monitoring across front- and back-of-house operations.
- GoTab Mobile Order & Payment QR code-based mobile ordering and payment solution enabling guests to order dine-in, take-out, and delivery from their mobile devices. Supports pre-payment authorization, real-time menu changes, batched orders, and tailored discounts and promotions.
- GoTab Manager Dashboard / Manager App Management application providing real-time menu management, reporting and analytics, and loyalty and marketing tools. Available via web and mobile (App Store and Google Play), enabling operators to oversee product catalogs, inventory, schedules, tabs, refunds, and two-way messaging with guests and staff.
- GoTab Self-Ordering Kiosks Self-service kiosks enabling guests to browse branded menus, place orders, and pay without staff interaction. Supports real-time SMS order updates, captivating product catalogs with photos and pricing, and digital wallet payments such as Apple Pay and Google Wallet.
- GoTab RFID Pass (GoTab Pass) RFID-enabled ordering, payment, and access solution for high-volume venues, using cards or wristbands linked to debit or credit cards. Enables guests to reorder and relocate freely while all orders are processed under a single tab to save credit card processing fees.
- GoTab OPServer Offline Capabilities On-premise server solution that lets operators run fully in the cloud, fully on-premises, or seamlessly switch between the two. When internet connectivity drops, all POS terminals, handhelds, kiosks, and payment devices remain connected locally with automatic cloud syncing when connectivity is restored.
- GoTab Multi-Vendor Ordering and Payment Multi-vendor ordering and payment solution designed for food halls and multi-operator locations, enabling unified QR ordering, shared cart across merchants, single-payment checkout, automatic merchant payouts, and percent rent structures for owners.
- Fishbowl CRM and CDP Platform Guest relationship management (CRM) and customer data platform (CDP) acquired by GoTab in June 2026, bringing over 20 years of hospitality marketing and loyalty experience. Combines with GoTab's first-party ordering and operational data to enable personalised guest experiences and track campaign impact on repeat visits and revenue.
- GoTab Flex Hardware Leasing Hardware leasing program launched in March 2026 allowing operators to convert upfront hardware costs into smaller monthly payments with free replacements or upgrades.
Quantifiable outcome
- $1B+ transactions processed per year
- +6 more outcomes
Companies that use GoTab
Customer profileNamed customers23 records
Segments8 records
Ideal customer profiles6 records
GoTab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature9 records
GoTab partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
GoTab competitors and assessment
Company assessmentDirect peers
- SpotOn: SpotOn offers a cloud POS with integrated payments, marketing, and online ordering primarily for SMB restaurants and hospitality venues. It competes directly with GoTab on price, hardware leasing, and unified software/payments bundling.
- Revel Systems: Revel Systems provides a cloud-based iPad POS with integrated payments, inventory, and multi-location management for restaurants, breweries, and entertainment venues. It is comparable to GoTab on target verticals and the iPad/cloud-based architecture approach.
- Lightspeed Restaurant: Lightspeed Restaurant is a cloud POS platform serving full-service restaurants, bars, and hotels with multi-location management and integrated payments. It overlaps with GoTab's full-service and hotel F&B verticals at a similar mid-market price point.
- TouchBistro: TouchBistro is an iPad-based POS system for full-service restaurants, bars, and cafes with table management, online ordering, and reservations. It competes with GoTab's full-service restaurant and handheld POS offerings.
- Toast: Toast is the leading cloud-based restaurant POS platform in the U.S., serving full-service and fast-casual restaurants with a vertically integrated hardware + SaaS model. It directly competes with GoTab's restaurant and hospitality POS offering and has been cited in GoTab customer testimonials as the incumbent some operators switched away from.
Emerging players
- Bbot: Bbot provides online ordering, contactless payment, and digital menu solutions for breweries, food halls, and restaurants. It competes with GoTab's mobile order & pay, QR ordering, and food hall verticals at a lighter-weight integration level.
- Olo: Olo is a SaaS platform for digital ordering, delivery, and off-premise channels used by multi-unit restaurant brands. It overlaps with GoTab's online ordering, mobile order & pay, and online order aggregation modules at the digital-channel layer rather than the in-store POS layer.
Broad incumbents
- Clover (Fiserv): Clover, owned by Fiserv, is a point-of-sale and business management platform widely used by SMBs including cafes, quick-service, and small hospitality venues. It competes with GoTab at the lower end of the SMB market via its app-based POS marketplace.
- Square (Block): Square's restaurant POS solution (Square for Restaurants) targets SMB and mid-market food and beverage operators with integrated payments, online ordering, and hardware. It overlaps with GoTab's restaurant and brewery segments at the lower end of the market and competes on price and ecosystem breadth.
- PAR Technology (Brink POS / Cloud POS): PAR Technology's Brink and Cloud POS solutions serve enterprise restaurant chains and complex hospitality operators with centralized multi-location management. It overlaps with GoTab's multi-unit hospitality customers and competes on enterprise scalability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GoTab social profiles
Digital presenceGoTab financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoTab leadership team
Management profileNumber of profiles
Profiles5 records
GoTab subsidiaries and ownership
Company hierarchySubsidiaries1 record
GoTab funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoTab M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoTab
What does GoTab do?
GoTab provides a cloud-based hospitality commerce platform centered on a Point of Sale (POS) system with on-premise fallback (OPServer), serving restaurants, breweries, food halls, hotels, entertainment venues, and multi-vendor locations. The platform bundles handheld POS, mobile ordering and payment, self-ordering kiosks, RFID Pass contactless payments, kitchen display system, and a real-time manager dashboard with loyalty and marketing tools, sold via tiered SaaS subscriptions plus transaction-based payment processing fees.
Is GoTab a public or private company?
GoTab is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoTab founded?
GoTab was founded in 2016. It employs 51 to 100 people.
Where is GoTab based?
GoTab is headquartered in Arlington, United States, in the North America region.
How does GoTab make money?
Four revenue lines are on record. Software Subscription (Basic, Pro, Sync) is the primary driver. The others are transaction-Based Processing Fees, flex Hardware Leasing Program and hardware Sales (One-Time).
Who are GoTab's main competitors?
Direct peers on record are SpotOn, Revel Systems, Lightspeed Restaurant, TouchBistro and Toast. Emerging players are Bbot and Olo. Broad incumbents are Clover (Fiserv), Square (Block) and PAR Technology (Brink POS / Cloud POS).
Does GoTab have an API?
Yes. GoTab offers an open architecture and API that allows integration with virtually any modern system. The platform is described as a developer-friendly open platform enabling third-party system integration.
What industry is GoTab in?
GoTab's product category is Hospitality Point of Sale (POS) Software. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure.