Outfront Media

What Outfront Media does

OUTFRONT Media Inc. (NYSE: OUT) is a publicly traded REIT and one of the largest out-of-home (OOH) advertising operators in the United States, founded in 1947 and headquartered in New York. The company owns and operates more than 600,000 canvases across the top 50 U.S. markets, including 14,800+ digital MTA screens in New York City and premier Times Square assets such as Duffy Duo and 2 Times Square Domination. Its inventory spans billboards, digital OOH (DOOH), transit, street furniture, place-based, and experiential formats, with digital displays totaling 5,800+ across 46 major markets and reaching an estimated 70% of Americans weekly.

Name

Outfront Media

Legal name

OUTFRONT Media Inc.

Website

https://outfront.com

Company type

Public

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

OUTFRONT Media is a publicly traded REIT operating 600,000+ out-of-home advertising canvases across the top 50 U.S. markets, serving national brands, agencies, tech firms, and DTC advertisers with billboards, transit, digital displays, and programmatic buying.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industries

Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)

Keywords

• Out-of-home advertising
• Digital billboards
• Transit advertising
• Programmatic media buying
• Audience measurement

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Out-of-Home Advertising Sales: Primary revenue from selling billboard, digital display, and transit advertising space to brands, agencies, and advertisers. Revenue generated through both direct sales and programmatic platforms. Digital inventory represents less than 40% of total inventory but generates significant portion of revenue, with programmatic and automated sales representing 20% of total revenue.
2. Creative Services: In-house creative agency services through OUTFRONT Studios providing campaign design, production guidance, and creative optimization for OOH advertising.
3. Technology/Ad Tech Services: Programmatic and data-driven advertising technology services including audience targeting, measurement, and attribution solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

OUTFRONT Media is an out-of-home (OOH) advertising company that sells advertising space on billboards, transit systems, street furniture, and digital displays across key U.S. markets. The company operates the largest U.S. transit advertising network, holds premium positions such as Times Square and the NYC MTA, and offers programmatic digital buying, audience targeting, and creative services to brand and agency clients.

Product overview

OUTFRONT Media is a leading Out-of-Home (OOH) advertising company operating as a REIT with a diversified portfolio of advertising formats. The company offers a unified platform combining traditional and digital OOH inventory with advanced advertising technology. Core products include Billboard Advertising, Transit Advertising (including the MTA Advertising Network), Street Furniture, Times Square Advertising, Place-based Advertising, Digital Out of Home (DOOH), Social OOH, and OUTFRONT Mobile. The technology stack includes Programmatic Advertising and the Digital Direct Ad Server for impression-based campaign activation. Supporting platforms include smartSCOUT (proprietary DMP), Audience Insights & Measurement, and Outcomes Measurement for attribution. Creative services are delivered through OUTFRONT Studios (in-house creative agency) and OUTFRONT XLabs (innovation group). Advanced capabilities include QRad, XPress, XScape, XTend, and XStream. The exclusive partnership with AdQuick provides AI-powered campaign planning and measurement tools, while strategic partnerships with AWS and Google DeepMind enable cloud infrastructure and generative AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• OUTFRONT Studios: Award-winning in-house creative agency delivering best-in-class design for marketers and brands
• OUTFRONT XLabs
• Moments by OUTFRONT
• OUTFRONT Mobile
• OUTFRONT XLabs XTend
• OUTFRONT XLabs QRad
• OUTFRONT XLabs XPress
• OUTFRONT XLabs XScape
• OUTFRONT XLabs XStream
• smartSCOUT
• Imagine If...

Products and services

• Billboard Advertising Static and digital billboard advertising placements in high-traffic U.S. markets, available to brands, agencies, and direct-buy customers for brand awareness and product launch campaigns.
• Transit Advertising Advertising on buses, rail systems, and transit stations in major U.S. markets, including the New York MTA, sold to brands and agencies seeking large urban audiences.
• MTA Advertising Network OUTFRONT's exclusive advertising concession across the New York MTA transit system, providing access to one of the largest U.S. transit advertising audiences.
• Times Square Advertising Premium digital and static advertising placements in Times Square, New York, available to brands seeking high-impact mass-awareness visibility.
• Digital Out of Home (DOOH) Advertising Network of digital billboards and screens in high-traffic locations, enabling dynamic creative and time-based campaigns for national and local advertisers.
• Street Furniture Advertising Advertising on bus shelters, news racks, and other street-level furniture in urban U.S. markets, providing last-mile proximity to pedestrian audiences.
• Place-Based Advertising Location-specific advertising in venues such as airports and retail environments, targeting audiences in defined dwell-time settings.
• OUTFRONT Mobile Mobile advertising extension that ties OUTFRONT's OOH placements to mobile engagement, supporting cross-channel campaign attribution.
• Digital Direct Ad Server Self-serve programmatic OOH buying platform that enables advertisers and agencies to plan, buy, and activate digital OOH inventory on demand.
• Programmatic OOH Buying Programmatic transaction capability for OUTFRONT's digital OOH inventory, integrated with major demand-side platforms and supply-side partners.
• Audience Insights & Measurement Audience data and measurement solutions, including the smartSCOUT data platform, that help advertisers plan and evaluate OOH campaigns.
• Outcomes Measurement Outcome-based measurement offering that links OOH campaign exposure to business outcomes such as sales lift, site visits, and brand metrics.
• OUTFRONT Studios Creative services offering that designs and produces advertising creative tailored to OUTFRONT's OOH and digital formats for brand and agency clients.
• Media Finder Self-service inventory discovery tool that lets advertisers search and select OUTFRONT OOH locations across U.S. markets.

Quantifiable outcome

• 70% of Americans reached weekly
• +8 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• SnapchatcoreStrategic or Co-development Partner · 18 June 2026Launched 'Crowd Created' live AR spectacle in Times Square featuring the first-ever four-sided AR Mirror, allowing visitors to interact with custom AR lenses displayed live on OUTFRONT's Duffy Duo billboards. Partnership combines Snapchat's AR technology with OUTFRONT XLabs' XTend offering.
• The Trade DesksecondaryTechnology or Integration · 9 June 2026OUTFRONT hired Jeff Hackett from The Trade Desk to lead programmatic sales and strategy, enhancing programmatic connectivity and agency trading desk integration.
• Journeo (Infotec subsidiary)secondaryTechnology or Integration · 7 May 2026Journeo subsidiary Infotec secured $1.2 million purchase order from OUTFRONT to supply display systems for the Massachusetts Bay Transportation Authority network in Boston, covering newly developed display technology with remote diagnostics.
• AdQuickcoreStrategic or Co-development Partner · 25 February 2026Exclusive multi-year commercial partnership under which OUTFRONT licenses AdQuick's OOH sales cloud product for an initial three-year term with exclusivity and invests up to $20 million at agreed milestones. The partnership combines OUTFRONT's premium national footprint with AdQuick's AI-powered technology platform to create a more seamless, data-driven workflow for advertisers and agencies.
• ABB FIA Formula E World ChampionshipsecondaryGTM or Marketing Partner · 3 February 2026OUTFRONT named Official Out-of-Home Advertising Partner of the 2026 ABB FIA Formula E Miami E-Prix with rights to Formula E IP and city-wide campaign activation in South Florida.
• Wasserman LivecoreStrategic or Co-development Partner · 21 November 2025Partnership to expand OUTFRONT's experiential division focusing on large-scale events including Super Bowl LX and FIFA World Cup 2026, combining OUTFRONT's sales relationships with Wasserman's event expertise for immersive brand activations.
• Google DeepMindcoreStrategic or Co-development Partner · 14 November 2025Launched 'Imagine If...' art and cultural civic program in NYC inviting residents to submit AI-generated visualizations displayed across the metro system, involving community participation and local artists with a grand finale event in Times Square.
• Amazon Web Services (AWS)coreTechnology or Integration · 15 October 2025Strategic partnership to modernize OOH advertising through AI-enabled workflows, transforming planning, buying, and measurement by leveraging AWS cloud and AI services to integrate static and digital inventory for more efficient media transactions.
• GroundTruth and Place ExchangesecondaryTechnology or Integration · 9 October 2025GroundTruth launched DOOH advertising solution enabled by integration with Place Exchange connecting DOOH ad exposure to real-world store visits, providing advanced attribution and access to premium DOOH inventory including OUTFRONT.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clear Channel Outdoor Holdings: Direct US/global competitor operating billboards, street furniture, and transit advertising with strong programmatic DOOH capabilities through Place Exchange; shares OUTFRONT's enterprise sales, agency relationships, and transit-centric footprint.
• Lamar Advertising Company: One of the largest outdoor advertising companies in the US operating billboards and digital displays across the country; most directly comparable to OUTFRONT in static and digital billboard inventory, programmatic capabilities, and transit adjacency.
• Intersection (Alphabet): US-focused digital OOH and transit media company operating screens in airports and subway systems (including LinkNYC); direct competitor in US transit digital OOH and smart-city media experiences.
• JCDecaux: Global leader in street furniture and transit advertising; competes with OUTFRONT in airport and urban OOH formats and operates a similar premium inventory + programmatic buying model internationally.
• Stroer SE: Major German-based OOH and digital out-of-home operator with billboard, transit, and programmatic DOOH businesses; comparable on integrated traditional + DOOH + programmatic inventory aggregation.

Emerging players

• AdQuick: AI-powered OOH sales cloud now exclusively licensed to OUTFRONT via $20M partnership; comparable SMB and self-serve OOH planning experience relevant to OUTFRONT's channel mix expansion.
• Place Exchange: Programmatic DOOH SSP integrated with major DSPs and attribution providers; competing supply-side platform for DOOH automation relevant to OUTFRONT's programmatic expansion.
• Vistar Media: Programmatic DOOH supply-side platform enabling automated buying across digital screens; partners with operators including OUTFRONT's competitors and is an emerging technology layer in DOOH trading.
• Broadsign: DOOH content management and programmatic player powering many operator networks; comparable ad-tech layer in the digital OOH value chain that competes with OUTFRONT's in-house Digital Direct Ad Server for ad-server spend.

Regional players

• Focus Media (分众传媒): Largest elevator and transit OOH operator in China with dominant scale in lifts and video screens; comparable inventory model (captive audience + transit + digital) but operates primarily in China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OUTFRONTMEDIAUS
• YouTubeyoutube.com/user/OutfrontmediaUSA
• Facebookfacebook.com/OutfrontMediaUSA
• LinkedInlinkedin.com/company/outfrontmedia
• Instagraminstagram.com/outfrontmediausa
• TikToktiktok.com/@outfrontmediausa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outfront Media