YUPPTV
YuppTV is a global OTT entertainment platform delivering 400+ Indian live TV channels and 100,000+ hours of VOD across 15+ languages to South Asian diaspora consumers in 20+ countries, via a multi-screen streaming service with subscription, device-fee, and B2B OTT platform revenue.
- Company typePrivate
- Founded2008
- HeadquartersAlpharetta, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What YUPPTV does
YuppTV is a privately held over-the-top (OTT) entertainment platform that aggregates Indian television, movies, and live content for global South Asian diaspora audiences. Founded in 2008 and operating through two corporate entities — YuppTV USA Inc. (headquartered in Alpharetta/Atlanta, Georgia) and YuppTV India Private Limited — the company distributes more than 400 live channels and 100,000 hours of video-on-demand across 15+ Indian languages via native applications on connected TVs, internet set-top boxes, smart Blu-ray players, PCs, smartphones, and tablets. Its underlying platform includes Adaptive Bitrate Streaming technology, a unified cross-device analytics layer (YuppTV Analytics), a live broadcasting tool (Freedocast), a media player (YuppTV Scope), and a white-label OTT backend (YuppTV-OTT Platform) used by other broadcasters.
The company's product portfolio spans six offerings: the flagship YuppTV consumer streaming service, YuppFlix (regional-language movies and shows), Freedocast, YuppTV Scope, the YuppTV-OTT Platform for enterprise clients, and YuppTV Analytics. Revenue is generated primarily through direct-to-consumer subscriptions (monthly, quarterly, half-yearly, and yearly tiers starting at approximately $2.99 per month for service access), supplemented by one-time account activation fees (~USD 10/year), device activation fees (~USD 10–20), and a freemium-to-paid funnel that begins with a 14-day YuppFlix trial. Secondary revenue is derived from B2B licensing of the OTT platform and analytics modules to broadcasters and media companies.
YuppTV operates as a direct-to-consumer, product-led platform with self-serve sign-up and global distribution across more than 20 countries. The company has raised approximately $57.5 million across three disclosed funding rounds (2014–2016), with the largest a $50 million Emerald Media growth round in October 2016, and has executed two tuck-in acquisitions (ReliableIPTV in 2016 and HeroTalkies in 2018). It holds a strategic content partnership with SonyLIV and secures cricket streaming rights (including the IPL) as a key demand driver for diaspora subscribers.
YUPPTV firmographics
Firmographics- Name
- YUPPTV
- Legal name
- YuppTV India Private Limited / YuppTV USA Inc.
- Website
- https://yupptv.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- YuppTV is a global OTT entertainment platform delivering 400+ Indian live TV channels and 100,000+ hours of VOD across 15+ languages to South Asian diaspora consumers in 20+ countries, via a multi-screen streaming service with subscription, device-fee, and B2B OTT platform revenue.
- Ownership category
- akta.pro rank
YUPPTV industry classification
Industry- Product category
- OTT Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- International/Multilingual Streaming Channels (MPABAHAI)
- akta.pro secondary industries
- Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
Keywords
Where YUPPTV is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
YUPPTV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Revenue: Monthly, quarterly, half-yearly, and yearly subscription packages for premium content access including Live TV, Catch-up TV, Movies, TV Shows, and Music. Automatic renewal with 7-day prior notice for cancellation.
- Account Activation Fee: Non-refundable Account Activation Fee of approximately $10 per year, charged upon subscription renewal. Varies by country.
- Device Activation Fee: One-time non-refundable Device Activation Fee of approximately $10 for half-yearly and yearly subscribers, plus approximately $20 initial plus $2.99/month for activating additional devices. No fee for PC and mobile devices.
- Service Fee: Monthly service fee of approximately $2.99 for monthly package subscribers to enable access on up to one television, with additional $2.99 per extra television.
- YuppFlix Premium Content: 14-day free trial for YuppFlix's catalogue of Blockbuster movies with paid subscription conversion thereafter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with basic service access |
| Subscription | Multi-year contract | Quarterly subscription at discounted rate |
| Subscription | Multi-year contract | Half-yearly subscription at discounted rate |
| Subscription | Annual | Yearly subscription at maximum discount |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
YUPPTV product offering
Product offeringCore offering
YuppTV is an online OTT entertainment platform that streams 400+ live Indian TV channels and 100,000+ hours of video-on-demand content, including movies, TV shows, catch-up TV, and cricket, across six screen types for South Asian diaspora viewers worldwide. Its ecosystem also includes YuppFlix (regional movie subscription), Freedocast (live broadcasting), YuppTV Scope (HD media player), and a white-label OTT platform plus analytics for broadcasters.
Product overview
YuppTV operates as a comprehensive multi-platform OTT entertainment ecosystem. The core YuppTV platform serves as the primary offering, delivering Live TV, Catch-up TV, TV Shows, and Movies to Connected TVs, Internet STBs, Smart Blu-ray Players, PCs, Smart Phones, and Tablets. The portfolio includes YuppFlix (a movie-focused sub-brand), Freedocast (live broadcasting solution), YuppTV Scope (media player), YuppTV-OTT Platform (white-label infrastructure), and YuppTV Analytics (BI/analytics tool). The company also offers dedicated content sections for cricket packages and Carnatic music.
Differentiator
Problem solved
Functional benefit
Brands
- YuppFlix: Indian movies and TV Shows platform across 9 regional languages with genres including Action, Drama, Comedy, Romance, and Thriller.
- Freedocast
- YuppTV Scope
Products and services
- YuppTV OTT Streaming Service Primary subscription OTT platform offering 400+ live Indian TV channels, catch-up TV (up to 10 days post-broadcast), TV shows, and movies streamed across six screen types (Connected TVs, Internet STBs, Smart Blu-ray Players, PCs, Smartphones, Tablets) for South Asian diaspora consumers worldwide.
- YuppFlix Movie-focused sub-brand providing subscription access to Indian movies and TV shows across 9 regional languages with genres including Action, Drama, Comedy, Romance, and Thriller. Includes a 14-day free trial.
- Freedocast Live broadcasting solution enabling users to stream instantly anywhere with Adaptive Bitrate Streaming for low-bandwidth conditions and simultaneous broadcasting to multiple platforms including Facebook Live and YouTube Live.
- YuppTV Scope Media Player First media player enabling South Asian content streaming on television in HD quality, providing unlimited movies, shows, news, and TV channels without interruption.
- YuppTV OTT Platform (White-label) White-label backend OTT platform infrastructure supporting 2 billion minutes streamed per month, 400+ live channels, and 100,000+ hours of VOD, compatible with web, mobile, Connected TVs, Internet STBs, and gaming consoles. Sold to broadcasters and media companies.
Quantifiable outcome
- 2 billion minutes streamed per month
- +2 more outcomes
Companies that use YUPPTV
Customer profileSegments2 records
Ideal customer profiles2 records
YUPPTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
YUPPTV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SonyLIVcoreSonyLIV content is available on the YuppTV platform, including movies such as Athiradi, Madhuvidhu, Baby Girl, Kalamkaval, and TV shows like Gullak, Undekhi, Shark Tank India, Kaun Banega Crorepati. This integration provides YuppTV users access to Sony Entertainment content.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
YUPPTV competitors and assessment
Company assessmentDirect peers
- MX Player: MX Player (Times Internet-owned) provides ad-supported Indian-language video streaming including TV shows, movies, and originals. Its free, ad-supported model targets the same price-sensitive diaspora viewer as YUPPTV's freemium tier.
- SonyLIV: SonyLIV is both a YUPPTV content partner and a direct competitor, offering premium Indian TV shows, movies, and live sports. Its strategic position as a major Indian broadcaster with global OTT distribution makes it the closest direct peer in content and audience.
- ZEE5: ZEE5 is a Zee Entertainment-owned Indian OTT platform offering multi-language content, live TV, and originals to global audiences including the South Asian diaspora. It competes head-to-head with YUPPTV in regional-language streaming outside India.
- Eros Now: Eros Now (now part of the Eros-Stardom merger / Eros International ecosystem) provides Bollywood and Indian-language movie streaming globally, targeting the same diaspora audience with a comparable subscription model.
- Ditto TV: Ditto TV (by Zee Entertainment) offers free, ad-supported Indian TV channels globally. As a competing India-origin multi-screen OTT service with similar diaspora targeting, it is a comparable niche peer to YUPPTV's free streaming tier.
- JioHotstar: JioHotstar (the merged Reliance-Disney streaming product) is the dominant Indian OTT platform offering live TV, movies, and cricket (IPL) globally. It directly competes with YUPPTV for the same South Asian diaspora audience and the same premium content rights.
Emerging players
- Tata Play Binge: Tata Play Binge is an Indian OTT aggregator bundling multiple streaming services (Disney+, Hotstar, etc.) under one subscription. As an aggregator of Indian content for Indian and diaspora viewers, it represents an emerging competitive model that could displace standalone niche platforms like YUPPTV.
- Viu: Viu (PCCW / Viu International) is an OTT service focused on Asian (including South Asian) content in emerging markets and the Middle East. It overlaps with YUPPTV in offering regional-language content to diaspora and migrant populations across the Gulf and Southeast Asia.
Broad incumbents
- Sling TV: Sling TV is a US-based OTT pay-TV service offering international channel packs including South Asian (Hindi) packages. As an established broader incumbent, it competes for diaspora subscribers seeking international content via a mainstream US platform.
Regional players
- Willow TV: Willow TV is a North America-focused cricket streaming service. While narrower than YUPPTV (cricket-only), it competes for the same diaspora cricket-viewing audience in the US/Canada and represents a specialist alternative for YUPPTV's most valuable seasonal content vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
YUPPTV social profiles
Digital presenceYUPPTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
YUPPTV leadership team
Management profileNumber of profiles
Profiles3 records
YUPPTV subsidiaries and ownership
Company hierarchySubsidiaries5 records
YUPPTV funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YUPPTV M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YUPPTV
What does YUPPTV do?
YuppTV is an online OTT entertainment platform that streams 400+ live Indian TV channels and 100,000+ hours of video-on-demand content, including movies, TV shows, catch-up TV, and cricket, across six screen types for South Asian diaspora viewers worldwide. Its ecosystem also includes YuppFlix (regional movie subscription), Freedocast (live broadcasting), YuppTV Scope (HD media player), and a white-label OTT platform plus analytics for broadcasters.
Is YUPPTV a public or private company?
YUPPTV is a private company. It is classified as venture growth investor backed and is currently operating.
When was YUPPTV founded?
YUPPTV was founded in 2008. It employs 251 to 500 people.
Where is YUPPTV based?
YUPPTV is headquartered in Alpharetta, United States, in the North America region.
How does YUPPTV make money?
Five revenue lines are on record. Subscription Revenue is the primary driver. The others are account Activation Fee, device Activation Fee, service Fee and yuppFlix Premium Content.
Who are YUPPTV's main competitors?
Direct peers on record are MX Player, SonyLIV, ZEE5, Eros Now, Ditto TV and JioHotstar. Emerging players are Tata Play Binge and Viu. Sling TV is listed as a broad incumbent. Willow TV is listed as a regional player.
Does YUPPTV have an API?
No public API is recorded for YUPPTV.
What industry is YUPPTV in?
YUPPTV's product category is OTT Video Streaming. Its primary akta.pro industry code is MPABAHAI, International/Multilingual Streaming Channels, with a secondary code of MPAHAJAK, Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC). Its NAICS code is 5162 and its SIC code is 4833.