What Prosper Insights & Analytics does

Prosper Insights & Analytics is a privately held U.S. data-as-a-service company founded in 2010 and headquartered in Worthington, Ohio, that builds consumer behavioral intelligence from a monthly survey panel of more than 8,000 U.S. adults. The firm collects zero-party data — stated intent and future expectations rather than historical transactions — and applies advanced statistical and AI techniques to produce predictive outputs that the company claims outperform official government statistics in forecasting employment, housing, inflation, auto sales, and gasoline prices weeks or months earlier. Its product portfolio includes the Behavioral Intelligence Dataset, the Consumer Snapshot sentiment product, Economic Forecasting Models, and, launched in May 2026, the Prosper Model Factory — an automated predictive-modeling portal built on Amazon SageMaker that compresses behavioral-data-to-insight timelines from weeks to hours.

The business serves enterprise organizations, economic and market researchers, and consumer brands/retailers with use cases spanning audience segmentation, customer scoring, retail media activation, and macroeconomic forecasting. Revenue derives primarily from recurring subscription access to the behavioral intelligence platform and data, supplemented by custom research engagements and co-branded industry studies distributed through partnerships with the National Retail Federation and commerce platforms such as VTEX. Distribution is hybrid: direct enterprise sales supplemented by the AWS SageMaker marketplace channel (added in 2026) and research partnerships.

Leadership comprises CEO Gary Drenik and EVP of Strategy Philip Rist. The company has raised at least $4.8M in disclosed funding (a 2018 round) and operates with a 11–50 person team, indicating capital-efficient scaling to date. Strategic emphasis is on converting Prosper's longitudinal consumer panel into a scalable, self-serve predictive analytics platform rather than a bespoke research services business.

Name

Prosper Insights & Analytics

Legal name

Prosper Insights & Analytics

Website

https://ProsperInsights.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Prosper Insights & Analytics is a U.S. data-as-a-service firm that runs a monthly survey panel of 8,000+ U.S. adults and sells proprietary consumer behavioral intelligence and predictive forecasting models to enterprises, researchers, and brands via a cloud platform on AWS SageMaker.

Ownership category

akta.pro rank

Product category

Consumer Behavioral Intelligence Analytics

NAICS

Marketing Research and Public Opinion Polling (541910), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

akta.pro secondary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Consumer behavioral intelligence
• Predictive analytics platform
• Zero-party data analytics
• Economic forecasting models
• Audience segmentation data

Headquarters

HQ city

Worthington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Behavioral Intelligence Platform Access: Organizations access the Prosper Model Factory portal on Amazon SageMaker for predictive modeling, audience segmentation, customer scoring, retail media activation, and macroeconomic forecasting capabilities.
2. Survey-based Consumer Research Data: Proprietary zero-party consumer data collected monthly from over 8,000 U.S. adults, enabling organizations to build predictive systems based on stated intent and future expectations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Prosper Insights & Analytics operates a cloud-based behavioral intelligence platform built on Amazon SageMaker that combines proprietary zero-party consumer survey data from over 8,000 U.S. adults collected monthly with AI-powered predictive modeling. The company sells access to its Behavioral Intelligence Dataset, Economic Forecasting Models, monthly Consumer Snapshot sentiment tracking, and the Prosper Model Factory portal, supporting applications such as audience segmentation, customer scoring, retail media activation, and macroeconomic forecasting.

Product overview

Prosper Insights & Analytics is a consumer intelligence platform that operates as a unified system comprising multiple integrated products. The core offering centers on its Behavioral Intelligence Dataset—proprietary survey data from over 8,000 U.S. adults collected monthly—which powers the Prosper Model Factory platform for automated predictive modeling. Additional products include the Consumer Snapshot for ongoing sentiment tracking and Economic Forecasting Models that leverage advanced AI techniques to predict economic indicators. These products work together to transform behavioral data into predictive insights for applications including audience segmentation, customer scoring, retail media activation, and macroeconomic forecasting.

Differentiator

Problem solved

Functional benefit

Brands

• Prosper Model Factory: Automated modeling portal built on Amazon SageMaker providing access to proprietary behavioral intelligence dataset and predictive modeling environment.

Products and services

• Prosper Model Factory
• Behavioral Intelligence Dataset
• Consumer Snapshot
• Economic Forecasting Models

Quantifiable outcome

• Time from behavioral data to predictive insight reduced from weeks to hours
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Amazon Web Services (AWS)coreTechnology or Integration · 19 May 2026Prosper launched its automated Prosper Model Factory portal built on Amazon SageMaker, providing organizations with direct access to its proprietary behavioral intelligence dataset and automated modeling environment through AWS infrastructure.
• VTEXflagshipStrategic or Co-development Partner · 10 March 2026Joint research partnership on AI-powered commerce trust gaps, with research revealing 60% of consumers demand greater visibility into how AI systems work and 80% seek reassurance that AI supports fair access.
• National Retail Federation (NRF)coreStrategic or Co-development Partner · 2 December 2025Annual collaboration on Thanksgiving holiday weekend shopping surveys, with Prosper providing consumer data and NRF publishing the joint research. Record 202.9 million shoppers participated in the 2025 Thanksgiving weekend based on combined research.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Toluna: Toluna operates a global online consumer panel delivering survey-based insights to brands and agencies. Comparable consumer panel methodology and enterprise research delivery model to Prosper.
• Numerator: Numerator operates a consumer panel that blends purchase behavior with survey-driven intent data, offering omnichannel insights to brands and retailers. Directly comparable to Prosper's behavioral intelligence model and panel-based forecasting approach.
• Suzy: Suzy is a real-time consumer insights platform connecting brands to a panel of consumers for rapid survey-based research. Directly comparable technology model and target customer base to Prosper's enterprise research offering.
• Attest: Attest is a self-serve consumer research platform using panel-based surveys for brand tracking and audience insights. Closely matches Prosper's survey-based behavioral intelligence model, especially for mid-market and brand customers.
• quantilope: quantilope is an automated consumer insights platform providing AI-driven survey research and predictive analytics. Comparable in combining consumer survey data with predictive modeling for enterprise brand and research customers.
• Dynata: Dynata is one of the world's largest first-party data and panel providers powering market research, advertising, and analytics. Comparable panel-based data asset and overlapping customer base in research and insights.

Broad incumbents

• Circana: Circana (formed from IRI + NPD) is a global consumer and retail measurement leader offering panel, point-of-sale, and predictive analytics. Larger scale and broader portfolio, but overlapping with Prosper's audience segmentation and macroeconomic forecasting use cases.
• NielsenIQ: NielsenIQ is a global leader in consumer measurement and analytics with extensive retail and CPG panels. A broad incumbent that overlaps with Prosper's enterprise consumer-intelligence and retail insights offerings.
• Kantar: Kantar is a global market research and consumer insights leader spanning panels, brand tracking, and predictive analytics. Overlaps with Prosper on enterprise consumer intelligence, but at much larger global scale.

Emerging players

• Streetbees: Streetbees uses AI-driven consumer panel data to provide behavioral and sentiment insights globally. Emerging player with comparable panel-plus-AI model, focused on brand and CPG customers similar to Prosper's enterprise segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ProsperInsights

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosper Insights & Analytics