What ZenWTR does

ZenWTR (legally Zen Beverage LLC, founded 2020 in the United States) is a premium bottled water brand built around vapor-distilled alkaline water formulated at pH 9.5 and infused with calcium, potassium, and magnesium electrolytes. Its core technical proposition is an 8-step purification process combining vapor distillation with electrolysis ionization to remove contaminants and acid components, followed by a proprietary electrolyte blend for taste. The signature differentiator is packaging: ZenWTR was the first beverage in the world bottled in 100% recycled ocean-bound plastic, sourced from coastal regions including Ecuador, and certified Plastic Negative by rePurpose Global and OceanCycle-certified.

The company sells through a hybrid direct-to-consumer and wholesale model. The DTC channel runs through zenwtr.com, offering cases of 1L ($35.99), 23.7 oz ($29.99), 16.9 oz ($35.99), 1.5L ($52.99), and a 16 oz Alumi-Tek aluminum format ($26.99), with a subscription option providing a 15% discount. Wholesale distribution spans Whole Foods, Kroger, Publix, CVS, Sprouts, Albertsons, BevMo!, Erewhon, Duane Reade, and Grocery Outlet. Go-to-market is driven by celebrity endorsements and athlete partnerships (Travis Kelce, Maxx Crosby, Kelia Moniz as ambassadors; Anne Hathaway, Khloe Kardashian, and Ellie Goulding as equity investors) and content marketing focused on hydration education and ocean conservation.

ZenWTR targets health-conscious and environmentally conscious consumers in the U.S. who are willing to pay a premium for differentiated hydration and sustainability attributes. The company donates 1% of sales to ocean conservation through the 1% for the Oceans movement and positions itself as a mission-led challenger in the premium water category. The executive team is led by CEO Bryan Crowley with founder Lance Collins (previously Body Armor, Fuze, Core), CFO Jason Sutherland, and CMO Eric Berniker.

Name

ZenWTR

Legal name

Zen Beverage LLC

Website

https://zenwtr.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

ZenWTR is a U.S. premium bottled water brand selling vapor-distilled alkaline water (pH 9.5) in recycled ocean-bound plastic and aluminum bottles, distributed through its own e-commerce site and major retailers including Whole Foods, Kroger, CVS, and Sprouts to health- and sustainability-conscious consumers.

Ownership category

akta.pro rank

Product category

Premium Bottled Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro primary industry

Distilled Water Bottling (AFAFACAD)

akta.pro secondary industries

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Premium bottled water
• Alkaline water
• Vapor distilled water
• Ocean bound plastic packaging
• Sustainable beverages

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales: ZenWTR generates revenue through direct-to-consumer sales via its e-commerce website (zenwtr.com), where customers purchase cases of bottled water in various sizes. The company also sells through subscription/recurring purchase options with a 15% discount for subscribers.
2. Retail Distribution: Revenue generated through wholesale distribution to major retail chains including Whole Foods, CVS, Sprouts, Kroger, Publix, and other national grocery and convenience stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels9 records

Core offering

ZenWTR is a premium bottled water brand that produces and sells ultra-pure, vapor-distilled alkaline water at pH 9.5 with added electrolytes (calcium, potassium, magnesium). Its water is packaged in bottles made from 100% recycled ocean-bound plastic, with an aluminum-bottle alternative. The company sells cases of water in multiple sizes (1L, 23.7 oz, 16 oz, 1.5L) directly to consumers through its e-commerce website and a subscription program, and distributes nationwide through major U.S. grocery and pharmacy chains including Whole Foods, CVS, Kroger, Publix, Sprouts, Albertsons, BevMo!, and Erewhon.

Product overview

ZenWTR is a premium bottled water brand offering ultra-pure, vapor-distilled alkaline water with a pH of 9.5. The core product line consists of five water offerings in different sizes (1 Liter, 23.7 oz, 16 oz Alumi-Tek aluminum bottles, and 1.5 Liter), all packaged in sustainable materials. ZenWTR's primary differentiator is its use of 100% recycled ocean-bound plastic bottles, making it the world's first beverage brand in such packaging, complemented by aluminum bottle options. The products are enhanced with electrolytes (calcium, potassium, magnesium) for taste and are marketed for health-conscious consumers seeking both hydration benefits and environmental sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• ZenWTR 1 Liter (Case of 12) Ultra-pure, vapor-distilled alkaline water (pH 9.5) with added electrolytes (calcium, potassium, magnesium), packaged in bottles made from 100% recycled ocean-bound plastic. Sold as a case of 12 one-liter bottles for $35.99 to health-conscious, sustainability-minded consumers for everyday hydration at home, work, or the gym.
• ZenWTR 23.7 oz (Case of 12) Portable single-serving size of ZenWTR's ultra-pure, vapor-distilled alkaline water (pH 9.5) with electrolytes, packaged in bottles made from 100% recycled ocean-bound plastic. Sold as a case of 12 for $29.99, designed for on-the-go hydration.
• ZenWTR 16 oz Alumi-Tek Bottle (Case of 12) ZenWTR's ultra-pure, pH 9.5 vapor-distilled alkaline water packaged in reusable, infinitely recyclable 16 oz aluminum (Alumi-Tek) bottles. Sold as a case of 12 for $26.99, targeting eco-conscious consumers who prefer metal packaging over plastic.
• ZenWTR 1.5 Liter (Case of 12) Larger-format ultra-pure, vapor-distilled alkaline water (pH 9.5) with electrolytes, packaged in 100% recycled ocean-bound plastic bottles. Sold as a case of 12 for $52.99 for extended hydration needs.
• ZenWTR 1 Liter 6-Pack (Case of 2 Six-Packs) Same ultra-pure, pH 9.5 vapor-distilled alkaline water in a multi-pack configuration of two 6-packs (12 bottles total) of 1-liter bottles in 100% recycled ocean-bound plastic packaging, designed for family or bulk purchase.

Quantifiable outcome

• Each case purchase prevents up to 60 plastic bottles from polluting oceans
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Ocean-Bound Plastic Suppliers (Ecuador)coreStrategic or Co-development Partner · 9 February 2022ZenWTR sources certified ocean-bound plastic from Ecuador, expanding its sustainable supply chain to intercept plastic waste from coastal areas before it reaches oceans.
• Travis KelceflagshipGTM or Marketing PartnerNFL superstar Travis Kelce serves as brand ambassador and investor for ZenWTR, featuring prominently in marketing campaigns with messaging 'hydrate like Travis Kelce.' His athletic performance brand aligns with ZenWTR's premium hydration positioning.
• Maxx CrosbycoreGTM or Marketing PartnerLas Vegas Raiders defensive end Maxx Crosby is an investor and brand ambassador featured in ZenWTR's 'Find Yours' campaign, promoting the brand's hydration and sustainability values.
• Kelia MonizcoreGTM or Marketing PartnerProfessional surfer Kelia Moniz serves as brand ambassador, appearing on ZenWTR's website and marketing materials to promote the brand's connection to ocean conservation.
• rePurpose GlobalflagshipStrategic or Co-development PartnerrePurpose Global awarded ZenWTR the world's first Plastic Negative certification for a beverage brand, verifying that the company recovers and removes twice as much plastic from the environment as it produces.
• 1% for the OceanscoreStrategic or Co-development PartnerZenWTR participates in the 1% for the Oceans movement, donating 1% of all sales to support ocean conservation efforts and global ocean cleanup projects.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Liquid Death: Premium canned and bottled water brand built on provocative branding and sustainability positioning. Direct competitor to ZenWTR in the premium/sustainable water segment, targeting health-conscious and younger consumers through lifestyle marketing.
• Essentia Water: Premium ionized alkaline bottled water (pH 9.5+) sold in similar retail channels including Whole Foods, CVS, and Sprouts. The most direct head-to-head competitor on the alkaline-pH and electrolyte positioning that defines ZenWTR's core product claim.
• FIJI Water: Iconic premium bottled water brand with broad retail distribution and a strong sustainability narrative. Competes with ZenWTR in the premium-tier bottled water shelf set at Whole Foods, Kroger, and convenience channels.
• Voss Water: Premium Norwegian bottled water positioned as a lifestyle and on-premise brand with glass and aluminum formats. Competes with ZenWTR at the high end of the premium water category, especially through foodservice and hotel channels.
• Core Hydration: Premium bottled water brand with electrolyte-enhanced formulations and broad national retail distribution. Founded by Lance Collins (ZenWTR's founder), making Core the closest sibling competitor in product formulation and channel strategy.
• JUST Water: Premium bottled water packaged in plant-based, renewable cartons with a sustainability-led brand identity. Closest direct peer to ZenWTR's ocean-bound plastic positioning as both brands compete on environmental credentials rather than water source.
• Boxed Water Is Better: Sustainably packaged water in carton-based containers, marketed on a plastic-replacement narrative. Comparable to ZenWTR as a sustainability-first premium water brand targeting environmentally conscious consumers.

Broad incumbents

• Smartwater: Premium vapor-distilled water brand owned by Energy Transfer / formerly Coca-Cola, distributed at massive scale. Represents the incumbent template ZenWTR is attempting to disrupt with sustainability and celebrity-led positioning.
• Aquafina: PepsiCo's national premium bottled water brand with newly launched recycled-content packaging. Sets the baseline scale and pricing ZenWTR must compete against in mainstream retail channels.
• Perrier: Premium sparkling water brand owned by Nestlé with global distribution and lifestyle positioning. Competes with ZenWTR for premium water occasions, particularly in foodservice and on-premise channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCr8ma80DC6YzeUEpEZ9ghmQ
• Facebookfacebook.com/drinkzenwtr
• Instagraminstagram.com/drinkzenwtr
• TikToktiktok.com/@drinkzenwtr
• Xx.com/drinkzenwtr
• LinkedInlinkedin.com/company/zen-beverages-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZenWTR