What Amdax does

Amdax B.V. is a Dutch-regulated cryptocurrency investment platform founded in 2019 and headquartered at Gustav Mahlerplein 49, Amsterdam. The company operates a multi-product platform that combines a self-service trading and custody application (My Amdax, available on iOS and Android) with a relationship-managed wealth offering for high-net-worth and institutional clients. Its product set spans self-directed trading in 40 screened crypto assets, periodic (DCA) investing across 33+ assets, managed strategies (Select, Bitcoin Algo, Amdax Trend, BTC/ETH Balancer), business accounts for legal entities, a tax-advantaged crypto child account, and staking. Custody is delivered through a full-reserve 1-to-1 digital vault (Vault portfolio) where client assets are segregated in Stichting Amdax Payments and never lent out, while a separate Flow portfolio enables fee-free investing by lending assets to Amdax Yield B.V.

The business is structured as a private Dutch B.V. with three wholly-owned operating subsidiaries: Stichting Amdax Payments (bankruptcy-remote custody foundation), Amdax Yield B.V. (regulated lending vehicle for the Flow product), and AMBTS B.V. (Amsterdam Bitcoin Treasury Strategy, a Bitcoin treasury vehicle preparing for an IPO on Euronext Amsterdam). Revenue is generated through a 0.6% annual service fee on Vault assets, transaction fees on trades, managed-investing fees (with €25K-€100K minimums depending on strategy), referral program payouts, and lending-derived income from the Flow product.

Amdax has positioned itself as a regulatory-first European crypto platform: it is the first crypto service provider registered with De Nederlandsche Bank (DNB), the first in the EU to complete an ISAE 3000 Type 2 audit, and one of the first four to receive a MiCAR license from the Dutch Authority for the Financial Markets (AFM), enabling EU-wide passporting. The company serves primarily Dutch and EU-based retail investors, HNW individuals (€25K-€100K tickets), business entities, and institutional clients, with institutional demand addressed through the AMBTS Bitcoin treasury product and a strategic interest in Custodiex for institutional custody.

Name

Amdax

Legal name

Amdax B.V.

Website

https://amdax.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Amdax is a Dutch AFM-regulated cryptocurrency investment platform offering self-directed trading, custody, staking, and managed investing across 40+ assets to retail, HNW, and institutional clients in the EU, with a full-reserve 1-to-1 custody model.

Ownership category

akta.pro rank

Product category

Cryptocurrency Investment & Digital Asset Management

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Custody & Exchange Wallet Services (Integrated) (FSADAAAG)

akta.pro secondary industry

Institutional / OTC Crypto Credit & Bilateral Lending (FSADAFAD)

Keywords

• Cryptocurrency investment
• Digital asset management
• Crypto custody services
• Managed crypto portfolios
• Bitcoin treasury strategy

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Annual Service Fee (Vault): 0.6% annual service fee charged on crypto assets held in Vault portfolio. Calculated daily and charged monthly.
2. Trading/Transaction Fees: Fees charged on crypto buy/sell transactions. Full fee schedule available on website.
3. Managed Investing Fees: Fees for professionally managed portfolios including Select, Bitcoin Algo, Amdax Trend, and BTC/ETH Balancer strategies. Minimum investment thresholds of €25,000 to €100,000 depending on strategy.
4. Referral Program: Customers earn Amdax points when referring contacts who become customers and make minimum €500 deposit. Points redeemable for rewards.
5. Amdax Yield (Flow): Interest income generated from lending client crypto assets to professional counterparties via Flow portfolio, covering operational costs with no service fees to clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Amdax is a Dutch AFM-regulated cryptocurrency investment platform offering self-directed trading, custody, and staking of 40+ screened crypto assets, alongside professionally managed crypto portfolios, periodic (DCA) investing, business accounts, and an institutional Bitcoin treasury product (AMBTS). Services are delivered through the My Amdax web/mobile app and through dedicated relationship managers for HNW and institutional clients.

Product overview

Amdax is a Dutch cryptocurrency investment platform offering a multi-product portfolio spanning self-directed investing (Vault and Flow portfolios), managed investing (Select, Bitcoin Algo, Amdax Trend, BTC/ETH Balancer), periodic investing, business accounts, and institutional services including AMBTS Bitcoin treasury product. The platform enables trading in 40+ crypto assets with custody, staking, and research services through its web and mobile applications. Services range from consumer-facing DCA and trading to premium wealth management (from €25,000-€100,000 minimums) and institutional-grade Bitcoin treasury solutions.

Differentiator

Problem solved

Functional benefit

Brands

• AMBTS: Amsterdam Bitcoin Treasury Strategy - A Bitcoin treasury company initiative to acquire Bitcoin holdings and provide institutional investors with regulated access to Bitcoin, operating under European MiCA regulation framework.
• Select
• Vault
• Flow
• Bitcoin Algo
• Amdax Trend
• BTC/ETH Balancer

Products and services

• Self-Investing (Vault) Default self-investing portfolio for individual investors offering trading in 40+ screened crypto assets, full-reserve 1:1 custody, and staking, with an annual 0.6% service fee.
• Self-Investing (Flow) Fee-free self-investing portfolio that lends user crypto to Amdax Yield B.V. to generate returns covering operational costs, with assets not held 1:1 and no trading/staking.
• Managed Investing (Crypto Asset Management) Professional crypto portfolio management service with seven expert-managed strategies, personal relationship manager, quarterly reviews, and onboarding via introductory meeting, KYC, and risk profiling.
• Select Strategy Hybrid wealth management strategy combining human fundamental asset selection with algorithmic timing of entries, holds, and exits based on price trends, with €100,000 minimum.
• Bitcoin Algo Strategy Algorithmic Bitcoin investment strategy using tested buy/sell signals to outperform BTC over the long term while managing downside risk, with €100,000 minimum.
• Amdax Trend Strategy Trend-following strategy providing exposure to the top 20 crypto assets by market cap to capture momentum and reduce volatility, with €25,000 minimum.
• BTC/ETH Balancer Passive managed strategy maintaining a fixed Bitcoin/Ether allocation for a balanced crypto portfolio without active market monitoring.
• Periodic Investing (DCA) Automated dollar-cost averaging service enabling users to set recurring crypto purchases across 33+ assets at fixed intervals to reduce timing risk.
• Business Investing (Zakelijke Rekening) Crypto investing account for Dutch BVs, holding companies, and stichtingen enabling corporate treasury to invest in crypto via a dedicated business account, operational within days.
• Amsterdam Bitcoin Treasury Strategy (AMBTS) Bitcoin treasury product providing institutional investors in Europe with regulated MiCA-compliant access to Bitcoin, targeting 1% of Bitcoin supply (over 210,000 BTC) and preparing for Euronext Amsterdam listing.
• Crypto Child Account Tax-advantaged investing account for minors allowing parents or relatives to gift crypto assets with ownership transferred at age 18, with no annual custody fee.
• Amdax Private Premium high-net-worth service tier offering a tailored setup for secure storage, staking, and trading of digital assets with concierge-style support.

Quantifiable outcome

• Maximum drawdown for lumpsum Bitcoin investing averages ~20% higher than weekly DCA strategy over historical periods
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Euronext AmsterdamcoreChannel Partner/ Reseller/ Distributor · 7 October 2025AMBTS B.V. is preparing for listing on Euronext Amsterdam stock exchange, which would make it a regulated Bitcoin treasury company publicly traded in Europe. This partnership provides European investors regulated access to Bitcoin exposure through traditional stock market infrastructure.
• Bitcoin AlphacoreStrategic or Co-development PartnerCo-production partner for Amdax Weekly newsletter and market content. Bitcoin Alpha is a Dutch crypto analysis platform that collaborates on weekly newsletters, providing market analysis and commentary for the Dutch crypto investor audience.
• CustodiexminorStrategic or Co-development PartnerAmdax has taken a strategic interest in Custodiex to expand secure custody services for institutional parties. This investment aims to make crypto assets safely and accessible for banks, funds, and professional investors requiring institutional-grade custody solutions.

Scale indicators6 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Bitvavo: Largest Dutch crypto exchange operating from Amsterdam with a similar product mix of spot trading, custody, and staking. Most direct geographic and product-line competitor to Amdax's Vault and Flow offerings among Dutch retail and HNW investors.
• Bitcoin Meester: Amsterdam-based Dutch crypto exchange offering self-directed trading, custody, and staking services for retail investors. Directly competes with Amdax on the same Dutch retail customer base with comparable product positioning.
• eToro: Multi-asset retail investing platform with crypto trading, staking, and copy-trading/social investment features. Closely comparable to Amdax on retail investing UX, asset coverage, and European customer base, with broader multi-asset class exposure.
• 21Shares: Swiss-based crypto ETP provider listing regulated Bitcoin and Ethereum products on European exchanges. Direct competitor to AMBTS for institutional and HNW demand seeking regulated European-listed crypto exposure.
• CoinShares: European digital asset investment firm offering ETPs, managed strategies, and trading liquidity. Comparable to Amdax's managed investing and AMBTS treasury offerings for institutional crypto exposure in regulated European venues.
• Swan Bitcoin: Bitcoin-focused services platform offering DCA, custody, and treasury products for individuals, advisors, and corporates. Closest analog to Amdax's Bitcoin Algo strategy, AMBTS treasury positioning, and DCA-based retail accumulation model.
• Bakkt Holdings: Institutional crypto custody and trading infrastructure provider serving banks, asset managers, and corporates. Comparable to the institutional custody and Select/AMBTS managed offerings at Amdax, with similar focus on regulated institutional onramps.

Broad incumbents

• Coinbase: Largest US-listed crypto exchange with full spectrum of retail trading, custody, staking, and institutional Prime services. Comparable business model across both consumer and institutional segments, with broader asset coverage but newer EU regulatory footprint that Amdax has already secured via MiCAR.
• Kraken: Global crypto exchange and custody provider serving retail and institutional clients across multiple jurisdictions. Overlaps with Amdax on trading, staking, and custody, and competes for European institutional mandates now that MiCAR is in force.
• Bitstamp: Long-standing European crypto exchange (now part of Robinhood) offering spot trading and institutional services. Competes for the same European institutional and HNW crypto-investor segment that Amdax targets with its managed strategies and AMBTS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AmdaxNL
• YouTubeyoutube.com/@Amdax
• LinkedInlinkedin.com/company/amdaxgroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amdax