CLAS

What CLAS does

CLAS Inc. (クラス) is a Tokyo-headquartered, privately held Japanese company founded in 2018 that operates a circular-economy subscription rental platform for furniture, home appliances, electronics, office equipment, sports/leisure gear, and baby/kids products. Its core consumer service lets individuals rent individual items with no fixed contract period, exchange or return items anytime through their online account, and optionally purchase items after a minimum rental period. The product catalog spans electronics (washing machines, refrigerators, TVs, kitchen appliances from brands including Panasonic, Sharp, Toshiba, Dyson, BALMUDA, Sony), furniture (sofas, beds, mattresses, chairs, tables, storage, lighting from HAY, HermanMiller, Karimoku60, Louis Poulsen), office equipment, and lifestyle categories, delivered across Tokyo, Kanagawa, Saitama, Chiba, Osaka, Kyoto, and Hyogo prefectures, with select products available nationwide via Sagawa Express. The underlying differentiator is an in-house refurbishment operation that inspects, repairs, and cleans returned items to manufacturer-quality standards for re-rental, evidenced by the March 2026 manufacturer-refurbished Sony Bravia TV initiative launched with Orix Environmental and Sony Corporation.

The company's revenue model is built on recurring monthly rental subscriptions priced from ¥770 to ¥25,000 depending on product category, supplemented by one-time revenue from the 'あとから購入' (purchase-after-rental) option and professional services revenue from the CLAS Biz corporate division. CLAS Biz provides enterprise customers with office setup/relocation, private phone booths, home staging, and furnished rental property services via direct sales outreach, while the consumer side operates on a product-led, self-serve e-commerce model through clas.style. The company pursues a hybrid GTM combining PLG for individuals and field sales for enterprises, with marketing concentrated on its website, CLAS Magazine editorial content, and social channels (Instagram, X, Facebook). CEO Hirotake Kubo leads the firm alongside CTO Hironao Yamashita and COO Shirakawa Mamoru, and the company has raised approximately $40 million+ cumulatively since inception across equity rounds (ANRI, Money Forward, Persol Venture Partners, Flex Capital, Funds Startups, Yoii, Spotlight, SBI Investment, Canal Ventures, Globis Capital Partners, Geechs, Chishima Real Estate, Kyushin Social Capital) and debt facilities from Mizuho Bank, SBI Shinsei Bank, Shoko Chukin Bank, and Joyo Bank, the latter citing a 'profitable business model' as rationale for its March 2026 loan.

Name

CLAS

Legal name

CLAS Inc.

Website

https://clas.style

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

CLAS is a Japanese circular-economy subscription rental platform founded in 2018 that rents furniture, home appliances, and electronics to individual consumers and corporate clients across seven major prefectures, refurbishing returned items for re-rental.

Ownership category

akta.pro rank

Product category

Furniture and Home Appliance Rental Services

NAICS

Consumer Electronics and Appliances Rental (53221), Other Consumer Goods Rental (53228)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Furniture Rental (Living, Dining, Bedroom) (CRAIAOAA)

akta.pro secondary industries

Appliance Rental (Major & Small Appliances) (CRAIAOAC), Home Office Furniture Rental (Desks, Chairs, WFH Bundles) (CRAIAOAL), Baby & Kids Furniture Rental (Cribs, Changing Tables, Youth Beds) (CRAIAOAJ), Hospitality & Short-Term Rental Furnishings Subscription (STR/Property Managers) (CRAIAOAI), Subscription & Product-as-a-Service Consumer Leasing (FSAKANAK)

Keywords

• Furniture rental subscription
• Home appliance leasing
• Circular economy platform
• Office furniture rental
• Consumer subscription rental

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Rental Subscriptions: Core revenue from monthly rental fees for furniture, appliances, office equipment, sports/leisure items, and baby/kids products. Customers pay recurring monthly charges with no fixed contract period.
2. Purchase Option (あとから購入): Customers can purchase rented items after the minimum rental period, providing one-time revenue opportunities from converted rentals.
3. CLAS Biz Corporate Services: Professional services for enterprises including office setup/relocation, home staging, and furnished rental property services with custom quotations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

CLAS operates a subscription rental platform for furniture, home appliances, office equipment, sports/leisure gear, and baby/kids products in Japan, allowing individuals and businesses to rent items on a monthly basis with no fixed contract period. The company runs a circular economy model that repairs, cleans, and refurbishes returned items for re-rental, and offers a purchase option after the rental period.

Product overview

CLAS operates as a circular-economy subscription platform offering furniture, home appliances, and related services primarily in Japan. The core offering is the CLAS consumer subscription service (家具・家电レンタル・サブスクリプションサービス) where users rent individual items with no fixed contract period, enjoying flexibility to exchange or return items anytime, with optional purchase capability. This core platform is supplemented by CLAS Biz for enterprise customers seeking office setup and relocation services, private phone booths, home staging, and furniture-equipped rental properties. Additional value-added services include CLASコンシェルジュ (free design consultation), あとから購入 (purchase option), 引取りオプション (pickup service), and long-term/volume discounts. The platform also incorporates a circular economy initiative through its manufacturer refurbished program with ORIX Environmental. The product portfolio spans electronics (washing machines, refrigerators, TVs, kitchen appliances), furniture (sofas, beds, office chairs, lighting), office equipment, sports/leisure gear, and baby/kids items, featuring both Japanese (Panasonic, Sharp, Dyson, BALMUDA) and international (HAY, HermanMiller, Vitra) brands.

Differentiator

Problem solved

Functional benefit

Brands

• CLAS Biz: Office and residential space design services using circular furniture, appliances, and fixtures through subscription model for business customers.

Products and services

• CLAS Consumer Subscription Service Subscription rental platform for furniture and home appliances targeting individual consumers in Japan. Users can rent items from a catalog covering electronics, furniture, sports/leisure, and baby/kids categories, with the ability to exchange or return items anytime and an option to purchase items after the minimum rental period.
• CLAS Biz (Corporate Service) Enterprise-focused service offering office furniture and appliance rental with professional design consultation. Includes office setup/relocation, private phone booths, home staging for real estate sales, and furniture-equipped rental property services for corporate and real estate customers.
• Furniture Category Rental offerings for furniture including sofas, beds, mattresses, chairs, tables, storage, lighting, rugs, curtains, and interior plants from brands such as HAY, HermanMiller, ZINUS, Karimoku60, and Louis Poulsen.
• Electronics Category Rental offerings for home electronics including washing machines, refrigerators, microwaves, kitchen appliances, TVs, cleaners, air conditioning, and beauty devices from brands such as Panasonic, Sharp, Toshiba, Dyson, BALMUDA, and Sony.
• Office Category Rental offerings for office furniture and equipment including office chairs, sofas, desks, tables, storage, partitions, and office electronics targeting business customers.
• Sports & Leisure Category Rental offerings for fitness equipment, outdoor gear, and travel accessories including exercise bikes, treadmills, camping equipment, and suitcases.
• Baby & Kids Category

Quantifiable outcome

• Manufacturer-refurbished Sony Bravia TVs offered via circular economy initiative

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Orix Environmental Co., Ltd.coreStrategic or Co-development Partner · 4 March 2026CLAS partnered with Orix Environmental to start providing manufacturer-refurbished Sony Bravia TVs through CLAS's rental and subscription service. As the first phase of Orix Environmental's demonstration experiment, the initiative inspects and refurbishes used Sony TVs collected by Sony to manufacturer standards before reintroducing them via CLAS's subscription model. This circular economy initiative aims to reduce resource waste and environmental impact.
• Sony CorporationcoreStrategic or Co-development Partner · 4 March 2026Sony collects used TVs which are then inspected and refurbished to manufacturer standards by Orix Environmental. These manufacturer-refurbished Sony Bravia TVs are then offered via CLAS's subscription platform as part of a circular economy initiative.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• subsclife: Japanese furniture subscription service offering monthly rentals of designer furniture to consumers and businesses. Closely comparable to CLAS's core furniture rental subscription model and target customer base.
• AirRoom: Japanese furniture and interior rental service providing subscription-style monthly rentals to urban consumers and corporate clients. Direct competitor to CLAS in the Japan furniture subscription category.
• Rentio: Japan's leading consumer electronics and appliance rental platform with monthly subscription options. Directly comparable to CLAS's appliance rental offering under a similar rental/subscription model.
• Feather: US-based furniture rental subscription service for consumers and businesses. International direct peer with the same flexibility-over-ownership value proposition as CLAS.
• Fernish: US furniture rental subscription service offering monthly and rent-to-own options for home furnishings. Comparable business model and consumer target to CLAS's subscription offering.
• Grover: European consumer electronics and small appliance subscription platform. Comparable to CLAS's appliance rental category and its monthly subscription, circular-economy framing.

Regional players

• Rentomojo: India-based furniture and appliance rental subscription service. Comparable rental model to CLAS but operating in a different geography, serving as a regional benchmark rather than direct competitor.

Broad incumbents

• Nitori Holdings: Japan's largest furniture and home goods retailer. Competes for furniture demand with CLAS but sells outright rather than operating a subscription rental model.
• IKEA Japan: Swedish global furniture retailer's Japan operations. Competes in the furniture category with CLAS but through outright sales and DIY-focused value proposition rather than subscription.
• Yamada Holdings: Major Japanese consumer electronics and appliance retailer with nationwide footprint. Competes with CLAS in the appliance category via retail sales rather than subscription rental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CLAS_official
• Facebookfacebook.com/CLASofficial
• Instagraminstagram.com/clas_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds14 records

Investors23 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLAS