Soda

What Soda does

Soda is a Brussels-headquartered data quality and observability software company founded in 2018, serving enterprise data teams that need to monitor, validate, and remediate data pipelines at scale. The platform centers on Soda Core (open-source) for checks, Soda Cloud for collaboration and observability, and data contracts that codify producer-consumer data agreements. Architecture integrates with 60+ data sources including warehouses, lakes, and catalogs via check execution agents, exposing results through a unified observability layer. AI capabilities are differentiated: the company has published peer-reviewed research at NeurIPS, JAIR, and ACML in collaboration with INRIA, including TabICLv2 for tabular anomaly detection and proprietary validation metrics reported to reduce false positives by 70% versus Facebook Prophet. Newer AI-native products include Soda Cleanse (agentic AI for autonomous data remediation), Contract CoPilot/Autopilot for contract authoring, and an MCP endpoint positioning Soda within the agent tooling ecosystem.

The business model combines a free open-source tier, a Team plan at $750/month, and custom-priced Enterprise annual contracts, with a usage-based SPU (Scan Processing Unit) metering layer introduced for Soda Cleanse. Customer logos span gaming (2K Games), food delivery (HelloFresh), travel (CarTrawler), and insurance (Group 1001), indicating vertical diversification. Soda has raised approximately $31.5M across four disclosed rounds between 2019 and 2024, with lead investors including Point Nine Capital and Singular. The June 2025 acquisition of NannyML extends the company into ML model monitoring, and the company operates with 11-50 employees across Belgium and additional geographies.

Name

Soda

Legal name

Soda Data Inc.

Website

https://soda.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Soda (Brussels, founded 2018) provides AI-native data quality and observability software for enterprise data teams, with open-source Soda Core, contracts, agentic Soda Cleanse for remediation, and 60+ warehouse integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium tier: Free tier with limited free Soda Processing Units (SPUs) including pipeline testing, metrics observability, alerting, and ticketing integrations; no credit card required, used as a self-serve funnel into paid plans.
2. Team subscription: Team plan priced at $750 (per month context), includes collaborative data contracts, no-code interface, advanced AI-powered data quality features, audit logs, custom roles, RBAC, private deployment, SSO, and premium support.
3. Enterprise subscription: Custom-priced Enterprise tier for business collaboration; annual billing and volume discounts available; bundles enterprise-grade governance, AI features, and premium support.
4. Soda Processing Units (SPU) overage: Usage-based pricing on additional SPUs beyond the free allowance on Team and Enterprise tiers; consumed when running data quality checks at scale.
5. Soda Cleanse add-on: Soda Cleanse is an add-on to Soda Cloud (Enterprise plan) available in Private Preview; agentic data cleansing for entity normalization, imputation, deduplication, and reconciliation.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels10 records

Core offering

Soda provides an AI-native data quality platform that detects, explains, and resolves data issues across enterprise data pipelines. The platform combines Soda Core (open-source YAML/SodaCL testing engine) with Soda Cloud (hosted SaaS control plane) and Soda AI (proprietary AI capabilities), delivering data observability, collaborative data contracts, record-level anomaly detection, smart alerting, a Diagnostics Warehouse, and agentic data cleansing. The offering is sold as free, Team ($750), and custom Enterprise subscriptions, with usage-based Soda Processing Units (SPUs) and an add-on for Soda Cleanse agentic remediation.

Product overview

Soda offers a unified, AI-native data quality platform delivered as Soda Cloud (hosted SaaS at cloud.soda.io), with Soda Core as the open-source code-based counterpart for engineers. The platform is organized as a set of interlocking modules that sit on a single shared contract and diagnostics foundation: Data Observability provides the metrics and record-level anomaly detection layer; Collaborative Data Contracts define executable expectations in code or UI; Smart Alerting routes accurate, owner-targeted incidents; Diagnostics Warehouse stores every failed record inside the customer's own environment; Lineage and Impact provides bi-directional catalog/governance integration; Pipeline Fixing shifts checks into CI/CD and orchestration; Soda AI layers Contract Autopilot, Contract Copilot, and the Soda MCP/CLI/API on top; and Soda Cleanse (Agentic Data Cleansing) extends the same contract-driven workflow into remediation through specialized AI agents. Together these modules cover detect–govern–alert–fix as one workflow, with Soda 4.0 as the current unified release.

Differentiator

Problem solved

Functional benefit

Products and services

• Soda AI AI layer for the Soda data quality platform that drafts and refines data contracts (Contract Autopilot and Contract Copilot), exposes an MCP/CLI/API for engineers and agents, and runs on metadata rather than raw rows. Underpinned by peer-reviewed research (NeurIPS, JAIR, ACML).
• Soda Cloud Hosted SaaS platform (cloud.soda.io) bundling Data Observability, Data Contracts, Smart Alerting, Diagnostics Warehouse, Lineage, and the Soda Agent for engineers; base on which Soda AI and Soda Cleanse are layered.
• Soda Data Observability
• Collaborative Data Contracts Executable, version-controlled data contracts letting engineers work in Git and business users in the UI; Contracts Copilot turns plain-English rules into contract language and Contracts Autopilot derives contracts from production data.
• Smart Alerting AI-powered alerting that automatically routes accurate, contextual incident notifications to the right owner through Slack, Teams, Jira, ServiceNow, PagerDuty, or Opsgenie, reducing false positives.
• Diagnostics Warehouse (Record-Level Diagnostics) Captures and stores every failed record directly in the customer's own warehouse, providing queryable history for faster debugging and root-cause analysis without data leaving the environment.
• Lineage and Impact Bi-directional catalog and lineage integration that turns governance rules into executable data quality checks and feeds quality results back to catalog tools (Collibra, Atlan, Purview, Alation, etc.) for unified lineage visibility.
• Soda Cleanse (Agentic Data Cleansing) Private-Preview add-on to Soda Cloud using specialized AI agents (entity normalization, imputation, deduplication, reconciliation) to detect bad records, generate fixes, and write corrections back to source after steward approval. Requires Soda 4.0 and Diagnostics Warehouse (Enterprise plan).
• Pipeline Fixing (Automated Pipeline Fixing) Shift-left data quality integrating Soda checks directly into development and CI/CD pipelines to detect schema changes, reconciliation mismatches, missing values, and anomalies before they reach production; routes fixes into operational workflows.
• Soda Core Open-source, YAML/SodaCL-based data quality framework that engineers run as code in orchestration workflows (Airflow, Dagster, dbt); foundation for Soda Cloud deployments, used in Group 1001 and 2K Games stacks before upgrading to Soda Cloud.

Quantifiable outcome

• Metrics monitoring algorithms deliver 70% fewer false positives than Facebook Prophet and scale to 1B rows in 64 seconds
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration53 records

AI capability11 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered major.

• NannyMLmajorStrategic or Co-development Partner · 9 June 2025In June 2025, Brussels-based Soda acquired Leuven-based NannyML, an AI monitoring and observability company, to enhance its data quality platform by integrating NannyML's AI technology for detecting data issues, model performance, and data drift — supporting Soda's expansion into AI and ML infrastructure.
• CollibramajorTechnology or IntegrationCollibra is listed as a data catalog integration on soda.io/integrations. Soda offers bi-directional sync with Collibra so governance teams can define policies in Collibra while Soda executes them as automated data quality checks and feeds quality results back for unified lineage visibility.
• AtlanmajorTechnology or IntegrationAtlan is listed as a data catalog integration. Soda bi-directionally syncs metadata and quality results with Atlan so users can see Soda's quality metrics within the Atlan catalog and link observability to data lineage, as demonstrated in Group 1001's deployment.
• SlackmajorTechnology or IntegrationSlack is a primary alerting and collaboration integration; Smart Alerting automatically creates, assigns, and tracks incidents from failed checks in Slack so the right person is notified where they already work.
• AirflowmajorTechnology or IntegrationApache Airflow is supported as an orchestration integration; Soda checks can be triggered from Airflow DAGs (as deployed by HelloFresh and CarTrawler) to validate pipelines and stop refreshes when data quality fails.
• SnowflakemajorTechnology or IntegrationSnowflake is one of Soda's primary data sources; Group 1001 and CarTrawler run Soda checks directly against Snowflake for validation, reconciliation, and feature-store quality.
• DatabricksmajorTechnology or IntegrationDatabricks is supported as a core data source; 2K Games runs Soda observability across Databricks-hosted game telemetry pipelines alongside Snowflake.
• Amazon Web Services (AWS)majorTechnology or IntegrationAWS is listed as an infrastructure integration; Soda runs natively on AWS and supports running data quality checks against AWS-hosted data sources and warehouses.
• Microsoft AzuremajorTechnology or IntegrationMicrosoft Azure is listed as an infrastructure integration; Soda supports Azure-hosted deployments and integration with Azure Active Directory for SSO.
• Google Cloud Platform (GCP)majorTechnology or IntegrationGoogle Cloud Platform is listed as an infrastructure integration; Soda supports GCP-hosted deployments and integration with BigQuery.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Monte Carlo Data: Monte Carlo is a direct peer offering a data observability and reliability platform with anomaly detection, freshness, and schema monitoring; it competes head-to-head with Soda Data Observability for enterprise data team budgets.
• Bigeye: Bigeye is a direct peer providing automated data quality monitoring, anomaly detection, and metrics across data warehouses; it targets the same data engineer and analytics buyer as Soda with a similar SaaS plus enterprise motion.
• Great Expectations: Great Expectations is a direct peer in the open-source data quality testing category alongside Soda Core, offering code-based expectation suites for pipelines; it competes for developer mindshare and feeds commercial offerings that overlap with Soda Cloud.
• dbt Labs: dbt Labs is a direct peer through dbt tests (its built-in data testing framework) and dbt Cloud, which compete with Soda Core/Cloud for the data transformation and quality layer of the modern data stack.

Emerging players

• Datafold: Datafold is an emerging player focused on data diffing, regression testing, and data observability for dbt and warehouse workflows; it overlaps with Soda's pipeline testing and data quality monitoring use cases for engineering-led teams.
• Anomalo: Anomalo is an emerging player in automated data quality monitoring for warehouse tables with no-code configuration; it competes for the same data steward and data engineer personas as Soda Data Observability.
• Atlan: Atlan is an emerging player in the data catalog and governance space that bi-directionally integrates with Soda to surface quality results; it competes for the same governance and data steward buyer while partnering on quality execution.

Broad incumbents

• Datadog: Datadog acquired Databand in 2022 to enter data observability, and offers broader infrastructure and APM monitoring with overlapping data quality and pipeline monitoring capabilities that compete with Soda for enterprise platform budgets.
• Collibra: Collibra is a broad incumbent in data governance and cataloging with bi-directional integration with Soda, but also competes indirectly by bundling data quality rules and stewardship workflows into its enterprise platform.
• Informatica: Informatica is a broad incumbent offering enterprise data integration, data quality, and governance as part of a large platform; it competes with Soda in regulated enterprises where Informatica bundles data quality into its broader data management stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/sodadata

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soda