Caju

What Caju does

Caju is a Brazilian employee-benefits and corporate-payments platform operating as EBBP IP LTDA, an Instituição de Pagamento authorized by the Banco Central do Brasil. Its core product, Caju Multibenefícios, consolidates up to nine categories of employee benefits — including food, meal, health and wellness, transportation, awards, and expenses — onto a single card, supported by PIX and boleto payment rails, iOS and Android apps with Google and Samsung Wallet integration, and a cloud-based HR platform that spans admission through retention. The company markets an "Essencial" plan with zero contracting fees and "taxa zero" on food categories for SMB and mid-market clients.

The business operates a hybrid go-to-market model: a product-led, self-serve funnel (quero.caju.com.br) for SMBs and mid-market, direct enterprise sales for accounts with 50,000+ employees (including Embraer, Grupo Boticário, Votorantim, Paraná Banco, Aurora, and Visa), and a reseller channel called Revenda Caju. Revenue is generated through recurring platform subscriptions, transaction processing fees on the card network, and an emerging credit product (Empréstimo Consignado) distributed via correspondent-banking partnership with VIA CAPITAL (Celcoin) under Banco Central Resolution 4.935/21. Customers report 30% less time on operational HR tasks, 80% improved talent attraction/retention, and 71% higher employee engagement, based on company-disclosed outcomes.

Founded around 2019 by Eduardo Giglio and Renan Mendes, Caju raised approximately $40M cumulatively across multiple rounds, including a $25M Series B led by K1 Investment Management in August 2022. Headcount scaled from roughly 70 in 2022 to about 370 in 2023 and is now reported in the 501–1,000 range, supporting a footprint of 50,000+ corporate clients and 1M+ end-user employees, all within Brazil. The company has begun to professionalize its leadership bench with international hires such as CMO Zachary Fox, and it operates content and community sub-brands (Cajuína, blog.caju.com.br) to support demand generation in the HR buyer segment.

Name

Caju

Legal name

Empresa Brasileira de Benefícios e Pagamentos Instituição de Pagamento Ltda

Website

https://caju.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Caju is a Brazil-based, Banco Central-licensed employee-benefits and corporate-payments platform that consolidates up to nine benefit categories, HR processes, and expenses onto a single card and app for SMB, mid-market, and enterprise clients across the country.

Ownership category

akta.pro rank

Product category

Employee Benefits Management

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Payment Reconciliation, ERP/AP Integration & Data Enrichment (Level 2/3, eReceipts) (THACAJAE)

akta.pro secondary industries

BNPL Card / Virtual Card Programs (FSAKACAC), Travel Payments & Virtual Cards for Corporate Travel (THALAMAJ)

Keywords

• Employee benefits platform
• Corporate expense management
• Multi-benefit card
• HR management software
• Payment institution services

Headquarters

HQ city

Bela Vista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Platform Fees: Caju charges subscription fees for access to their multibenefits platform with zero fees for contracting. The platform offers different plans (Essencial plan for SMBs) with integrated management of benefits, expenses, and HR.
2. Transaction Processing: Revenue generated from processing benefit transactions through their payment infrastructure and card network

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Caju operates a cloud-based multi-benefit platform that combines a Visa-backed BR Benefícios card with software for managing employee benefits (food, meal, culture, mobility, education), corporate expenses, people/HR workflows, rewards, wellness, and travel. The platform is delivered as a subscription SaaS to Brazilian employers, enabling centralised configuration, distribution, and reconciliation of allowances, with acceptance across the Visa network and PIX rails through Caju's own payment institution license.

Product overview

Caju is a Brazilian employee benefits and payments platform offering an integrated multi-benefit solution architecture. The core product, Caju Multibenefícios, is a unified platform that centralizes up to 9 categories of employee benefits—including food/meal benefits (Benefícios), expense management (Despesas), people/HR management (Pessoas), awards (Premiação), and health & wellness (Bem-estar e saúde)—under a single card system. The platform serves businesses of all sizes across Brazil with a zero-cost model for employers. Additional products include Caju Viagens (corporate travel), IndiCaju (analytics), Caju Ciclos, Caju Mais (well-being), and Caju Premiações. The company also operates a reseller program (Revenda Caju) and offers consignee loans through banking partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Cajuína: Initiatives related to company culture and internal community at Caju, including an internal blog section and cultural content.

Products and services

• Caju Multibenefícios
• Benefícios
• Despesas
• Pessoas
• Premiação
• Bem-estar e saúde
• Caju Viagens
• Empréstimo Consignado

Quantifiable outcome

• 30% less time spent on operational HR tasks
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• VIA CAPITAL (Celcoin)coreStrategic or Co-development PartnerCaju acts as a corresponding bank of VIA CAPITAL - SOCIEDADE DE CRÉDITO DIRETO S.A. (Celcoin) for the private consigned loan product, following Banco Central do Brasil Resolution 4,935/21 guidelines.
• Lázaro RamosflagshipGTM or Marketing PartnerBrazilian actor and entrepreneur featured in Caju's first major advertising campaign 'Caju é pra todo tipo de empresa' (Caju is for every type of company) created with agency DOJO.
• Instituto SemearminorOthersSocial impact organization mentioned as partner in diversity and inclusion initiatives.
• DOJO AgencyminorGTM or Marketing PartnerCreative agency that developed Caju's 'Caju é pra todo tipo de empresa' advertising campaign featuring Lázaro Ramos.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Pluxee: Recently spun off from Sodexo, Pluxee is a global employee benefits and engagement platform (meal, gift, mobility, wellness). It is one of the largest direct competitors to Caju in the corporate benefits card category.
• VR Benefícios: Major Brazilian employee benefits issuer (food, meal, transportation, education, cultura cards) with extensive merchant acceptance network—a core incumbent competitor in the same product category as Caju.
• Alelo: Brazilian benefits and corporate payments company offering food, meal, transportation, and culture benefits via prepaid cards—directly competitive with Caju's multi-benefit value proposition in Brazil.
• Swile: French employee benefits card and platform company offering meal vouchers, gift, mobility and other benefits on a single card with an HR-integrated app—directly analogous to Caju's multi-benefit card and mobile experience.
• Up Brasil: Brazilian multi-benefit platform (food, meal, fuel, gift, education, cultura) for corporate clients, comparable in product breadth and target customer to Caju's multi-benefit offering.

Emerging players

• Pontotel: Brazilian HR SaaS platform for time tracking, PTO, and people management—adjacent to Caju's Pessoas module and serving a similar SMB/mid-market HR buyer.
• Flash: Brazilian startup offering a multi-benefit and corporate expense card with mobile-first UX; overlaps with Caju's benefits and expense modules but at an earlier stage.
• Deel: Global HR and payroll platform (initially focused on international contractors) now expanding into benefits and payments; overlaps with Caju's people management and embedded benefits vision, though focused on cross-border use cases.

Broad incumbents

• TOTVS: Largest Brazilian enterprise software company with broad HR, payroll, and ERP suites. Caju competes most directly on the HR/benefits module level but TOTVS addresses a wider customer base and product portfolio.
• Edenred (Ticket Log in Brazil): Global leader in prepaid corporate services with the Ticket Log brand dominating the Brazilian meal voucher and benefits market. Operates at much larger scale than Caju but serves the same employer use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cajubeneficios
• YouTubeyoutube.com/CajuBenefícios
• Facebookfacebook.com/cajubeneficios
• LinkedInlinkedin.com/company/cajubeneficios
• Instagraminstagram.com/caju

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds10 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caju