Circuland
Circuland is a London-based SaaS company providing an AI-powered Digital Product Passport and Battery Passport platform for the built environment and other regulated industries, helping enterprises comply with EU Battery Regulation 2023/1542, ESPR, and the UK Building Safety Act.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Circuland does
Circuland Ltd is a London-based private SaaS company that provides an AI-powered platform for Digital Product Passports (DPPs), Building Passports, Battery Passports, and AI-classified compliance document management targeting the built environment and other ESPR-regulated product categories. The platform centralises fragmented supplier, carbon, compliance, and lifecycle data from PIM, PLM, BIM, and document systems into structured, QR/NFC-linked passport records aligned to EU Battery Regulation 2023/1542, the Ecodesign for Sustainable Products Regulation (ESPR), EN 15804, and the UK Building Safety Act 2022. Core technical components include native connectors for Akeneo and Pimcore (PIM), Autodesk Revit (BIM), and Microsoft Office 365 and SharePoint; a RESTful API; automated carbon footprint calculation across lifecycle stages A1-A3, A4, B1-B5, C1-C4, and D; and an AI Assistant for natural-language compliance querying. The company also offers Audit Buddy & Urban Mine for circularity audits of existing buildings and supports all 24 EU official languages plus Japanese and Chinese for the Battery Passport module.
The business model is subscription-based SaaS with Basic Seat (view-only) and Full Seat (floating edit/admin) licence tiers on multi-year contracts, supplemented by a discretionary Free Plan. Go-to-market is enterprise field sales, evidenced by "Request a demo" and "Speak to an Expert" CTAs, tailored Battery Passport Readiness Reviews, and flagship project partnerships with named enterprise customers including JLL, Legal & General, Mace, Overbury, Waterman, Endurance Land, Lo London, McGee, Natural Building Systems, and the City of Westminster. Primary customer segments are construction (lead vertical) and battery manufacturers, with secondary verticals in tyres, furniture, and fashion.
Circuland was founded in 2022, operates with 1–10 employees from a registered office at 71–75 Shelton Street, Covent Garden, London, and closed a €750,000 pre-seed round in October 2024 led by Apeiron Ventures with participation from Astylab Ventures. The company is GDPR-compliant, holds £5,000,000 of professional indemnity insurance and £1,000,000 of public liability insurance, and has been recognised with the FIS Digital Innovation Award (2025), Cemex Ventures Top 50 Construction Technology listing, and shortlists at the Digital Construction Awards and Building Innovation Awards.
Circuland firmographics
Firmographics- Name
- Circuland
- Legal name
- Circuland Ltd
- Website
- https://circuland.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Circuland is a London-based SaaS company providing an AI-powered Digital Product Passport and Battery Passport platform for the built environment and other regulated industries, helping enterprises comply with EU Battery Regulation 2023/1542, ESPR, and the UK Building Safety Act.
- Ownership category
- akta.pro rank
Where Circuland is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Circuland business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS platform providing access to Digital Product Passport, Battery Passport, Building Passport, and Document Management features. Subscription tiers include Basic Seats (view-only access) and Full Seats (floating licences with edit and admin access). A Free Plan tier is also offered. Fees are agreed at point of subscription or in signed SaaS agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Multi-year contract | Basic Seat - view-only user licence |
| Per seat | Multi-year contract | Full Seat - floating licence with edit and admin access |
| Freemium | Pay-as-you-go | Free Plan - no-charge tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Circuland product offering
Product offeringCore offering
Circuland provides an AI-powered SaaS platform for creating and managing Digital Product Passports (DPPs), Battery Passports, and Building Passports across regulated industries. The platform centralises compliance documents, lifecycle records, carbon footprint data, and audit trails, and integrates with PIM (Akeneo, Pimcore), BIM (Autodesk Revit), and document management systems (Office 365, SharePoint) to structure fragmented supplier data into QR-linked passport records aligned with EU Battery Regulation 2023/1542, ESPR, and UK Building Safety Act requirements.
Product overview
Circuland offers an AI-powered Digital Product Passport Platform with a modular architecture. The core offering consists of the Digital Product Passport platform and Battery Passport Platform (standalone), supplemented by add-on modules including Documents Management, Building Passports, and Audit Buddy & Urban Mine. All products share AI capabilities including natural language processing for compliance Q&A, automated carbon analytics, document classification, and real-time compliance checking. The platform integrates with PIM systems (Akeneo, Pimcore), BIM software (Autodesk Revit), and productivity tools (Office 365, SharePoint) to connect fragmented supplier data and deliver QR-accessible passport records across regulated industries including construction, batteries, tyres, furniture, and fashion.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Product Passport AI-powered platform for creating and managing Digital Product Passports (DPPs) with circularity and carbon metrics, centralising compliance documents, audits, and lifecycle records for product manufacturers across construction, batteries, tyres, furniture, and fashion.
- Battery Passport Dedicated solution for meeting EU Battery Regulation 2023/1542 requirements, helping battery manufacturers, pack assemblers, OEMs, importers, and recyclers structure product data, connect existing systems, and manage documents for EV, LMT, and industrial batteries above 2 kWh.
- Documents Management AI-powered classification and Golden Thread compliance module that automatically organizes compliance documents, supplier declarations, test reports, carbon data, and technical files across the product lifecycle.
- Building Passports End-to-end traceability solution for construction projects that aggregates product-level Digital Product Passports into building-wide Building Passports integrated with BIM models, covering construction packages from in-situ concrete to raised access floors.
- Audit Buddy & Urban Mine Fast auditing and material recovery insights tool for documenting existing buildings, enabling rapid assessment of building materials for circular economy potential, urban mining, and end-of-life planning.
Quantifiable outcome
- 20–40% reduction in compliance and data costs through integrated systems and reusable product data
- +4 more outcomes
Companies that use Circuland
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Circuland technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature9 records
Circuland partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- AkeneocoreOfficial integration partner providing PIM (Product Information Management) connectivity. Circuland's Akeneo Battery Passport Connector syncs product attributes into Battery Passport records, reducing manual data entry and keeping product information aligned across systems.
- PimcorecoreOfficial integration partner providing PIM/DAM connectivity. Circuland's Pimcore Battery Passport Connector enables API-based workflows to sync product data from Pimcore into Circuland for Battery Passport record creation and updates.
- Autodesk RevitcoreOfficial BIM (Building Information Modelling) integration partner. The Autodesk Revit Plugin connects passport data with Revit workflows and BIM models, enabling 3D-linked Building Passports and product data integration for construction projects.
- Microsoft (Office 365, SharePoint)coreOfficial integration for document connectivity. Office 365 and SharePoint integration enables teams to organise Battery Passport files, compliance documents, supplier evidence, and technical records without changing their existing document workflow.
- WatermanflagshipEngineering and sustainability consultant on the landmark Edenica Building project (100 Fetter Lane). Waterman led the delivery of one of the most advanced DPP implementations in the City of London, establishing a standardised, building-wide approach to product-level Digital Product Passports across four major construction packages.
- MaceflagshipMain contractor on the Edenica Building project. Mace partnered with Waterman and Circuland to deliver one of the most advanced Digital Product Passport implementations in the built environment, covering approximately 80% of the base build mass.
- GS1 UKcoreStandards body partner on the Old Newton Primary School project. GS1 UK provided global identifier credibility and interoperability for Digital Product Passports, ensuring that data captured can be reliably referenced by partners, regulators, and supply chain systems globally.
- Natural Building SystemscorePrefabricated building manufacturer partnering with Circuland and GS1 UK to deliver standards-based Digital Product Passport implementation for volumetric building pods at Old Newton Primary School. Each panel and pod component was assigned a GS1 Global Trade Item Number (GTIN) for end-to-end traceability.
- JLLflagshipGlobal commercial real estate services firm and client on the 1 Broadgate circular fit-out project. JLL's 90,000 sq ft office fit-out delivered by Overbury is one of London's most ambitious circular fit-outs, with Material Passports embedded across 20 subcontractor packages and approximately 300 products.
- OverburyflagshipOffice fit-out specialist and main contractor on the 1 Broadgate circular fit-out project with JLL and Circuland. Overbury delivered Material Passports across 20 subcontractor packages with full BIM integration, contributing to JLL's goal of reducing embodied carbon by 50% by 2030.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Circuland competitors and assessment
Company assessmentDirect peers
- Madaster: Dutch platform for building and material passports that catalogues materials in buildings to enable circular construction. Directly comparable to Circuland's Building Passports module — same target customers (developers, contractors, asset owners), same regulatory thesis (circular economy / material traceability), same SaaS delivery model.
- BATCONNECT: Battery passport SaaS focused on EU Battery Regulation 2023/1542 compliance for battery manufacturers and OEMs. Directly comparable to Circuland's Battery Passport Platform — same hard regulatory deadline, same customer profile, same data-structuring problem.
- Maptera: Building material passport platform for the construction sector, providing digital records of materials for circularity. Direct competitor to Circuland's Building Passports in the same construction vertical with overlapping developer and contractor customers.
Emerging players
- Cylib: German battery recycling company building a digital platform for material recovery and battery data. Comparable to Circuland's Battery Passport and Audit Buddy modules from the recycling/end-of-life side of the same data architecture, overlapping on circular economy data capture.
- One Click LCA: Construction-focused lifecycle assessment software used by architects, engineers, and developers to calculate embodied carbon. Comparable to Circuland's Carbon Analytics module — same customers, same embodied carbon / ESPR regulatory pressure, though One Click LCA is LCA-first rather than passport-first.
- Circularise: Supply chain traceability and digital product passport platform using blockchain-anchored records for materials in plastics, textiles, and batteries. Comparable to Circuland's DPP and Battery Passport offerings from a data provenance and circular materials angle, though with a different technical stack.
- Ecochain: Lifecycle assessment and environmental impact software for products and buildings. Adjacent peer to Circuland's Carbon Analytics, serving overlapping sustainability and compliance buyers in construction and manufacturing.
Broad incumbents
- Sphera: Enterprise software for product stewardship, LCA, and regulatory compliance across multiple industries. Comparable to Circuland's regulatory compliance and carbon analytics capabilities but as part of a much broader portfolio sold to large enterprises — represents both competition and a potential acquirer/partner.
- Autodesk: Owner of Revit (BIM) and the Tandem/Forma building lifecycle platforms, both of which Circuland integrates with. Comparable as a broad incumbent that could natively extend into Digital Product and Building Passports given its existing footprint among architects, engineers, and developers.
- Bentley Systems (iTwin): Infrastructure engineering software whose iTwin platform creates digital twins of physical assets including buildings. Comparable to Circuland's Building Passports from a built-environment digital record angle, with the resources and installed base to expand into DPP workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Circuland social profiles
Digital presenceCirculand compliance and trust
Trust signalCompliance1 record
Circuland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circuland leadership team
Management profileNumber of profiles
Circuland funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circuland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circuland
What does Circuland do?
Circuland provides an AI-powered SaaS platform for creating and managing Digital Product Passports (DPPs), Battery Passports, and Building Passports across regulated industries. The platform centralises compliance documents, lifecycle records, carbon footprint data, and audit trails, and integrates with PIM (Akeneo, Pimcore), BIM (Autodesk Revit), and document management systems (Office 365, SharePoint) to structure fragmented supplier data into QR-linked passport records aligned with EU Battery Regulation 2023/1542, ESPR, and UK Building Safety Act requirements.
Is Circuland a public or private company?
Circuland is a private company. It is classified as venture growth investor backed and is currently operating.
When was Circuland founded?
Circuland was founded in 2022. It employs 1 to 10 people.
Where is Circuland based?
Circuland is headquartered in London, United Kingdom, in the Europe region.
How does Circuland make money?
One revenue line is on record: saaS Platform Subscription.
Who are Circuland's main competitors?
Direct peers on record are Madaster, BATCONNECT and Maptera. Emerging players are Cylib, One Click LCA, Circularise and Ecochain. Broad incumbents are Sphera, Autodesk and Bentley Systems (iTwin).
Does Circuland have an API?
Yes. RESTful API for seamless integration with existing systems. Example endpoint: POST /api/v1/passports for creating product passports. Supports JSON payload with fields like product_id, industry, manufacturer, carbon_footprint, and recycled_content. Developer documentation is at circuland.co.uk/en.