What Curate does

Curate is a cloud-based vertical SaaS platform that automates event planning operations for small and mid-sized businesses in the United States, with primary customer segments being caterers, florists, and event professionals, plus secondary modules for rental companies and venues. The platform unifies proposal generation, recipe and product catalog management, shopping list automation, contracts and e-signature, client and event management, and integrated payment processing, addressing pain points such as manual proposal creation, over-ordering and waste, pricing accuracy, and payment collection. Core proprietary components include an automated Proposal Builder with live proposal links and tiered pricing, a Stripe white-label Payments Platform with one-screen signing, a Customer Portal, a Product Catalog with recipe-level cost and stem-count calculations, an AI Assistant for generative proposal and workflow automation, and a Gameplan & Shopping List engine that derives procurement needs from event proposals.

The product is delivered as a web-based multi-tenant SaaS application with vertical-specific modules (Catering, Florist, Venue, Rental Software) sharing common capabilities such as multi-location management, custom fields, automation workflows, reporting, and integrations with Nowsta (staffing), Galley (kitchen operations), Stripe (payments), and Google Calendar. Technology differentiators emphasized by the company include recipe-level pricing precision, ease-of-use implementation, and novel AI-driven automation embedded into daily workflows rather than offered as a standalone tool.

Curate monetizes primarily through SaaS subscription licensing billed annually or monthly, supplemented by transaction fees from Curate Payments (powered by Stripe) and fees for third-party applications accessed within the platform. Distribution is dominated by a digital, product-led growth motion with self-serve onboarding, free lead-magnet resources (playbooks, calculators, contract and email templates), SEO-optimized content, webinars and live product events, and a FirstPromoter-based affiliate program, paired with a sales-assisted demo motion for mid-market buyers. The company is privately held, headquartered in St. Louis, Missouri, incorporated in Delaware, and was founded by Ryan O'Neil in 2013, with cumulative disclosed funding of approximately $4.25 million across 2018 and 2021 rounds led by Cultivation Capital and OCA Ventures.

Name

Curate

Legal name

Curate, Inc.

Website

https://curate.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Curate is a US-based vertical SaaS platform that helps small event businesses—caterers, florists, event professionals, rental companies, and venues—automate proposals, recipes, shopping lists, contracts, and integrated payments via subscription and Stripe-powered transaction fees.

Ownership category

akta.pro rank

Product category

Event Planning Software

NAICS

Software Publishers (513210), Caterers (722320)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

Keywords

• Event planning software
• Catering management software
• Florist business software
• Party rental software
• Venue management software

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing: SaaS subscription model charged on annual or monthly basis for access to the Curate platform. Users pay for a license to use the Application with basic features requiring registration.
2. Payment Processing: Platform facilitates payments between vendors and clients through Curate Payments (Stripe white-label). Vendors pay platform fees and transaction-related fees including $30 chargeback fee.
3. Third-Party Application Fees: Fees for access to Third Party Applications integrated with the platform, in addition to the base subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Curate provides a cloud-based SaaS platform that helps event planning small businesses (caterers, florists, event professionals, venues, and rental companies) automate proposals, manage recipes and product catalogs, generate shopping lists, and process payments. The platform combines an integrated CRM, proposal builder, recipe-level pricing tools, AI-powered automation, and a Stripe-powered payments engine to manage the full event lifecycle from inquiry to final payment.

Product overview

Curate offers a unified SaaS platform for event planning businesses, combining core CRM and business management capabilities with industry-specific vertical modules. The core Curate Platform provides proposal automation, workflow management, and payment processing, which are then customized through vertical modules for Caterers (with Galley kitchen management integration), Florists (with recipe-level pricing tools), Venues (with pipeline management), and Rental businesses. The platform also includes an AI Assistant for automation and generative AI features. All modules share common infrastructure including the Payments Platform (via Stripe), Customer Portal, Contract & Signature tools, and reporting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Curate Platform Core SaaS platform providing proposal automation, recipe management, shopping list generation, customer portal, contracts, payments, and workflow automation for event planning small businesses.
• Catering Software

Quantifiable outcome

• Cut proposal time by 80% (Stonehouse Catering)
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe white-label payment processing powering Curate Payments. Stripe handles payment processing, underwriting, and compliance. Vendors connect via Stripe for payment collection.
• Sweet Root VillageminorGTM or Marketing PartnerPartnership to celebrate Curate's 10th anniversary with special discount offer for current Curate customers on Sweet Root Village membership tiers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gather: Gather is a private event management platform for restaurants and hospitality groups, handling inquiries, proposals, contracts, and payments. It overlaps Curate's caterer/venue value proposition with comparable functionality and customer base.
• Caterease: Caterease is catering-specific event management software for menu planning, proposals, BEOs, and kitchen production. It is a direct vertical competitor to Curate's catering module within the same caterer SMB segment.
• Aisle Planner: Aisle Planner is wedding-planning business management software with proposals, timelines, payments, and client portals aimed at wedding planners and florists. It directly overlaps Curate's floral and event-professional modules for wedding-driven workflows.
• Tripleseat: Tripleseat is a SaaS platform for event management at restaurants, hotels, and unique venues, offering lead capture, proposals, contracts, and payments. It directly competes with Curate in the catering and venue event-management software category.
• Social Tables: Social Tables provides event diagramming, seating, and check-in tools alongside venue and planner management. It is a direct peer in event-planning workflow software serving many of the same venue and event-professional buyers as Curate.
• Allseated: Allseated is an event planning platform combining floorplans, guest seating, vendor coordination, and venue management. It is comparable to Curate's venue and event-professional modules, especially for larger event execution workflows.
• HoneyBook: HoneyBook is a clientflow and business management platform for creative SMBs including event planners, florists, and caterers, with proposals, contracts, and payments. It overlaps Curate's SMB creative-prosumer target market and core proposal-to-payment workflow.
• Planning Pod: Planning Pod offers an all-in-one event business management platform with proposals, timelines, payments, and venue tools targeting event planners and venues. It is a close direct competitor to Curate's event-professional and venue modules.

Broad incumbents

• Eventbrite: Eventbrite is a large-scale event ticketing and registration platform serving event organizers across consumer and professional events. While focused on ticketing rather than catering/florist ops, it operates in the broader event-business software space Curate addresses.

Emerging players

• Bizzabo: Bizzabo provides an events cloud for mid-market and enterprise event organizers with registration, marketing, and analytics. It is comparable in addressing the event-professional buyer but skews to larger corporate events rather than SMB catering/florist workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/curate
• Facebookfacebook.com/curate
• LinkedInlinkedin.com/company/curateco

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curate