COFFEX COFFEE MALAYSIA
Coffex Coffee Malaysia is a privately-held Malaysian B2B coffee solutions provider founded in 1997, operating as an authorized distributor of premium espresso machines and grinders plus an in-house coffee roaster, serving F&B chains, neighbourhood cafes, offices, and home enthusiasts across Malaysia.
- Company typePrivate
- Founded-
- HeadquartersSelangor, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What COFFEX COFFEE MALAYSIA does
Coffex Coffee Malaysia (legal entity: Coffex Coffee (M) Sdn Bhd) is a privately-held Malaysian coffee equipment distributor and in-house roaster founded in 1997 and headquartered in Shah Alam, Selangor, with a branch office in Penang. The company operates a 32-person organization serving F&B chains and neighbourhood cafes as primary customers, with secondary reach into home coffee enthusiasts and corporate offices. Its GTM is consultative and sales-led, combining equipment sales, tasting sessions, barista training, and ongoing technical support.
The core offering is a full-stack coffee solution spanning in-house roasted coffee blends (Primo Quattro, Alturra, Mokka, Discovery Blend #13, Superbar, Caffe Grande, Day Traveller, Night Traveller) and authorized distribution of premium international equipment brands including La Cimbali, Franke, Slayer, ECM, Gaggia, Casadio, FAEMA, Ditting, Fiorenzato, Mahlkönig, Baratza, Timemore, DeepBrew, and Puqpress. Coffex also carries non-coffee consumables (Oatside oat milk, Gryphon Tea, Giffard syrups, drinking chocolate) and accessories (automatic tampers, frothers, water filtration, DiFluid, Blendtec blenders).
Revenue mechanics are predominantly transactional one-time equipment and consumable sales priced in Malaysian Ringgit (RM24–RM25,000 ticket range), supplemented by professional services (consultation, training, technical support). Distribution runs through a proprietary e-commerce storefront with free shipping above RM150 and direct field/enterprise sales supported by two physical offices and active social media presence on Facebook, LinkedIn, YouTube, and Instagram.
COFFEX COFFEE MALAYSIA firmographics
Firmographics- Name
- COFFEX COFFEE MALAYSIA
- Legal name
- COFFEX COFFEE (M) SDN. BHD.
- Website
- https://coffexcoffee.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coffex Coffee Malaysia is a privately-held Malaysian B2B coffee solutions provider founded in 1997, operating as an authorized distributor of premium espresso machines and grinders plus an in-house coffee roaster, serving F&B chains, neighbourhood cafes, offices, and home enthusiasts across Malaysia.
- Ownership category
- akta.pro rank
COFFEX COFFEE MALAYSIA industry classification
Industry- Product category
- Coffee Equipment & Supplies
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
- akta.pro secondary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where COFFEX COFFEE MALAYSIA is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
COFFEX COFFEE MALAYSIA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Coffee Equipment Sales: Sale of coffee machines, grinders, and accessories including commercial espresso machines, home/office machines, super automatic machines, and professional grinders from brands like La Cimbali, Gaggia, ECM, Fiorenzato, Mahlkönig, and Baratza.
- In-House Roasted Coffee Beans: Sale of proprietary roasted coffee blends including Primo Quattro, Alturra, Mokka, Discovery Blend, Superbar, Caffe Grande, Day Traveller, and Night Traveller.
- Non-Coffee Products: Sale of tea (Gryphon Tea), oat milk (Oatside), drinking chocolate powder, and syrups (Giffard).
- Consultation and Training Services: Provides consultation, recommendation with tasting sessions, barista training, and ongoing technical support services to F&B businesses and cafes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee Beans - House Blends |
| Unit Pricing | Pay-as-you-go | Commercial Espresso Machines |
| Unit Pricing | Pay-as-you-go | Coffee Grinders |
| Unit Pricing | Pay-as-you-go | Home/Office Machines |
| Unit Pricing | Pay-as-you-go | Automatic Tampers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
COFFEX COFFEE MALAYSIA product offering
Product offeringCore offering
Coffex Coffee Malaysia sells commercial and home/office espresso machines, professional coffee grinders, automatic tampers, and accessories from premium European brands, alongside in-house roasted coffee bean blends and ancillary non-coffee products. The company supplies these as an authorized Malaysian distributor complemented by its own roasted-bean line and delivers consultation, barista training, and ongoing technical support to F&B chains and cafes. Sales are executed through an own e-commerce storefront and consultative direct sales, with fulfillment out of offices in Selangor and Penang.
Product overview
Coffex Coffee Malaysia is a B2B coffee equipment supplier and in-house roaster operating as a single brand. The company offers a comprehensive coffee equipment portfolio comprising: (1) In-house roasted coffee beans including blends like Primo Quattro, Alturra, Mokka, Discovery Blend #13, Superbar (100% Arabica), Caffe Grande, Day Traveller (Medium Roast), and Night Traveller (Dark Roast); (2) Commercial espresso machines from brands including La Cimbali (M100, M200, M23, M26, M39, M40, S15/S20/S30), Franke (A400, A600, A800), Faema (E61 Legend), Casadio (Undici), Slayer, ECM (Elektronika, Mechanika, Synchronika, Technika), and Gaggia (Accademia, Anima, Cadorna, Classic, Magenta); (3) Professional and home coffee grinders from Fiorenzato (F4, F5, F64, F83, AllGround, Pietro), Mahlkönig (E65, E80, EK43, EK Omnia, Guatemala, Peak, X54), Ditting, Baratza (Sette), La Cimbali (CM On Demand, Elective, G50), and Timemore (Sculptor, Chestnut, Whirly); (4) Automatic tampers including Puqpress M3/M4 and Felicita Oval with Bluetooth connectivity; (5) Non-coffee beverages and ingredients including Oatside oat milk, Giffard syrups, and drinking chocolate powder. The company provides consultation, recommendation, training, and technical support services to F&B chains and cafes throughout Malaysia.
Differentiator
Problem solved
Functional benefit
Products and services
- In-House Roasted Coffee Beans (Coffex House Blends) Proprietary roasted coffee blends roasted in-house by Coffex roasters, sold in multiple sizes from RM24 to RM139; targeted at cafes, offices, and home coffee enthusiasts seeking fresh specialty coffee.
- Commercial Espresso Machines Traditional and automatic commercial espresso machines for high-volume cafes and F&B operations, with 2-group and 3-group configurations, advanced milk systems, and PID controls, priced from RM10,000 up to RM25,000.
- Super Automatic Espresso Machines Super-automatic machines with integrated grinders, automatic milk texturing, and one-touch beverage preparation for cafes, offices, and small-volume commercial settings, priced from RM3,200 to RM10,420.
- Home & Office Espresso Machines Semi-professional and super-automatic espresso machines for home enthusiasts and small offices, priced from RM3,200 to RM5,500.
- Professional Coffee Grinders On-demand, grind-by-weight, and lab-grade professional grinders with flat or conical burrs ranging from 38mm to 83mm, targeted at cafes, roasteries, and retail coffee programs, priced from RM1,700 to RM24,400.
- Home Coffee Grinders Entry-level and prosumer conical burr grinders for home use, including electric, manual hand grinder, and portable models, priced from RM249 to RM2,999.
- Automatic Coffee Tampers Automatic tampers designed for under-grinder installation with adjustable force, fast cycle times, and plug-and-grind operation, priced from RM2,000 to RM4,600, plus the Felicita Oval with Bluetooth connectivity at RM2,000.
- Non-Coffee Beverages & Ingredients Complementary beverage items (oat milk, syrups, tea, drinking chocolate powder) for cafes and home users to support coffee menus beyond espresso.
- Coffee Accessories, Brewing & Cleaning Equipment Supporting accessories for coffee preparation and equipment maintenance, including replacement hoppers, barista tools, brewing gear, water filtration, and commercial blenders.
- Coffee Consultation, Training & Technical Support Professional services wrapping the equipment sale, including consultation and product recommendation with tasting sessions, barista training, and post-sale technical support for F&B businesses and cafes across Malaysia.
Companies that use COFFEX COFFEE MALAYSIA
Customer profileSegments4 records
Ideal customer profiles4 records
COFFEX COFFEE MALAYSIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
COFFEX COFFEE MALAYSIA partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- La CimbalicoreAuthorized distributor of La Cimbali espresso machines and grinders in Malaysia. Coffex offers La Cimbali M100, M200, M23, M26, M39, M40, S15, S20, S30 series machines and CM On Demand, Elective, G50 Premium grinders.
- GaggiacoreAuthorized distributor of Gaggia espresso machines and grinders in Malaysia. Products include Accademia Steel, Anima series, Cadorna series, Classic E24, Magenta Plus, and MDF 55 grinder.
- ECMcoreAuthorized distributor of ECM espresso machines in Malaysia. Products include Elektronika II Profi, Mechanika series, Synchronika series, and Technika series.
- FiorenzatocoreAuthorized distributor of Fiorenzato grinders in Malaysia. Products include F4 EVO, F5, F64 E, F64 EVO, F64 EVO PRO, F64 EVO SENSE, F71 KE, F83 E, F83 E PRO, F83 E XGI, Pietro hand grinder, and AllGround series.
- MahlkönigcoreAuthorized distributor of Mahlkönig grinders in Malaysia. Products include E65S, E65S GBW, E65W GBS, E80S, E80S GBW, E80W GBS, EK43, EK43 S, EK43 S Limited Edition, Guatemala 2.0, PEAK, X54, and EK Omnia.
- FrankecoreAuthorized distributor of Franke espresso machines in Malaysia. Products include Franke A400, A600, and A800.
- SlayercoreAuthorized distributor of Slayer espresso machines in Malaysia. Products include Slayer Espresso, Steam EP, Steam LP, and Steam Single.
- CasadiocoreAuthorized distributor of Casadio espresso machines in Malaysia. Products include Casadio Undici A1, A2, and A2 Compact.
- BaratzacoreAuthorized distributor of Baratza grinders in Malaysia. Products include Baratza Sette 270 and Sette 30 S2.
- DittingcoreAuthorized distributor of Ditting grinders in Malaysia. Products include Ditting 807 Lab Sweet Coffee Grinder.
- FAEMAcoreAuthorized distributor of FAEMA espresso machines in Malaysia. Products include FAEMA E61 Legend S1.
- TimemorecoreAuthorized distributor of Timemore grinders and accessories in Malaysia. Products include 064S Sculptor, 078 Sculptor, Chestnut C5, and Whirly 01S portable grinder.
- Aqua PureminorWater filtration products for coffee equipment.
- BlendtecminorCommercial blenders for food service applications.
- PuqpresscoreAuthorized distributor of Puqpress automatic tampers in Malaysia. Products include Puqpress M3 (for Mahlkönig E65s) and Puqpress M4 (for Fiorenzato F64 & F83).
- FelicitaminorAuthorized distributor of Felicita automatic tampers in Malaysia. Products include Felicita Oval Automatic Coffee Tamper.
- Gryphon TeaminorTea products for non-coffee beverage offerings.
- OatsideminorOat milk products for non-dairy coffee beverages.
- GiffardminorSyrup products for coffee beverages.
- BristotminorCoffee brand carried by Coffex Malaysia.
- DeepBrewcoreAuthorized distributor of DeepBrew automatic coffee machines in Malaysia. Products include DeepBrew H6 and DeepBrew S180 with Foamaster technology.
Recent moves6 records
Expansion highlights5 records
COFFEX COFFEE MALAYSIA competitors and assessment
Company assessmentDirect peers
- Marco Beverage Systems: Ireland-headquartered manufacturer of commercial coffee brewing equipment (under-counter brewers, batch brewers, precision grinders). Comparable to Coffex as a coffee equipment specialist serving the F&B channel, though operating as a manufacturer rather than a distributor.
- Common Man Coffee Roasters: Singapore/Malaysia specialty coffee roaster that operates cafes and sells equipment and beans. Highly comparable to Coffex as a regional specialty coffee operator with in-house roasting and equipment distribution, though more cafe-heavy.
Regional players
- Highlander Coffee: Malaysian specialty coffee roaster operating roastery cafes and selling beans. Comparable to Coffex as a Malaysian specialty coffee operator, with similar local market exposure but a cafe-led model.
- Papa Palheta: Singapore specialty coffee roaster and cafe operator with associated equipment/bean distribution. Comparable to Coffex in roasting-plus-equipment model but Singapore-focused and stronger on the cafe side.
- Café Barbera: Malaysian/Italian heritage coffee roaster and cafe operator with retail distribution. Comparable to Coffex in Malaysia specialty coffee roasting, though more cafe-oriented and less equipment-focused.
Broad incumbents
- Crem International: Spanish-headquartered espresso machine and grinder manufacturer. Comparable to Coffex as part of the commercial coffee equipment value chain, with overlapping brand portfolio and customer base.
- La Marzocco: Italian premium espresso machine manufacturer with global distribution. Comparable to Coffex as part of the premium espresso equipment value chain, though positioned upstream as a brand owner with their own distribution.
- Breville Group: Australia-listed global consumer coffee equipment brand (Breville, Sage). Comparable to Coffex as a coffee equipment player, though operating at much larger scale and focused on the consumer/home segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
COFFEX COFFEE MALAYSIA social profiles
Digital presenceCOFFEX COFFEE MALAYSIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
COFFEX COFFEE MALAYSIA leadership team
Management profileNumber of profiles
Profiles1 record
COFFEX COFFEE MALAYSIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COFFEX COFFEE MALAYSIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COFFEX COFFEE MALAYSIA
What does COFFEX COFFEE MALAYSIA do?
Coffex Coffee Malaysia sells commercial and home/office espresso machines, professional coffee grinders, automatic tampers, and accessories from premium European brands, alongside in-house roasted coffee bean blends and ancillary non-coffee products. The company supplies these as an authorized Malaysian distributor complemented by its own roasted-bean line and delivers consultation, barista training, and ongoing technical support to F&B chains and cafes. Sales are executed through an own e-commerce storefront and consultative direct sales, with fulfillment out of offices in Selangor and Penang.
Is COFFEX COFFEE MALAYSIA a public or private company?
COFFEX COFFEE MALAYSIA is a private company. It is classified as unknown and is currently operating.
When was COFFEX COFFEE MALAYSIA founded?
COFFEX COFFEE MALAYSIA was founded in -1. It employs 11 to 50 people.
Where is COFFEX COFFEE MALAYSIA based?
COFFEX COFFEE MALAYSIA is headquartered in Selangor, Malaysia, in the Asia region.
How does COFFEX COFFEE MALAYSIA make money?
Four revenue lines are on record. Coffee Equipment Sales are the primary driver. The others are in-House Roasted Coffee Beans, non-Coffee Products and consultation and Training Services.
Who are COFFEX COFFEE MALAYSIA's main competitors?
Direct peers on record are Marco Beverage Systems and Common Man Coffee Roasters. Regional players are Highlander Coffee, Papa Palheta and Café Barbera. Broad incumbents are Crem International, La Marzocco and Breville Group.
Does COFFEX COFFEE MALAYSIA have an API?
No public API is recorded for COFFEX COFFEE MALAYSIA.
What industry is COFFEX COFFEE MALAYSIA in?
COFFEX COFFEE MALAYSIA's product category is Coffee Equipment & Supplies. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 2080.