Growth Channel
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Growth Channel firmographics
Firmographics- Name
- Growth Channel
- Legal name
- Growth Channel Inc.
- Website
- https://growthchannel.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Growth Channel industry classification
Industry- Product category
- Programmatic Advertising Software
- NAICS
- Media Buying Agencies (54183), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
Keywords
Where Growth Channel is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Growth Channel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Subscription SaaS: Monthly subscription fee for platform access. Subscription tiers available with free trial period. Billing invoiced with credit card payments. Alternative payment options available upon contact.
- Media Spend (CPM): Ad spend charged based on Cost Per Mille (CPM) impressions served. Not included in subscription fee - customers pay separately for actual media consumption across channels.
- Managed Services: Full-service advertising and optimization inside the Growth Channel platform for a fee based on number of campaigns and ad spend. Add-on to core subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription tiers with free trial |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Growth Channel product offering
Product offeringCore offering
Growth Channel provides an AI-powered, self-serve demand-side platform (DSP) that unifies multiple DSPs, DMPs, and reporting into a single interface for managing programmatic advertising campaigns across CTV, online video, audio, display, DOOH, mobile, in-game, native, and retail media channels. The platform integrates with 225+ ad exchanges and SSPs, supports geofencing with up to 6-foot precision, includes AI-driven audience building and media planning, and offers add-on managed services and white-label capabilities for agencies and brands.
Product overview
Growth Channel is a unified programmatic advertising platform that consolidates DSPs, DMPs, and reporting into a single interface. The core platform includes Campaign Manager for cross-channel campaign orchestration, Audience Builder for behavioral and demographic targeting, Insights & Reporting for unified analytics, and Partner API for programmatic automation. Additional modules include AI Media Planner for AI-powered campaign planning, Events IQ for geolocation-based event audience targeting, Managed Services for full-service campaign management, and White Label for agency rebranding. The platform supports advertising across CTV, online video, audio, display, DOOH, mobile, and retail media through 225+ integrated ad exchanges.
Differentiator
Problem solved
Functional benefit
Brands
- Growth Channel AI: AI-powered advertising platform for programmatic marketing automation across CTV, DOOH, audio, display, and mobile channels.
- Events IQ
- AI Media Planner
Products and services
- Growth Channel Platform A unified demand-side platform (DSP) that consolidates DSPs, DMPs, and reporting into one interface for managing programmatic advertising across CTV, online video, audio, display, DOOH, mobile, in-game, native, and retail media channels. Built for agencies, brands, performance marketers, and data companies.
- Campaign Manager Core module for planning, launching, and optimizing cross-channel programmatic campaigns from a single interface across CTV, DOOH, audio, display, mobile, video, and more.
- Audience Builder Audience targeting module that enables finding and activating high-intent audiences using behavioral, contextual, demographic, and location-based data with up to 6-foot geofencing precision.
- Insights & Reporting Analytics and reporting module that consolidates delivery data across all programmatic channels with real-time performance tracking, full-funnel attribution, and exportable reports for client presentations.
- Partner API Programmatic API infrastructure enabling automation of campaign creation, targeting, and reporting at scale; documentation available at docs.growthchannel.com with a public getCampaignPerformance endpoint.
- Events IQ Event marketing intelligence tool using automated geolocation to identify past event attendees, build customer persona profiles, and launch targeted campaigns based on event attendance and competitor location visit data across 500M+ US mobile devices with up to 12-month historical look-back.
- AI Media Planner AI-powered campaign planning tool providing data-driven insights for strategic budget allocation, performance forecasting, and micro-audience targeting to maximize ROI across programmatic channels.
- White Label Rebranding solution allowing agencies to resell Growth Channel under their own brand with custom domains, branding, and client management tools for serving their own clients.
- Managed Services Full-service campaign management where Growth Channel's team handles planning, optimization, and scaling of programmatic campaigns on behalf of customers, priced as an add-on based on campaign count and ad spend.
Quantifiable outcome
- 21x ROAS achieved in three months for eCommerce jewelry brand
- +6 more outcomes
Companies that use Growth Channel
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Growth Channel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability11 records
Feature8 records
Growth Channel partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- SpeedeoncorePartnership enabling advertisers to activate Speedeon audience data directly within Growth Channel's programmatic advertising platform. The integration allows agencies and brands to apply high-quality consumer and predictive audiences to programmatic buys across display, video, CTV, audio, and mobile channels without additional onboarding or manual workflows. Both companies stated that the partnership reduces friction and enables faster campaign activation while maintaining consistent audience strategies across touchpoints.
- AdColonycoreAd exchange and SSP integrated with Growth Channel DSP for mobile and display advertising inventory.
- Google AdXcoreGoogle Ad Exchange integrated as SSP for premium programmatic inventory across channels.
- Index ExchangecoreProgrammatic advertising exchange integrated for display and video inventory.
- PubMaticcoreSSP partner for programmatic advertising across display, video, and mobile channels.
- Magnite DV+coreSSP partner (formerly Telaria) integrated for CTV and video advertising inventory.
- OpenXcoreAd exchange integrated for programmatic display and video advertising.
- FreewheelcoreCTV and video SSP integrated for premium programmatic inventory, particularly for publisher-side monetization.
- HulucoreConnected TV inventory partner for streaming advertising placements on Hulu platform.
- SpotifycoreAudio advertising exchange for podcast and music streaming inventory.
- PandoracoreAudio SSP integrated for digital audio advertising inventory.
- Place ExchangecoreDOOH SSP partner for digital out-of-home advertising inventory aggregation.
- Clear Channel OutdoorcoreDOOH media partner for digital billboard and public space advertising.
- Hundreds of data partnerscoreExtensive network of data partners providing behavioral, contextual, location, and first-party data for audience targeting across all programmatic channels.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Growth Channel competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Independent DSP offering programmatic advertising across CTV, audio, display, video, and mobile. Direct competitor to Growth Channel with comparable cross-channel capabilities but at much larger enterprise scale.
- StackAdapt: Self-serve DSP focused on agencies and mid-market advertisers across native, display, video, CTV, and audio. Closely comparable in GTM, product breadth, and agency-led positioning to Growth Channel.
- Choozle: Self-serve DSP for agencies and brands offering cross-channel programmatic with no minimum spend. Direct mid-market competitor with a similar ease-of-use and agency-friendly positioning.
- MediaMath: Enterprise DSP providing programmatic buying across digital channels. Direct competitor offering similar cross-channel campaign management for agencies and brands, though at larger scale.
- Adform: Global independent DSP and adtech suite supporting display, video, CTV, and audio. Direct competitor with full-stack programmatic capabilities comparable to Growth Channel's platform.
- Simpli.fi: Self-serve DSP specializing in CTV, video, and geo-targeted programmatic for agencies and brands. Comparable mid-market competitor with emphasis on location and audience targeting similar to Growth Channel's Events IQ.
Broad incumbents
- Google Display & Video 360: Google's enterprise DSP integrated with Google AdX and the broader Google ad stack. The dominant incumbent in the category against which Growth Channel competes for cross-channel programmatic budgets.
- Amazon DSP: Amazon's demand-side platform offering programmatic access to Amazon-owned inventory and third-party exchanges. Walled-garden incumbent that pressures independent DSP economics for Growth Channel.
- Xandr (Microsoft): Microsoft-owned programmatic platform offering DSP and SSP capabilities. Broad incumbent overlapping Growth Channel's cross-channel buying and curation strategy.
- Yahoo DSP (Primis): Yahoo's programmatic DSP offering omnichannel buying across display, video, CTV, and native. Broad incumbent with comparable multi-channel reach competing for the same agency and brand budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Growth Channel social profiles
Digital presenceGrowth Channel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growth Channel leadership team
Management profileNumber of profiles
Profiles3 records
Growth Channel funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growth Channel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growth Channel
What does Growth Channel do?
Growth Channel provides an AI-powered, self-serve demand-side platform (DSP) that unifies multiple DSPs, DMPs, and reporting into a single interface for managing programmatic advertising campaigns across CTV, online video, audio, display, DOOH, mobile, in-game, native, and retail media channels. The platform integrates with 225+ ad exchanges and SSPs, supports geofencing with up to 6-foot precision, includes AI-driven audience building and media planning, and offers add-on managed services and white-label capabilities for agencies and brands.
Is Growth Channel a public or private company?
Growth Channel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Growth Channel founded?
Growth Channel was founded in 2020. It employs 11 to 50 people.
Where is Growth Channel based?
Growth Channel is headquartered in Austin, United States, in the North America region.
How does Growth Channel make money?
Three revenue lines are on record. Subscription SaaS are the primary driver. The others are media Spend (CPM) and managed Services.
Who are Growth Channel's main competitors?
Direct peers on record are The Trade Desk, StackAdapt, Choozle, MediaMath, Adform and Simpli.fi. Broad incumbents are Google Display & Video 360, Amazon DSP, Xandr (Microsoft) and Yahoo DSP (Primis).
Does Growth Channel have an API?
Yes. Growth Channel offers API access for advanced workflows and automation. The API supports campaign performance retrieval via a public endpoint at docs.growthchannel.com/api-reference/public/getCampaignPerformance. Developer documentation is at docs.growthchannel.com/api-reference/public/getCampaignPerformance.
What industry is Growth Channel in?
Growth Channel's product category is Programmatic Advertising Software. Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP). Its NAICS code is 54183 and its SIC code is 7310.