DoubleTree by Hilton

What DoubleTree by Hilton does

DoubleTree by Hilton is a global upper-midscale hotel brand founded in 1969 as DoubleTree Inn in Arizona and acquired by Hilton in 2007. The brand operates more than 700 properties across North America, Europe, Asia, the Middle East, and Africa, offering full-service hotel accommodations including guest rooms, suites, meeting and conference facilities, and dining outlets. Its signature differentiator is the complimentary freshly-baked chocolate chip cookie served at check-in, a brand asset that has been extended into marketing campaigns, a historic 2019 delivery to the International Space Station, and over 20 million cookies distributed annually across the system.

The brand's core products center on standardized midscale lodging and MICE (meetings, incentives, conferences, and exhibitions) infrastructure, backed by Hilton's global reservation system and the Hilton Honors loyalty program. Distribution leverages Hilton.com direct booking, corporate sales channels, OTAs, and franchise networks, while dining and culinary programs are led by property-level executive chefs. The brand operates alongside Hilton's broader portfolio spanning luxury (Conrad, Waldorf Astoria, LXR) through extended-stay (Home2 Suites, Spark), positioning DoubleTree in the midscale-to-upper-midscale segment.

DoubleTree's business model is primarily franchise- and licensing-based, with independent hotel operators (e.g., OTH Hotels Resorts, City Edge Developments) paying franchise fees for the brand name, standards, and access to Hilton's distribution infrastructure. Secondary revenue streams include managed and owned property room revenue and ancillary services. The brand serves business travelers, leisure guests, and families, with portfolio-level marketing partnerships (such as Yas Island theme-park bundles) extending reach into destination-tainment segments. As a wholly-owned brand within Hilton Worldwide Holdings Inc. (NYSE: HLT), DoubleTree does not report standalone financials, and growth is driven by Hilton's parent-level capital allocation, brand expansion strategy, and selective portfolio rationalization.

Name

DoubleTree by Hilton

Legal name

DoubleTree by Hilton

Website

https://doubletree.com

Company type

Public

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

DoubleTree by Hilton is a global upper-midscale hotel brand operating 700+ properties under Hilton Worldwide, offering standardized lodging, MICE facilities, and dining. It generates revenue through franchise fees and room sales, serving business and leisure travelers worldwide.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodations
• Hospitality services
• Hotel franchising
• Business travel lodging
• Leisure accommodations

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Franchise and Licensing Fees: Independent hotel owners and operators pay franchise fees to use the DoubleTree by Hilton brand name, access Hilton's reservation system, loyalty program (Hilton Honors), marketing resources, and operational standards.
2. Hotel Room Revenue: Revenue generated from room bookings at owned or managed DoubleTree by Hilton properties, including business travelers, leisure guests, and group bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

DoubleTree by Hilton operates a global portfolio of 700+ full-service hotel properties offering guest rooms, suites, meeting and conference facilities, and dining outlets for business and leisure travelers. The brand operates primarily through a franchise and licensing model, where independent hotel owners license the DoubleTree brand, standards, and access to Hilton's global reservation system and Hilton Honors loyalty program. Its signature differentiator is the complimentary warm chocolate chip cookie served to every guest at check-in, with over 20 million cookies distributed annually.

Product overview

DoubleTree by Hilton is a global hotel brand operating 700+ properties worldwide, offering full-service hotel accommodations including guest rooms, suites, meeting and conference facilities, and dining outlets. The brand's signature differentiator is its complimentary freshly-baked chocolate chip cookie served to every guest, a program celebrating its 40th anniversary with over 20 million cookies distributed annually. Properties span diverse segments including airport hotels (Bengaluru), urban downtown locations (Ottawa, Cleveland), resort destinations (Yas Island Abu Dhabi), and extended-stay offerings, all positioned within Hilton's portfolio of luxury to extended-stay brands including Conrad, Waldorf Astoria, LXR, Canopy, Home2 Suites, and Spark.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 700+ properties globally distributing over 20 million freshly-baked cookies annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Hozpitality GroupminorGTM or Marketing Partner · 2 April 2026Hozpitality Group hosted a GM/HR/Sales Leaders Networking Event in Los Angeles with strong industry turnout including representatives from Hilton. The event featured the introduction of Hozpitality Group's Education Board Advisory Council and plans to host regular networking events expanding into other key U.S. markets.
• Yas Island (Abu Dhabi)coreGTM or Marketing Partner · 1 January 2024DoubleTree by Hilton Yas Island participates in Yas Island's 'Kids Go Free 2024' summer offer, bundled with access to Ferrari World Yas Island, Yas Waterworld, Warner Bros. World Abu Dhabi, and SeaWorld Abu Dhabi theme parks.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Hampton by Hilton: Sister brand under Hilton Worldwide targeting the focused-service/mid-scale segment. Most directly comparable as a franchise-based hotel brand within the same parent company, serving similar business and leisure travelers.
• Hilton Garden Inn: Sister brand under Hilton Worldwide in the upscale select-service segment. Closely comparable business model with franchise/licensing structure, similar customer segments, and shared Hilton distribution infrastructure.
• Courtyard by Marriott: Marriott's flagship select-service brand targeting business and leisure travelers. Direct competitor in the upper-midscale segment with similar franchise model, meeting facilities, and customer mix.
• Holiday Inn: IHG's flagship mid-scale hotel brand with 1,000+ global properties. Comparable family-friendly positioning, franchise model, and meeting/business amenities, serving overlapping customer segments.
• Hyatt Place: Hyatt's select-service brand targeting business and leisure travelers. Direct competitor in the upper-midscale segment with similar amenities, customer profile, and franchise/management structure.
• Best Western Hotels & Resorts: Global mid-scale hotel chain with strong franchise model and 4,000+ properties. Comparable positioning in mid-market to upper-midscale segments, targeting similar business and leisure travelers.
• Radisson Hotel Group: Global hotel group with mid-scale to upper-midscale properties. Direct competitor in similar customer segments with comparable franchise model and meeting/event facilities.
• Crowne Plaza: IHG's upscale full-service brand positioned similarly to DoubleTree. Direct competitor for business travelers and group bookings with comparable meeting facilities and franchise model.
• Embassy Suites by Hilton: Sister Hilton brand in the upscale all-suite segment. Comparable full-service positioning with similar customer base and shared Hilton distribution and loyalty infrastructure.

Broad incumbents

• Sheraton Hotels & Resorts: Marriott's full-service hotel brand with broader portfolio of properties. Overlaps with DoubleTree in the full-service mid-scale segment while offering more upscale positioning at flagship properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/doubletree-hilton

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoubleTree by Hilton